...impression on Entrepreneurship my cousin Tino Corona had made me think of a quote that I saw by a unknown author when I was researching Entrepreneurship, which says “Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't.” (Unkown Author, 2010). When I first read this quote I really can see my cousin living a few years most people won’t, but his life now us set for his children and his grandchildren. Many entrepreneurs have very strong characteristics and similar ambitions as Tino has. It is said that to have a successful business, one must obtain entrepreneur qualities. Diligent and hard working, they strive through the ups and downs of start-up companies as I was told during the interview with Mr. Corona. They are "self starters" and have a superior belief in themselves; this is so true because when Tino had challenges to overcome for example a challenge that he had to overcome was the feeling of giving up. Tino stated that “he was not seeing the results he thought he would see at first in terms of the income and his funds were running out. He overcame that by stepping back and evaluates his product, service, target market, and his marketing strategies”. (Corna, Tino, 2010). An entrepreneur has to be patient and wait. From hearing Tino success, I know that businesses take time and nourishment. It is obvious that it takes years for a small business to even rise up enough to go public. An Entrepreneur...
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...Case Analysis: Corona Beer (Modelo) By LaTeia D. Shed Professor Carroll August 5, 2011 LaTeia D. Shed Strategic Management Professor Carroll 8/5/2011 Case Analysis: Corona Beer (Modelo) 1.Identify and discuss the trends in the global beer markets. In the 1930’s, prohibition policies were established that affected the sale of beer as well as alcohol. In 1991, Corona saw a slowdown in growth caused by doubling of federal excise tax on beer. Corona’s distributors responded to the downward trend by changing its pricing strategy so that they would absorb the tax rather than pass it on to consumers. Corona was able to expand internationally when the North American Free Trade Agreement was signed. The establishment of the North American Free Trade Agreement eliminated the barriers to trade and reduced tariffs and resulted in an upward trend in beer consumption. From 2007 to 2009, the beer industry saw a decline in the global sale of beer due to the slowdown in the economy. Beer consumption in developed markets continues to suffer from high unemployment, high fuel prices and constrained consumer spending. In the USA, where unemployment is particularly severe among key beer drinkers, beer volumes have fallen slightly although accompanied by consumer uptrading between industry price segments. Beer volumes continue to decrease in Western Europe as consumers switch to other beverages and reduce on-premise consumption (SABMiller). In 2010, the beer industry...
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...going to ignite the city of Corona in the new concept of being a “cupcake only” bakery, by offering delicious baked goods in an inviting setting. This analysis will examine the mission, vision, and values of the company, and how these components translate and align with the strategic objectives. Additionally, this strategic plan will provide a Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT) analysis, a balanced scorecard, and a communication plan that will ensure that Cupcake Heaven has the structure to effectively reach an optimal level of operational health. Finally, the analysis will discuss how the company’s culture, ethics, and social responsibility serve as a compass that directs Cupcake Heaven in establishing the company’s guiding principles. Mission Statement Cupcake Heaven believes that the mission statement of a business is a vital part of the strategic management process, and provides a glimpse into the strategy and performance goals of the company (Darbi, 2012). Based on this concept, Cupcake Heaven has developed a mission statement that impacts the behavior and attitudes of our employees and customers. Cupcake Heaven’s mission is “To be dedicated to providing high-quality cupcakes in a comfortable atmosphere to our clientele. We also desire to maintain a fun, creative, and fair work environment for our employees” (The Sugar Bowl Bakery, 2012). Vision A strategic vision defines a company’s future business possibilities (Thompson,...
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...Case Study – Corona Beer (Modelo) Foreign Market Entry and Diversification BUS599 – Strategic Management Identify and discuss the trends in the global beer markets. Beer markets have been primarily a local industry, with only a few of the companies having international presence. “Beer was first brewed in the 14th century in Europe and developed different in every country in order to address local tastes and specific recipes” (Thompson, Strickland, & Gamble, 2010). There was an increase in industry consolidation, a development that took off in North America and Western Europe. “The consolidation began to include brewing companies in the growth markets of Eastern Europe, Asia and Latin America” (carlsberggroup.com). “The United States had the largest beer market in the world until China surpassed in 2003” (Thompson et al, 2010). In the past ten years, global consolidation has accelerated. Due to lack of transportation networks made exportation impossible and brewing remained a local industry. Other countries like Italy and France, they preferred wine over beer for consumption and then you had Germany and Ireland, who both have a few national beer brands. The trend of consolidation by national leaders started expanding in the 1990’s; “Interbrew acquired several breweries in 20 countries and expanded its sales to 110 counters, leaving local managers to control the local brands” (Thompson et al, 2010). The top 10 brewers accounted for 34% of the...
