...making a difference for you INDIAN TELECOMMUNICATION SECTOR I Introduction Indian telecom industry is growing at a great pace & India is expected to become a manufacturing hub for telecom equipment. Indian telecom equipment manufacturing sector is set to become one of the largest sectors globally by 2010. Due to rising demand for a wide range of telecom equipment, particularly in the area of mobile telecommunications, has provided excellent opportunities to domestic and foreign investors in the manufacturing sector. II Opportunitie s The Indian telecom market is expected to grow three fold by 2012 & market size over US $ 8 billion. Moreover the government has set a target of 20 million broadband connections by 2010. The National Telecom Policy 1999 targets tele-density at 15 per cent by 2010. This will entail an investment of US $ 40- 50 billion over the next 6-8 years. There is an immense opportunity for DTH in the Indian market which is almost 10 times compared to the developed countries like the US and Europe. For every channel there is a scope for broadcasting it in at least ten different languages. So every channel multiplied by ten that is the kind of scope for DTH in the country. India’s media players have all the ingredients to develop a successful DTH industry. So currently there is a lot of pent-up demand in the Indian market for DTH. It is expected that by the year 2010 there will be over 500 million subscribers in the Indian telecom market. Cellular subscriber base...
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...EOS –Indian Telecom Industry - Vodafone Submitted By: Niraj Bhandari Rajesh Sarangi Rakesh A C Sushant Sehra - 25/5 - 32/5 - 33/5 - 45/5 EOS –Indian Telecom Industry - Vodafone Table of Contents Executive Summary ................................................................................................................................. 2 1. Indian Telecom Industry ....................................................................................................................... 3 2. Industry Analysis ................................................................................................................................. 7 2.1 Threat of New Entrants .................................................................................................................. 7 2.2 Power of Suppliers ......................................................................................................................... 8 2.3 Power of Customer ........................................................................................................................ 8 2.4 Threat of Substitutes ...................................................................................................................... 9 2.5 Rivalry Among Competitors in the Industry ..................................................................................... 9 2.6 Industry Analysis – The integrated View ...................................................................................
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...Honour Code • I will report all significant violations of the ISB Honour Code by members of the ISB community • I will respect the rights and property of all in the ISB community I certify that I have adhered to the Honour Code of the ISB in completing this assignment. Signature Date: 19th July 2009 PTO Indian School of Business Assignment Submission Form Page 2 Group Submission Group Name: Section B; Group B13 Group Member 1: Hardik Vijay Jhaveri Student ID: 61010438 Group Member 2: Jay Shah Student ID: 61010117 Group Member 3: Prashant Ram Student ID: 61010216 Group Member 4: Priyom Sarkar Student ID: 61010134 Group Member 5: Suyog Kalyanji Kotecha Student ID: 61010319 To be filled by Evaluator Only: Score Obtained: __________________________________________________ |Reliance Communications Ltd | |Competitive Strategies in | |the Indian Telecom Sector...
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...TERM PAPER ON TELECOM SECTOR IN INDIA AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA AMITY UNIVERSITY, UTTAR-PRADESH SUBMITTED BY: ABHINAV AGARWAL (A1808710032 – MBA 3C 2010-12 SECTION-A) AMIT BEHAL (A1802010246 – MBA IB 2010-12 SECTION-B) TABLEOF CONTENTS DESCRIPTION PAGE NO. Executive Summary 3 Objectives of Study 4 Introduction 5 Growth Avenues 9 Top 10 Telecom Companies In India 11 SWOT Analysis 12 Brief About 2G Scam 15 Mergers and Acquisitions in Telecom Sector 16 FDI in Telecom Sector 17 Drivers of Growth in Telecom Sector 18 India’s Competitive Advantage : Porter’s Model 19 Strategic Management 22 HR Policies of Airtel and Vodafone 27 Marketing Strategies 30 Positioning strategy comparison of Vodafone and Airtel 34 Use of social media marketing by telecom companies 35 Advertisement...
