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Tony

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Firstly we have to identify what popular culture means in order to understand the concept of what John Fiske is talking about in his quote. ‘Culture’ is a social circulation meaning of norms and values that help contribute towards our social identities. There are a wide range of things we can consider to be culture, in fact there isn’t a lot of things in our daily lives that isn’t considered culture from reading books, playing football or even having a dinner with your family. However, ‘popular’ is a more ambiguous definition in comparison to ‘culture’. The average person may consider popular to mean what appeals to most people for example football is considered to be popular amongst males which makes it appealing. On the other hand, John Fiske states that ‘the popular’ serves ‘the interest of the people’.
Looking at John Fisk’s book of ‘Understanding Popular Culture’ he also states that popular culture is the ‘art of making do’ (Fiske, 1990, p.28). What he means is that there has to be an ‘interest’ to people in order for commodities exist. Hence the reason why culture is a issue, this is because we all consume in different ways. The method of consumption relies on how we interpret products and its meaning to us, Fiske states in his book “The people make popular culture at the interface between everyday life and the consumption of the products of the cultural industries” Fiske argues that in order for commodities to exist they have to be relevant in our everyday lives.
Finally Fiske also claims in his book understanding popular culture, that ‘Culture is a living active process, it cannot be imposed from without or above’ (Fiske, 1996, pp.23) . In this scenario Fiske is implying that there are two types of economies in Popular Culture, The financial economy which circulates around the commodity and is really concerned with the exchange value. Secondly is the

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