...marketing Appendix 1 Marketing Plan The Marketing Plan: An Introduction (pp A1–A2) As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan Unlike a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope. It serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other departments within the organization. Suppose a marketing plan calls for selling 200,000 units annually. The production department must gear up to make that many units, the finance department must arrange funding to cover the expenses, the human resources department must be ready to hire and train staff, and so on. Without the appropriate level of organizational support and resources, no marketing plan can succeed. Although the exact length and layout will vary from company to...
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...Technical Ability 9 4.1.1 Size 9 4.1.2 Appearance 10 4.1.3 Display 10 4.1.4 Operating System 11 4.1.5 Processor 11 4.1.6 Storage 11 4.1.7 Wireless Connectivity 12 4.1.8 Camera 12 4.1.9 Battery Life 12 4.1.10 Price 13 5.0 The Operation of iOS and Anroid 13 6.0 Research and Development of Samsung Company 17 7.0 Research and Development of Apple Inc 19 8.0 Competitive Advantages 20 8.1 Apple Inc. 20 8.2 Samsung Galaxy SIII 25 9.0 Conclusion and recommendation 27 1. Introduction A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada, Microsoft's Windows Phone, Hewlett-Packard's webOS, and embedded Linux distributions such as Maemo and MeeGo. Smartphones are the latest technology of the cell phone market and all the major mobile...
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...MOBILE BUSINESS INTELLIGENCE ABSTRACT Mobile Business Intelligence has become hottest, emerging and fast growing trends in today’s life. The whole world is shifting from wired connection to wireless connection with smartphones. In Mobile Business Intelligence we can learn, how organizations are responding more rapidly to market changes and customer needs and how they are improving the customer satisfaction by advancing of time to information for detracting business decisions. This paper is intended to assess the current status and future plans that organizations have to deploy mobile enterprise applications. And I am going to explain the role of Mobile Business Intelligence in solving many issues of various organizations. This paper argues the mobile web services presented to customers do not match the user’s expectation due to a lack of interactivity between mobile and web. I am going to analyze the problems facing by customers by using Mobile BI. This paper identifies and analyzes the reports of the study of critical publications, articles; researchers had research about this topic and going to explain the role of Mobile BI in expanding the mobile technology in market. Through the development later I will explain what will be the benefits of organizations by using Mobile BI. Some measures and calculations of various organizations and enterprises will come in existence for gaining knowledge of usage of Mobile BI. Keywords: Mobile Business Intelligence, Organizations,...
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...Hypothesis………………………………………………………………………………………18 Summary…………………………………………………………………………………………19 References……………………………………………………………………………………….20 ABSTRACT Mobile Business Intelligence has become hottest, emerging and fast growing trends in today’s life. The whole world is shifting from wired connection to wireless connection with smartphones. In Mobile Business Intelligence we can learn, how organizations are responding more rapidly to market changes and customer needs and how they are improving the customer satisfaction by advancing of time to information for detracting business decisions. This paper is intended to assess the current status and future plans that organizations have to deploy mobile enterprise applications. And I am going to explain the role of Mobile Business Intelligence in solving many issues of various organizations. This paper argues the mobile web services presented to customers do not match the user’s expectation due to a lack of interactivity between mobile and web. I am going to analyze the problems facing by customers by using Mobile BI. This paper identifies and analyzes the reports of the study of critical publications, articles; researchers had research about this topic and going to explain the role of Mobile BI in expanding the mobile technology in market. Through the development...
