...Date: June 7, 2016 To: Claire Sanders From: Chace Sauls Subject: Smooth Brew Body: Background: Mrs. Sanders, Smooth Brew Company has recently acquired a brewery located in Georgia. The brewery is unique in that a sparkling stream runs through the plants facility giving the beer a unique flavor. The company’s president informed me that an excessive price was paid for the plant due to the flavor enhancing stream. Problem: Our client stated that $1 million was paid in excess of fair value to acquire the plant. The president has requested that the $1 million be set up on the balance sheet in an account entitled water. Relevant Guidance: FASB ASC paragraph 350-20-35-39 through 44. FASB ASC paragraph 350-20-35-1. FASB ASC paragraph 350-20-35-16. FASB ASC paragraph 350-20-45-1. Application: Goodwill is considered an asset representing future economic profit stemming from the acquisition of other assets in a business combination. The amount of money given for acquiring a business over the fair value of the assigned assets and liabilities of a reporting unit is considered goodwill. Goodwill is not to be amortized but rather tested for impairment. To be able to test for impairment, the amount of goodwill should be assigned to a reporting unit. The amount assigned to the reporting units should depend on the degree to which it will benefit from the business combination. The number of reporting units used can vary depending on the method used. The method for allocating...
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...1.0 Executive Summary The Brew'n Bake Brewery and Bakery has established a successful presence in the food and beverage service industry. The flagship location in UC Irvine of campus living district will gross in excess of $2 million in sales in its first year of operation, ending July 2002. First year operations will produce a net profit of $433,000. This will be generated from an investment of $625,000 in initial capital. Since 10 months of operations have already been comp.leted the confidence level for final first year numbers is extremely high. Expansion plans are already underway. Owner funding and internally generated cash flow will enable additional stores to open. Sales projections for the next four years are based upon current planned store openings. Site surveys have been completed and prime locations (based on UC and CSU impacted locations) have been targeted for store expansion. This plan will result in sales revenues growing to $25 million by FY2006 and generating net income in excess of $5.6 million. Management has recognized the rapid growth potential made possible by the quick success and fast return-on-investment from the first location. Payback of total invested capital on the first location will be realized in less than 18 months of operation. Cash flow becomes positive from operations immediately and profits are substantial in the first year. 1.1 Objectives The Brew'n Bake has the objective of opening additional stores in Pepperdine...
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...In “Try It, You’ll Like It:The Influence of Expectation, Consumption, and Revelation on Preferences for Beer,” published in the 2006 issue of Psychological Science, Frederick Lee and his co-workers conduct an experiment where they disclose a secret ingredient in their MIT Brew, which seemingly tastes better than a regular beer. In the experiment, Lee compared people's preferences for beer mixed with balsamic vinegar, also known as the MIT Brew, and normal unadulterated beer. Out of the three groups that were tested, there was a blind condition, which did not include that the MIT Brew contained this secret ingredient. There was also two disclosure conditions, both revealing what the secret ingredient was either directly before or directly after...
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...Yeast is an astonishing life form. It is in charge of creating bread, wine, refined refreshments, and … .brew! At the point when yeast ages brew, it delivers more than 500 unique mixes. A large number of these mixes give lager its trademark flavor and smell. One of these mixes, albeit generally thought to be undesirable, is diacetyl. Diacetyl gives a rich, butterscotch-like flavor to brew. The flavor limit of diacetyl is 0.1 sections for each million (ppm) in "light" brew. Homebrewed brew can have levels from .05 to 1.0 ppm. Elements that oversees the diacetyl level in brew are maturation temperature, air circulation level, bacterial tainting, and the yeast strain utilized. Diacetyl is a little natural compound , having a place with the substance gathering called ketones. Another ketone usually found in brew is 2,3-pentanedione. At the point when the diacetyl level is weighed in lager, 2,3-pentanedione is similar to the point that its level turns out in the test and the joined result is known as the VDK level....
