...the common themes on social media surrounding the Toms Shoes brand. We created a Theme chart and a sub-theme chart from the largest theme. These charts can be seen below. The top three themes were 1) Social Justice, which was mainly comprised of soundbites focused on the Toms One For One motto and their positive impact on those less fortunate 2) Style, which was largely focused on the look of the shoes and 3) what we named Purchase/ want, this category was comprised of soundbites in which people were talking about a purchase they had just made or stating that they really wanted to purchase a certain pair, more pairs or every pair of Toms. We have chosen to further discuss a number of the themes seen in the charts below. Theme: One Day Without Shoes The most talked about theme turned out to be Social Justice and a large sub theme of social justice was Toms campaign advertising campaign; One Day Without Shoes. Therefore we began to evaluate the effectiveness of the Toms Shoes campaign “One day without shoes,” which is held every year. This year of 2012 the event was held on April 10th, 2012. We predicted that advertising of the campaign through digital and traditional media would increase brand awareness to customers and therefore show an increase in the online chatter or buzz before the date of campaign. We also expected to see many positive comments and customer participation after the campaign. “One Day Without Shoes” is a global event that many people around the world...
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...as well as children walking without shoes. at’s when he recognized the tradi-tional Argentine alpargata shoe as a simple, yet revolutionary solution. e traditional shoe is normally a casual at, that usually have a canvas or cotton fabric upper and exible sole mad of rope or rubber material molded tolook like rope. Worn by Argentine farmers for hundreds of years, alpargatas were the inspiration for the classicstyle of TOMS. Mycoskie quickly set out to reinvent the alpargata for the U.S. market with a simple goal: to showhow together, we can create a better tomorrow by taking compassionate action today. Mycoskie considered sustainability when creating TOMS, in that by starting a business rather than acharity would help his impact last longer. In Mycoskie’s speech at the Second Annual Clinton Global Initiative,he recalled that children without shoes were not only susceptible to health risks, but were also not allowed toattend school. He noted one particular disease, Podoconiosis (also known as “Mossy Foot”), which is a soil-transmitted diseased caused by walking in silica-rich soil and a ects the lymphatic system of the lower legs. esimple solution of shoes, miniaturizes health risks such as this. According to the TOMS Shoes web page, thereare over one billion people at risk for soil-transmitted diseases around the world, and a necessity as simple asshoes can help prevent them. Mycoskie not only places an emphasis on giving shoes, but also educating otherson the importance...
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...entering the market in 2005, Dr.Scholls® insoles For HerTM was created to ease the discomfort many women experience from their shoes, specifically high heels. The product was originally intended to focus on older women who suffered from foot problems. Only recently has the For HerTM line been shifted to attract the younger demographics (ages 18-50). The types of women who will purchase products from the Dr. Scholl’s® For HerTM line tend to be women who are into the latest shoe fashions and are attracted to a variety of styles. The past 5 years, the women’s shoe industry has seen an increase in sky-high heels. Designers are adding more inches to many of their high heels. Sky-high heels are generally tended to attract women of a younger demographic (ages 18-35). Although these sky-highs are the latest trend, many of these shoes lack comfort. Not to mention the medical implications that can surface from wearing them for long periods of time. Many women, especially younger women, who enjoy purchasing fashionable shoes, will sacrifice comfort just for style. Increasing the awareness of this product will give women the opportunity to wear their shoes longer without discomfort. While it is said that higher price does not always guarantee quality, when it comes to women’s shoes many times the more expensive shoe brands are in fact more comfortable that those shoes on the cheaper end. Young women between the ages of 18 to 35 find themselves either in college or beginning their careers. Which...
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...assessment Introduction Marikina is known as the biggest manufacturer of quality shoes in the Philippines. The main purpose of the paper is to study about the Economy of the shoe industry in Marikina. Marikina encountered a big problem in the shoe industry with the entry of imported products especially from China. But currently, there are steps being made by the city government of Marikina to relieve its shoe industry, which the Filipinos used to be so proud of, from this crisis and to revive it. Background of the Study Laureano Guevara, known as the “Founder of the Marikina Shoe Industry,” was born 162 years ago today. Born on July 4, 1851, he introduced shoe making in Marikina when he opened his own shop in 1881. At the time of his death on Dec. 30, 1891, there were already 15 household shoe factories in Marikina. Also known as “Capitan Moy,” he also served as capitan municipal in the city. A historical marker honoring him as the “pioneer of the shoe-making industry in Marikina” was installed at his birthplace in 1970. Last year, Marikina disclosed that the symposium is very timely considering that the shoe industry has been in a decline since the year 2000 due to the entry of shoe products from other countries such as China. Before suffering a decline more than a decade ago, Marikina City has more than 1,000 shoemakers, including the popular ones such as "Valentino", "Otto Shoes" and "Rusty Lopez" but the number declined to about 120 shoemakers as of today. Statement...
