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Chick-fil-A’s Total Quality Management
Discussion Board Forum 1
Kelsey Nelson
BUSI 601-B06 Accounting for Decision Making
Dr. Self
19 January 2014

Chick-fil-A is part of the fast food industry and began distinguishing itself from its competitors through the use of Total Quality Management (TQM). TQM is a positive force which can help Chick-fil-A achieve its critical success factors (CSFs).
In comparison to competitors, Chick-fil-A distinguishes itself through its Christian, corporate purpose, “To glorify god by being a faithful steward to all which is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A” (Chick-fil-A, 2014 (a)). Chick-fil-A is closed for business every Sunday to allow employees to share the day with their families (Chick-fil-A, 2014 (b)). This respect for quality of life is part of Chick-fil-A’s TQM.
Quality is found at Chick-fil-A in other ways as well. In Karuppusami’s and Gandhinathan’s study, analysis showed “the role of management leadership and quality policy” to be the most vital CSF (2006, p. 376). Quality management is found at Chick-fil-A in both the food and service. For instance, once the customer places an order, both food and drink refills are delivered to the table to allow customers minimal disturbance. This service is not the norm for the fast food industry. This is one way Chick-fil-A distinguishes itself from competitors to appeal to the public. This quality starts with leadership who lead by example and order the higher quality food to serve the customers. It is apparent to customers that Chick-fil-A management leads the employees as managers can be found refilling drinks, picking up trash, and taking orders.
CSFs “provide management with the ability to focus attention on the main activities that need to be done effectively in order for the business to be successful”

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