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...MOBILE BUSINESS INTELLIGENCE ABSTRACT Mobile Business Intelligence has become hottest, emerging and fast growing trends in today’s life. The whole world is shifting from wired connection to wireless connection with smartphones. In Mobile Business Intelligence we can learn, how organizations are responding more rapidly to market changes and customer needs and how they are improving the customer satisfaction by advancing of time to information for detracting business decisions. This paper is intended to assess the current status and future plans that organizations have to deploy mobile enterprise applications. And I am going to explain the role of Mobile Business Intelligence in solving many issues of various organizations. This paper argues the mobile web services presented to customers do not match the user’s expectation due to a lack of interactivity between mobile and web. I am going to analyze the problems facing by customers by using Mobile BI. This paper identifies and analyzes the reports of the study of critical publications, articles; researchers had research about this topic and going to explain the role of Mobile BI in expanding the mobile technology in market. Through the development later I will explain what will be the benefits of organizations by using Mobile BI. Some measures and calculations of various organizations and enterprises will come in existence for gaining knowledge of usage of Mobile BI. Keywords: Mobile Business Intelligence, Organizations,...
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...argument, that the cellular market is one of the fastest growing and competitive industries of today. The distinguished Canadian company Research In Motion (RIM), proud manufacturer of the Blackberry, once dominated the cellular market. With the introduction of both Apple and Samsung smartphones, which have continually increased each company’s growth in terms of revenue and market shares, Research in Motion will soon find themselves struggling to stay in the game. If RIM does not adhere to making some drastic changes, the company will continue on this downward spiral and be ultimately terminated. One major avenue to solving RIM problems is a strategic alliance with the electronic tycoon Samsung. Among the numerous potential hardware partners, Samsung appears to be the strongest fit. Their supply chain strength is unmatched – even surpassing the past magnate Nokia, to become the world’s largest cellular provider. Samsung’s smartphone is driven by the android operating system provided by Google, and its popularity has spread like wildfire over the last few years. Google android currently dominates the market share and is accounted for as so: Google Androids OS is assessed at 56% of the smartphone market share, subsequently Apple is the runner up with 23%, while RIM follows with a meager 7% of the share. Unlike Apple and Google, the RIM market share is rapidly decreasing. Samsung has shown previous interest in RIM’s Blackberry 10 OS, but a deal cannot be made until RIM launches...
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...measure their processes and performance against recognized, industry leaders or against best practices from other industries, which operate in a similar environment. This is commonly referred to as benchmarking, in management parlance. The benchmarking process is relatively uncomplicated. Some knowledge and a practical dent is all that is needed to make such a process, a success. Therefore, for the benefit of corporate executives, students and the interested general populace; the key steps in the benchmarking process are highlighted below. A Step-by-Step Approach to Benchmarking Following are the steps involved in benchmarking process: (1) Planning: Prior to engaging in benchmarking, it is imperative that corporate stakeholders identify the activities that need to be benchmarked. For instance, the processes that merit such consideration would generally be core activities that have the potential to give the business in question, a competitive edge. Such processes would generally command a high cost, volume or value. For the optimal results of benchmarking to be reaped, the inputs and outputs need to be re-defined; the activities chosen should be measurable and thereby easily comparable, and thus the benchmarking metrics needs to be arrived at. Prior to engaging in the benchmarking process, the total process flow needs to be given due consideration. For instance, improving one core competency at the detriment to another proves to be of little use. Therefore, many choose...
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...THE FOUR MOBILE TRAPS The Most Common Mistakes Made by Mobile Apps and Websites SUMMARY SUMMARY: FOUR COMMON MISTAKES PLAGUE MOBILE APPS AND WEBSITES Companies creating mobile apps and websites often underestimate how different the mobile world is. They assume incorrectly that they can create for mobile using the same design and business practices they learned in the computing world. As a result, they frequently struggle to succeed in mobile. These companies can waste large amounts of time and money as they try to understand why their mobile apps and websites don’t meet expectations. What’s worse, their awkward transition to mobile leaves them vulnerable to upstart competitors who design first for mobile and don’t have the same computing baggage holding them back. From giants like Facebook to the smallest web startup, companies are learning that the transition to mobile isn’t just difficult, it’s also risky. This whitepaper describes the four most common mistakes that companies make in mobile apps and websites. The traps were identified through thousands of mobile user tests run by UserTesting.com. The mistakes are common because they grow out of some of the best practices that make a company successful in the traditional computing world. The more successful you’ve been in traditional computing, the more likely you are to make these mistakes in mobile. In the pages that follow, we’ll describe the traps, how to recognize them, and what you can do...