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...Background Walking with high-heeled shoes is a common cause of venous complaints such as pain, fatigue, and heavy-feeling legs. The aim of the study was to clarify the influence of high-heeled shoes on the venous return and test the hypothesis that women wearing different styles of high-heeled shoes present an impaired venous return when compared with their values when they are barefoot. Methods Thirty asymptomatic women (mean age, 26.4 years) wearing appropriately sized shoes were evaluated by air plethysmography (APG), a test that measures changes in air volume on a cuff placed on the calf, while they performed orthostatic flexion and extension foot movements and altered standing up and lying down. The test was repeated in four situations: barefoot (0 cm), medium heels (3.5 cm), stiletto high heels (7 cm), and platform high heels (7 cm). The APG values of venous filling index (VFI), ejection fraction (EF), and residual volume fraction (RVF) were divided into four groups according to heel height and compared by repeated-measures analysis of variance. Results RVF was increased in the groups wearing high heels (stiletto and platform) compared with the barefoot group (P < .05). RVF was increased in the medium-heel group (3.5 cm) compared with the barefoot group (P < .05), and despite the lack of statistical significance, the medium-heel group showed lower values of RVF compared with the two high-heel groups. The EF parameter followed the opposite tendency, showing higher...
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...write about is dealing with sold out items. I am a man who takes pride in his shoes, so I tend to go to drastic measures to get a certain pair. Standing on a line outside of a store, waiting for hours, is natural, as long as I get my shoes, you may call it crazy but that’s the life of a sneaker head. The purpose of waiting before the store opens is too secure your pair, but this one time was not the case. I walked in and found out that my size was sold out. I quickly went to another store within the mall and there too, the shoe was sold out. Not only was I aggravated that they didn’t have my shoes, the employees tried taking advantage of my vulnerability and kept offering me other shoes just to get their commission, but I wasn’t interested. I kept looking for these pairs of shoes from store to store but to no avail. The last store on my list did not have my shoes, and I once again would’ve left empty handed if it wasn’t for an employee that gave me an excellent idea. He came and asked me if I needed assistance and I told him my dilemma, he then told me that even though they didn’t have my size the best thing to do, would be to purchase a size they did offer and then sell it online for a profit. “Genius” I thought, why didn’t I think of this, it was a way for me to in turn make more money off of a shoe that I wouldn’t wear and later be able to purchase that shoe if I can find it, get another pair of shoes I like or just keep the extra money . In turn that is what I did, I bought the...
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...COLLEGE OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY UNIVERSITY TENAGA NATIONAL CISB 484: INTERNET OF THINGS: FOUNDATIONS AND APPLICATION ASSIGNMENT 3: GPS SHOES PREPARED FOR: DR JASPALJEET SINGH RANJIT GROUP MEMBERS: ABDUL HAKIM BIN ZULKIFLI (IS 093068) NOR HANIS AMANINA BTE ABDULLAH (IS 093405) FELA MEXLIYANTI BT ALIMOHTAR (IS 093401) ITHA IZATI BTE HASHIM (IS 091399) 1. DESCRIPTION OF GPS SHOES Figure 1: designer GPS shoes, Dominic Wilcox British designer Dominic Wilcox has created a pair of prototype shoes which offer to guide the wearer home with built-in GPS navigation. The inspiration for the clever footwear derives from The Wizard of Oz character Dorothy’s red shoes, which famously transported her home with a click of her heels. Naturally, the GPS system within Wilcox’s shoes is also activated by clicking the heels together. Figure 2: GPS shoes designed by dominicwilcox The shoes, named No Place Like Home, were commissioned by the Global Footprint project in Northamptonshire, which seeks to highlight the county's rich history of shoe making. In order to construct his design, Wilcox teamed up with interactive arts and technology expert Becky Stewart and Northamptonshire shoe maker Stamp Shoes. A GPS unit contained within the heel of the left shoe communicates wirelessly with the right shoe and provides data to the integrated LED lights, which display both the correct direction home, and how much of the journey still remains. A new...
