Tommy Doyle
Unit 7 assignment Essay
Associates Capstone in Management
AB299

The country I have chosen to buy coffee from would be Mexico, although Brazil is said to be the largest producer of coffee beans in the world, Mexico is the largest provider of coffee beans to the United States and is also much less expensive than Brazil’s coffee beans. Mexico produces many different types of coffee beans and will potentially sell over 5 million bags of coffee in the year 2014 (Coffee origins.com). I have chosen Mexico because since 1870 they have come a long way with environmental standards and also their trade policies when it comes to exporting goods. In 2013, Mexico was the U. S. largest source of imports (of coffee products) and has many opportunities for growth for companies that want to do business in this country (www.coffeeresearch.org). The Mexican Coffee Company located in Long land Farm in Chipping Campden U.K, would be the company I would use to get my coffee imported from. In 2000, the Mexican Coffee Company acquired 100 Local Growing plantations in Mexico which allowed them to lower their Prices per 60 kilo bags of coffee by 1.10$ which transferred directly to the consumer. This is the company I would chose do to the fact that they took a chance as well in the coffee market in Mexico and it paid off. This company knows what it takes to be successful and if you build a good relationship with them they could pass on tips to us for selling and promoting the coffee in the U.S.

Mexico produces large quantities of coffee often used for dark roasts and blending. The state of Vera Cruz produces mostly average coffees in its low laying regions, but in its mountains near the city of Coatepec a specialty coffee called Alturas Coatepec is produced. These high grown, or Alturas, coffees tend to be light bodied and nutty, with a chocolaty color.

Alturas Orizaba and Alturas Huánuco are other fine coffees produced in Vera Cruz. The state of Oaxaca in the central mountains also produces very good coffees, referred to as either Mexico Oaxaca or Oaxaca Plumas. Chiapas, near the Guatemalan border, produces some impressive coffees as well. Coffees from Mexico are wet processed; the wet process is the least expensive method of getting the beans ready to be loaded into 60 kg bags and to be shipped to wholesalers and retail customers.
The higher altitudes of the Growing regions of Mexico are ideal for the growing of coffee beans, Mexico has over 200,000 growers throughout the country and the Mexican Coffee company is their main buyer of coffee beans, although the Mexican Coffee co. is now moved and based in the U.K, the United States is still the number one buyer of their coffee, the United States has the largest amount of coffee consumers in the World and the coffee business in total is a multi-billion dollar industry and employs well over 1 million workers worldwide.
References

www.globalexchange.org/fairtrade/coffee/cooperatives www.zecuppa.com/coffee-producing-countries.htm www.coffeeresearch.org www.pbs.org/frontlineworld/stories/guatemala.mexico/.. Tommy Doyle
5/12/2014