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...Contents Page Purpose 4 1. External Analysis 5 2.1 Industry Life Cycle............................................................5 2.2 Market Analysis....................................................................6 2.3 PESTEL.................................................................................7 2.4 Porters 5 Force ....................................................................8 2. Internal Analysis 9 2.1 Microsoft Competency Framework....................................9 2.2 Microsoft VRIN Framework.................................................10 2.3 Microsoft Strengths and Weaknesses ..............................10 2.4 Nokia Competency Framework...........................................11 2.5 Nokia VRIN Framework........................................................12 2.6 Nokia Strengths and Weaknesses......................................12 3. Issues and Challenges ...
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...Analysis of Smartphone Industry Author Note This paper was prepared for MRK 3001 Marketing Strategies, taught by Associate Professor Burcu İlter. TABLE OF CONTENTS ABSTRACT This study aims at measuring industry analysis about smartphone. Firstly, we had to determine which smartphone industry is going to handle. We did brain stormy with group members on this subject. We looked over many web pages about this subject. And then, we did internet searching about the comparison of industry analysis examples. We did task distribution after internet searching. Description of smartphone, smartphone industry and nature of the industry is handled by Emir Nişancı. Structural analysis within the industry and industry dynamics are handled by Merve Demirkıran, Damla Dutlu and Perihan Yıldırım. Competitor analysis for each key player is handled Anna Bivol. We have had a lot of knowledge that we didn’t know about the smartphone industry through this term project. This term project has had enjoyable and beneficial for us. Keywords: Smartphone Industry, Industry Dynamics, Key Player of Smartphone Industry 1. Introduction This report will focus on the smartphone industry given that the global market, in terms of the major players involved. In this report, we mainly focused on the dynamics of the smartphone industry and the factors that affects the change over the conditions of competition. The smartphone industry consists of all companies that manufacture and sell smartphones to consumers...
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...Aleixo Maria Osório | Pedro Castro STRATEGIC MANAGEMENT SMARTPHONES Professor Francesco Castellaneta FIND INSIDE Table of Contents I. INTRODUCTION 2 o II. Mission, Vision, Core Values 2 INDUSTRY ANALYSIS 3 o o o o Pest analysis 3 Porter’s Five Forces of Competition Framework 4 Market Segmentation 5 Key success factors 8 III. COMPETITVE ADVANTAGE ANALYSIS 9 o o o Emergence of Competitive Advantage 9 Porter’s Value Chain 12 Porter’s Generic Strategies 15 IV. CORPORATE STRATEGY 16 o o o The scope of the firm 16 Vertical and Horizontal Diversification 20 Managing the corporate portfolio 23 V. GLOBAL STRATEGY AND THE MULTINATIONAL CORPORATIONS 25 o o o o o Patterns of internationalization 25 Analyzing competitive advantage in an international context 25 International Location of Production 27 Global integration vs. National differentiation 27 Strategy and organization within the multinational corporation 28 VI. VII. VIII. CONCLUSION 28 APPENDIX 29 BIBLIOGRAPHY 30 I. Introduction COMPANY PROFILE Nokia is a Multinational communications and information technology Corporation, with headquarters in Finland. Even though, their product portfolio is quite diverse, their main products are mobile phones and IT devices. Nokia occupied the leadership position in the mobile phones’ industry for more than a decade; however in 2011 this position was lost. The introduction of the smartphones in the market, the scandal related with Stephen Elop’s memo...
