...views on the topic were very insightful. The freedom and independence with which he allowed me to work and the confidence he entrusted upon me helped a great deal in motivating me. Table of Contents SYNOPSIS 4 OBJECTIVE 5 INDUSTRY PROFILE 6 COMPANY PROFILE 10 RESEARCH METHODOLOGY 11 Title Of The Project 12 Problem Statement 12 Scope Of The Study 12 Sources Of Data 12 Population 13 Places Of Study 13 Analysis Techniques 13 DATA ANALYSIS & INTERPRETATION 14 Sample Size for the survey 15 Types of outlets surveyed 15 Category of retail outlets as per sales of ice cream 16 Penetration of Vadilal Products in retail outlets in Navi Mumbai 17 Brands which sell the most in Navi Mumbai 18 Brands which people demand most 19 Popular categories of ice creams 20 Importance of packaging of ice creams 21 Replacement of expired products or faulty products 22 Influencing factors for stocking decision for ice creams 23 FINDINGS OF THE STUDY 24 RECOMMENDATIONS 25 QUESTIONNAIRE 26 SYNOPSIS Indian Dairy Industry is the largest in the world having around 40% milk processed to produce dairy products. Ice cream is an essential processed product. Indian Ice cream industry is still at a nascent stage when compared to consumption in US & European...
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...Ice Cream Industry in India and Vadilal Summer Project Report Study of the Sales Infrastructure of Vadilal Milk Products Ltd. in Navi Mumbai By Swapnil V Barhate & Mayuresh J Kamble [pic] Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Mumbai (SIMSREE) ACKNOWLEDGEMENT I take this opportunity to thank Mr. Mayur Awasthi for giving me the opportunity to work on this project. He provided me with the right direction and guidance during the course of my project which helped me deliver the required output. His feedback and views on the topic were very insightful. The freedom and independence with which he allowed me to work and the confidence he entrusted upon me helped a great deal in motivating me. Table of Contents SYNOPSIS 4 OBJECTIVE 5 INDUSTRY PROFILE 6 COMPANY PROFILE 10 RESEARCH METHODOLOGY 11 Title Of The Project 12 Problem Statement 12 Scope Of The Study 12 Sources Of Data 12 Population 13 Places Of Study 13 Analysis Techniques 13 DATA ANALYSIS & INTERPRETATION 14 Sample Size for the survey 15 Types of outlets surveyed 15 Category of retail outlets as per sales of ice cream 16 Penetration of Vadilal Products in retail outlets in Navi Mumbai 17 Brands which sell the most in Navi Mumbai 18 Brands which people demand most 19 Popular categories of ice creams 20 Importance of packaging of ice creams 21 Replacement of expired products...
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...Cherry’s Yogurt 118 Addison Drive, Tampa, FL 1-800-419-2837 cherrys@cherrysyogurt.com Table of Contents I. Executive Summary 04 II. General Company Description 05 2.1 Overview 05 2.2 Legal Description 05 2.3 Company Concept/History 05 2.4 Current Status 05 2.5 Vision & Mission Statement 06 III. Products and Services 07 3.1 Product Description 07 3.2 Service Description 07 IV. Marketing Plan 08 4.1 Industry Overview 08 4.1.1 Marketing Size 09 4.1.2 Target Market 10 4.1.3 Marketing Objectives 10 4.2 Products/Services 12 4.2.1 Pricing Strategy 12 4.2.2 Promotion Strategy 12 4.2.3 Distribution/Placement Strategy 13 4.3 Competitor Analysis 13 4.4 SWOT Analysis 14 4.5 TOWS Strategy Development 15 4.6 Forward Strategy & Future Outlook 16 V. Operational Plan 17 5.1 Production 17 5.2 Location 17 5.3 Inventories 17 5.4 Suppliers 17 5.5 Exit Strategies 17 VI. Management and Organization 18 6.1 Company Structure & Ownership 18 6.2 Core Management Personnel 18 6.3 Roles & Responsibilities 18 6.4 Salary Structure 18 6.5 Key Success...
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...------------------------------------------------- ------------------------------------------------- Title: Applying Strategic Management to Mazda and Unilever ------------------------------------------------- 1. Background of Mazda Motor and its Competitive Environment 1) Company Background Mazda Motor Corporation is a Japanese automaker founded in 1920 based in Hiroshima Prefecture, Japan. From the minus operating income in 2000, over Lehman crash, now Mazda recorded the highest sales and operation income. (Figure1 and Table1) Figure 1: Financial trend of Mazda (source from Mazda Annual Report, 2014) Table 1: Detailed financial information of Mazda (Mazda corporate website) Mazda doesn’t pursue sales volume, instead they pursues increasing the ratio of SKIACTIV products which introduce outstanding environmental and safety performance technologies to 85% this fiscal year. Figure2. Mazda Annual Report, 2014 After collapse of bubble economy in Japan (1980’s), and the cause of losses related to the 1997 Asian financial crisis, Mazda faced in danger of bankruptcy, became a subsidiary of Ford Motors and welcomed a president from Ford in the late 1990’s. It was an edge if Mazda regains management prerogative or completely become an affiliate company of Ford. 2) Competitive Environments Background (circa 100 words) G.M. Volkswagen are big three in the market and Mazda is ranked as 15 in 2010 (Table 2) (Table2. Worldwide 2010 production of the first 20...
