...Wedding Feasilibty Report FOR 80 GUEST | 14118359Certified Solutions | Wedding Feasilibty Report FOR 80 GUEST | 14118359Certified Solutions | List of Contents Page Number 1. Executive summary 1 2. Introduction 2 2.1 Event definition 2 2.2 Stakeholder 3 3. Marketing Strategy 3 3.1 Sustainability 4 3.2 Logistics, staging and Production 4 3.3 HRM 5 3.4 Managing Risk 6 3.5 Finance & Budget 6 4.0 Overall Conclusion 7 5.0 References 7 6.0 Bibliography ...
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...Foucault examines history to explore the layers of structure of power, I find the history of wedding tradition to be fascinating. “He uses history to dispel the sort of routine, instituted self-assurance people have about reality of such entities as the mental disorders they fear they may be suffering from, or the inner sexual needs they believe they have to release. Foucault has examined various kinds of systems of thought through which people have come to identify themselves as subjects.”(Rajchman) And then another good quote about Michel Foucault is “For more than a decade, his elegant shaved skull had been an emblem of political courage-a cynosure of resistance to institutions that would smother the free spirit and stifle the right to be different.” (Miller 13) I will be exploring how the present days views are reinforced; the dominant message of how a wedding should be and then how in some movies, the post-feminism is displayed which slightly alters this dominant image. I will be also exploring the mix of cultural traditions within the wedding to see how the structure is similar or drastically different. I will discuss Marx’s Materialism ideology aspect of the domination of the ruling class and explore the aspect of the base and superstructure with the mode of production/the system of economic relations within the institutions surrounding wedding ideology. Through close textual analysis, I will show the dominant ideology of the wedding industry as illustrated through...
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...who has aspired to create her own independent internet website called Splendidwedding.com that features two related business segments, having the potential to attract local wedding related clientele and other available services to newlyweds. Cathey is described as creative, ambitious and well motivated, having been involved with a wide variety of entry level jobs that taught her the skills of web design. Cathey‘s business background ranged from client proposals to social media with an emphasis in website design. She had acquired most if her knowledge by onsite training from her peers, as she had never held a high-level marketing position. She lacked specific training in promotion, selling and advertising that are basic to understanding market dynamics and necessary to operate a successful business platform. She felt that in spite of her limitations, her husband’s business experience would create winning formula for their newly combined career path. Weddings are big business (Earn money as a professional wedding coordinator). In order to launch an online wedding business, marketers must be highly organized (ibid.). The wedding industry is a people business; hence marketers must master diplomacy by possessing excellent communication skills (ibid.). Apart from having a solid knowledge/skill base of applied information, marketers must able to understand bride psychology, including her anxiety and stress, in order to work well with your client (ibid.). Both knowledge application...
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...Vera Wang was born into a wealthy family in New York City. She lived on the Upper East Side with her mother, the daughter of a Chinese warlord, and her father, a pharmaceutical executive. Vera’s wealthy upbringing largely influenced her view on fashion. Her mother was very stylish and would take Vera to Paris fashion shows during her childhood. Vera states that her mother, “absolutely loved fashion” and “I had a mother that was superbly chic. She made fashion this adventure for me as a young woman. She viewed fashion not as superficial but as expressive.” (Zimbalist, 2007) Vera explains that from her mother she, “got a first class education with style, and quality, and exposure to European houses, and the kind of education that sometimes you can’t even get in school.” (MOVIE) Her wealthy upbringing allowed her to attend prestigious schools, including Chapin, a private school in Manhattan. It also allowed Vera to become involved in her passion, the sport of figure skating. Vera was a competitive figure skater until the age of 20, with the dream of becoming an Olympic skater. Unfortunately however, Vera failed to qualify for the 1968 Olympic team, calling it “heartbreaking”. (MOVIE) Moving past this disappointment, Vera enrolled in Sarah Lawrence College in New York. Here she majored in Theater Studies but then later changed her major to Art History. During her time at Sarah Lawrence, Vera studied abroad in Paris at The Sorbonne, where she was further exposed to French fashion. ...