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...Corona is by far, one of the more recognizable names in the export beer category next to Heineken that stands out considerably from other beers. It is an easy drinking beer that is paired well with Mexican cuisine, beaches, picnics, parties, and backyard barbeques. Corona Extra has outsold every imported beer in 2006 and 2007 with Heineken coming in far behind at second place. It is the 4th best selling beer in the world and one of the top 10 breweries in the world. This fact may slowly descend away as other international brands increase their marketing budgets and spend more to gain the upper hand. Heineken’s president Michael Foley stated the truth when he said, “Beer is all marketing. People don’t drink beer, they drink marketing.” By taking a look at the overall situation that Grupo Modelo is faced with in the years ahead, there are some alternative choices that must be presented to the company if it wants to continue to grow and outperform its major competitors like FEMSA. One idea is for the expansion of Modelo’s marketing campaign by allocating more money to advertising. The majority of Corona advertisements seen on television are the famous “Fun in the sun” beach theme skits. Although simple, comical, and very effective, these commercials are the only well-known advertisements for Modelo beers in the U.S. Negra Modelo and Pacifico Clara are also produced by Grupo Modelo that actually score higher in taste than Corona Extra. These two beers could become potential revenue...
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...mobile games involved hard work. Professional software developers and programmers were hired by companies to develop games and it also consumed a great amount of time to bring perfection in a game. But recently, it is seen that independent developers and also people with very little or no programming knowledge are building games and application on a regular basis and many of those games were not only being played but also received tremendous amount of success as well. For example, 14 year old Robert Nay developed Bubble Ball which literally knocked the famous Angry Birds down from top position. In this study, review will be conducted about a scripting language called Lua, which is used to develop games and applications and a review about Corona SDK, which is a...
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...Has the “Most Interesting Man in the World” crashed CORONA’s beach party? [pic] [pic] Marketing Management May 29, 2010 The ongoing hard fought battle in the US between Mexican beer brewed rivals CORONA and DOS EQUIS (XX) has turned the tide and now DOS EQUIS has a 51 to 49 advantage over CORONA. We define success not simply by who is the biggest or who sales the most, but also with who is taking the correct strategic steps to grow faster and increase their domestic beer market share. Beer is one of the world's oldest and most popular beverages with the history of beer dating back to the 6th millennium BC, and being recorded in the written history of Ancient Iraq. It is a product which people tend to differentiate by four primary reasons – taste, availability, price and/or marketing message. It is by no means a true commodity but a singular object in which accessibility and availability is key to use. If price is not a factor, for most beer drinkers it is an instant decision – they either stick to one beer or select one randomly from a list of names they enjoy. Today, the brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries. More than 35 billion gallons are sold per year—producing total global revenues of $294.5 billion in 2009. In the...
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...Corona Beer: Challenges of International Expansion Corona Extra has been the world’s fourth best selling beer in terms of volume in 2005 due to its strategy in differentiation. Corona marketing campaign of “fun in the sun” and its light and citrus flavor helps products to expand its target customers far beyond its competitors. However due to merger and acquisition that occur in the industry, Corona needs to adjust itself in order to sustain its growth and improve its competitive position. Environmental Analysis PEST Analysis Political Factor: * Government regulation prohibits to import alcohol product in some country. * Tax policies on alcohol beverages may result in higher price of alcohol product in some countries. Economic Factor * Trading agreement such as NAFTA, can help firm to benefit from exports its products into the emerging market, however this might also open up the opportunities for new competitors to come into Mexico‘s beer market as well. * Instability of Mexico economic condition can affect the cost of goods sold of the products that export out of the foreign markets. Social Factor * Some countries or areas might prohibit to sell alcohol beverages. * Differentiation between global preferences. For example, beer might be popular in US and Germany, however in Italy and France, wine is more popular. Technological Factor * Technology can improve product quality and can reduce scrap or it can also improve distribution system with...
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...Corona Beer: From a Local Mexican Player to a Global Brand Case Analysis Chris Brown, Jennifer Roath, Janissa Pheann BUSA 499 November 30, 2009 Table of Contents: Business Overview............................................................................................................p.3 Products.................................................................................................................p.3 Structure................................................................................................................p.3 Leadership.............................................................................................................p.3 Historic Strategies.................................................................................................p.3 Strategic Issues......................................................................................................p.3 PESTEL Analysis.............................................................................................................p.4 Political.................................................................................................................p.4 Economic..............................................................................................................p.4 Social.....................................................................................................................p.5 Technological......
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...and often topsy-turvy world of Philippine politics? Can we the citizenry appeal to these leaders to hopefully help change the future of our society by putting public interest above self-interests? 1. Benigno Simeon “Noynoy” Cojuangco Aquino III — A man of destiny and political reformer who originally didn’t have any ambitions to become president, the 51-year-old P-Noy decisively won the 2010 election with 15.2 million votes after the death of his mother, ex-President Cory C. Aquino, and due to his commitment to push anti-corruption reforms. The only son of democracy icons Senator Ninoy Aquino and Cory Aquino, he previously served as senator and Tarlac congressman. One of his early JOBS after college was at the non-profit Philippine Business for Social Progress (PBSP). An eloquent public speaker and idealistic in his dream o 2. f a Philippine society with less poverty and less political corruption, P-Noy is a history buff, Ateneo economics graduate, a practical shooting expert, and an audiophile who likes folk, jazz and bossa nova music.Vice President Jejomar Binay 2. Jejomar “Jojo” Binay — The populist former mayor of Makati City and former chairman of the Metro Manila Development authority (MMDA) pulled off the biggest political upset victory in modern Philippine electoral history, when he came from far behind in the surveys and won the vice-presidential race in 2010. Binay overcame childhood poverty, graduated with political science and law degrees from the University...