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...ENTREPRENEURSHIP BUSINESS TITLE: Food & Beverages Industry (I-Cream) Programme : DBU2 Tutors name : Mr. Lai Mun Keong Submission date: 7th March 2013 NAME STUDENT ID 1) Tong Wai Teng 11WBD06837 2) Chong Hui Myn 11WBD02755 3) Siow Wern Chie 11WBD05161 4) Say Kui Xiang 11WBD04783 Table of Content 1.0 Executive Summary 2.0 Business Description 2.1 The Management Team 2.2 Vision 2.3 Mission 2.4 Goal 2.5 Objective 3.0 Industry Analysis 3.1 Politic 3.2 Economic 3.3 Social 3.4 Technology 4.0 Market Analysis 4.1 Target Market 4.2 Customer’s needs and wants 4.3 Competitor analysis 5.0 Marketing Plan 5.1 Price 5.2 Promotion 5.3 Place 5.4 Product 6.0 Financial Projections 6.1 Start-up expenses 6.2 List of Assumption 6.3 Pro Forma Cash Flow Statement 7.0 Reference 8.0 Appendix 1.0 Executive summary I-Cream will be entry to the food industry as a dessert and introduce to everyone of the ice-cream made with a high-tech technology. Nowadays, every business is talking about technology and wishes to produce a product in a healthy way and made with technology. I-Cream is talking about an ice-cream made with a high technology and could be made on the spot according to consumer flavor or favorite. I-Cream target market focus on everyone includes senior citizens. I-Cream wish to produce an ice-cream that suit to senior citizen...
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...2010-08-10 On an autumn evening in Tokyo in 1997, Perry Odak, Angelo Pezzani, Bruce Bowman and Riv Hight gratefully accepted the hot steaming oshibori towels that their kimono-bedecked waitress quietly offered. After a full day of meetings with Masahiko Iida and his lieutenants at the Seven-Eleven Japan headquarters, the men from Ben & Jerry’s welcomed the chance to refresh their hands and faces before turning to the business at hand. It had been just over nine months since Odak had committed to resolving the conundrum of whether to introduce Ben & Jerry’s ice cream to the Japan market and, if so, how. The next morning would be their last chance to hammer out the details for a market entry through SevenEleven’s 7,000 stores in Japan or to give the go-ahead to Ken Yamada, a prospective licensee who would manage the Japan market for Ben & Jerry’s. Any delay in reaching a decision would mean missing the summer 1998 ice cream season, but with Japan’s economy...
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... Name of Student: Davien A. Donald School: Glenmuir High School Registration #: 1000390605 Territory: Jamaica Year f Exam: June 2015 Teacher: Mrs. Grant Table of Content TITLE PAGE PAGE Introduction Acknowledgement Description of Business 5 Organization of Marketing Department 7 Market Research 11 Promotion Mix 21 Customer Complaint 26 Government Regulations 28 Ethical Issues 30 Biblioghraphy 31 INTRODUCTION Entrepreneurship drives any economy; for a business to be viable, it takes an individual with foresight, drive and enthusiasm for the business to be a success. It is therefore the intent of the business owner to join the food industry, which he believes has a very high growth potential. The business venture will be a Manufacturing Company, ‘Zens’ Manufacturer, which will be distributing healthy and affordable choices of products for the health conscious individual. The main aim of Zens’ Manufacturer is to...
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...MARKETING MANAGEMENT TERM PAPER COMPARATIVE ANALYSIS OF SUBMITTED TO SUBMITTED BY Ms. SHALINI GAUTAM Jonnalagadda Vijay Kumar Vaibhav Chakravarti Shubhankar Rudra Bhavya Nijhawan Jatin Arneja EXECUTIVE SUMMARY Amid the previous four decades Pizza Hut and Dominos has constructed a notoriety for perfection that has earned the admiration of shoppers and industry specialists alike. Building a main pizza organization has required persistent advancement, responsibility to quality and commitment to client administration and worth. The characteristics of enterprise, development and initiative have portrayed Pizza Hut and Dominos business through over four many years of achievement. Through the quality of its legacy, its way of life and its kin and franchisees, Pizza Hut anticipates more achievement in future. There are distinctive destinations of each association. Keeping in mind the end goal to accomplish these destinations distinctive targets are set. Targets go down the chain of command contingent upon the way of the business. Along these lines, with a specific end goal to accomplish the destinations, administration settles on distinctive procedures. These procedures are isolated into numerous sub-parts and are helpful for the running of the business. The workers and the administration recognize what they need to accomplish through the objectives which have been set to them and the techniques they have embraced...
