Since above-the-line advertising—television, radio, and print—is the most effective tool to promote a product in the Philippines, anti-tobacco advocates believe that if you cut the exposure of consumers to these tobacco ads, consumption would decline While advertising bans severely restrict the capacity of the tobacco industry to promote its products, it is interesting to consider how the millions of dollars the industry was previously able to roll out for print, electronic, billboard, and point of sale advertising campaigns is now being spent.

Here are some tobacco advertising “tricks of the trade:”

The Cool Factor. Lily Allen in concert 8 May 2009

The “cool factor” of cigarettes is often utilized as a great way to impress others. And especially, when you balance a cigarette delicately between your two fingers and blow up a puff of smoke a middle your friends. These days when someone smokes in the movies. The message Hollywood needs to send out is, 'smoking is cool.

Celebrity Smokers:

Tobacco companies are paying high amount to promote their product in the movies.hollywood is playing a big role in promoting cigarette smoking as glamorous. Product and brand exposure in films is the result of paid product placement, the provision of free products as props, or personal use by actors. Product placement implies a mutually beneficial relationship between the filmmaker and the manufacturer of the product. Initial contact may be made by the filmmaker seeking to reduce costs, increase income, and provide realism or it may be made by product placement firms seeking product exposure for companies they represent. Product placement firms have evolved over the last two decades to broker relationships between filmmakers and corporations. The usual procedure is for the product placement firm to receive scripts in advance of production from filmmakers and review