...Process Learning Objectives • Outline the nature & various sources of secondary data • Discuss the uses & evaluation of secondary data • Spotlight on searching for journal articles Links in with Assessment 2 • Explain & discuss the nature & requirements of Assessments 1 & 2 1. Secondary Data Internal Sources Secondary Data Source • Data gathered for a study or purpose other than the immediate study at hand Prior Company Research Company & Sales Reports Internal Secondary Data • Collected / compiled by the individual organisation External Secondary Data What You Could Get Accounts & Shipping Records Business Plans • Collected / compiled by an outside party Customer Feedback Dr Julie Francis Autumn 2015 1 MARK205 Introductory Marketing Research Week 3 1. Secondary Data External Sources Source Applications What You Could Get Secondary Research Task Support Primary Research • Secondary Research Task Innovations, trends, market reports General Media e.g., TV, magazines Information about competitors, markets, & consumers Academia e.g. journal articles Theories, findings, method idea, recommendations Standardised Sources e.g. consumer panel Behavioural & demographic data (see next topic) • Refine research problem • Identify related theories • Identify previous results • Profile customers • Clarify scope/boundaries • Identify new segments • Identify scales & variables ...
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...Management, Operations and Marketing COMM331: Integrative Business Capstone Subject Outline 6 credit points Subject Information Autumn, 2016 Wollongong On Campus Lecture Information: Mondays, 08:00 - 08:00, All COMM331 lectures are online via Moodle Pre-requisites: 96 Credit Points including all Faculty of Business undergraduate 1st year core subjects Co-requisites: Nil Restrictions: COMM333 Contact Hours: Online lectures plus 1 hour of tutorial (up to week 6) and 2 hours of computer lab (from week 7 up to week 13) Online Subject Material: The lecture material for COMM331 is all online. Students can access online materials via Moodle. COMM331 is supported by a UOW Libguide available at http://uow.libguides.com/index Teaching Staff Teaching Role Name Coordinator, Lecturer and Dr Belinda Gibbons Tutor Telephone Email 42215824 bgibbons@uow.edu.au Room Consultation Times 40.247 Wednesday 10:30 - 12:30 Thursday 13:30 - 15:30 Head Tutor Ms Natalie Akmacic NA akmacic@uow.edu.au NA TBA Tutor Ms Jinqi Xu NA vivenx@uow.edu.au NA TBA Tutor Mr Viktor Tomeski NA viktor@uow.edu.au NA TBA Tutor Ms Lynda Lorkovic NA lbricevs@uow.edu.au NA TBA Tutor Ms Nadeera Ranabahu Mudiyanselage NA nadeera@uow.edu.au NA COMM331 Subject Outline Autumn, 2016 TBA Page 1 of 21 Email Etiquette: Consultation with your subject coordinator and/or teachers via email Your teachers...
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...is a classic on military operations and the most influential in the world today. Sun Tzu or Sun Zi (孙子) is traditionally believed to be the author of The Art of War. Sun has had a significant impact on Chinese and Asian history and culture, both as an author of the Art of War and as a legendary figure. Historians have questioned whether or not Sun was an authentic historical figure. Traditional accounts place him in the Spring and Autumn Period of China (722–481 BCE) as a heroic general of the King of Wu who lived c. 544—496 BCE. Scholars accepting his historicity place his supposed writing The Art of War in the Warring States Period (476–221 BCE), based on the descriptions of warfare in the text. Traditional accounts state that his descendant, Sun Bin, also wrote a master treatise on military tactics. Historians have questioned whether or not Sun was a real historical figure. According to traditional sources, such as the 2nd century BCE biography written by Sima Qian, Sun was born in Qi (now Shandong Province) during the Spring and Autumn Period of China (722–481 BCE). His real family name is Tian, but the last name of Sun was given by King of Qi State to his family when his grandfather, a general for Qi, won a big battle. When Sun Tzu was young, his family was having trouble with some royal families, and he moved to Wu state and became a heroic general for the king of Wu, Helü. His victories then inspired him to write The Art of War. Historians place the writing of The...
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...The Road Not Taken: Poetry Essay Name Course Instructor’s name Date Thesis statement: The symbolic setting, title, content and metrical devices support the poem’s (The Road Not Taken by Robert Frost) overall meaning. Outline: Title “Poetry Essay” I. Introduction A. The influence of decision making process in human life. B. The problem faced by the speaker in the poem. II. Body A. Theme B. Symbolic setting C. Significance of the title D. Rhyme scheme and metrical devices III. Conclusion A. The lyrical elements of the poem B. All the elements of the poem support its overall meaning. Poetry Essay The Road Not Taken, the poem by Robert Frost is related to the dilemmatic situation of decision making in human life. To be specific, one’s decision in critical situations transforms one’s life into success or failure. Besides, wise decision at apt situations leads to success in life. But human beings are not ready to take decisions based upon their free will. This creates much tension in future life because false decisions lead to failure, which cannot be changed. In this poem, the speaker faces the same problem faced by human beings for generations. Theme: As pointed out, the theme of the poem is related to making a choice in one’s life or simply...
