SWOT Analysis VIACOM

Opportunities

Doug Funny Episodes
The hit show, Doug Funny has recently come back on air. This could increase views for the company and give them an opportunity to gain market share.
Return Of Rugrats
The hit show, Rugrats, has returned on air. The show has tremendous success when it was around years ago and could possibly do the same in the future. This would increase ratings and therefore would help the company gain more market share.
Election Advertising
Advertising in all medias should increase due to the expected election year advertising surge. Historically, this provided significant benefits to advertising, media and distribution companies.
Its just TV
If MTV goes into a country of region before their competitors, they can grab number one market share, which is harder to lose.
Target New Demographic
International Level use plan such as MTV arabica and Nickelodeon Arabica and also Older Demographics that focus on other channels
Become Stronger in Mobile and Online Platforms
Created new apps like Nick App.Good Advertisement for its own show and channels and possible of selling commercial spots

Threats
Competition For Nickelodeon
Nickelodeon faces competition with other networks. The competition takes away from their market.Competition like Disney and Time Warner
Large Number of Smaller and Innovative Competitors
Technology changes of the last few decades brought many new rivals that break up fragmented markets, like for digital content. These small companies are very flexible and innovative. They tend to see new trends faster than established industry players.
Media Regulation by FCC
The FCC is the federal communications commission, and they are in charge of regulation the media / communications environment. Some of their rules act to hurt the communications markets, which hurts the level of innovation and flexibility of companies.
Audience Fragmentation
Audience fragmentation of traditional media is to reach those audiences more difficult and expensive. Traditional media companies, which have a wide reach of media will benefit versus those companies with a narrow reach across media lines.

Volatile Industry

Volatile industries increase the risk to company projections and valuation. When projections are difficult to forecast, it is best to keep forecast conservative, which decreases value. Volatility also decreases the ability of a company to make capital expenditure investments. … "Volatile Industry" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to an increase in costs. "Volatile Industry" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.