...bera Gabriel English 103 Tech ID 11952210 Michael Dusek Beats by Dre: The Game before the Game The Beat is the name of a popular headphone franchise owned by Apple. The advert was produced during the World Cup to boost the popularity and sales of their products worldwide. The advert started with Neymar Jr., a young Brazilian football star talking to his father as he gave him advice before he commenced playing. The advert also featured ordinary people including celebrities getting ready to watch the game around the world. Famous footballers like Luis Suarez, Robin Van Persie and many more were shown preparing for the game as each performed his startup ritual to play in the biggest football tournament...
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...Analyzing the Beautiful Game Sports analytics, no matter the field’s renegade posturing, has now been around long enough to have its own pieces of conventional wisdom. Baseball’s cognoscenti know all about the primacy of on-base percentage over batting average, and they have also come to realize once-treasured strategies like bunting and stealing bases are best used sparingly. In basketball, the mid-range jump shot is slowly being phased out as an inefficient relic of antiquity. Spreadsheets are shaming football coaches into rolling the dice more often on fourth downs. But for many American fans tuning into the World Cup, soccer’s nuggets of analytic insight remain as foreign as the game itself. There are set pieces to orchestrate, attacking strategies to plan, areas of the defense to exploit — and it isn’t always apparent which tactics are best. But analytics has clear advice on how to do some things right. Soccer analytics is very much viewed as a discipline in its infancy. And the sport itself is often described as especially resistant to the pull of number-crunching, whether due to its fluid nature, its sportocratic establishment culture, or a fear that the un-sentimentality of data will rob the Beautiful Game of its celebrated elegance. There’s not much truth to that. Off and on, people have been tracking relatively detailed soccer data in some form for more than six decades, up to and including the modern companies that exhaustively log every event on the pitch. (2) ...
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...Ad Analysis It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population. A high school football field is the setting for the ad. The main characters portrayed are high school cheerleaders. They are all dressed in matching uniforms with blue and white tops, white skirts, and white shoes. They are perceived to be cheering in the middle of a high school football game. There is a girl doing a toe touch as she is tossed into the air by three other cheerleaders. There is a look of uncertainty on her face, as she attempts to smile. This brings a bit of humor to the ad. Above her head is the text reading “At a moment like THIS, I don’t care if my tampons came in a little black box.” The other 4 cheerleaders are doing individual jumps in the background. Near the bottom of the ad is a Tampax box that has the shape of a heart on the front of the package. Beneath the logo are the words “Outsmart Mother Nature,” outlined in pink. The bottom center of the ad also reads “Tampax Pearl with Cleanguard protects better than Kotex.” To persuade potential buyers the Tampax...
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...with the average defender. They always look only one line forward, instead of two. If the defender passes into midfield, the midfielder has his back to the opponents goal and will have to turn and look to move forward. This takes too much time in modern football. The ball needs to go to the strikers, so they can bounce the ball back to a midfielder who then will be facing the opponents goal and who can immediately attack.” “It’s a simple rule in football: the third man determines what you can or can’t do. But we seem to forget to teach our youngster this. And this is a dangerous situation. We now have two generations defenders (Mathijsen/Ooijer/Bouma vs Vlaar/Boula/Jaliens/Heijtinga) who do not have that skill. Our youth coaches need a long look in the mirror.” "Our system was also a solution to a physical problem. How can you play for 90 minutes and remain strong? If I as a left back run 70 meters up the wing it's not good if I immediately have to run back 70 to my starting place. So if the left midfielder takes my place and left winger takes the midfield position, then it shortens the distance. That was the philosophy." (krol) " It was about making space, coming into space, and organizing space-like architecture on the football pitch. "(barry hulshoff) "My idol, my father was Rinus Michels, who was runner-up with Holland in 1974 and the 1988 European champions. It is the same way in Munich. Only Michels was too defensive, I'm more attacking. It has made us popular and successful...
