...Vang Global Finance Argosy University Assignment M8A1 This research paper is focus on Goodyear Tire and Rubber Company (Goodyear). The objective of this research paper is to determine if Goodyear should expand to Vietnam as a Foreign Direct Investment (FDI) or not. The research will focus on these areas: 1) Goodyear Financial 2) History of Goodyear 3) Principal of Business 4) The Country Vietnam a. History b. Economy d. Trade and Balance of Payments g. Intellectual property rights h. Work forces i. Currency exchange rate 5) Conclusion Goodyear is a US based company, which is traded on the New York Stock Exchange (symbol GT). They have more than 20,000 investors and employ about 72,000 people around the world. They are one of the world’s leading tire companies and second largest tire manufacturer in Europe behind Michelin. They have 55 plants in 22 countries and operate in most regions of the world. Goodyear Tire and Rubber Company was founded by Frank A. Seiberling in 1898. During the early stages of the company, rubber and cotton were the lifeblood of the organization. The wingfoot trademark of Goodyear was not known to the public until it was first advertised in 1901. In 1905, four years after Goodyear first advertised, they emerged into a tire manufacturer leader. In 1910, Goodyear became a multi-national company when it acquired foreign plant in Bowmanville, Ontario...
Words: 2462 - Pages: 10
...Case Analysis Goodyear Tire and Rubber Company Submitted by: Rick Fletcher MB545 Marketing Management City University, Renton MBA 2000 Program Fall Quarter, 1999 Introduction The Goodyear Tire and Rubber Company is currently the #1 tire maker in the world[1]. The 101 year-old company has maintained that position through most of the company's history. However, in the early 1990's Goodyear slipped to #3 as France's Michelin and Japan's Bridgestone found better ways to get their products to consumers. To regain their #1 status, Goodyear was forced to re-think their century-old practice of marketing their product exclusively through its dealer network. Problem Definition Goodyear is facing tough competition from tire companies that focus their attention on the replacement tire market rather than the new car market. Also, their competitors do not rely solely on dealer networks to distribute their product. To respond to these challenges, Goodyear decided to focus on the replacement tire market and to sell tires through Sears, Wal-Mart, Discount Tire, and other discount stores in addition to their traditional franchise stores. The decision to sell tires through discount stores created some problems for Goodyear: • Allowing tire franchises and multibrand discount stores to sell Goodyear tires upset Goodyear dealers because it drastically increased competition. • Multibrand outlets may lure customers...
Words: 1482 - Pages: 6
...Goodyear Tire and Rubber Company – Case Analysis 1. Introduction/Background: Goodyear Tire and Rubber Company, headquartered in Akron, Ohio, was founded by Frank and Charles Seiberling in 1898. Goodyear’s principal business is the development, manufacture, distribution and sale of tires throughout the world. In addition to Goodyear brands tires, the company owns the Kelly-Springfield Tire Company, Lee Tire and Rubber Company, Delta Tire and they manufacture private-label tires. Goodyear was the world leader in tire production until November, 1990, when Groupe Michelin acquired the Uniroyal Goodrich Tire Company. Goodyear controls 20 to 25 percent of the world’s tire manufacturing capacity and about 37 percent of the U.S. tire-making capacity. The Goodyear brand is the market share leader in North America and Latin America, number two in Asia outside Japan behind Bridgestone, and third in market share in Europe behind Michelin and Pirelli. World tire production in 1991 was approximately 850 million tires, of which 29 percent were produced in North America, 28 percent in Asia, and 23 percent in Western Europe. Ten tire manufacturers’ account for 75 percent of worldwide production. The three largest tire manufacturers account for almost 60 percent of all tires sold worldwide. Groupe Michelin, headquartered in France, is the world’s largest producer, Goodyear is the second-largest producer and Bridgestone Corporation, a Japanese firm, is the third-largest tire producer...