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...Telecommunications Industry in India Industry Background The telecom sector in India is a booming market now. India is the world’s second largest mobile phone user with a total subscriber base of 894 million as of December 2011, and the third largest internet user with a subscriber base of 121 million as of December 2011. The total market values according to experts are $75.88 billion with a y-o-y growth rate of 26% and generate employment for about 10 million people. The services sector generates revenue of about $62.31 billion (FY 2010-2011) and the equipment sector generates about $25.75 billion. Factsheet as of Dec, 2011: Particulars | Wireless | Wired | Total | Total Subscribers (million) | 893.84 | 32.69 | 926.53 | Total net addition (million) | 9.47 | -0.28 | 9.19 | % of monthly growth (%) | 1.07 | -0.84 | 1 | Urban Subscribers (million) | 586.26 | 24.94 | 611.19 | Net addition (million) | 4.93 | -0.2 | 4.73 | % of monthly growth (%) | 0.85 | -0.8 | 0.78 | Rural Subscribers (million) | 307.59 | 7.75 | 315.33 | Net addition (million) | 4.54 | -0.07 | 4.47 | % of monthly growth (%) | 1.5 | -0.94 | 1.44 | Overall Tele-density | 74.15 | 2.71 | 76.86 | Urban Tele-density | 161.01 | 6.85 | 167.85 | Rural Tele-density | 36.56 | 0.92 | 37.84 | Share of Urban subscribers | 65.59% | 76.30% | 65.97% | Share of Rural subscribers | 34.41% | 23.70% | 34.03% | Industry in the pre-independence era: The industry was born in 1850 under the British East...
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...THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, AHMEDABAD THESIS TOPIC “Critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” SUBMITTED BY Naman Shah PGP/SS/06-08 ALUMNI REFERENCE ID: SS/06-08/AHD/MKTG/2 SUMISSION DATE: 27th August, 2008 GUIDED BY Prof. Pabitra Ranjan Chakravorty Senior Research Associate (Marketing) IIPM, Ahmedabad. I LETTER OF CONSENT IIPM Ahmedabad 19, Inquilab Society, Gulbai Tekra, Ahmedabad-380015 To, The Dean, IIPM-Ahmedabad Date: November 6, 2007 Respected Sir, Subject: Letter of Consent I, Prof. Pabitra Ranjan Chakravorty, a faculty of Marketing Management of IIPM-Ahmedabad, expressing my interest in guiding for a thesis on “To critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” to Mr. Naman Shah, a student of PGP/SS/06-08. This is to inform that I shall support him as a guide for his thesis on the above mentioned topic and extend my knowledge and help in all ways possible. Thank You. Yours faithfully, Prof. Pabitra Ranjan Chakravorty. II LETTER OF APPROVAL III PREFACE The customers are very important and play a crucial role in any process of marketing. Today, customers are the kings of the market because the customer loyalty and customer preference are built by the products and the services offered to the customers and they seek for the more benefits and money’s worth for the amount they spend. That is where the...
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...vipul rohit Indian Telecommunication Industry Last Updated: July-September 2008 [pic] The Indian telecommunications has been zooming up the growth curve at a feverish pace, emerging as one of the key sectors responsible for India's resurgent economic growth. India is has surpassed US to become the second largest wireless network in the world with a subscriber base of over 300 million in April, according to the the Telecom Regulatory Authority of India (Trai). The year 2007 saw India achieving significant distinctions: |1 |having the world's lowest call rates |2-3 US cents | |2 |the fastest growth in the number of subscribers |15.31 million in 4 months | |3 |the fastest sale of million mobile phones |in a week | |4 |the world's cheapest mobile handset |US$ 17.2 | |5 |the world's most affordable color phone |US$ 27.42 | |6 |largest sale of mobile handsets |in the third quarter | Segment-wise growth Wireless segment has emerged as...
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...Internet Marketing: Indian Telecom Sector Coauthor Ghazali A. Akhtar Business Development Officer Tata Advinus #21&22, Phase 2, Peenya Indutrial Area, Peenya, Bangalore-58 09740399551 ghazali.akhtar@advinus.com Author Maksuddur Rahman A0101911218 D-50 09711796967 maksuddurrahman89@gmail.com 1. EXECUTIVE SUMMARY A research is being conducted on INTERNET MARKETING in Indian Telecom Sector. The aim of this research is to carry out an in-depth analysis of the online market for mobile phone services in India. This involves application of the Internet marketing framework to two major competitors for the assessment of the contribution of Internet Marketing towards the organization’s Business effectiveness, Marketing effectiveness and Internet effectiveness. Following this a competitor analysis will be done to monitor the use of e-commerce in order to acquire and retain customers. The significance of Internet Marketing in context of the overall marketing strategy of the companies will also be assessed to understand the importance of the Internet as a marketing channel. The research will also include a global comparison of the Indian scenario with that of the UK and USA telecom sector. This research requires the analysis of both qualitative and quantitative data which will be a combination of secondary data and independent research. The Deliverables of this research will be a report covering the analysis of the growth and development of the online market, general market...
