...Case Analysis 1 - Apple Computer: Research how Apple managed to reinvent itself over the years. Answer the following questions: 1. What were some of Apple's biggest successes and failures? Describe why. 2. How much of Apple's success can be linked directly back to its culture? Why? 3. How do the actions of Apple apply to the TCOs? Your Case should be 1 - 2 pages, single-spaced, have references, and typed in an easy-to-read font in MS Word. At the top right-hand corner of your paper, please include your full name, the case name, our course number (TM583), and the date. Apple’s success can be linked directly back to its culture "There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning, and we always... me of Apple's biggest successes and failures? Describe why. What were so Apple Computer: Research How Apple Managed To Reinvent Itself Over The Years. Apple’s Most immensely colossal Successes and Failures Apple has created a factory built around innovation. It seems to harness creativity, stimulate new conceptions, and launches successful, remuneratively lucrative, revolutionary products. I believe that Apple’s most immensely colossal success is its ability to leverage its innovation processes to seize new opportunities in the marketplace and grow its business at an incredible pace. Steve Jobs, the co-founder and CEO of Apple...
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...Brian Anderson Case Analysis 3 - Personal Navigation Devices (PNDs) TM583 10/2/2010 1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs? PND’s have become very popular in both handheld and vehicle models. These personal devices allow the users to not only determine where they need to go but also where they are and most have a memory which allows the user to save locations to their favorites. If they are connected to the internet they can be updated regularly with new locations to search for within their memory like restaurant’s, gas stations, and various other stores and community locations. PND’s work using GPS navigation satellites to gain their respective GSP coordinates. With these coordinates the internal system can place them on the map that have been installed within the PND and shows the user where they are in relation to other locations and can even give the best path from point A to point B. 2. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace? Among the top PND’s are Garmin, Tom Tom, Magellan, and Motorola. The PND that I have had personal experience with would be the Garmin. Garmin produces rugged hand held models that are perfect for camping, hunting and hiking. They normally come equipped with forest roads and other off the beaten track maps that the vehicle models do not contain. To win in this market the PND...
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...Case Analysis 4: Google’s attempt to but into wireless via 700MHz Spectrum Auction TM583 12/09/2012 Why did Google make this move? What do they hope to accomplish? Google made this move because they wan to compete with the other companies and become innovated. Google has most been known for their website and maps and now, they want to be known for more. “Google interest in the spectrum came after AT&T and other larger broadband providers expressed interest in recent years in getting web-based businesses to pay more for their customers’ use of the broadband networks.”(http://www.cio.com/article/160601/Google_to_Bid_in_700MHz_Spectrum_Auction) Google wanted control of the Internet experience on the device that hosted it. If they got the wireless spectrum, they could control how much the consumer would decide to pay or not pay for their service. However, since they put a bid in for the wireless spectrum, they wanted to do the same thing on their network. The 700MHz spectrum will travel far making it perfect for the wireless industry. How does Google support for Open Access fit into Google’s plans? “Google has said it would bid on the 700MHz spectrum only if the FCC guarantees certain open-access principles; including open access for companies wanting to buy wireless capacity wholesale.” (http://news.cnet.com/Googles-battle-for-wireless-spectrum---page-2/2008-1039_3-6199374-2.html) Open Access for the 700MHz spectrum can be lay down “four freedom” 1.) Open...
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...09/13/11 TM583 Case Analysis 2 - Research in Motion - RIM 1. What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. There are multiple examples of the challenges RIM faced to protect its Intellectual Property as well as how those challenges were handled. One such example is RIM vs Glenayre Technologies, Inc. This claim, a response to an earlier suit brought forth by Glenayre, insisted that Glenayre blatantly imitated BlackBerry technology and marketing. Later in 2001, Glenayre's initial 1999 patent suit against RIM was dismissed. In early 2002 RIM and Glenayre agreed to drop their remaining lawsuits and work together to develop a wireless e-mail device that would incorporate Glenayre's messaging software. During this same time, RIM also obtained a U.S. patent called the BlackBerry Single Mailbox Integration patent, which covered technology that gave users the ability to have a single e-mail address on both wireless and desktop systems (http://www.answers.com/topic/research-in-motion-ltd-usa). The patent applied to the system and method that RIM pioneered for redirecting information between a host computer system and a mobile communications device. Another instance in which RIM was forced to protect its Intellectual Property is RIM...
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...LG Electronics’ Strategic Plan Analysis Greg McMillan TM583 Strategic Management of Technology Professor Woody Wu August 18, 2011 Introduction LG Electronics Inc. founded in 1958 and headquartered in Seoul, South Korea. The company is a major producer of consumer electronics and has over 70 subsidiaries that manufacture TVs, video and audio products, appliances, refrigerators, wireless phone handsets, air-conditioners, and communications devices. LG Electronics has annual revenue of about 23.8 trillion and employs about 66,600 people. LG Electronics’ mission is to be among the top five electronics brands in the Africa and the Middle East. This vision is simple and clear: venture into new markets and win the consumers by giving what they want. Capturing new markets and providing a strategic direction for all LG Electronics activities in the Middle East and Africa is the main target (Times of Oman, 2006). On the other side, many promising markets like Algeria, Sudan, Angola and some others whose economic power is growing strong are being neglected. LG Electronics is focusing again to regain those markets. The company will use a new marketing strategy such as using power retailers instead of using traditional channels of marketing like using dealers. Traditional dealers are losing their power whereas the power retailers are gaining market share like Carrefour (Times of Oman, 2006). The company is looking to achieve a turnover of $6 billion, to increase...
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