Words: 2281 - Pages: 10
...UVA-OB-0705 MAKING THE TOUGH TEAM CALL (A) Gudrun Dammermann-Priess was stunned after this latest round of project presentations. In the nine years since the international management program (IMP) began, she never had a project so bad that she considered not allowing it to go forward. With only six weeks until the final project deliverable in mid-May 2000—a 15-minute presentation in front of 100 top executives at Continental A.G., including the chief executive officer (CEO) and at least four other members of the Vorstand—the software team project was a potential embarrassment in a very high-stakes environment. The CEO’s concluding remarks from the previous year’s IMP–1999 echoed in her ears. “I would like all my top managers to take notice. If only your presentations were as good as those we have seen this afternoon.” The IMP program had risen substantially in stature and useful strategic output over the last several years, and the risks of presenting a poor project were, for Dammermann, acutely felt. Literally from the very first module of IMP–2000 in November 1999, when teams were put together and matched to mentors and projects, the three members of this project were in complete disagreement about almost every aspect of the project and its development. They disagreed on what the mentor wanted them to accomplish and how they might begin to approach answering the key questions. Furthermore, even though there were some personal interest overlaps, the styles of two team members...
Words: 4631 - Pages: 19
...different business types to explain what companies did during the era; Production Era, Sales Era, Marketing Concept Era, Market Orientation Era, Customer Experience Management Era, and Social Media Marketing Era. The production era began in the mid 1800s and lasted for 60 years. The revolution of mass production began during this era and business’ main focus was on selling their products rather than satisfying customer needs (Crane, 2014). The Ford Motor Company played a big part in the production era, this is when Henry Ford introduced the first moving assembly line. The moving assembly line at the Ford Motor Company was able to to meet the ever growing demands of a motorized vehicle by producing one Model T vehicle every 24 seconds (History, 2009). The main focus of The Ford Motor Company was the amount of vehicles the assembly line could produce and sell; this was done by creating using production plants where the parts being used to produce the vehicles could be interchangeable on the assembly line, and the ability of the assembly line to move instead of being static. After the production era came the sales era, beginning in the 1920s and lasted until the 1960s. Industries, like the flour industry, were producing more than customers could consume and competition was growing (Crane, 2014). Companies like General Mills had to find ways to persuade customer to purchase their products. During sales era, General Mills created Betty Crocker. Betty Crocker was created because...
Words: 2846 - Pages: 12
...7 ANALYZING THE AUTHOR’S PURPOSE AND TECHNIQUE he writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details of what words to use. The chapter concludes with instructions on how to write an analysis of purpose and technique. This kind of rhetorical analysis will provide the perspective required to keep you from being pushed by words in directions you don’t want to go. T 103 104 Part 1 Writing About Reading The Writer's Purpose Insofar as people know what they are doing, they plan their actions to achieve their purposes. Someone who selects the purpose of being rich will design and carry out a set of actions, legal or illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an entirely different life course. Writers, whether they want most to be wealthy or wise, have specific purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control of what they write—they design each aspect of what they are writing to achieve their purpose. Being aware of the writer's...
Words: 14135 - Pages: 57
...In recent years‚ they’ve added a new weapon to their arsenal‚ according to the plaintiffs’ bar: protective orders granted by courts and genuflecting judges that keep corporate transgressions out of the public eye. Recently‚ aided by lawmakers‚ consumer groups and the media‚ plaintiffs’ lawyers have begun firing back‚ asking courts to let the sunshine in to cleanse dirty little secrets like those behind the Ford Pinto. The Colonel’s Secret Recipe and the formula for Coca Cola—the trade secrets on which corporate defendants rely to dose court files and discovery documents—are a far cry from the prescription for defective tires‚ Robinson says. Once again‚ the automobile and tire manufacturers have placed public scrutiny directly on the courts. First there was the hail of litigation from rollover accidents involving Ford Explorers equipped with "de-treaded" tires and the recall of 6.5 million defective...
Words: 2345 - Pages: 10
...Nutrition Care Plan for DM Debra H. Carcell Professor D. Gardner Nutrition / NTR 2050 South University Online Patient Summary: Debra M. is a 54 year-old African American female with a diagnosis of congestive heart failure approximately 4 years ago. Debra is a retired direct care specialist who lives alone in her childhood home. Her height is 4’10 inches (148 cm) and her current weight is 191 lb. (86.864 kg). She has a weight loss of 18 lb. over the last three weeks due to difficulty in breathing. She is experiencing difficulty in consuming large meals. She does not shop or cook for herself because she tires easily due to her condition. Debra did a 24 hour food recall and upon reviewing this information it revealed that she uses many processed and frozen foods. Her estimated caloric intake is approximately 1400 to 1600 kilocalories a day. Debra does not exercise because it tires her out to fast. Nutrition Assessment: 1. Food and Nutrient Intake a) Food / Nutrition Related History i) Energy Intake - Total Energy Intake: 1400 – 1600 kcal/day 2. Food and Beverage Intake a) Food Intake i) Amount of food: unable to consume larger food portions at one time ii) Types of meals consumed: processed, prepackaged and frozen meals because they are convenient for her to use 3. Micronutrient Intake a) Mineral/ Element Intake Sodium intake: excessive i) Sodium intake: excessive intake 4. Behavior a) Social Network i.) Debra does...
