The degree of motivation and the implication of the workforce in the work setting is not only determined by cultural and social values but also by a hierarchy of needs that individuals try to satisfy. A successful cultural oriented corporate strategy should be focused on forging a corporate culture, an organizational framework taking advantage of the variety of individual needs and cultural values. While total quality management (TQM) is a technique that can reinvigorate a company, it requires a change in the organizational culture. TQM requires that each step in the process of making a product or providing a service be done correctly the first time. Many TQM attempts result in mediocre performances because of a lack of motivation, teamwork, or employee involvement. Corporate organizational leaders wanting to implement quality management initiatives can conduct an in-depth self-assessment to determine the extent to which managers within their organizations understand how, what, and why quality management practices enhance competitiveness. The quality management scale adopted and validated in the study can be used by management to assess the level of quality management implementation and international competitiveness assessment in organizations. Some managers have treated TQM largely as a motivational campaign, aiming to improve external customer service. Then there are those that view TQM as an internal training tool used to motivate and provide workers with the tools they need to undertake improvement activities. Key success factors for implementing a corporate motivational strategy enhancing worker's self-esteem and confidence include:
* Active listening that shows understanding of and respect to employees' feelings and ideas and that engages the employees in the process of stating their work problems and considering possible tactics for