...T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom's T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in terms of their communication needs and wants. Price T-Mobile consistently offers cheaper plans than its competitors Placement Operates in six different companies including the United States Competitors Sprint, Verizon, and AT&T (however merger was announced in March 2011) Personal Case Analysis T-Mobile has fought to gain market share in a well established market. It has used celebrities, pop culture icons and ventures to brand T-Mobile as hip, young, and cool. T-Mobile is also dedicated to providing excellent customer service. Case Questions 1. What kind of brand image does T-Mobile want to build through its celebrity-packed promotion efforts? As an unknown European brand, T-Mobile had to seek ways to create a definitive brand image in the United States among brands that were already well established. T-Mobile used a long lineup of celebrities in television ads and promotional events. The goal of the advertisement was not to just sell a lot of Sidekicks but to establish T-Mobile as a hip, young, and cool brand...
Words: 747 - Pages: 3
...Kantian Ethical Analysis Kantian ethics are perhaps one of the world most loved branch of ethical philosophy. It is to some extent the Eden lost of moral philosophy, for it argues that moral requirements are based on established standards of rationality, reason and dignity embedded in Categorical Imperative and whereas, immorality is somewhat a violation of moral philosophy and is not embedded in Categorical Imperative, which is self governing reason that each and every individual possess as a guiding factor in practical affairs, business decisions such as the failed merger of AT&T and TMobile merger. Reason, declared Kant, is the source and ultimate basis for morality (Cavico & Mujtaba, 2013). Meaning, morality is not based on the animalistic side of man, but, rather on a God given conscience weaved in the moral laws which are the opposite of intuition or utility. This moral law is binding on human beings, simply because they are rational (Cavico & Mujtaba, 2013), however; what makes man rational? Does the rationality of man only apply to personal matter not business matter? Does that rationality prevent business controversies? Rationality is a most desirable quality of man, however; such rationality does not always apply to business matter. The merger of the second and fourth largest telecommunications companies, AT&T and T-Mobile is a prime example of how far man will go in order to ignore his God given conscience. However, the same man that is often...
Words: 1704 - Pages: 7
...Financial Statement Analysis Project Fin 2100 Fall 2015 Jessica Velez Brief Background into compared companies The companies chosen for this comparison are AT&T and T-‐Mobile. These companies are part of wireless telecommunications services sector. Founded in 1983 AT&T is a holding company, which services in three segments Wireless, Wireline and other services . It services 22 states and as of December 2013 and had 110 million customers. As a valid competitor T-‐Mobile was established in 2004 and provides services such as postpaid wireless, messaging and data and wholesale services. The company services 47 million customers nationwide. Price Earrings Ratio The price earrings ratio is used to analyze the investor’s wiliness to pay the firm’s earrings. The formula for computing price earrings ratio is the market price per share divided...
Words: 1001 - Pages: 5
...Suning and SAP HANA Suning is one of the few proactive companies that made an early shift to an internet-based platform. With such high volume moving through their stores, the ability to use big data was all but a necessity. Since 2005, they have been collaborating with SAP to build the largest centralized real-time retail system. Through SAP HANA, they have bolstered their value chain by making it more precise and timely with instant data and accurate results. Despite many peoples’ early reservations about the riskiness of trusting this emerging technology, Suning seized the opportunity to get ahead of the competition, and the reward for their firm was very significant. In terms of background, Suning is the largest retail firm in China, with over 1800 stores and 180,000 employees. Currently, their market cap is at approximately 470 billion Yuan (Bloomberg), which means that the volume that they move through their stores and online is immense. Their main industries are consumer electronics and appliances. In the fourth quarter of 2013, Chinese home appliance market value reached about 527.8 billion RMB (PRWeb), and the consumer electronics market is almost 1.4 trillion RMB (MarketSearch). Their largest competitor is Gome Electrical Appliances Holding, which merged with China Paradise Electronics Retail back in 2006. With the rise of e-commerce over the past five years, these companies sought ways to move large quantities of product from their stores and warehouses into the homes...