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...TERM PROJECT – FSM 2085 HOTEL FOOD & BEVERAGE OPERATIONS By Chia-Yi Liu Meng-Chieh Chan George Fisher Yihong Xu LinhDan Nguyen Johnson & Wales University Class Title and Number Term Date Matthew J. Samel Table of Contents Title page 1 Table of Contents 2 SECTION I Project Introduction 4 Explanation and Definition of Hotel Outlet 4 Explanation and Description of Sample Hotel’s Chosen 4 Summary and examples of what “others” have said about the Outlet 7 SECTION II Standardized Recipes, Converting and Costing 10 Introduction; The importance of Standardized HACCP Recipes and Cost Cards 10 Standardized HACCP Recipes 11 Cost Cards 21 Comparison of MMP and Selling Price 26 SECTION III Equipment & Cooking Methods 28 Introduction; The importance of Selecting Equipment & Cooking Methods 28 Equipment Needed to Produce and Serve 28 Cooking Methods and Techniques Used 30 ?? Outlet: Do the Selected Cooking Methods and Techniques Work? 30 & Suggestions for Improvements based on Outlet and Target Guest SECTION IV Ingredient Category Research 32 Introduction: Definition and Description of the Ingredient 32 Trends Associated with the Ingredient 33 Impact of the Trend on the Hotel, Foodservice, or Outlet. 34 SECTION V Purchasing Specification 36 Introduction: Define and Describe Purchasing Specifications 36 Purchasing...
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...Bachelor of Commerce Best Business Research Papers | September 2008 | Volume 1 Faculty of Business University of Victoria, BSS Office, Room 283 PO Box 1700 STN CSC Victoria BC V8W 2Y2 Canada Phone (250) 472-4728 Fax (250) 721-7066 | www.business.uvic.ca Seeing new horizons. September 2008 | Volume 1 Bachelor of Commerce Best Business Research Papers Bachelor of Commerce Best Business Research Papers Volume 1, September 2008 Table of Contents NOTE FROM THE EDITOR Anthony Goerzen 1 THE DUTCH BUSINESS SYSTEM IN TRANSITION: AN APPLICATION OF WHITLEY’S BUSINESS SYSTEMS APPROACH FOR THE USE OF EXECUTIVES, MANAGERS, AND POLICY MAKERS Eric Brewis 2 SWENSEN’S MUST ENGAGE IN MARKET PENETRATION AND DIVERSIFICATION TO RETAIN ITS LEADING POSITION IN THE THAILAND MARKET Kailee Douglas 13 DISNEYLAND PARIS: EUROPEANIZING A RESORT Amanda Louie 22 IKEA: A STRATEGY FOR SUCCESS Garret Luu 31 COMPULSORY LICENSING IN THAILAND Simran Mann 38 CHANGING POVERTY AND INEQUITY THROUGH BUSINESS Matthew R. Tanner 47 SWEDEN IS A NESTING GROUND FOR YOUNG START-UP ENTREPRENEURS James Whyte 56 Note from the Editor In business today, “globalization” is a key concept with the firms across nations intertwined as never before. With overseas customers, suppliers, operations, and competitors, today’s managers need an international outlook. Therefore, the mission of the University of Victoria’s Bachelor of Commerce program is to...
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...pa [pic] dissertation REPORT on “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA” Submitted To Submitted By dr. adarsh arora ruchika jain Faculty Guide A3104609016 B.com (H) 2009-2012 AMITY college of commerce and finance AMITY UNIVERSITY UTTAR PRADESH ACKNOWLEDGEMENT “Not a single gram can be breaking the whole vessel”. This is a common saying and it is correct. Any project is not an outcome of a single participation but it is a team work. So, I take a great opportunity to thank those entire people who helped me throughout my project. With deep sense of gratitude, I want to acknowledgment my faculty guide, Dr. ADARSH ARORA, for his valuable guidance and timely suggestion offered to me throughout the course of my project. I take an opportunity to acknowledge our heartiest thanks to department for their valuable guidance and support at all time in fulfilling the requirement for the reasonable work. Last but not least, I also very much thankful to my parents, sister, my seniors, my batch mates and friends especially for their continuous encouragement and moral support in preparing this project. DECLARATION I hereby certify that the project work being presented in this report “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald,...