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...exposure in America. Much of the population finds themselves cemented into a certain sport and even more specifically a certain franchise, unfortunately not many find this sport to be hockey. With hockey being the least televised sport, only very recently hitting the television channels people don’’t see it in the same league as football, basketball and baseball. It is looked at as more of a big brawl on ice than a competitive, respectful sport, something needs to be done. With the elder population being too well established in other sports the target demographic comes down to the youth of the country. Targeting young adults, teens as well as children seems to be the most viable option. The proposed way of doing this will be to bring hockey leagues to the hometowns of the kids, making it more appealing and accessible as well as establishing a fan base from early on in a person’s life. Other methods of increasing hockey exposure and revenues are looked at however setting up leagues is the proposed solution. To do so sponsorships will need to be set up, schools will need to be contacted and youth will need to be inspired by NHL role models. Situational Analysis Hockey the sport born in the cold and played on ice finds itself to be an overlooked and under appreciated industry. Ever since it’s birth in 1917 the NHL has seen constant controversy and many different struggles. Initially starting...
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...many requirements needed in football to play the game successfully. Many of these requirements are skill related, such as passing. There are also many physical requirements such as having good cardiovascular fitness. A requirement such as cardiovascular fitness is essential in football as the pitch is between 100 yards (90m) and 130 yards in length (120m) and the width not less than 50 yards (45m) and not more than 100 yards (90m). And dependant on the position that performer could be running all over that pitch, for a long period of time. There are many requirements in my sport. Many of them are physical. Here is a list of all the physical components of my sport; * Speed- this is defined as the time taken to move a body part of whole through a movement over a pre- determined distance. In the position I play which is striker, you need speed to be able to get past defenders and to run and chase the ball if the midfielders pass the ball past the defenders. Although it is not just the strikers that use speed within the sport, it is utilized in every position. In general speed is used for chasing the ball down. It may not be physically running towards the ball, you may just be running back towards your own goal to defend it or in the opposite situation where the player could be running forward as quickly as he can to support the attackers. For example elite performers such as Luka Modric, who plays in midfield, have to utilize their speed all game long, as they are constantly...
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...stable. Company Highlights * BECOMING A TRUE MULTI-SPORTS SPECIALIST From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports throughout the years. This is reflected in the broad range of athletes who trust adidas to make them better: besides the usual suspects such as the world’s best football players, like the Argentinean national team, outdoor icon Reinhold Messner climbed mountains in adidas shoes and gymnast Nadia Comaneci scored a perfect 10, repeatedly. * A COMPUTER FOR YOUR FEET, It sounds quite common today, but back in the ‘80s, a computer did not belong, much less fit, in your shoe. Didn’t stop adidas from putting it in there. An innovation ahead of its time, the Micropacer featured a system – known today as miCoach – providing performance statistics to athletes. * INNOVATION NEVER SLEEPS, While the company was still dealing with financial challenges, a new marketing team refocused adidas on what it has been known for years: making athletes better. Some of the most famous adidas innovations, such as Torsion (1989), the Equipment concept (1991), the Streetball campaign (1992) and the Predator football boot (1994), were born in this...
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...Advanced Sport Media & Marketing Assignment #2- Super Bowl Commercials The Successful NFL Sponsor: Hyundai Background • As an official auto sponsor of the NFL, Hyundai aired four commercials for super bowl, two during the game and two premiering beforehand • The commercials are huge success: “The Chase’ has 23 Million views while “The First date” has 14 million views on YouTube. Two of the four commercials are ranked as the “Top 5 Super Bowl 50 commercials” Situation Assessment • Hyundai is about to launch its high-end sub-brand called Genesis • The “first date” commercial not only successfully advertised the luxury model, but also pinpointed the specific features on of Genesis: car finder • “The Chase” has a exciting, movie-like vibe that demonstrates the remote start feature • “Ryanville” has a casual and funny vibe that introduced the pre-collision breaking system feature of the new 2017 Elantra • “Better” speaks about Hyundai’s philosophy: the drive for better • “Better” sends the most important message: “Why we do it” instead of “What we do” Evaluation of Strategy • All four commercials showcased different features of the car: car-finder, remote-start, pre-collision breaking system, and Hyundai’s “strive for better” philosophy • Three promoted features are often seen in high-end, luxurious cars, with a strong emphasis on safety and family • Hyundai’s adjusting its brand image, with solid strategy to move into higher end of the auto industry ...