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...Executive Summary XO Group Inc. is an internet based lifestage media company. XO Group has four flagship brands and each brand is specific to a particular market. The Knot and Wedding Channel are focused on the wedding industry. The Nest is dedicated to the home environment. The Bump is focused on family planning. XO Group provides services to couples who seek advice and information on planning lives together; from the wedding to their first baby and everything in between. XO Group’s professional staff ensures goals are being met and customers are satisfied. Throughout the company’s life, XO Group continually pursues new opportunities to stay ahead of their competitors and hold their place at the top of the lifestage media industry. Table of Contents Page No. | Executive Summary………………………………………………………………. | 3 | Table of Contents…………………………………………………………………. | 4 | List of Tables……………………………………………………………………... | 6 | List of Figures…………………………………………………………………….. | 7 | Section 1: History of Company………………………………………………….... | 8 | The Beginning…………………………………………………………………. Getting Bigger…………………………………………………………………. The Nest………………………………………………………………………... Merging Two Companies……………………………………………………… Stepping Into The Baby Market……………………………………………….. XO Group Inc.…………………………………………………………………. | 8...
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...role of promotion 12 2.3. Promotion mix 13 2.4. Promotion management 14 CHAPTER 3: METHODOLOGY 16 1. RESEARCH PROCESS: 18 2. DETERMINING THE CONCEPT OF RESEARCH: LITERATURE REVIEW 18 a) Quantitative method 19 b) Qualitative method 20 c) Research design 21 CHAPTER 4: VIETNAM WEDDING PLANNER AND ITS “WEDDING DÉCOR” SERVICE. 22 I. DESCRIPTION OF THE COMPANY 22 II. WEDDING DÉCOR SERVICE MARKET 29 III. POTENTIAL COMPETITORS 37 CHAPTER 5: RESULT OF STUDY 38 I. MAIN FINDING FROM QUESTIONAIRS GIVEN TO CUSTOMERS 38 1. Sample demographics 38 2. Customer awareness towards “wedding décor” service 40 3. Customers’ opinion 43 II. MAIN FINDING FROM IN-DEPTH INTERVIEW 47 1. Advertising 47 2. Sale promotion: 48 3. Public relation: 49 CHAPTER 6: SUGGESTION 50 II. EXECUTIVE SUMMARY: 50 III. THE RESULT OF ANALYSIS ON THE CURRENT MARKETING SITUATION: 50 a. Strengths: 50 b. Weaknesses: 51 c. Opportunities: 51 d. Threats: 51 IV. PROMOTION PLAN 52 V. LIMITATION OF THE THESIS 55 CHAPTER 7: CONCLUSION 56 CHAPTER 8: BIBLIOGRAPHY 56 TOPIC: Developing a promotion strategy for “Wedding Décor” service package, the case of Viet Nam Wedding Planner Company (VNWP Company) CHAPTER 1: INTRODUCTION ------------------------------------------------- This introduction section essentially focuses on the background of my study and the reasons that I found on this subject. It also stated research purpose as well as scope and limitations. ...
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...A preference for light skinned females is a global bias that affects all areas of human relationships, especially in marital mate selection. Further intensified by the meteoric rise in Internet dating and mate selection, this bias often serves an invalidating function for darker-skinned women. This study (1) analyzed ‘profiles’ and ‘preferences’ of brides and grooms (N=200), and (2) coded ‘success story wedding photos’ (N=200) posted on four Indian matrimonial websites. Results showed an overwhelming bias among males for brides lighter-skinned than themselves. Males were also more likely than females to state a preference for skin color in their prospective brides, and to use qualitative words like ‘beautiful’ and ‘lovely’ to describe their preferred match. Most significantly, the ‘success story’ wedding photos consistently had lighter-skinned brides than grooms. Darkskinned women were almost non-existent in these ‘success stories.’ This research points to a technology-abetted intensification of colorism. That is to say that the powerful profile ‘menu’ options and the visual imagery of predominantly lightskinned, ‘successful’ brides illustrated on current websites visually reinforce the invalidation of dark skinned women. Keywords Internet matchmaking Colorism Indian marriage market Technology and women Skin Color Introduction Mate-seeking preferences are significant for relationships, marriage, and family life, but those preferences also illuminate larger cultural themes...