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...English 102 – Intro. to Literature – SYLLABUS Campbell University –RTP Campus Prerequisites: English 101 Instructor: Susan Doody Term: Spring II March 13- May1 Phone: 919.661-8414 Evenings: Tuesday (BLENDED) Time: 5:15-7:30 pm E-mail: doodys@campbell.edu OR lovetoteach48@yahoo.com COURSE REQUIREMENTS Course Description: A course designed to enhance reading, writing, research, and critical thinking skills directed toward literary analysis. Prerequisite: English 101. Required Texts: • Backpack Literature: An Intro to Fiction, Poetry, Drama, and Writing, X.J. Kennedy and Dana Gioia, eds., 4th ed. • Aaron, Jane E. LB Brief. 4th ed., Boston: Longman, 2010. Learning Outcomes: Goals: English 102 is designed to “enhance writing, research, and reading skills directed toward literary analysis.” Therefore, the student will learn to read carefully and critically by analyzing the elements of literature—plot, theme, characterization, etc. through class discussion, short papers and research. Since analysis is key to this course, class participation is imperative. Expectations of Students: Students are expected to participate in all phases of the class, including discussions, both in class and on the Bd discussion board. Required readings must be completed before class. Homework and other assignments are due on the dates noted in the "Assignments" of Blackboard. Specific pages and due dates will be posted...
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...Having a the chance to visit Ly Nhan - Ha Nam during these autumn cold and windy days, tourists would be unforgetable (check spelling/proper usage – this word is an adjective) with a rare and delicious dish named STEAMED CRAB with beer. The crab live (crabs live / crab lives) beneath of the Red river among the stones or caves underwater. Fishers can only find them in this the section of the river from Nguyen Ly Commune to Chan Ly Commune (about 5 Km ). It weighs about 100 to 150 grams. Especially, it only appears from September to November of the year when the weather is cold. It is a kind of river crab with long legs, big body - four times bigger than other water crabs. It has some fur on both of its big legs so people call it CUA DA (fur crab).Crab dish is now a speciality specialty (know the differences of its meanings) in famous restaurants. Mr Hung - a river fisher, who collects crabs from other co-fisher and sells them to welknown well-known restaurants in Ha Noi says “in the past, people were not used to eating this kind of crab, nowadays they know how to process this dish thus it becomes a tasty food in many restaurants.” Crabs are cleaned with water, torn off the back cover and steamed with some gingers, pepper, salt in and a boiling beer in a pan. After ten minutes of steaming, the dish is done and the crabs turns crabs turn into light-red with cravy smell. We serve it with some salad, chilli (spell check ) and wine is also a must-have drink. The dish brings us much...
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...This unit introduces Asian Studies and International Relations. Considering both traditional and contemporary times, it seeks to place Asia’s diverse cultures in a global context. It examines issues such as how to define Asia, how Asian states related to each other, and how Western ideas of international relations have transformed these relations. The unit has two strands, each considering a set of ideas. First it examines the great religions/philosophies of Asian societies – Buddhism, Hinduism, Islam, Christianity and Confucianism – have influenced them. It then considers international relations theory and how theories can help us understand the complexities of Asian states’ relations with each other and the wider world. Credit point value 10 Pre-requisites Nil Co-requisites Nil Unit/s incompatible with and not to be counted for credit Nil Unit level 1 Assumed knowledge None Attendance requirements Attendance below 80% at tutorials without due cause may constitute grounds for failure. Non-attendance in tutorials for illness or misadventure or other reasons should be documented and submitted to the unit coordinator upon return. Enrolment restrictions Nil Unit learning outcomes Students who successfully complete this unit will be able to: • identify of the diversity and complexity of Asia; • explain the social manifestations and international political impact of Islam, Hinduism, Christianity, Buddhism and Confucianism in an Asian context; • evaluate the...