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...E-mail To: shakira@mail.com. From: Rasmus Andersen, Hispanic Heritage Foundation. Date: 8 October 2014 Subject: Aware of the increasing number of hate crimes ________________________________________________________________________ Dear Ms Shakira. I am a young employee of the Hispanic Heritage Foundation. My colleagues and I are working on a campaign to make people aware of the increasing number of hate crimes, and what disadvantages the Arizona law has. We have over the last few weeks talked a lot about what would give the best result, and we have found that our best bet would be through an advertisement. We have seen a television program where you talks about your opinion about the Arizona law, and we find you very interesting. We are particularly impressed about your good arguments. We do agree with most of your arguments, and work primarily out of the same arguments as you do. We believe that their great popularity around the world would be able to help us to get our message out to a larger group of people. We think you can be a good role model because many young people look up to you, and your high popularity can help us to attract a lot of positive attention, and therefore would we like to ask you to help us to get our message out to as many people as possible. We are not demanding any financial support from your side, that part takes my colleagues and me. We look forward to hear from you again, and we hope you think it sounds like a...
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...GUIA PARA EL CASO “El lanzamiento de la marca Light” PROBLEMAS CENTRALES A DISCUTIR Analizar los dilemas con que se enfrenta Chis Prangel, acerca de lanzar o no la cerveza Mountain Man Light y el impacto que pudiera tener sobre la canibalización de ventas de Mountain Man Lager, la confusión que podría generar a los clientes leales de Mountain Man y alternativamente pensar si el lanzamiento de Mountain Man Light pudiera llegar a ser clave para una estrategia de crecimiento de la empresa y una fuente significativa de mayores ingresos en momentos en que por primera vez la empresa enfrentaba caídas en las ventas. En cinco años Chris heredará el mando de la empresa cuando su padre, Oscar Prangel, se jubile. Para 2005, esta empresa originaria de West Virginia donde lideraba desde hace más de 50 años, generaba ingresos por $500.000 millones vendiendo más de 520,000 barriles al año. 1. ¿Qué problemas está enfrentando Chris Prangel y qué alternativas está considerando para resolver dichos problemas? Disminución en las ventas en un 2% por año por primera vez en la historia. Además, el mercado tradicional de cerveza bajó un 4% y aumentó un 4% la categoría de cerveza light. MMBC está presente en un mercado muy específico, compitiendo con las categorías de bebidas espirituosas y vinos. Por otro lado, su público objetivo está envejeciendo. Las alternativas que Chris Prangel está considerando son reposicionar la marca para impulsar ventas entre la gente...
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...Victor Huynh A00340857 MKTG 3379 INTRODUCTION Starbucks’ confirmed it’s trouble in 2007 when the company had experienced 2 quarters of flat growth in same-store sales, and then its first ever decline in the fourth quarter. Gas prices increased therefore their consumers’ like many other retailers felt the pain. Howard Schultz was Starbuck’s visionary leader and CEO from 1987 to 2000. Replaced by Jim Donald, Schultz is being brought back to aid in the restoration of Starbuck’s cachet as a premier brand. ANALYSIS The main vision of Howard Schultz was to create a romance with coffee. Similar to coffee bars in Italy he wanted a place where customers could have a relationship with the coffee and coffee bar. He believed that coffee was a social aspect which would create a link between the customer and Starbuck’s if done right. Where did Starbuck’s go wrong? Starbuck’s growth had become very rapid in order to please Wall Street. The fact that Starbuck’s had doubled its pace of expansion while already being rapidly growing changed the profile of consumers, as well as the brand perception. The store had no longer become the destination and relationship rather than a quick and grab and go process. The study showed that with more accessibility the stores became, the more the products were being consumed outside the store. The Starbuck’s drive-through convenience had soon become associated to fast food. An effort to reduce costs and improve operational efficiencies affected...
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...Struck by the inequalities and isolation thrown onto poor people in America, Matthew Desmond (2016) decided to study poverty. Desmond (2016) understood that poverty was not an occurrence with complete focus on the surrounding poorness, but rather a relationship between the rich and the poor. His desire to understand that relationship drove him to study evictions—a great representation of such. Desmond visits the “Brew City” of Wisconsin, Milwaukee, where he portrays the hardships of eight families to show how the same issue affects different people in different ways, though all poorly, in his ethnography Evicted: Poverty and Profit in the American City. Desmond did an amazingly maintained the focus of his novel on poverty instead of getting...
