...Below is a free essay on "Toronto Ultimate Club" from Anti Essays, your source for free research papers, essays, and term paper examples. Critical Issues • Rather than adapting to the competitive environment, TUC continues to operate as if they were a monopoly. • TUC does not have a marketing plan to address external changes and long-term growth strategy that addresses all potential target markets. Situation Analysis TUC was widely considered to provide the highest quality of Ultimate in the Greater Toronto Area (GTA). Within the past five to ten years, various ‘for-profit’ sports clubs have taken advantage of the growing Toronto market. Despite an annual 30% growth rate, TUC faces turnover of 500 members each year. TUC began by offering a seven-man format, however other clubs have turned to smaller 5v5 league formats. Competing clubs also offer complimentary activities like social events and other recreational sports, increasing their club value. Competitors also offer their leagues in two, two-month formats rather than the traditional four-month season currently offered at TUC, providing more flexibility and reducing member commitment. Financial figures in Exhibit 2 show that competitors are able to earn up to a 25.6% larger contribution margin per team with this format. In addition, TUC does not have a formal marketing plan in place to guide long-term growth and address external changes. Decision Criteria • To see a 15% increase in member base by December 2009...
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...Conner Pressgrove Research Paper Mrs. Young February 21, 2013 Amelia Earhart Being torn between two diverse passions, Amelia Earhart followed her ultimate dream of flying. Born in 1897, Amelia Earhart spent her childhood wanting to be lady-like with good manners to impress her mother. However, as she became older, she wanted to fly planes and be a social worker. As she lived each day, she became torn between the two. Amelia Earhart was vastly different from other girls of the early 1900s. Her interest in flying planes was something most people think only men could do. Amelia Earhart grew up in Atchison, Kansas, where she had trained herself to be lady-like to impress her mother (Elifton). Women of Amelia Earhart’s time were all about their manners and appearances to other people. It was very unlikely for a women to do things that men could do. When Earhart was nine years old she went to the town fair where she saw her first airplane. At that point she was not very interested in planes. Amelia Earhart, years after seeing her first airplane, began learning how to fly planes (Lewis). While she was getting in to planes, she was still doing social work. During World War 1, Earhart worked as a nurse’s aid at the age of 19 in Toronto (Lewis). In 1919 she began studying at Columbia University as a pre-medical student. When Earhart was younger she and her family moved a great deal around the US (Lewis). In 1916 she graduated from high school in Chicago and moved back to Kansas...
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...towards mastery in the practice of problem solving Assessments MODULE 4 Technology 1. You are the manager of 2 small stores with production functions q = K¼L¼ and a larger store with production function q = 2K¼L¼. You hire capital for $4, labour for $1. When you took over this role, your boss told you that Q = 24 was the profit maximizing output for this multi-plan firm: 24 = q1 + q2 + q3. Now, the price of labour rises to $4. Provide (i) Isoquant/Isocost diagrams, (ii) Total Cost and (iii) Marginal Cost diagrams. Illustrate the substitution effect (point a to b) and output effect (point b to c) on these diagrams. Explain why your firm uses less capital even when the price of labour increases. (September 2010) For the production function q = K2 + L2 (A) Demonstrate that the elasticity of substitution is negative. (B) Provide a labelled diagram showing the q = 100 isoquant (C) Briefly explain what a negative value means for σ 3. 4. A special production function is q = min( 80K, 4L1 + 2L2). Discuss the production process described by this function. Is this production function constant returns to scale? Five-year-old Jack has set up a hot chocolate stand outside his home. His customers like hot chocolate made in only one way, one unit of chocolate and 3 units of milk to go into each unit of hot chocolate. Jack’s mother, Naomi, provides him with heat, cups and cleaning free of charge. However, she charges him $0.25 for each unit of chocolate and $0.50 for each unit of milk. What...
