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Tom's Case Study for Sales and Purchasing Management

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Submitted By AnelyaN
Words 3129
Pages 13
An assignment focused on the whole knowledge from the course of Sales and Purchasing Management

Presented to the professor of Sales
&Purchasing Management
Dr. Christoph von Gamm

By: Anel Nussupbayeva

(5.02.2014)

1st Task. a) How much revenue in total is Tom supposed to make every year
Integrated Accounts = $ 100mln * 50 clients = $ 5 bln
Clustered accounts = $ 20 mln * 500 clients = $ 10 bln
SMB = $ 5mln * 5000 clients = S 25 bln
Total Revenue = $ 5 bln+$ 10 bln+$ 25 bln = $ 40 bln b) Please provide a breakdown of how much sales budget Tom does have per Integrated Account, per Account Cluster and per SMB Cluster. How many sales people does Tom have reporting into him, overall? What should Tom especially focus on, in order to make this structure work? Sales Budget | | | | | | Integrated Account | Account Cluster | SMB Cluster | | Clients | 50 | 500 | 5000 | | Revenue per account | $100,000,000.00 | $20,000,000.00 | $5,000,000.00 | | Gross profit per account | $40,000,000.00 | $9,000,000.00 | $2,500,000.00 | | Sales cost per account | $1,600,000.00 | $270,000.00 | $50,000.00 | | | | | | TOTAL | Revenue total | $5,000,000,000.00 | $10,000,000,000.00 | $25,000,000,000.00 | $40,000,000,000.00 | Gross profit total | $2,000,000,000.00 | $4,500,000,000.00 | $12,500,000,000.00 | $19,000,000,000.00 | Sales cost total | $80,000,000.00 | $135,000,000.00 | $250,000,000.00 | $465,000,000.00 |

| Integrated | Clustered | SMB | Calls per year | 400 | 400 | 150 | Time per Call | 3 | 2 | 1 | Total clients: | 50 | 500 | 5000 | | | | | Total time: | 60000 | 400000 | 750000 | | | | | Selling time: | 20% | 35% | 50% | Internal staff time: | 30% | 25% | 0% | Travelling time: | 50% | 40% | 50% | | | | | Total time available: | 100% | 100% | 100% | |

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