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...the Essay Today, rhetorical strategies are ubiquitous. They can be discovered in the latest top box office cinematic movie, the beloved binge-watched television show on Netflix, the aggravating commercials we are forced to sit through, the latest best-selling book, etc. Applying rhetorical strategies helps the writer communicate with ease and fluidity. Rhetoric additionally helps the reader or viewer gain interest while making it pleasurable. All in all, rhetorical strategies are simply ways of effectively and adequately presenting material. In the essays of discussion the effectiveness of how imagery, emotional appeal and tone build the writers credibility and enhance the essay will be discovered. For example, Virginia Woolf uses rhetorical strategies in “The Death of The Moth”. Woolf begins by using imagery effectively throughout her essay by strategically incorporating descriptive details. Woolf encountered this moth in the day time, so she begins her essay by stating, “moths that fly by day are not properly to be called moths . . .” (para. 1). This statement spikes wonder; what does that mean? She explains that moths in the day “ . . . do not excite that pleasant sense of dark autumn nights and ivy-blossom which the commonest yellow-underwing asleep in the shadow of the curtain never fails to rouse in us” (Woolf para. 1). Her sense of imagery is full of color and expression which helps her credibility in her writing. It truly makes you visualize that “dark autumn night”...
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...Accounting Standards & & Regulation – 22420 – A Autumn 2013 3 ASR A gnmen Part 2 A Assig nt – P 2 Contents: ge: General Notes for P Part 2; next p page: this pag General No otes for Part 2 of the Assignment 1) Rec commended Start: you m may start this s part of the assignment at any time. 2) Sub bmission Dea adline: 20th M May, 2013 (5 pm) through h turnitin in U UTSOnline (A Assignments) 3) Hea ading require (in bold): Name – St ed tudent ID – Tutorial Num T mber – Tuto orial Time. (T heading This g must be a part o of the docum ment header r. If using Wo ord 2007+, press VH H to access t the header. ename requir red: When yo ou submit yo our filename e, please nam me the file as s follows: 4) File Txx x_ISurname_ _SID_ASRess say2.docx; w where xx is yo our tutorial n number (for Ku‐ring‐gai p people, put K1), I is your initial, Surnam me is your sur rname, and S SID is your 8‐ ‐digit studen nt ID. Quite a a few people ve the same i initial/surname combina ations, so this s is importan nt. I am askin ng you for the format so hav that t I can sort the essays qu uickly for ma rking. The ex xtension (“.d docx”) would d be different t depending on t the word pro ocessor you use. So Robe ert’s essay w would be calle ed T00 0_RCzernkow wski_999999 999_ASRessa ay2.docx 5) Acc cording to tu urnitin’s web bsite, the sof ftware ensures original work by che ecking submitted papers s aga ainst 17+ bil llion web pa ages, 200+ million stud...
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...Chinese Culture Never Ends China is surround by the North Pacific Ocean and the Indian Ocean, and it is vast in territory and has an enormous population which includes 56 ethnic groups. China has the most extensive civilization which influence the every generation of the Chinese. Chinese culture has so many aspect that I don’t have the ability to describe them all in such short essay, so I chose the three facets I most familiar with to talk about. The first aspect is Chinese food which is the lure that people can’t resist, the second is the beautiful Chinese music which has its own unique charm, and the last one is Chinese festivals which also have the great power in shaping the Chinese culture. When talking about China, the Chinese diet is probably the first thing that comes to people’s mind. Chinese cuisine focuses on the balanced nutrition and flavor and also the diversification. Firstly, Chinese food is almost all cooked food and emphasize on the vegetable and meat served. It’s hard to find a Chinese dish that has only vegetables or only meat. That shows the golden mean—“Zhongyong” 中庸, as Liang (2014) mentioned “to seek the appropriate degree between the two poles.” Secondly, the Chinese dishes are known for their complicated recipes, which shows the persistence of the Chinese fascination of delicious food and the pursuit of the high living quality. Thirdly, Chinese food has Eight Great Cuisines which is on behalf of regional difference—the western and eastern, the southern...
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...There are various different types of literature, such as poetry and short stories. As humans it is in our nature to judge; we cannot truly avoid judging the stories we read any more than we can avoid judging the people we meet. However, when judging the stories we read we should understand the different kinds of values it presents. Looking at “A Worn Path” by Eudora Welty and “The Road Not Taken” by Robert Frost, we can see that both works of literature bring a variety of things to the table. In this essay we will compare and contrast these works of literature and their relationships among the following elements: content, form, and style. In the poem “The Road Not Taken” (Frost, 1916) or the short story “A Worn Path” (Welty, 1941) the theme is similar. While one speaks of a “Path” the other of a “Road” the theme that each of these writings share is presented differently throughout each piece. “The Road Not Taken” (Frost, 1916) sets the poem with a man on a forest road on an autumn morning. This revealed to me, the reader, that this was about a journey. Frost also uses the word “I” throughout the poem, letting me know he is telling this from a First-Person point of view, most likely Frost using a persona or “mask”. “A Worn Path” (Welty, 1941) opens on a cold frozen winter day with an elderly black woman making her way through the woods. Immediately...
