Contents Introduction 3 role of Vision, Mission and Strategy 3 Application Analysis 3 Vision 3 Mission 4 Strategy 4 Lessons Learned 4 References 6

Introduction

Tofas is one of Fiat Auto's 3 strategic production centers worldwide today. Tofas symbolizes a great value and power beyond argument within the Turkish Automotive Industry. This case discusses the challenges faced by Tofas in their organizational design change. role of Vision, Mission and Strategy
Vision is something that is essential to production successful organizational change. It should be articulated early and it’s up to leaders to do this. Vision drives change and vision telling or selling approach to inform people what will be vision and why. Top-down responsibility
Vision usually paints a picture of future and inspirational, mission statements are more purposive and instrumental in outlining what needs to be done. Goals and strategy statements define specific outcomes. They articulate how the organization will progress toward the future. In this case change affects the performance, customer service and whole departments. Vision has apparently become core to managing organizational change.
Application Analysis
Vision
To become Turkey’s leading automotive corporation and Fiat’s ‘preferred’ R&D and production hub. R&D plays an important role in the innovation process. It results in the technology that brings new products and services to the market place or underpins better processes. Innovation results in high quality jobs, successful businesses, better goods and services and more efficient processes. That is why R&D is the strength of the vision. Tofas only focus on Turkey, in my opinion it’s the weakness of them. Although, it’s risky and there are many competitors all over the world, export can increase their income.
Mission
Tofas’s mission is to implement