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Topical Analysis

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Submitted By cmcarnaggio
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The method of analysis I chose for my cultural audit was content analysis. I used this method for analyzing my field notes, interviews, and surveys. Organizations need to monitor how well employees communicate because the organizations survival depends on the employees’ abilities to exchange and coordinate information. I decided to audit Palm Beach Tan, the organization where I work part time. It is convenient and we are all good friends. The primary reason I will be auditing the organization I work for is because I have a lot of inside access within the organization. I have currently worked at Palm Beach for 2 years and I am currently a shift leader. My goal certainly is not to create tension, although that may be unavoidable. This was a wonderful opportunity to exercise my leadership within the organization and myself. I hope that I can recommend at least one change that will improve the organizational communication flow. At Palm Beach Tan, “our mission is to build customer loyalty by working together to make a visit to our salons the best part of our members’ day.” The history of Palm Beach Tan has always been based on customer service and loyalty. They have always made their customers first priority in hopes that tanning is the best part of their day. Palm Beach maintains and protects a high-energy, enthusiastic, optimistic, and fun culture. For my cultural analysis on Palm Beach Tan, I used a method called “Triangulation”. Triangulation suggests that rather than relying on perceptions from a single method such as surveys, the effective cultural analysis uses additional methods. The methods I used to collect my data were by field observations, interviews/surveys, and analysis of texts. One of the most powerful arguments for using textual analysis is the unobtrusive nature of the method (Driskil p. 77). Instead of influencing reactions from my

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