Words: 777 - Pages: 4
...CORPORATE HAZING Erik Bekke Corporations that use backhanded insults to their employees for customers benefit lowers employee morale. Corporations that use media to insult their employees in an attempt to win over their customers is degrading and wrong to the employees that represent the company for many reasons; It causes double-standards within the company, lessens employee morale, and creates a biased and stereotyped point of view from the customers that isn’t accurate or fair to the employees. The corporation I’m mainly talking about is Domino’s Pizza. Their recent ad campaign shows a less than adequate employee talking on the phone and making inexcusable mistakes. The goal is to try to encourage customers to order online; however it shows to be having opposite effects. Domino’s trains employees to be professional and clear when speaking on the phone with customers, however, the ad shows incompetence with communicating clearly over the telephone and misuse of the phone device by showing the employees inability to put a customer on hold while he looks something up. some employee’s, new, or untrained do behave the way depicted in the media ad, but it is not the majority and it is not how domino’s expects its employees to act on the phone or in person (marketmenot.com, 2014). Knowing that a corporation thinks little of its employees makes them less likely to show up on time for work or take their job seriously. As a Domino’s employee myself, I am less inclined to show up...
Words: 709 - Pages: 3
...upload rate of 50 Mbit/s and a peak download rate of 100 Mbit/s (NA, 2012). It uses packet switching and a Wide Area cell Based network (NA, 2012). Although, truly, there is no clear definition of what data rate a user can expect with 3G service (Segan, 2012). There is, however an increased transmission rate with the 3G service of 2 Mbit/s for someone who is stationary and 384 Kbit/s in a moving vehicle (Goodman, 2005). Current services that can be offered on a 3G network are mobile TV, video conferencing, telemedicine, location based services and GPS. This was the first service that allowed for streaming of audio, video and video calling (NA, 2012). 3G is found with all of the major carriers for cell phones: Verizon, AT&T, Sprint, TMobile. 4G is the latest and greatest and was rolled out in the end of the 2000’s and is standardized on the LTE platform as of 2010 (Brown, 2012). The data throughput for 4G is 3 to 5 mbps with a peak upload rate of 500 Mbit/s and a peak download rate of 1Gbit/s (NA, 2012). It uses packet...
Words: 1024 - Pages: 5
...Motorola Mobility SWOTT Analysis Paper Nancy Garcia MGT/521 Doug Schwartz August 15, 2011 Company History Electronic communications pioneer Motorola, Inc. ranked among the 25 largest companies in the world in the early 1990s. At that time, the corporation sold 45 percent of the world's cellular phones and an overwhelming 85 percent of its pagers. Motorola also commanded a very respectable third-place showing among the world's manufacturers of semiconductors. Over half of its sales were made outside the United States. Motorola also gained recognition over the years for its emphasis on quality, for which it garnered the first annual Malcolm Baldrige National Quality Award in 1988, and for its innovative employee welfare and training programs. The story of Motorola was an American classic. It began during the 1920s, when a small-town Illinois boy, Paul Galvin, went to Chicago to seek his fortune. Galvin had returned from World War I with an interest in the technological changes of the time. In 1920 he worked for a Chicago storage-battery company, and one year later he opened his own storage-battery company with a hometown friend, Edward Stewart. After two years of rocky operations, the government closed the business for non-payment of excise taxes. Today Motorola is one of the most leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg, Illinois...
Words: 1092 - Pages: 5
...Patricia Harris Busn 310-1103B Business Ethics Abstract There are instances where major manufacturers are protected by antitrust laws. Even though it may appear they are siding with a monopolistic power in the marketplace. On the other hand federal regulation commissions are hard at work in protecting the consumer from unfair treatment. The judgments under which such decisions are made require careful consideration of the intent of the companies involved and how they affect the consumer. Why would the drug maker want to stymie generic competition? Explain. One of the main reasons that a major pharmaceutical company would attempt to stymie generic competition is of course loss of revenues. The generic brand often times provides the same level of benefits but at a much lower costs, therefore the drug maker would lose million of dollars potentially by allowing the generic product equal opportunity. Another reason is that the cost of developing a drug, in addition to advertising and marketing the product oftentimes requires thousands of dollars be invested. In order to recoup the cost of research and design, manufacturing, compliance to federal regulations and the like, it is necessary for the product to be successful. Any competition will hinder potential success of the product. Consider the fact that companies must be successful to continue to have investors willing to resource projects, studies, and funding for research and development. If the company does not...