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...Name Institution Professor Date The French revolution began in 1789 until the late 1790’s. This revolution was an influential period of political upheaval in France with various social aspects. The French revolution was mainly inspired by radical and liberal ideas altering the course of modern history. The revolution triggered the decline of absolute monarchies and theocracies then replaced them with democracies and republics (Hibbert, 1999). The revolutionary wars unleashed global conflicts that extended from the Middle East to the Caribbean. This revolution was later termed by historians as being one of the greatest events to occur in the human history. Historians debate amongst themselves the causes of the great French revolution, based on the compound nature of the situation. After the American Revolution and the seven years’ war, the French government was deep in debt and thought of restoring its financial status trough the introduction of taxation schemes (Brown, 2008). Privileges enjoyed by the aristocrats and the clergy were resented after bad harvests hence also leading to the revolution. Enlightenment ideals were in demand for change of the situation at hand that resulted in the convocation of estates general and took place in May 1789. Members of the third estate took control in the first year of the revolution that saw the declaration of the right of man being passed, assault on the Bastille and the march of women Versailles...
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...the traditional Cree trickster, Ti-jean a Michif pronunciation of French Canadian folk hero Petit John (little John), Rugaru the Michif pronunciation of the French word werewolf, and Ma-ma-kwa-se-sak the small river-dwelling water spirits from Cree folklore. The stories told by Métis, taught those that heard them how to treat each other. The stories that were told to entertain were not allowed during the summer months, like the story of Wisachak. They were forbidden, because they had to work very hard during the summer months and needed to focus. Métis people were traditionally hunters, their life depended on the buffalo hunt. They used every part of the buffalo and nothing was wasted. They used buffalo horns and bones as arrows, shovels, clubs and knives. When they weren’t hunting buffalo, they were hunting antelope, moose, elk, mule deer, prairie rabbit, and wild birds for food. If water sources were available, fishing was a major source for food. They mainly caught salmon, pickerel, and trout. The Métis are also gatherers of wild berries and edible plants. Some examples of Métis recipes are Pemmican, which helped preserve buffalo meat using berries, and Bannock, a type of bread. Music, art, dance, and writing have always been rich within the history of the Métis people. Their creativity is still lives on today with the help of many Métis art communities. The Métis have a fiddle musical tradition, but cover every genre from country to jazz. Some record CDs to preserve and teach...
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...08 Fall Promotional Plan Executive Summary Naturally brewed with no added preservatives in Golden, Colorado, the heart of the Rockies, Coors Light is the eighth leading beer brand in the world. As Molson Coors’ largest brand, the new parent company after the 2005 merger, Coors Light has established itself as the biggest selling brand in both the US and Canada. The merger, however, left the company heavily indebted and with limited capital suffered a loss of partnering and sponsorship for major sporting events. Coors Light has worked extremely hard to maintain the positioning as ‘The Worlds Most Refreshing Beer” withstanding the susceptibility the brand faces with only a single brewing site and third party distributors. This promotion plan includes the following objectives for the upcoming year: * To attract non-users and create brand awareness among 90% of females aged 21-30 seeking a refreshing tasting light beer, * To retain the 18-24 year old male target currently held by Coors Light. * To engage the mobile community through the use of Mobile Insider, connecting the brand to consumers. The objectives should be met through various promotional activities tied closely to the company’s long-standing brand image, and mobile promotions to increase accuracy in reaching target markets. Over the next 12 months it is recommended that Coors Light continue to use the Maxim Golf Experience to maintain the current target...
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...My Past My Past, Present and Future Tatianna T. White PSY202 Dr. Jerry Collins September 13, 2013 I. In the Beginning A. Where I'm from B. Being the oldest girl in the family C. Life as a teenager D. My hobbies II. Life after High School A. Life: One big party B. Having children of my own C. The challenges of being a single mother D. Starting over in another city III. All Grown Up A. Starting over in another city B. Getting my children through school C. Career changes/challenges IV. Personal, Professional and Academic Goals A. Earning my B.A in English B. Writing a Novel C. Owning a Restaurant D. Happily Ever After ...
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...co career options careeroptionsmagazine.com/MBA FALL 2013 Helping students find the MBA program and post-MBA career that is right for them. 11 Today’s MBA students come from all backgrounds 17 Networking 2.0: Social media strategies to make an impression 21 How to sell your MBA education to employers Invest in yourself: the business case for MBA studies With profiles of top Canadian business schools e Flip thne azi mag ore for m er Care ns! Optio career options FALL 2013 21 On average, the return on investment in an MBA degree can be seen in four years or less 6 MBA ThE An investment in your future By Tess Allen 11 Opening career paths Why students from all disciplines are pursuing MBAs By Kayla Redstone 17 Networking 25 MBA MBA Online 2.0: How to use social media to build valuable connections How to study from a distance By ACCESS MBA Tour By Danielle Klassen 21 a job Landing after graduation Advice from MBA experts and grads By Meagan Campbell We Would Like to Thank Our Advertisers… 10 Conrad Business, Entrepreneurship and Technology Centre, University of Waterloo 27 Royal Roads University 2 Hult International Business School 16 Sobey School of Business, Saint Mary’s University 4 Business School IE 7 Thompson Rivers University 20 International University of Monaco (IUM) 5 University of New Brunswick, Fredericton ...
