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TOTAL QUALITY MANAGEMENT

TOTAL QUALITY MANAGEMENT

INTRODUCTION: Total quality management stresses three principles: customer satisfaction, employee involvement, and continuous improvements in quality. We shall take a look at what it involves being; the meaning of quality, cost of TQM, Evolution of TQM, Philosophy of TQM and quality tools for identifying and solving quality. Lastly, we shall describe the awards and quality certifications. DEFINING QUALITY
According to Wiley (2005), the meaning of quality has changed over time and therefore there is no one single way of defining it. Some view quality as “performance to standards.” Others view it as “meeting the customer’s needs” or “satisfying the customer.” These are some of the common definitions:
• Conformance to specifications:
How well the product or service meets the targets and tolerances determined by its designers. For example, the wait for a fast food service may be specified as 20 minutes, but there may be an acceptable delay of an additional 10 minutes. Therefore, customers will measure quality by the performance of the complete product and the length of time between delays.
• Fitness for use:
How well the product or service performs its intended purpose. For example, you may purchase a car for transportation purposes but it may not be fit for the Kenyan roads. Therefore, fitness for use is a user-based definition in that it is intended to meet the needs of a specific user group.
• Value for price paid:
Consumers often use for product or service usefulness. This definition assumes that quality is price sensitive. For example, suppose that you wish to sign up for ACCA classes and discover that the same class is being taught at two different colleges at significantly different tuition rates. If you take the less expensive class, you will feel that you have received greater value

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