Words: 1091 - Pages: 5
...Running Head: PROTECTION FOR THE CONSUMER IN ANTITRUST LAWS Student Date Abstract There are instances where major manufacturers are protected by antitrust laws. Even though it may appear they are siding with a monopolistic power in the marketplace. On the other hand federal regulation commissions are hard at work in protecting the consumer from unfair treatment. The judgment under which such decisions are made require careful consideration of the intent of the companies involved and how they affect the consumer. Why would the drug maker want to stymie generic competition? Explain. One of the main reasons that a major pharmaceutical company would attempt to stymie generic competition is of course loss of revenues. The generic brand often times provides the same level of benefits but at a much lower costs, therefore the drug maker would lose million of dollar potentially by allowing the generic product equal opportunity. Another reason is that the cost of developing a drug, in addition to advertising and marketing the product oftentimes requires thousands of dollars be invested. In order to recoup the cost of research and design, manufacturing, compliance to federal regulations and the like, it is necessary for the product to be successful. Any competition will hinder potential success of the product. Consider the fact that companies must be successful to continue to have investors willing to resource projects, studies, and funding for research and development...
Words: 1085 - Pages: 5
...The Mobile Phone Industry The market for mobile phones is enormous, with media regulator Ofcom reporting in Q1 of 2012 that 92% of the adult population in the UK own at least one mobile phone – this figure could have risen further as we are now in Q1 of 2013. What's more, four out of five children are expected to own a mobile phone by the age of 11 years old. With many people calling this the digital age, it is difficult for people now not to own a mobile phone. The mobile phone industry also poses a massive threat to other industries. An example of this is that most mobile phones now come complete with an inbuilt camera. Is the massive mobile phone industry the main reason behind the well-publicized collapse of camera firm Jessops earlier this year? (Fig A) See in figure A that demand for mobile phones shifts from D1 to D2, thus more are supplied. The mobile phone industry consists of two main sectors: manufacturers and network operators. Manufacturers: The demand for mobile phones is ever growing; in 2011 there were approximately 81.6 million active mobile phone contracts in the UK. Because of this, we see the ‘mobile phone’ evolve each and every year. It’s not surprising that we are still seeing massive changes today. From 1998 until 2012, Nokia was the biggest mobile phone manufacturer worldwide. Today, a ‘Nokia Brick’ is not accepted by society and as a result Nokia has suffered declining market share due to the likes of Apple’s iPhone and Samsung’s Galaxy line...
Words: 1363 - Pages: 6
...Leadership Paper University of Phoenix LDR/531 Organizational Leadership Motivation Plan Motivation, satisfaction and performance are main contributions required in the business environment so that all targets are achievable. The aim of this work is to develop a plan that would be applied in an environment that promotes performance increase, satisfaction and motivation of all work teams. We will be interviewing a business professional to gather information about her organization, how her department works, and her job description. We will include the differences in motivations and personalities, that these were discovered in teamwork and how each difference influences behavior. Examples of objective measures of performance include sales, net profits, profit margin, market share, return on investment, return on assets, productivity, cost per unit of output, costs in relation to budgeted expenditures, and change in the value of corporate stock. Subjective measures of effectiveness include ratings obtained from the leader’s superiors, peers, or subordinates (Yulk, 2013). Among effective managers (defined in terms of quantity and quality of their performance and the satisfaction and commitment of employees), communication made the largest relative contribution and networking the least. (Robbins and Judge, 2013). The selected personel are my team member base in the DISC resuts. The role played by the team members integrates communication...
Words: 1268 - Pages: 6
...Bank of America: Decisions for the Future ECO 550: Managerial Economics 16 June 2013 Abstract Long-term capital budgeting is the process used by many companies to make substantial term investments, in order to receive the greatest cash flow. A company must first look at an analysis of cash flows and cost and earnings of the project to determine whether to accept or reject a capital budgeting project. The three rules used to make decisions towards capital budgeting; the payback period, net present value (NPV), and internal rate of return (IRR). The Payback Period is the tool that is used to determine how long it takes for the project to recover its initial costs for funding the project. The Net Present Value shows how the present project will affect the company. The Internal Rate of Return reveals the discount rate if the NPV equals zero. The antitrust law is a federal and state law regulation of corporations. The law insures that company does not grow too large which may prevent the growth of other corporations. The government believes that without this law that prices can become fixed and demand will be unfair in the market. In Assignment 3, I discussed the publicly traded company, Bank of America Corporation, and how the corporation deals with competition and change. In this paper, I will discuss the government regulations for mergers, the possible merger that could occur, and how the merger could be profitable. Explain why government...
