 | True or False? Marketers might wish to sell their products to everyone, but it is not practical. | | Selected Answer: | True | Answers: | True | | False | |
 Question 2
3 out of 3 points | | | True or False? The four Ps include product, promotion, planning, and place. | | | | | Selected Answer: | False | Answers: | True | | False | | | | |
 Question 3
3 out of 3 points | | | True or False? The group of firms that makes and delivers a given set of goods and/or services is called a supply chain. | | | | | Selected Answer: | True | Answers: | True | | False | | | | |
 Question 4
3 out of 3 points | | | True or False? Value is what you get for what you give. | | | | | Selected Answer: | True | Answers: | True | | False | | | | |
 Question 5
3 out of 3 points | | | True or False? When a car manufacturer sells trucks, cars, and car parts to the government or military, this is an example of B2C. | | | | | Selected Answer: | False | Answers: | True | | False | | | | |
 Question 6
3 out of 3 points | | | When a tee shirt manufacturer states, "We only sell it in black because that way we can buy plenty of black fabric and run our plant efficiently," their statement reflects the views that were popular in which era of the evolution of marketing? | | | | | Selected Answer: | Product-oriented | Answers: | Product-oriented | | Sales-oriented | | Market-oriented | | Value-based marketing | | Economic-oriented | | | | |
 Question 7
3 out of 3 points | | | Of primary interest to marketers are ___________ buyers. | | | | | Selected Answer: | qualified potential | Answers: | centrally controlled | | unqualified and undeserved | | qualified potential | | first-time | | C2C | | | | |
 Question 8
3 out of 3