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...Tactical Visions An Introduction to Football Tactics playmaker 2 Tactical Visions Tactical Visions Football Manager 2010 sees a seismic shift in the way tactics are approached from the human perspective, seeking to replace ‘slider think’ with football speak. The focus is no longer on finding the correct settings to master the simulation, but on understanding how to create a coherent tactic using proper football terminology. The best way to understand the new tactical system is to look at what the real tacticians do. The aim of this article is not to tell you how to play, or which system is best, but to provide a solid platform on which to build your own ideas. If you’ve read books such as Jonathon Wilson’s ‘Inverting the Pyramid’ then hopefully this serves as a handy reminder. If not, then hopefully this will give you some ideas how to put your tactics together. You might agree with some points and disagree with others – in which case I have done my job, because you are thinking about football and not computer games. Beginnings As an Englishman I am obliged to stipulate three things. 1. We weren’t the first people to think of kicking a ball around. 2. We were the first to have a hissy-fit about rules and threaten to take our ball away, thus creating the modern version of the sport played worldwide. 3. We don’t understand how our own creation works and our tactics have the subtlety and sophistication of a herd of stampeding elephants with toothache. Which is pretty...
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...Bar is a very interesting place because its demographic slightly changes based on the time you enter the door; from the older gentlemen talking Reitz and Mater Dei football in the morning, to the after work crowd of construction workers, and finally to the after dinner crowd of college students. The Corner Bar and Grill does not have a known date of establishment as it has gone through multiple purchases over the years. The previous owner licensed it initially in 1998 and sold it to the current owner, Kevin Talley, in 2005. It is a unique place in the fact that it does not serve liquor, it only serves beer and wine. When asked why, the short answer is that The Corner is supposed to be a relaxed area for friends to meet and watch sports and they don’t want the headache that comes with serving liquor. They are know for their iconic “Slim Jim” which is a 32oz beer mug used to serve beer fresh from the tap. Their grill is one of the few open for breakfast, lunch and diner giving the place a steady flow of hungry and thirsty customers. The “Four P’s” of the marketing strategy are Product, Price, Promotion, and Place. These are used to produce a cohesive marketing program in any size business and are implemented at The Corner Bar. Another method I used to investigate and analyze The Corner Bar was through a SWOT Analysis. This method emphasizes the...
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...Causal Analysis Essay Brigette Sears Engl 101 XBox 360 and other electronics and social media are raising our children. Todays children spend so much time playing video games, surfing the net and ‘playing’ on social media, they lack many of the normal developmental aspects that are needed for appropriate entry into society. On the contrary, children that are spending more time on video games are becoming anti-social in the best case, and in the worst case, violent. I believe that it is important to actively raise children with parental love and Gods moral compass. Children today spend a large amount of time on the internet, social media, and game playing. This is a distinct difference from what has happened a generation ago. “Young people now devote an average of seven hours and 38 minutes to daily media use, or about 53 hours a week -- more than a full-time job -- according to Kaiser Family Foundation”. (Rubin) In previous generations, without internet, children would go out and play with one another. Riding bikes, playing hide and seek or just being outside was the norm when the previous generation was young. Bonnie Miller Rubin states in her LA Times article that children are spending more time inside. They are playing video games and not going outside at all. It is a major problem with the kids of all ages. It is usually video games with younger children. She also says that the problem persists with older children as well. Older kids are using their...