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...MODULE 1 ASSIGNMENT Note: Before you begin the assignment for Module 1, please click the Module 1 assignment link in the online course navigation pane for instructions on how to complete and submit your responses for marking. Part A: Multiple-choice questions Note: For multiple-choice questions, select the best answer. Answer each item by giving the number of your choice. Incorrect answers will be marked as zero. Please include your answers to the Part A multiple-choice questions with your answer to Part B. Question 1 (20 minutes) a. Fine Fertilizers Limited (FFL) produces a line of lawn fertilizers that are manufactured under controlled conditions to ensure the ingredients are stored carefully and mixed in the correct quantities. FFL has many competitors in the industry ranging from small private companies to large public companies. Recent news articles in the fertilizer industry have highlighted the need for a focus in environmental concerns. The CEO has decided that FFL should consider the implementation of an environmental scorecard. Which of the following is the best reason to use an environmental scorecard? 1. 2. 3. 4. The scorecard promotes good corporate citizenship. FFL can compare its scorecard rating to its competitors. It is an effective measure in a bonus plan to increase net profit. It enables FFL to measure its efficiency in producing fertilizer. b. In order to make the financial statements of Genex Inc. more appealing to investors and to inflate the management...
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...MODULE 1 ASSIGNMENT Note: Before you begin the assignment for Module 1, please click the Module 1 assignment link in the online course navigation pane for instructions on how to complete and submit your responses for marking. Part A: Multiple-choice questions Note: For multiple-choice questions, select the best answer. Answer each item by giving the number of your choice. Incorrect answers will be marked as zero. Please include your answers to the Part A multiple-choice questions with your answer to Part B. Question 1 (20 minutes) a. Fine Fertilizers Limited (FFL) produces a line of lawn fertilizers that are manufactured under controlled conditions to ensure the ingredients are stored carefully and mixed in the correct quantities. FFL has many competitors in the industry ranging from small private companies to large public companies. Recent news articles in the fertilizer industry have highlighted the need for a focus in environmental concerns. The CEO has decided that FFL should consider the implementation of an environmental scorecard. Which of the following is the best reason to use an environmental scorecard? 1. 2. 3. 4. The scorecard promotes good corporate citizenship. FFL can compare its scorecard rating to its competitors. It is an effective measure in a bonus plan to increase net profit. It enables FFL to measure its efficiency in producing fertilizer. b. In order to make the financial statements of Genex Inc. more appealing to investors...
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...S SUNSET GRILL AT BLUE w 9B10D015 Jason Melhuish wrote this case under the supervision of Professors Dina Ribbink and John Haywood-Farmer solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors might have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation O D O It always seemed to take staff longer than the owner expected to learn the ropes, and queues were endemic in the restaurant’s operations. On a recent busy weekend, Melhuish had been dismayed to discover that the queue of waiting customers stretched all the way around the street corner. He had darted outside and reassured customers that they would be seated within 15 minutes. Although many patrons groaned and decided to go elsewhere, many others stayed, because breakfast options in the vicinity were...
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...or United Football league is the NFL’s most recent competitor. The USFL or United States Football league sought to take the National Football League down legally and almost did so in the late 80’s. Arena Football aimed to bring football to an indoor enviorment with extensive offense with the AFL. And Originally the American Football League gave it’s run at rivaling the “big brother of football in the 60’s.However before we understand how the NFL is so dominant we have to understand how it came to be. The history of the National Football League has roots spanning as far back as 1892 when former Yale All-American guard William Heffelfinger was paid $500 by the Allegheny Athletic Association to play in a game against the Pittsburgh Athletic Club, making him the first ever professional football player, according to the book Pigskin: The Early Years of Pro Football. However it wasn't until 1920 that American football achieved a league of any true organization. Roussel, 2 The American Professional Football Association was formed on September 17, 1920 and included ten teams from four different states. However the APFA lasted only two seasons when it was reorganized on June 24, 1922 into the National Football League. The only two teams still in the NFL from the inaugural class, the Decatur Staleys (now the Chicago Bears) and the Chicago Cardinals (now the Arizona Cardinals), are founding members. League membership gradually stabilized throughout the 1920s and 1930s as the league...