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...coast beaches which provide a beauty to be told by the customers. Queensland in Australia is one of the best scenarios one can opt to build his own hotel. The area has a considerable number of luxuries hotels and has also a room for more. Most of the hotels in this destination offer reservation services, accommodation and other forms of tourism related services. These hotels have a support from the local government in relation to tourists and guests’ safety, convenient, and comfortable hotels where people can stay and explore different attractions in the area. People go to these places to have fun during their holidays. They view the attractions which are present in this place also others these areas for their parties such as the wedding parties. Many of the hotels in this area provide beautiful scenarios for holding weddings. For example, the Queens Bride wedding Expro. In addition, people also visit these places for trade shows. Though there are...
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...Literature pertaining to entrepreneurial women is very limited. There are numerous books that depict the lives of wage-earning women in Canada; however works on self-employed women are uncommon. The Business of Women- Marriage, Family, and Entrepreneurship in British Columbia, 1901-1951, was written by Melanie Buddle in 2010, under UBC Press. In The Business of Women, Buddle attempts to highlight the key features of entrepreneurial women in the 1900’s in Western Canada, exploring how and why women entered the business world. In this book, Buddle examines case studies and primary documents in order to expose the world of female entrepreneurs. Buddle focuses on issues of gender and class relations that influenced the ability of women to become self-employed. Although the information presented in this book represent the period of 1901 to 1951, I will attempt to draw connections, through the use of a summary and analysis, between the materials presented in this book to 21st century businesswomen. In the first part of The Business of Women, Buddle addresses reasons why women were more likely to be self-employed in British Columbia. Buddle highlights frontier characteristics that depict why a larger proportion of women in British Columbia were married and were self-employed. In British Columbia, women married in higher proportion, compared to the rest of Canada. Many males arrived in British Columbia in the 1850’s during the gold rush and many men settled in Western Canada in order...
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... The five-year-old who had demonstrated that fact had been sitting right next to him. So here he was getting ready to listen to a major presentation, with paper towels in his hands. "Go ahead, Cassie," Tom said to his marketing director. "It'll dry or harden--or something. Thankfully, it's my last meeting of the day!" He could tell that Cassie Martin was excited about the presentation she was going to make to the top management team. Tom had personally recruited her about a year ago to spearhead the biggest strategic initiative in Rose's history: the launch of a branded line of party ware. In fact, it was the first time a company in the party goods industry had contemplated a branding effort, at least in the 30 years Rose had been in business. Party Lines Rose manufactured a wide variety of paper goods- plates, bowls, cups, napkins, tablecloths, favors, crepe-paper streamers, and so forth- for birthday and holiday parties and other social events. Tom's uncle, who had worked for one of the largest paper companies in the United States, had started Rose in the 1970s. He had personally driven the company's growth until eight years ago, when he died suddenly, victim of an automobile accident. A few years before the tragedy, Tom had joined the company-never expecting to stay long. He was fleshly graduated from a liberal arts college...
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...| Media[show] | Sport | Monuments[show] | Symbols[show] | * India portal | * v * t * e | The culture of India is the way of living of the people of India. India's languages, religions, dance, music, architecture, food, and customs differ from place to place within the country. The Indian culture, often labeled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is several millennia old.[1][2] Many elements of India's diverse cultures, such as Indian religions, yoga and Indian cuisine, have had a profound impact across the world. Contents [hide] * 1 Religions * 2 Perceptions of Indian culture * 2.1 Arranged marriage * 2.2 Wedding rituals * 3 Greetings * 4 Festivals * 5 Animals * 6 Cuisine * 7 Clothing * 8 Languages and literature * 8.1 History * 8.2 Epics * 9 Performing arts * 9.1 Dance * 9.2 Drama and theatre * 9.3 Music * 10 Visual arts * 10.1 Painting * 10.2 Sculpture * 10.3 Architecture * 11 Sports and martial arts * 11.1 Sports * 11.2 Indian martial arts * 12 Popular media * 12.1 Television * 12.2 Cinema * 13 See also * 14 References * 15 Further reading * 16 External links ------------------------------------------------- Religions[edit] Aarti ritual in Hindu worship Close-up of a statue depicting Maitreya at the...