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...Rough Draft outline and audience analysis Topic: Social Network Addiction Thesis: This decade has given life to a whole new type of addiction, Social Media. With the introduction of networking sites such as Facebook and Twitter, the world is on its way to developing a new and dangerous bad habit. 1. Requires little effort to “catch-up” The layout of the profiles made on these sites are simple. We can easily view a single sentence update posted by a friend or celebrity and feel connected. Facebook in particular is a very easy site to use to stay in touch with the world around us, just one click and we have friends, family, news, games, videos and almost everything imagined at our fingertips. 2. Allows us to inform multiple people simultaneously. Now this is connected in a way to point 1. Having a profile on one or more of these sites, we are able to post one status such as “ at lunch with my sister” and at the moment all the friends on my page know exactly what I am doing. Just recently though Facebook has advanced this and made “tagging” available where you can tag a friend in your status or a specific place and it will appear on a map on your page. As in point 1 this also makes it very easy to stay in the loop. 3. Family interaction I am speaking for myself on this one but I am almost certain it applies to everyone in the Facebook world, I have family on my page to keep the lines of communication open. You have family in another state and they can attend a family...
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...The plaintiff, Ancel Pratt Jr., was a varsity football player at his high school when a tackle injured him during a game. “After the tackle, he was unable to move for a few seconds.” A doctor who had been volunteering for the team ran over to the scene as soon as he saw what had happened. The doctor had previous experience in an emergency room and “had received some training in pediatric orthopedics and sports medicine.” Pratt was soon able to kick his legs and flip himself over even though he was complaining of extreme neck and shoulder pain. The doctor spent approximately 15 minutes with Pratt on the field questioning him about “areas of pain or altered sensations” before he conducted a brief medical examination. The doctor did not recall Pratt mentioning any loss of consciousness or paralysis and...
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...Trade Fair report Telecom Expo & Cloud Expo NL On Thursday 9th of December I have visited the Telecom Expo & Cloud Expo NL. As the name already indicates it’s a telecommunication expo. The reason why I visited this trade fair is that we had to visit a b2b trade fair, and most b2b trade fairs you cannot visit as a student without an invitation or without paying al lot. And with this fair it was possible because it was the first time they were organizing this fair. The telecom Expo & Cloud Expo NL was specially organized for the IT sector but everybody from every company could go to this trade fair if they wanted. The target group for this trade fair were it-professionals in all sectors. This was because those people need this kind of systems which were exposed on the trade fair. There was definitely a connection between the lay-out/set-up of the trade fair and the target group. Because it was really IT like, with all high tech equipment. It also had colouring, but totally different than on a trade fair like “de huishoudbeurs”. My first impression of the Telecom Expo & Cloud Expo NL was that it was small, but really good organized. Because at the entrance they checked you invitation. If you had forgotten your invitation or even didn’t had one they had a few computers were you could subscribe or just print your invitation. They took care of everything, and even had catering. Even it was the first time the organized the Telecom Expo & Cloud Expo NL...
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...Marketing Background Labatt Blue was launched in 1951. The nickname “Blue” originated in Manitoba due to the colour of the label and the company’s support of the Winnipeg Blue Bombers football team. – External Influences Economic Trends: The Canadian economy shrank in this year's second quarter for the first time since the end of the recession in mid-2009. Statistics Canada said gross domestic product contracted 0.4 per cent between the second and first quarters of this year, when expressed in annualized terms. That's the weakest performance since the 3.7 per cent decline seen in the second quarter of 2009. Although the recession has past and Canada has improved, the unemployment rate in Canada was last reported at 7.4 percent in November of 2011. A decline of 53,000 in part-time work was partially offset by an increase of 35,000 in full-time. Compared with a year earlier, the number of part-time workers was down 1.9% (-62,000), while full-time employment grew by 2.0% (+274,000). Social and Demographics: Marketing communications has always played a key role in creating an image to attract a target market. Budweiser and Bud Lite are popular brands in the NFL and NASCAR, and true fans will then purchase those specific brands. It becomes their brand of choice. Labatt Blue had sponsorship ties with the NHL and Canadian teams and the CFL and several teams but recently, Molson has taken over the sponsorship of The Toronto Maple Leafs, which Labatt used to have. This was...
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