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...DSW customers by offering them a vast, exciting assortment of in-season styles combined with the convenience and value they desire. (n.d.). Retrieved from www.dsw.com Organizational Strengths and Weaknesses A major strength of any DSW is the extraordinary customer service and wide selection of designer and non designer shoes. The amount of discounted high end shoes is a huge bonus above there competitors. They have a distinctive system to keep shoes updated or to rotate them to the clearance. Their uniformity of the stores is huge plus when it comes to shoppers in different states looking for the same thing. Many stores should take notes on there quality of service and implement it into there training devices. There is a discount card that can give you bonuses, track your purchases whether online or in the store also works on clearance items. There biggest new sellers are the accessories from bags, socks, clothing, wallets, makeup. A big weakness is at this time they don’t have a line for children which there competitors do. There target market is woman which takes 70% of there store inventory although they do sell shoes and accessories for men it is not a large selection. A setback with such large amounts of inventory is the chance of an item not selling and having a vast amount of overstock left. Even with the discounts the company loses money on items that do not sell even after being marked down up to 75% off. Like many retailers there is a large...
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...before Lopez positioned Rusty Lopez as a brand name. Lolito Lopez opened a shoes store on 1997 in the Cubao Shoe Expo. The popularity of the Rusty Lopez brand eventually exceeded the expectations of the holding companies and as a result, holds one of the biggest market shares within the entire local shoe industry. Rusty Lopez had their own manufacturing the reason why Rusty Lopez became the on Top. The name of their manufacturing is “Maritalia Manufacturing Incorporated” which was established on December 17, 1996 and became the official manufacturing arm of the company. Maritalia was created by combining Marikina and Italy, "MARI" (Marikina) and "ITALIA" (Italy). It’s represent the joint efforts of Filipino and Italian shoemakers. Martalia is located on E. Rodriguez Avenue in Sto. Niño, Marikina Cit Operations Flow: Rusty Lopez opens daily (Monday to Sunday) at 10 am to 8 pm. The salary rate of their employees is minimum. In Maritalia, they operate at full capacity with 300 workers so that they can produce as many as 24,000 pairs of shoes in a month. Problem (Internal/External) External • Competitors The number 1 competitor of Rusty Lopez is Gibi Shoes. “We try to maintain quality at the lowest possible price. If you’re into quality products, there’s always someone who will buy.” – Gibi Shoes. This strategy of Gibi Shoes can be a threat to Rusty Lopez if they don't create a new strategy...
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...I only thought not wearing shoes regularly was mostly for people that live in poor developing countries, until I noticed a fellow BGSU student never wearing shoes. This has not been just a one-time occurrence; every time I see him on my Wednesday walk to class or even just around campus he has never had shoes on! Not wearing shoes I later found out has become a somewhat large debate, dealing with the many benefits, along with some potential dangers. I was definitely surprised with all of the research I found, since I never really pondered deeply about how shoes have changed the lives of so many people. After all shoes were originally created to solely protect our feet from harsh terrain, and now they are advertised for many more benefits. The important question to ask now is do all of the benefits shoes provide outweigh the benefits of just going barefoot? One of the first websites I looked...
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...Don't let discomfort get you down. Wearing running shoes that don’t match your foot shape can cause a variety of problems — from stress fractures to tendonitis and much more. As a podiatrist in Prescott AZ, we’re pleased to help you locate the perfect shoe that fits the needs of your feet. Doing so can significantly lessen the possibility of injury, optimizing your fitness performance. Here's our complete guide to picking out the proper sneakers for your paws. First off, examine your arches. The American Podiatric Medical Association (APMA) groups arches into three categories: low/flat, normal, and high. What each kind needs: ● Low/flat arches require shoes designed for stability and motion control. Sneakers like these prevent "overpronation,"...
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...| Consumer Behavior Analysis of “Woodland Shoes” | | Submitted to:Farhan FaruquiSenior Lecturer,Department of Business Administration,East West University, Dhaka.Submitted by: Name | ID | Arafat Rauf | 2009-2-10-345 | MKT 410Section: 1Summer: 2011Date of Submission:3rd August 2011 | | Table of content | | | | | | | | | | | | | | | | | | Introduction Origin of the report: This report is prepared with the respect to three month course of Consumer Behavior. We are assigned to prepare a term paper on “Consumer Behavior analysis of Woodland Shoes”, by our honorable course instructor Md Farhan Faruqui. Our task is to make a survey on Woodland Shoes, and complete a study that covers all the important aspect of Consumer Behavior. Objective of the study: Literature Review: This report has been prepared having a considerable number of objectives in front of us. Some of the objective can be mentioned as: * To apply our knowledge that we gathered from “Consumer Behavior” course, practically in preparing the term paper. * To provide an overview of “Woodland Shoes”. * To measure the possible business value of “Woodland Shoes” in Bangladesh. * To measure the feasibility of “Woodland Shoes” in Bangladesh. * To give some possible recommendations for “Woodland Shoes”. Scope of the study: This term paper is made on the basis of what people think about “Woodland Shoes”. For this we conducted a comprehensive survey...