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...VIDEO CASE – CHAPTER 1 MUCHO BURRITO 1ST ANNUAL GHOST PEPPER BURRITO EATING CONTEST Mucho Burrito, created in 2006 by Canadian entrepreneurs Mark Rechichi, Alex Rechichi, and Sean Black, was a fast-food opportunity that capitalized on healthier and tastier food trends. “Mexican food was underdeveloped at that time and what most Canadians experienced as ‘Mexican’ was not delicious, authentic Mexican cuisine,” states Norm Pickering, director of marketing, North America, for Mucho Burrito. He explains that in 2006, other than Taco Bell and a few independent restaurants, Canadian consumers had little choice when it came to Mexican food. Mucho Burrito gave Canadians a new alternative: reasonably priced, good-quality Mexican food in a fast-casual restaurant. Its mission from inception was to provide customers with unmatched Mexican flavour with the freshest and best-quality burritos—made right in front of their eyes. By 2015, Mucho Burrito had grown to over 115 franchise locations in Canada with additional locations in the U.S. The fast-food market is fiercely competitive, and today, Mexican food is one of the hottest food trends in Canada. Taco Bell is a mainstay with its inexpensive, lower-quality “Tex-Mex” food, but there are new U.S. competitors in Canada, such as Chipotle Mexican Grill and Qboda, focusing on higher-quality, fast-casual Mexican fare. Various popular, local, independent establishments also exist, such as Big Fat Burrito, Burrito Boyz, and Fat Bastards. Quick-service...
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...Empowering Youth Focusing on Salvation and Service Missions Leadership Discipleship Evangelism Prepared by the General Conference Youth Department Layout by Ludi Leito A General Conference Youth Department publication. Please specify title when re-ordering. This material may be translated, printed, or photocopied by any Seventh-day Adventist entity without securing further permission. Republished documents must include the credit line: “Youth Department, General Conference of Seventh-day Adventists, used by permission. © 2001 General Conference of Seventh-day Adventists 12501 Old Columbia Pike Silver Spring, MD 20904, USA Contents Introduction...................................5 Introduction Chapter 1 Salvation and Service for All Ages ............................9 Chapter 2 OUTCOMES.....................................13 OUTCOMES Chapter 3 Discipleship Chapter 4 Leadership Chapter 5 Mission Chapter 6 Evangelism Strategies.................21 Strategies Strategies Strategies...................31 Strategies.........................37 Strategies Strategies..................41 Strategies “With such an army of workers as our youth, rightly trained, might furnish, how soon the message of a crucified, risen, and soon-coming Savior might be carried to the whole world!” (Education, p. 271). 4 Introduction It’s probably Ellen White’s best-known statement about...
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...Toyota Prius Marketing Plan Market Research Assignment Adam Dunphy Rachel MacKenzie Maura Woodman Kyle Wotton Professor BhaskerMukerji BSAD: 231 November 29, 2011 Toyota, the largest automotive manufacture in the world needed to take a leadership role in developing a more sustainable method of transportation. Toyota has a leadership role in quality control by bringinglean practices to the manufacturing process. The term lean was coined by Toyota to create flow in the workplace and the work environment (Wikipedia-Lean Manufacturing, 2013).Toyota is focused on making a product that will help the natural environment and cut down on waste. Our new line of Hybrids shows our corporate commitment to innovation and environmental sustainability. The following marketing programs outlines the ways in which Toyota will evaluate the macro-environment, determine a target market for the Hybrid line, as well as our plans for the product its self, a pricing strategy, our placement of the product as well as promotion efforts. One of the big questions is why? Why did we create this product; well it is simply because there was a massive demand for it. Oil prices are through the roof, and consumers do not want to spend their paychecks at the pumps. In 2008, there was a huge spike in the oil prices. This spike has temporarily decreased but oil prices are predicted to rise again soon. Both consumer households and government are demanding us to create a new product...
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