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...EXECUTIVE SUMMARY This report examines the international expansion process of Bharti Airtel as a result of increasing competition in the Indian telecom industry during the last 2-3 years. The report provides a detailed account of the evolution of the Indian telecom industry analysis. It gauges the industry through YIP’s globalization drivers and measures industry attractiveness through Porter’s Five Forces model. It also provides information about the increasing saturation and declining Average Revenue per User (ARPU) and the strategies major operators such as Bharti Airtel, Vodafone, Idea Cellular Ltd, Reliance Telecom Ltd, etc. are following to safeguard their profitability. The report discusses about the two fold strategy of tapping the rural market within India and netting talkers in emerging economies, followed by mobile operators in India to de-risk them. Whether it is the rural Indian market or other emerging markets, operators would be busy acquiring subscribers. This, in turn, may result in erosion in profitability. There is no question of profitability. It is all about registering your presence and building psychological pressure. On the other hand, the Indian market has yet to take-off when it comes to offering data-intensive mobile value-added services like m-commerce, healthcare services, governance, education, information and location-based services. But these areas are already contributing to revenues in many African and Middle Eastern countries. In...
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...CONTENTS Page no. 1. INTRODUCTION 2 2. OBJECTIVE OF STUDY 4 3. METHODOLOGY AND LIMITATION 5 4. BSNL- 4.1 ABOUT THE THE COMPANY 6 4.2 ITS HISTORY 6 5. THE STRUCTURE AND OVERALL STUDY 5.1 CAPITAL EXPENDITURE, 9 5.2 STRUCTURE 12 6. THE FALL OF THE GIANT- REASONS NOT ONE BUT MANY 17 7. STUDY OF THE FINANCIAL DATA AND THE REASONS FOR THE FALL 24 8. PLANS FOR REVIVAL 8.1 MERGER 30 8.2 DIVESTMENT 31 8.2.1. EMPLOYEES STRIKE 32 8.3 OTHER STEPS 35 9. FUTURE PROSPECTS 36 ...
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...India: Scoring a Home Run! The Indian domestic market has undergone a transformation over the past decade – rising from the periphery to emerge as a viable, high potential opportunity for the country’s IT-BPO sector. From a situation where the domestic business did not figure on the industry’s agenda, to now, when companies are evolving strategies targeted at building a presence in the domestic sector, the market has witnessed heightened interest from customers, as well as outsourcing services providers at a global level. It has also emerged as a silver lining for companies in today’s changing markets especially against global economic uncertainties. As per NASSCOM’s analysis, the domestic market saw a growth of 40 per cent (26 per cent in INR) in FY2008 to clock revenues of USD 11.6 billion. With 450,000 employees currently, FY2009 estimates peg the domestic market ~ USD 13 billion, backed by a strong growth prospect, with sustained inflation as a possible medium-term risk. Domestic BPO has emerged as a major segment in this pie. As Rajdeep Sahrawat, VP, NASSCOM says, “It was predominantly voice, but other complex processes have been added, with more in the pipeline.” He also feels, “there is very little to differentiate companies from the product point of view and therefore offering very high quality, personalised, 24x7 customer service is critical. This requires scale, flexibility and expertise”. Domestic players have certain advantages, starting...