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...HISTORY OF COMPANY TOMS Shoes was inspired by a trip to Argentina where Blake Mycoskie saw extreme poverty and health conditions, as well as children walking without shoes. He also noticed that the traditional Argentine alpargata shoe as a simple canvas become apparent as he began seeing it at everywhere whether in cities, farm or even in night club. After discovering the lack of shoes is one of the problem in Argentina, he decide to produce a kind of alpargata for US market with concept for every pair of shoes sold, a pair of shoe free will donate to needy children in developing countries. Mycoskie run his business with concept ‘one for one’- for every pair of shoe sold, a new pair will give away to the shoeless youth around the world. This business model also have dubbed as ‘philanthropic capitalism’. The countries to which the free product are sent have included Argentina, Ethiopia, Haiti, Rwanda and so on. The company uses word-of-mouth strategy for generated its sales, focus on corporate social responsibility. During the first year in business, TOMS sold 10,000 pairs of shoes and since 2006, the company has donated more than 150,000 pairs of shoes to children around the world. The company was self-financed, as Mycoskie sold his online driver education company to support the shoe company’s budgeting. The name TOMS Shoes inspired by concept ‘shoes for tomorrow’. TOMS Shoes become famous when Mycoskie make a deal with owner of smaller local store and they could...
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...High-Heeled Shoes INTRODUCTION: “Give a girl the right shoe and she can conquer the world” –Marilyn Monroe Shoes in general have typically served as markers of gender, class, race, and ethnicity. No other shoe, however, has gestured toward leisure, sexuality, and sophistication as much as the high-heeled shoe. Often the last piece of an ensemble or the final detail to be added to an outfit, the high-heel is a wardrobe staple that has come a long way! The high-heel has transformed from a measure of class and wealth, to a serious fashion statement. ANCIENT TIMES: Egyptian murals tell us that butchers were the originators of high heels, using them to walk through scores of dead animals without getting insides on their outsides. Most of the lower class in ancient Egypt walked barefoot, but from figures on murals dating from 3500 B.C. illustrations of both upper-class males and females are seen wearing heels, probably for ceremonial purposes. Greece and Rome, platform sandals called kothorni, later known as buskinsin during the Renaissance, were shoes with high wood or cork soles that were popular particularly among actors who would wear shoes of different heights to indicated varying social status or importance of characters. In ancient Rome, sex trade was not illegal and female prostitutes were identified by their high heels (Wilson 2005). HIGH-HEELS IN FASHION: High heels as we know them today were actually brought into the mainstream in the 16th century...
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...stylish shoes that serve a multitude of purposes. Thousands of years ago, shoes were purely utilitarian; a rudimentary covering to protect the human foot. As time progressed, so did the function, form, and importance of the shoe. Today's shoes are asked to work harder than ever and they must do so while looking fashionable, feeling comfortable, and supporting a variety of activities. The right shoe transforms an ordinary outfit into an extraordinary one. ABOUT BATA Since their founding in 1894, BATA has been at the forefront of innovation, not only in production and design of new styles, but in the creation of business models that permit a quick response to the ever changing wants and needs of the customers. As a result BATA enjoys a long history as a leading manufacturer and retailer of quality footwear, and proudly serves one million customers every day. Bata’s reach is worldwide, its presence is local . The novel international manufacturing structure allows BATA facilities around globe to respond to the unique needs and wants of the local customers. For over 13 decades , BATA has been on the leading edge of footwear design. 10 Fashionable Men’s Shoes Boat Shoes Oxfords Dress Boots Loafers Shoes ( Moccasins) Brogues Derby Shoes Desert Boot Sandal Shoes Slip-On Monk Strap Shoes 10 Fashionable Women’s Shoes High Heel Shoes Boots Clogs & Mules Women Sandal Shoes Wedges Pumps Shoes Ballet Flat Shoes Loafer Shoes Brogues Shoes Peep Toe...
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