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...Outline Introduction Marketing & Promotional Mix Promotion Budget Allocation Advertising Sales Promotion Personal Selling Decision Summary Introduction – (Main Char) • Demographic Characteristics: – – – – Gender: Female Age: 25 & above Household size: 3 or more persons Occupation: Skilled and Unskilled labor (Blue Collar) • Geographic Char: – St. John’s metropolitan area • Benefits Sought: – Strong high quality – Bagged tea in “Boxed tea” Introduction - (Previous Decisions) • Team 1, Planning: – Entering the market with a new brand named “Bentley Fresh Brew Tea” • Team 2, Product Strategy: – Blend: lower than the market brands – Amount of tea: 1 Cup Bag – Package size: Medium 60-72 bags • Team 3, Pricing Strategy: – Price: 2.49 Marketing Mix Variables that marketing managers can control in order to best satisfy customers in the target market 1. Product 3. Promotion 2. Price 4. Place Marketing Mix Promotional Mix “Promotion is all about companies communicating with customers” “It is no longer enough for a business to have great products” 1. 2. 3. Advertising * Personal Selling * Sales Promotion * 4. 5. 6. Public Relation Direct Marketing Publicity The Objectives • Firm Objective: – Increase Market share By 5% within two years • Advertising Objective: – Establish a 70% product awareness among Blue Collar Females by end of the first year Budget Allocation Methods 1. Percentage...
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...Mountain Man INDIAN INSTITUTE OF MANAGEMENT INDORE Marketing Management–II Case Analysis Mountain Man Brewing Company: Bringing the brand to Light Section C - Group 01 Introduction The case focuses on the concept of Line Extension in the context of Mountain Main Brewing Company. The background emphasizes on the dilemma of the protagonist as to whether or not to introduce a new product line by en-cashing on the existing brand value. Case Facts: Existing Product: Mountain Man Lager Product Features : * Strong bear with a bitter taste due to high alcohol content. * Strong local brand association and high brand loyalty from middle aged men * Popular among low middle class men and blue collar males * Perceived image of a tough rugged drink and popularly known as “working man’s beer’ Problem Incurred * Company is facing declining sales at the rate of 2% annually since its inception * Restricted target market of 45+men Problem Statement analysis: Some of the possible reasons are : Environmental Factors | * Stringent federal excise tax rules * Changing demography into a much younger group | Competition | * Heavy competition from wine and other spirit based drinks * Competition from existing beer market | Consumer | * Increasing health concern * Newly developing personal responsibility | Changing drinking patterns | * With increasing youngsters into the demography...
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...Case1 Starbuck’s HR Practices Ensure Its Brew Is a Winner Question 1 What HR practices do you believe are most critical for starbucks to maintain the coffee experience and customer service it's known for as the company expands in the United States and abroad? Solution 1.Starbucks believes that the key to company success is its employees, called partners. 2. At starbucks the value-and-treat-employees-right approach is part of the company culture. 3. One of the company’s six guiding principles is “to provide a great work environment and treat each other with respect and dignity.” 4.As a result of the important role of starbucks’ paartners, the company emphasizes selecting the right new employees, training them ,and rewarding and retaining employees with above-minimum salaries. 5.Job fairs,in-store advertisements,a cpmpany Web site,and employee referrals are used to recruit new employees. 6.Managers are provided with interview guidelines that are used to question job candidates to determine whether they have the skills and behaviors necessary for the position. 7.Although 85 percent of its employees are part-time, they are still eligible for full-time benefits if they work 240 hours a quarter. 8.Less than 30 percent of part-time workers in the United States receive health care, paid sick leave, or eligibility for bonuses or stock options. 9. Starbucks provides all employees and their same-sex or opposite-sex partners comprehensive health benefits...