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...Blue Ocean Strategy 1. Introduction According to the well-known authors and management thinkers, W. Chan Kim and enee Mauborgne, ‘the only way to beat the competition is to stop trying to beat the competition’. According to them, the entire market universe can be divided into two oceans: Red Ocean and Blue Ocean. Red Ocean is representative of all such industries/products which already exist and are thus representative of the known market space. Blue Oceans denote the industries /products not in existence today. Blue Oceans thus represent the unknown market space. In the Red Ocean industry boundaries are defined and well accepted. This means the existing Competition is well known in the market space and the players in the market try to outperform their rivals to get greater share of the existing market demand. As existing market space gets crowded prospects for good profit and growth in future are reduced. Products then lose their distinctiveness and become regular commodities resulting in cut throat market competition thus turning Red Ocean more red or bloodier. Blue Ocean in contrast is defined by untapped market space, opportunities for highly profitable growth and possibility for new demand creation. 2. Understanding Creation of Blue Ocean – Value Innovation According to the W. Chan Kim and Mauborgne, most of the blue oceans that are created emerge within the existing red oceans by expanding existing industry boundaries. However some blue oceans can also be created...
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...LITERATURE REVIEW Cygnus Business Consulting & Research Pvt. Ltd. (2008), in its “Quarterly Performance Analysis of Companies (April-June 2008)” has analysed the Indian telecom industry in the awake of recent global recession and its overall impact on the Indian economy. The analysis is done in the background of wake of global recession and rising inflation. Cygnus estimates, the Indian telecom industry is expected to maintain the growth trajectory in the next quarter as well. With almost 5-6m subscribers are being added every month, and the country is witnessing wild momentum in the telecom industry. Maheshwari (July-September 2008), in her report analysed the Indian telecom industry and ascertain that Indian telecommunications has been zooming up the growth curve at an mounting pace, and India is has surpassed US to become the second largest wireless network in the world. This growing subscriber base is basically created by tapping into rural India, which is an emerging market for the industry. The estimate for the next five to ten years is that the rural market will form 40 % of the subscriber base. The study has analysed the human resource management process of the industry, and specially the latest trends of recruitment of this massively growing industry. Anderson (2008), in his single executive interview titled “Developing a route to market strategy for mobile communications in rural India An interview with Gurdeep Singh, Operations Director, Uttar Pradesh,...
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...segment in the Indian telecom industry. The mobile subscriber base (GSM and CDMA combined) has grown from under 2 m at the end of FY00 to touch 584 m at the end of March 2010 (average annual growth of nearly 76% during this ten year period). Tariff reduction and decline in handset costs has helped the segment to gain in scale. The cellular segment is playing an important role in the industry by making itself available in the rural and semi urban areas where teledensity is the lowest. The fixed line segment has actually seen a decline in the subscriber base. It has declined to 36.96 m subscribers in March 2010 from 37.96 m in March 2009. The decline was mainly due to substitution of landlines with mobile phones. As far as broadband connections (>=256 kbps) are concerned, India currently has a subscriber base of 8.8 m. It has grown at an average annual growth rate of 40% since 2008. The auction for broadband wireless license and spectrum has concluded recently. The government is expected to allocate spectrum before the end of this year. This will further boost the broadband penetration in the country. Key Points Supply Intense competition has resulted in prompt service to the subscribers. Demand Given the low tariff environment and relatively low rural and semi urban penetration levels, demand will continue to remain higher in the foreseeable future across all the segments. Barriers to entry High capital investments, well-established players who have a nationwide...
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...INDIAN INSTITUTE OF MANAGEMENT BANGALORE COMPETITION AND STRATEGY Final Project Report Submitted to: Prof. S Chandrasekhar Submitted on March 16, 2012 by AKASH SINGH 1111003 Section – A CHANDER PRAKASH 1111018 Section – A PRABHA KUMARI 1111048 Section – A SHIVASHEESH 1111064 Section – A KARAN KUCHINAD 1111033 Section – A Table of Contents 1. 2. INTRODUCTION ................................................................................................................................. 3 ANALYSIS OF FIRM'S COMPETITIVE STRATEGY ................................................................................. 4 2.1. BCG Matrix .................................................................................................................................... 4 2.2. Multidimensional Analysis ........................................................................................................... 5 2.3. ANSOFF Matrix ............................................................................................................................. 5 3. SUSTAINABILITY OF AIRTEL'S STRATEGY ........................................................................................... 6 3.1. Strong Supplier relationship.......................................................................................................... 6 3.2. Strong Distribution Channel .......................................................................................................... 6 3.3. Regular...
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