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...Theories of Political Economy Instructor: Professor Béla Greskovits Office phone: 327-3079 e-mail: greskovi@ceu.hu Time: tba. Room: tba. Office Hours: tba. This course introduces students into three traditions of thought on the relationship between politics and the economy: both the economic constraints on politics and the political embeddedness of the economy. The conceptual frameworks studied include Neo-Marxist and Marx-inspired theories, historical institutionalism, and economic approaches to politics based on the assumptions of neo-classical economics. Students will be acquainted with these lines of thought by discussing important works by representative authors. Readings by Wallerstein, Cardoso and Faletto, Wright, and Mamalakis, represent world-sytem analysis, the dependencia thought, analytic Marxism, and sectoral theory. Historical institutionalism is discussed on the basis of the path-breaking work of Polanyi, and the comparative studies of Schoenfield, Katzenstein, and Gourevitch, who focus, respectively, on the changing balance of public and private power, variants of corporatism, and state autonomy in capitalist societies. Finally, Downs’ economic theory of democracy, the rival views of collective action by Olson, and Hirschman, and North’s work on the relationship between institutional change and economic performance introduce the economic approaches to politics. Requirements and grading Active participation in in-class discussions (20% of final...
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...English essay ”The Flowers” By Alice Walker The afro-american writer Alice Walker has written a short story named the flowers from 1988. The main character in the story is a little girl named Myop. Myop is a 10-year old black girl growing up in poverty, because she is a child of a sharecropper-family, (which was not unusual at that time). She is a really curious girl that loves to explore new things. She likes to play by herself in the woods and look after findings and flowers to pick. One day in the late summer, Myop is taking a walk in the woods. She walks a bit from where she lives to explore a new area where she has never been. The landscape is a bit different from what she is used to, there is a different atmosphere, there is more silent and there are different flowers growing. Suddenly when she is starting to retire home, she steps on a dead black man that had been hung and then laying on the ground. The meeting with the dead man is overwhelming and surprising for Myop. An important theme in the text is racism, because the story takes place in a time where segregation was extremely active and there was a lot of discrimination of black people. The story takes place in a child’s thoughts, so all the events are written from a child’s view. It’s 3rd person omniscient, the narrator has access to Myops mind, so the reader knows about her feelings, and thoughts, as seen in the following quotes: “She felt light and good in the warm sun” “…and she reached down quickly...
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...Contents of the final exam....Autumn 2011 PART A: (15 marks) Part A is compulsory for all students Question 1: Case study This is a general essay question using the case study material to support your answer. The case study is on BHP. The material is to be loaded shortly but you are of course welcome to use readings used in class and other materials to support your response. It will not be a specific question on any one document’s contents. Reading the case study material and studying the work from tutorials / lectures and readings will prepare you for addressing this question. You can bring the case study materials (and any other materials) in to the exam with you (with the exception of electronic devices). Tutors have been instructed not to discuss BHP or any case study material with students, so please don’t ask! Of course you can discuss it with each other in study groups. We are happy to clarify your understandings around sustainability reporting and the related theories in general discussion. PART B: (30 marks) Answer any two questions from part B (15 marks each) Question 2: Regulation Question 3: Directors’ / Executive remuneration Question 4: Carbon accounting Question 5: Systems oriented theory Question 6: Critical theory Question 7: AIN – the usual 4 ain questions with an article which could be addressed using several different topics. Remember topics are interrelated, always have a back up plan in case you don’t like the question...
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...Department of Management Personal Effectiveness Certificate of Higher Education in Management/ Funeral Management Draft Module Outline (2015/16) Code: FFMN009H4 Term: Autumn and Spring Day – Autumn Term: Tuesday or Saturday (Bloomsbury) Day – Spring Term: Saturday (Bloomsbury) Time: Weekday Evenings 18:00 to 21:00; Saturdays 10:00 Time: Room(s): TBC Code: {{module code}} Term: {{term}} to 17:00 {{day/s}} 6.00pm to 9.00pm Room: {{room}} Lecturers: Ian Harrison Peter Hirsch Keith Mattacks V1:06/07/2015 Table of Contents Personal Effectiveness – Module Overview............................................................................................ 2 Aims and Objectives................................................................................................................................ 2 Learning Outcomes ................................................................................................................................. 2 Key Readings ........................................................................................................................................... 2 Required Reading................................................................................................................................2 Recommended Reading ...................................................................................................................... 2 Journal Articles....
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