Words: 1434 - Pages: 6
...2014 The Goodyear Tire and Rubber Company was founded in 1898 by F. A. Seiberlingin Akron, OH. Goodyear specializes in the design, manufacture and distribution of tires for automotive and industrial applications. They operate 60 plants in 26countries for distribution to 185 countries around the globe ("Goodyear.com", 2013). Revenues are generated through five operating units based on geographic regions North America, Latin America, European Union, Asia Pacific, and Eastern Europe (which includes the Middle East and Africa). From the North American segment, Goodyear had strong performance of $514 million for a full-year’s earnings beating the company’s target of $450 million. Goodyear was able to deliver record earnings despite a nearly half-billion dollar lost $305 million in 2009 ("Goodyear.com", 2013). Goodyear Tire and Rubber Company has gone through great change in the past years, barely skirting bankruptcy as it dealt with recession, labor difficulties and changing demand in the tire market. Avoiding default by mere days, it has rebounded to become a “buy” in most analysts portfolios. Goodyear began its transformation by realizing the growth market for tires was moving away from the commodity-based low margin tires it had featured to higher margin differentiated tires for targeted markets. The strategy requires Goodyear be less leveraged and more equity financed as the risk of selling differentiated tires is greater than that of cheaper commodity tires. Goodyear’s excessive...
Words: 2944 - Pages: 12
...Firestone Case Study Robert Workman Jessica Jurkowski Michael Wilding Webster University Firestone Case Study BACKGROUND In 1900 Harvey S. Firestone established The Firestone Tire and Rubber Company, the company started with 12 employees. They started out by supplying rubber tires for wagons and buggies. In the 1908 Henry Ford and Harvey Firestone formed a partnership with firestone supplying tires for the new model T this was a natural relationship because they had mutual friends. (Noggle and Palmer, 2005) Today Firestone is known as Bridgestone/Firestone after the two companies merged in 1990 for $2.6 billion. Today the company markets 8,000 different types and sizes of tires along with other products. Firestone has had a substantial history of scandals relating to tire safety In 1978 Firestone recalled 14.5 million tires—the largest tire recall at the time—after excess application of the adhesives binding the rubber and steel resulted in 500 tread separations and blowouts. The company was also fined $500,000 for concealing safety problems. ("e-businessethics.com") However in the late 90’s Firestone would be put into serious jeopardy and be threatened with going bankrupt. The Ford Motor Company was started by Henry Ford in 1903 in Dearborn, Michigan producing only a few cars a day. Ford was the first company to use assembly line production and has grown into one of the largest family run organizations in the world In 1999 Ford had a staff of 360,000 employees...
Words: 3655 - Pages: 15
...------------------------------------------------- Portfolio management Financial Investment Danang university of economics 37k16-clc D.I.D Group Contents I. Introduction 2 II. Macro environment 3 II.1 The world macroeconomic: 3 II.2 Vietnam macroeconomic 6 III. Industrial sectors analysis 10 III.1 Tire Industry 10 III.2 Steel industry 12 IV. Company analysis 14 IV.1 Danang rubber JSC (DRC) 14 IV.2 Hoa Phat group (HPG) 19 V. Calculation 24 V.1. Rates of return measurement 24 V.2. Risk measurement 24 VI. Efficient frontier 25 VII. Application 27 VIII. Conclusion 32 Group members 33 I. Introduction Since Vietnam carried out economic innovation in 1986, after 26 years, Vietnam economy had a lot of significant changes. Our country had overcome the poor period and start to join the global development in all aspects. Along with economic development, there are more and more investment opportunities available for potential investors. Vietnam market offers so many channel of investment such as gold market, real estate, bank account, especially stock market.11/07/1998 Vietnam stock market appeared. This establishment created a remarkable point for internal investors. In the global economic situation of recession, Vietnam as well as most of countries in the world have to face many difficulties in improving economic growth. The negative points in economic indicators and economic events as well as the rising of political issues...
