Comes from www.eveallure.com site:If the vast majority of youth to start buying wedding instead of renting wedding, so, if every wedding 500-1000 yuan, plus accessories and other related industries, will form an annual 100 million yuan of domestic market.

In fact, this is not just a hypothesis. With the improvement of people's living level and consumption idea change, more and more Shanghai bride has formed "to buy a set of their own, have the idea of life-long wedding". On the wedding business, "I hope the bride wearing new, custom-made, fit, with retention value of wedding" is their most expect to see results. According to reports, the old and new resources as ordinary clothing as the sale and lease of wedding wedding caused turnover slow compared, both profit growth and the rate of absolute is a world of difference "".

According to reports, the wedding dress, evening dress, the target market is still located in the studio and wedding rental shop, so the wedding products the domestic market is still in the low-end. Studio for wedding gown, pay attention to the drama shooting effect, size scalability too casually, and wedding rental shop uses dress is exquisite workmanship and art styles more than. At the same time, because of a wedding dress is often repeated use, health is a sensitive and difficult problem.

Concerned, the development of urban industry at the same time, can rely on the advantage of the textile industry, aiming high added value in the wedding industry, the construction of the whole nation and even whole world wedding set design, production, sales as one of the industrial centre. Liu Yongji said: "once the marriage gauze into personal consumer market, consumers will be more exquisite wedding dress fabric, workmanship, brand and quality, needless to say, the current producers absolutely unable to meet market demand at the same time then,