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...My Starbucks Idea Brews Customer Feedback at Starbucks Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan. The company culture focuses on customers and what they have to say. And here Starbucks faced the challenge: how to shape conversations with customers, partners and employees from all over the world, and capture the best ideas. The company decided to take its customer oriented culture online - build an online community that would allow it to engage with customers in a dynamic way. To implement this decision Starbucks required community management tools to track and implement the best ideas. Starbucks decided to implement Salesforce CRM Ideas application to harness the energy of online communities to drive brand perceptions and gain key customer insights. Salesforce CRM Ideas provides connect with employees, customers, and partners in a constructive dialogue. Salesforce CRM Ideas actively engages users by letting them vote on the top ideas. It bubbles the best ideas to the top, so it’s easy to put them into action that drives innovation. Salesforce CRM Ideas provides an easy transition to project management to help the company act on the top ideas from the community. Salesforce CRM Ideas also provides a unique...
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...Starbucks is one of the worldwide well-known multinational companies which are specializing in café business. Aside from the extraordinary coffee, Starbucks has made business out of the human connections, community involvement and the celebration culture. Employees at Starbucks described as an important asset of the company and they are important for the company’s growth. Starbucks use its Human Resources policies and practices as a strategy to gain competitive advantage within the international market and the retail industry. Through the enough implementation from Human Resource Management, it helps to attract and develop and retain committed employees. The greatest growth and positive results that Starbucks had achieved is due to the hardship and contribution of their employees. Effective of human resource management can eventually help to improve company performance. According to the given case study provided, there are some elements which Starbucks are more concern in handling their employees in order to success in their business. Benefits of the employees is the main element that be concerned by Starbucks. Starbucks treat their employees as their family members. They provide their employees a very comfort and supportive work atmosphere. Company treats their employees well by provide them with high level of benefits which including the part timers as well, this is to gain the loyalty from the employees to continue contribute their support to the company. All the attractive...
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...world a lot of things are a necessity, there is no question that coffee shops are very popular. Most people enjoy a fresh brew of coffee in the morning, whereas, others like to have during lunch or dinner. Either way people are fond of coffee shops. People like to sip on coffee or tea while enduring a sociable conversation with family and friends. Also most students meet with their classmates at coffee shops to brainstorm to solve homework problems and to bring new ideas to the table. For many, coffee shops are a place to relax, letting go of the stress endured during work hours. In this paper an analysis of Brew House’s strategic plan will be explained. A description of Brew House’s mission, values, and vision will be determined. The products or services, and customers will also be defined. Brew House Brew House is a coffee shop opening in downtown Houston, on Main Street. The coffee shop is on a well-known trafficked street. Brew House is surrounded by upscale housing lofts, office businesses, hotels, bars, and metro rail to capture the attention of constructor workers, businessmen, bus riders, and students of University of Houston. Mission Brew House’s mission is to provide its targeted consumers with a fresh hot cup of gourmet coffee before, during, or after work to ease their minds while on the go. Brew House is different from other coffee shops; its employees consist of cashiers, coffee specialists, and hoppers. Bew House is...
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...Marketing Final Project Team 1 Ryan Marshall, Manuela Antonova, and Joshua Booth Mr. Coffee Smart Optimal Brew WeMo Enabled Marketing Plan Executive Summary A recent primary research survey has found that 70% of occasional coffee drinkers view the Mr. Coffee brand as an inferior or budget coffee brewing device that does not make a superior cup of coffee (Appendix, Opinion survey). Brands such as Keurig, Cuisinart, and DeLonghi inspire more thoughts of quality coffee than Mr. Coffee. Other consumers are opting to spend several dollars per cup of coffee at coffee houses such as Starbucks, Caribou Coffee, Dunkin Donuts, and even McDonalds (Appendix, Opinion survey). Mr. Coffee is a part of American iconography appearing in movies, books, and other arenas of pop culture. It appeared in loosely translated interpretations in the Back to the Future movie trilogy of the as 1980’s as “Mr. Fusion”, it was referenced in the TV show Seinfield, and in the title of the short story by Raymond Carver, “Mr. Coffee and Mr. Fixit.” According to a recently conducted survey Mr. Coffee was the most identifiable home coffee brewer. Brand recognition is not a problem in the current marketing environment. Mr. Coffee has many entries into the home coffee making market. Most of the devices are on the lower end of the price scale and easily obtained at every local big box store. These devices are sold alongside similar devices presented by direct competitors with very little differentiation. Recent...
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