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...world through its innovative hardware, software and Internet offerings Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. Various Management Objectives at many different Levels Apple, Inc.’s Business Strategy and Goals The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technologies. As part of its strategy, the Company continues to expand its platform for the discovery and delivery of third-party digital content and applications through the iTunes Store. As part of the iTunes Store, the company’s App Store and iBook store allow...
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... Identify and describe the unique features of e-commerce technology and discuss their business significance. Recognize and describe Web 2.0 applications. Describe the major types of e-commerce. Discuss the origins and growth of e-commerce. Explain the evolution of e-commerce from its early years to today. Identify the factors that will define the future of e-commerce. Describe the major themes underlying the study of e-commerce. Identify the major academic disciplines contributing to e-commerce. Key Terms e-commerce, p. 12 e-business, p. 13 information asymmetry, p. 14 marketplace, p. 16 ubiquity, p. 16 marketspace, p. 16 reach, p. 16 universal standards, p.16 richness, p. 17 interactivity, p. 17 information density, p. 17 personalization, p. 18 customization, p. 18 Web 2.0, p. 19 business-to-consumer (B2C) e-commerce, p. 22 business-to-business (B2B) e-commerce, p. 22 consumer-to-consumer (C2C) e-commerce, p. 22 social e-commerce, p. 22 mobile e-commerce (m-commerce), p. 23 local e-commerce, p. 23 Internet, p. 23 World Wide Web (the Web), p. 24 disintermediation, p. 32 friction-free commerce, p. 33 first mover, p. 33 network effect, p. 33 Copyright © 2013 Pearson Education, Inc. 2 Brief Chapter Outline Opening Case: Pinterest: A Picture Is Worth a Thousand Words 1.1 E-commerce: The Revolution Is Just Beginning The First Thirty Seconds What Is E-commerce? The Difference between E-commerce and E-business Why Study E-commerce? Eight Unique Features of E-commerce...
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...there are people that are still clueless on the operating system. It is different, exciting when a new and advance system comes out. But some of us are so confused when it comes to the basics of new technology. Operating systems are programs which manages the computer’s hardware. The systems provide a basic for the applications programs between the computer user and its hardware. When looking, there are so many different types of operating systems that are available. The four main operating systems that are used are Windows, Mac, UNIX, and Linux. For every computer there are many different items that make the system a whole. When it comes to the different operating systems there are different features available, even though when you think of computers a person might think security will all be the same but there are difference between each one. As you read more you will understand the security and the difference between a MAC, UNIX/LINUX and Windows systems and how each one works. Access control goal is to protect a resource from unauthorized access while facilitating seamless and legitimate use of such resources. Presently, each day users hold the need to access to those resources through a broad line of devices, such as PCs, laptops, PDA, smartphones and kiosks. Most organizations need to provide protection for their files and allow the correct people to access. The fundamental goal of an Access management system is to maintain confidentiality of user information...
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...and Telecommunications, The Paul Merage School of Business, and the Vice Chancellor for Research). Online at http://pcic.merage.uci.edu. The Distribution of Value in the Mobile Phone Supply Chain Jason Dedrick, Kenneth L. Kraemer, Greg Linden* Personal Computing Industry Center, UC Irvine 4100 Calit2 Blgd. 325, Suite 4300 Irvine, CA 92697-4650 October 2010 Abstract The supply chains of the mobile phone industry span national and firm boundaries. To analyze how value is distributed among the participants, we apply a novel framework for analysis based on financial measures of value capture to three phone models introduced from 2004 to 2008. We find that carriers capture the greatest value (in terms of gross profit) from each handset, followed closely by handset makers, with suppliers a distant third. However, the situation is reversed in terms of operating profit. Carriers shoulder the burden of network installation, maintenance, and upgrading, which absorbs much of the value from their subscription fees. Handset maker nationality, which may also influence supplier choice, is a key determinant of the geographic distribution of value capture. We also use our results to estimate the relationship of handset subsidies to carrier profits, which has received attention from antitrust authorities in several...
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