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...[pic] Course Title: Introduction to Business Enterprise Course Number: MAN1030 Instructor: MS. HOWLETT Starbucks buys and roasts premium whole bean coffees and markets them along with original, Italian espresso beverages, a mixture of pastries and other bakeries, and products of coffee and tools. All of those products reach the hands of the customers through its Starbucks operated retail stores. Starbucks do not offer any franchises for general public. All of its stores are company owned or joint ventured. Starbucks joint venture only if the market is not accessible to them without partnering up like university campuses. Other then the Starbucks operated retail stores; the company offers whole bean coffees through big retails and supermarkets. Also, Starbucks makes and offers its customers bottled Frappuccino coffee drink and a line of high quality ice creams through its joint venture partnerships and presents a line of high quality teas created by its completely owned sister company which is Tazo Tea Company. The Company's goal is to have its customers, stockholders and investors recognize Starbucks as the most established and appreciated brand in the word. In order to reach this objective, Starbucks needs to grow on so that the company can quickly increase the number of retail shops, produces its specialty sales and other operations. They also carefully come up with new product...
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...“Study on the Penetration of „Amul kool milk‟ beverages product in the retail outlets of Cochin as well as the factors that Influence the Stocking Decision of these products” SUMMER PROJECT Submitted to RAJAGIRI SCHOOL OF MANAGEMENT In partial fulfillment of the requirement of the award of the MASTERS DEGREE IN BUSINESS ADMINISTRATION (2007-2009) By RAHUL RAJ Register No. 5355 RAJAGIRI SCHOOL OF MANAGEMENT RAJAIRI COLLEGE OF SOCIAL SCIENCES RAJAGIRI VALLEY PO KOCHI - 682039 DECLARATION I hereby declare that the report titled “A Study of the Retail Penetration of Amul products in Cochin” is a bonafide record of the summer project done by me for Amul INDIA LTD, Cochin during the period April-May 2008 as part of my MBA program at Rajagiri School of Management, Kochi. This study has been undertaken in partial fulfillment of the requirement for the award of Master of Business Administration by Mahatma Gandhi University, Kerala I also declare that this report has not been submitted in full or part thereof, to any university or institutions for the award of any degree or diploma. Place: Kochi Date: 09/06/2008 RAHUL RAJ Rajagiri School of Management 2 ACKNOWLEDGEMENT My gratification and elation on the success of this project would be incomplete without mentioning the names of all the people who helped me with it and without whose guidance and encouragement this wouldn‟t have been successful. Above all I thank My Family for his grace and blessings...
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...world with 68.2 million people. The population is expected to reach 69.3 million by 2017. Consumer Foodservice .................. 4 • Annual consumer expenditure was US$3,243 per capita in 2013, with food and non-alcoholic beverages representing US$908 or 28% of that total. Market Characteristics.................... 7 • The consumer foodservice industry is expanding alongside a rising middle-class population, and is forecast to reach total value sales of US$23.8 billion by 2014. • With growing disposable incomes, Thai consumers are seeking products that offer convenience. Packaged food sales continue to grow steadily, and are expected to reach a value of US$11.9 billion by 2014. • The top packaged food company in the market is currently Nestlé SA with a 7.1% value share, followed by Unilever Group (3.7%) and Ajinomoto Co Inc (3.6%). • Thailand is the world’s largest exporter of canned tuna, and the largest shrimp and prawn exporter. • The agriculture sector employs 39% of the work force and is estimated at 12% of GDP. Agricultural production is the main source of national income. Retail Sales .................................... 5 Resources ...................................... 7 PRODUCTION • Sugar cane remains Thailand’s primary domestic crop, with...
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...TOPIC 1. FUNDAMENTALS OF ECONOMIC FORECASTING TOPIC I TOPIC I. FUNDAMENTALS OF ECONOMIC FORECASTING Contents 1. Meaning of forecasting 2. Features, importance and limitations of forecasting 3. Forecast types 1. Meaning of forecasting Forecast is a likely, scientifically well-grounded opinion about the possible state of the events, objects or processes in the future. Forecasting is a process of making statements about events whose actual outcomes (typically) have not yet been observed. Forecasting is a process of predicting or estimating the future based on past and present data. Economic Forecasting is a process of making forecasts based on analysis of past trends and regularities of the economic processes. Economic forecasts can be carried out at a high level of aggregation – for example for GDP, inflation, unemployment or the fiscal deficit – or at a more disaggregated level, for specific sectors of the economy or even specific companies. Economic forecasting provides information about the potential future events and their consequences for the organization. It may not reduce the complications and uncertainty of the future. However, it increases the confidence of the management to make important decisions. Economic forecasting includes the following steps: 1. Identifying items to be forecast. The items of socio-economic forecasting are the economic processes (for example, inflation, demand, supply), any indicator describing the company activity (for example...
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