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...Running Head: FOREIGN MARKET ENTRY AND DIVERSIFICATION Foreign Market Entry and Diversification: Corona Beer (Modelo) Case Analysis Shirley Saucer Strategic Management BUS 599 Strayer University Professor Petty Introduction Corona Beer is the flagship for the Modelo Company brand. With ninety years of relevance in the alcohol beverage industry, undoubtedly Modelo has set certain standards and criteria, which many have taken notice. The Modelo Company has easily earned its stake within this industry, persevering through strife’s such as the prohibition era. In operation since March of 1922, Modelo has solidified what it means to be a top contender in the imported beer market. In fact they are one of the only brewing companies that are still family owned and operated. Within this paper we will discuss the trends in the global beer market, Modelo's international expansion, as well as challenges that they face from competitors such as the InBev Company and whether or not they should diversify their business strategy which has made them so successful. Beer has been brewed since around the 14th century when it got its beginnings in Europe. Beer comes in many flavors and shades and is varied depending on regional brewing methods. A lot has...
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...and Fast Eddie, formed the gang. These five men are known as the King of Kings because they are the original Latin Kings of Chicago. They created the organization with the intention of protecting Puerto Ricans from the discrimination they faced throughout the city. Eventually, though, the gangs original purpose of protecting their people changed and they become the dangerous gang they are today. Papa King, the original “Corona” or Crown, lead the Latin Kings until his death...
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...1. What is the role of IT in Zara’s business model? Zara’s current business model is to respond to the demands of their customers as quickly as possible. Zara’s current target customers are young fashion conscious city dwellers. Historically this demographic of customers are hard to reliably forecast there tastes. Zara has found that their taste in clothes change rapidly and they have manufactured there clothing with the idea that they are only being warn at most of ten (10) times. Zara has a decentralized decision making model. The managers in each regional stores, throughout the company, have input of what are being stocked and sold in each of their stores, not a small set of people in their corporate office in La Coroña, Spain. These managers have the power to order what they think will sell in there stores from the collections that they are offered, plus some “test” items that are supplied from La Coroña. IT is split into 3 different processes in Zara’s business model: Ordering, Fulfillment and Design & Manufacturing. The Point of Sale (POS) System is directly used in the Ordering and Fulfillment Systems. Information Systems tracks the theoretical inventory of each SKU. Shipments increase the inventory, while sales decrease it. This inventory could be off by inaccurate record keeping, they, damage and other losses. Senior Management believed having a 100% accurate inventory is too expensive, where 95% is good enough. Zara has no CIO (Chief Information...
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...Running head: FOREIGN MARKET ENTRY AND DIVERSIFICATION Foreign Market Entry and Diversification Assignment #3 Corona Beer Strayer University BUS599016VA016-1116-001 Strategic Management August 7, 2011 Abstract This paper examines the trends in the global beer market. The paper will also examine the international expansions that were made through strategic partnerships with distributors in local markets. Foreign Market Entry and Diversification Assignment #3 Corona Beer Grupo Modelo’s corporate mission is, “To produce, distribute and sell quality beer, at a competitive price, optimizing resources and surpassing customer expectations, in order to contributeto the economic and social development of Mexico.” Corona Extra brand has become the fifth best selling beer worldwide and the number one imported beer in the United States. Corona is commonly served with a wedge of citrus fruit in the United States, Canada, Australia, and the United Kingdom. Today, Modelo products are available in more than one hundred and forty countries (http://findarticles.com/p/articles/mi_m0BEK/is_7_7/ai_55012912/). Identify and discuss the trends in the global beer markets. The world of beer is changing and evolving. The most interesting tend is happening in Germany. When most people think of beer they think of Germany. Beer production in Germany dropped 1.7% from 2009 to 2010. Beer consumption dropped 3% in Germany because many German consumers would drink coffee or...
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...“Corona Beer (Modelo)” Foreign Market Entry and Diversification Richard J. Bradley Professor Brian Grizzell Strategic Management – BUS599 Strayer University February 9, 2012 Abstract This analysis outlines Corona Beer (Modelo) and its current strategy and position amongst the competition in the beer industry. The key question addressed is the ability of Corona Beer (Modelo) maintaining status as an industry leader among beer producers and distributers. The trends within the global beer market are also examined as it impacts Corona Beer (Modelo). A competitor analysis will be discussed and how Corona Beer (Modelo) will need to perform and react in the ever changing international markets. There will also be strategic challenges identified and how the company will handle them while facing various options and recommendations to address such challenges. In addition this analysis will outline and dissect trends affecting global beer markets. My analysis will examine how the international expansion of Modelo was initiated by strategic partnerships with various seasoned beer distributors. The analysis will also focus on Modelo and an effective strategy to enter foreign markets for success. The discussion will cover the varying challenges Modelo may encounter from the competition. By 2010, beer sales dropped some 1.5% in the United States America and slightly higher in western Europe with 2.3% (The Economist, 2011). The amount of beer consumed in blossoming...
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