MGT680-1302D-01
Strategic Management
Toolscorp Corporation’s Introduction To The Global Marketplace Strategic Plan Overview
David Lomidze
American Intercontinental University
Dr. Leland Taylor
June 17.2013

Abstract
This paper will address ToolsCorp Corporation’s attempt to penetrate the global marketplace and broaden the area of the operations and sales. Overall evaluation of the establishment and the environment and Toolscorp Corporation’s long term strategic plan development in early phase and its mission and vision statements will be defined.

Toolscorp Corporation’s Introduction To The Global Marketplace Strategic Plan Overview Toolscorp Corporation ToolsCorp Corporation is the well-established organization that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges and located it in Tennessee. All products are manufactured locally and sold through large retailers as Sears, Best Buy, and Wal-Mart. They have some advertisement and although they have a greatly established and very promising business in US and Canada, ToolsCorp is trying to introduce its product into the global marketplace. In case of success Toolscorp will become one of the largest establishment in its field and will overcome its competitors in sales by gaining huge share of the marketplace that gives the Corporation great power of dominating the market. Mission Statement Nine essential components of the mission statement are Customers, Products or Services, Markets, Technology, Concern for survival, growth and profitability, Philosophy, Self-concept, Concern for public image and Concern for employees (David, 2013, p.52). ToolsCorp has achieved the reputation of reliable and trusted brand by manufacturing the highest quality product with the best warranty that is ensured by company’s mission statement: “Our best prices are not achieved by saving on