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...Small Business Administration, there were 27.2 million small businesses in the United States in 2007. Small business can be defined in different ways. The U.S. Government agency that helps people start businesses is the Small Business Administration or SBA. It categorizes a business in the United States as small if it has fewer than 500 employees. The international community uses the term small and medium enterprise or SME, instead of small business. Among SMEs, small enterprises have 1 to 50 people, while medium enterprises have 51 to 500 people. Whereas on owner-managed small businesses of 1–50 people and places greater emphasis on the lower end of the range. Independent and owner-managed small business means that the business is owned by an individual or small group rather than existing as part of a larger enterprise or a business whose stock can be bought on an exchange. Owner-management refers to constant or at least daily management of a business by its owner. It is possible to become an absentee owner, who profits from a business but is not involved in its day-to-day operations. This, however, is a different type of business with different problems from those of firms run by an owner manager. Small businesses are imitative in nature, with most small firms doing what other firms do, with only slight variations. But when we think about the people who start firms for the first time, the situations they face are situations of novelty. The purpose of a small business is to create...
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...University of Tennessee, Knoxville Trace: Tennessee Research and Creative Exchange Doctoral Dissertations Graduate School 12-2009 Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television D. Renee Smith University of Tennessee - Knoxville, drsmith@utk.edu Recommended Citation Smith, D. Renee, "Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television. " PhD diss., University of Tennessee, 2009. http://trace.tennessee.edu/utk_graddiss/10 This Dissertation is brought to you for free and open access by the Graduate School at Trace: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of Trace: Tennessee Research and Creative Exchange. For more information, please contact trace@utk.edu. To the Graduate Council: I am submitting herewith a dissertation written by D. Renee Smith entitled "Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television." I have examined the final electronic copy of this dissertation for form and content and recommend that it be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy, with a major in Communication and Information. Catherine A. Luther, Major Professor We have read this dissertation and recommend its acceptance: Michelle T. Violanti, Suzanne Kurth, Benjamin J. Bates Accepted for the Council: Carolyn R. Hodges Vice...
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...incurred by such an ancient building, it is important that the organisation can rely on its own enterprise to generate income. Traditionally it might have been able to survive by donations and legacies from wealthy, pious benefactors. However, in an ever-secularised society where recession has seen all charitable organisation battling for funds, this is increasingly unrealistic and the Church must find ways of becoming as financially independent as possible. SBG must expand its activities to attract a wider market segment and adapt to meet contemporary trends, attitudes and expectations. The short-term marketing plan will be a response to a significant decrease in both donations and the demand for ancillary activities: paying visitors, weddings/funerals, special services and events. The result of which is a £37,000 deficit, a gap which must be closed if the organisation is to survive and continue with its...
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...Luxury Car Retailing & Trends Executive Summary A luxury car is indeed a status symbol that is a reflection of one’s personality and power in society. There is a steady increase in luxury car customers globally as there is a rise in income, wealth and urbanization. It is more of a dream come true of the rising middle class to purchase and own a luxury car. After the global financial crisis (Reyneke et al., 2012) hit the luxury auto market, it was interesting to find that the younger generation maintained their spending habits and joined the baby boomers who were already major consumers of luxury cars. However, the concept of cars being a boy toy has certainly evolved with the emergence of female consumers . These women are driven by their need to showcase their power and independence. The finest example are the Chinese and Middle Eastern women who have come out of their cocoons and protested against a male dominated culture and purchasing luxury cars were a part of that change. As the younger generation have become more environmentally conscious, luxury car retailers have adopted the ‘go green’ concept by bringing out diesel run and electric cars. Another trend that is picking up is the customization of cars. Luxury car retailers have chosen to customize their car for their customers providing them exclusivity and satisfaction as the customers get what they exactly want. The sales for luxury cars from 2012 to 2014 have been forecasted to increase steadily but there are...
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