Words: 9911 - Pages: 40
...a bombshell. After nearly a decade of hopefulness and success, the United States was thrown into anguish on Black Tuesday, October 29, 1929, the day of the stock market crash and the official beginning of the Great Depression. The photographs above are of The trading floor of the New York Stock Exchange just after the crash of 1929. These photos are in black and white and are kept at the This day in history has been coined with the name Black Tuesday, October 29, 1929 , the day the stock market collapsed. In a single day, sixteen million shares were traded and thirty billion dollars vanished into thin air. To say that the Stock Market Crash of 1929 devastated the economy is an understatement. Although reports of mass suicides in the aftermath of the crash were most likely exaggerations, many people lost their entire savings. Numerous companies were ruined. Faith in banks was destroyed. The Stock Market Crash of 1929 occurred at the beginning of the Great Depression. Whether it was a symptom of the impending depression or a direct cause of it is still hotly debated. In the years after the crash, regulations covering buying stocks on margin and the roles of banks have added protections in the hopes that another severe crash could never happen again. After the reality set in of what happened on Black Tuesday people started selling there...
Words: 799 - Pages: 4
...motorcar used to carry passengers or goods. Automobiles as we know was not invented in a single day by a single inventor. FROM HORSE TO HORSE POWER: The automobile was not invented in a single day by a single inventor. The history of the automobile reflects an evolution that took place worldwide. It is estimated that over 100,000 patents created the modern automobile. The automobile is said to have been a blessing, it has been worshiped and reviled, celebrated and scorned. The automobile is an invention that has had tremendous impact on society. The automobile has taken diverse segments of the American population; farmers, small town residents and urban dwellers and given them access to the same opportunities and experiences. Automobiles have given us motels, shopping malls, drive-through, vacations, commuting, and of course, suburbia. The word automobile was coined by 14th century Italian painter & engineer named Martini. Martini never built an automobile but he did draw plans for a man-powered carriage with four wheels. Martini thought up the name automobile from the Greek word, "auto," (meaning self) and the Latin word, "mobils" (meaning moving). The automobile as we know it was not invented in a single day by a single inventor. The history of the automobile reflects an evolution that took place worldwide. It is estimated that over 100,000 patents created the modern automobile. However, we can point to the many firsts that occurred along the way. An automobile...
Words: 2547 - Pages: 11
...Ron’s Tire and Battery Emporium D’Anna Case Ron Flores Martha Gonzales University of Phoenix Ron’s Tire and Battery Emporium Ron’s Tire Shop began when Ron returned from his time in the Army and the Gulf War. After serving six years in the Army, Ron wanted a business of his own where he would be his own boss, no more taking orders from anyone. He had been successful in his small tire shop and had made several good investments over the years, so he decided to expand and take his business into the information technology age. With the help of his friendly banker and the fact that he qualified for a small business grant, he was now able to do just that. Although he did not vote for him, he was thanking President Obama and his several business stimulus grants that were available for people just like him. History of Business Ron’s Tire Shop began in the early 1990’s. The business started with just Ron using his mechanic skills learned in the Army. Soon the business was too much for him alone, and he hired another ex-Army buddy to help him handle the workload. The customers welcomed the personal touch and did not seem to mind if it took some time to order just the right tire or wheel for their vehicle. At that time, the business did not keep an inventory of tires. Everything was special ordered especially for the customer. As his customer base grew, Ron began to think of expansion. Although most people do not like to hire or work with relatives, Ron hired his brother...
Words: 4239 - Pages: 17
...establish the focus of the strategic plan. To conduct an environmental scan external and internal information should be evaluated. A SWOT analysis will focus on the strengths, weaknesses, threats, and opportunities. We will discuss the most signification environmental threats for Southwest Airlines. There are many environmental factors that could influence the performance of the company, Southwest Airlines, which provides low-cost air travel and service. This student will discuss two environmental threats pertaining to Southwest Airlines. Two environmental factors that have a major impact on how businesses operate are: economic factors and regulations. September 11, 2001 terrorist attack on the World Trade Center was a moment in history that effected Nation and the U.S. economy. Most importantly the airline industry was threatened by the aftermath of the economy. “The events of September 11 have had some of their worst economic effects on the airline industry, leading to a dramatic fall-off in passenger demand and substantially higher costs” (Gowrisankaran, 2002). After the attack in 2001 the Transportation Security Administration (TSA) within the Department of Homeland Security were given the safety and security regulation responsibilities (Smith Jr. & Cox, 2008)....
Words: 1860 - Pages: 8