Words: 1670 - Pages: 7
...ticleBetter Place - Car 2.0 Artykuł ten ma na celu przybliżenie działalności firmy Better Place, która jeśli sama nie zrewolucjonizuje przyszłości transportu, to na pewno w znacznym stopniu przyśpieszy ten proces. Firma wywodzi się z Izraela, i mówiąc krótko, zajmuję się budowaniem i zarządzaniem infrastrukturą pozwalającą na komfortowe korzystanie z samochodów elektrycznych. Sama siebie określa jako pierwszą w historii firmę typu ERGO (Electric Recharge Grid Operator). Wpierw przytoczę genezę powstania przedsiębiorstwa, Źródło: Magazyn Wired gdyż moim zdaniem jest bardzo interesująca, a następnie opiszę sam model jej działania i planowany dalszy rozwój. W celu głębszego zrozumienia fenomenu działania, gorąco zachęcam do zajrzenia do źródeł, podanych na końcu artykułu. Better Place -geneza Powstanie firmy Better Place zaczęło się od pojedynczego pytania: „Jak uczynić świat lepszym do roku 2020?”, które zadano w 2005 roku gościom zaproszonym na Forum Młodych Liderów, będące elementem Forum Ekonomicznego w Davos. Jednym z gości był trzydziestoparoletni Shai Agassi, wysoko postawiony menedżer w SAPie, jednej z największych firm informatycznych na świecie. W niedalekiej przyszłości miał zostać jej prezesem. Zastanawiając się nad odpowiedzią na zadane pytanie, Shai doszedł do wniosku, że czymś, co w znaczny sposób uczyniłoby świat lepszym w perspektywie roku 2020, byłoby ze względów środowiskowych i politycznych, uniezależnienie sektora transportu od ropy naftowej, z założeniem, że...
Words: 1095 - Pages: 5
...Smith 1 David Cornell Smith Professor Einstein CASVE Cycle Assignment April 17, 2016 Smith 2 Throughout the semester, I have learned more about myself as a person in the business field. I began this class with high intentions to learn more about management, I truly was happy that I enroll in this class. I was concerned about working in groups in the beginning of the semester, this was a major key of success in this class. I didn’t want anyone who slacked in getting assignments done or meeting in class where everyone needed to show up. So I communicated with everyone in class and had an understanding of what people were serious about their work or just fooled around. Also I knew some of the people in class already and worked with some of them, so I knew who would be dependable or a liability in a group. As a business management leadership major, I’m going to be working with people day in and out. This class is amazing, it’s a wonderful opportunity working with a real company and working with a fantastic team to figure out a plan to make their business better. Next year I will be graduating from college and this summer I have the opportunity to working with a company in account management. After this semester is over I will be working for this company, I feel that everything is going great for me. It’s truly a blessing that I don’t for grant, my family is seeing the hard work I put in and their proud of me. This very happy and excited for the future in...
Words: 1578 - Pages: 7
...Impact of Celebrity Endorsement on a Brand chillibreeze writer — Saurbh Katyal (REF: http://www.chillibreeze.com/articles/Celebrityendorsement.asp accessed on 20 August 2012) "A sign of a celebrity is that his name is often worth more than his services.” - Daniel J Boorstin INTRODUCTION The motif behind total branding may be decocted as an attempt to amalgamate diverse activities to win customer preference. Apropos to this context, the topic “Impact of celebrity endorsement on overall brand”, is a significant one. The crescendo of celebrities endorsing brands has been steadily increasing over the past years. Marketers overtly acknowledge the power of celebrities in influencing consumer-purchasing decisions. It is a ubiquitously accepted fact that celebrity endorsement can bestow special attributes upon a product that it may have lacked otherwise. But everything is not hunky-dory; celebrities are after all mere mortals made of flesh and blood like us. If a celebrity can aggrandize the merits of a brand, he or she can also exacerbate the image of a brand. If I may take the liberty of rephrasing Aristotle’s quote on anger, “Any brand can get a celebrity. That is easy. But getting a celebrity consistent with the right brand, to the right degree, at the right time, for the right purpose and in the right way... that is not easy.” Celebrity endorsements are impelled by virtue of the following motives: Instant Brand Awareness and Recall. Celebrity values define, and refresh the brand...
Words: 2686 - Pages: 11
