...1- Overcrowding the city Barcelona attracts high visitor numbers from within Spain and internationally. Visitors for both long and short city-breaks are most concentrated during the summer peak season. Visitor’s interests are also diverse from the cultural and architectural, to the shopping and beach holidays, and for the young, the thriving nightlife is the key. All these elements combined turn Las Ramblas, the Sagrada Familia and other tourist attractions into a slow moving mass of people. This means that the structure and layout of the city is concentrated in a small central area and produces massive over-crowding in the city, on the beaches and at the attractions. In practice, it is important to ensure that tourism is distributed throughout the city, also because Barcelona cannot tolerate a tourism growth without limits. 2- Environmental damage Tourist activities have always operated in harmony with the surrounding environment. Considering the influence of the tourism sector on a global level, it is unavoidable that his impact, involves along economic benefits and comfort, also the negative consequences of social, cultural and environmental sustainability, especially if the tourist activity is not adequately developed, planned and carried out in the right way. The main effects of the tourism in Barcelona on the environment can be summarized in the following points: ...
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...Introduction A perfect holiday is what every tourist desire, and this goes with the perfect destination. Barcelona is a major tourist destination in the world. The city is located at the Mediterranean Sea to the north of the Spanish coast. Barcelona is economically the most active and cosmopolitan city in Spain. The city is always modern with the latest trends, and it is usually ahead of the other cities in terms of prestige. This is evident from the architectural view of the city that reflects the life approach of the residents. Barcelona is a distinguished city of the modern architecture especially the work of Antoni Gaudi who gave the city an exciting and new look. The city as some of the oldest tourist attractions in Spain including the monuments of Renaissance, Gothic and Romanesque. The proposed trip starts from Oxford to Spain. The agency ensures that the tourists are given the opportunity to explore Barcelona city. This report presents the expectations of the tourists before, during and after the trip. Start of the journey The journey starts from Oxford, and the destination is Barcelona. Once in Barcelona, the tourists are given a passionate feel of the flamenco at the city’s legendary Tableo. The country’s best Flamenco stars have performed in this place. This event shows the tourists why the traditional Spanish dance is very popular across the globe. The Flamenco concert reveals various music, dancing and singing incorporated in a very passionate form. The tourists...
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...- To be the leaders in relocation service from Russia to Barcelona in a period of 2 years time. - To grow through word-of-mouth recommendations: highly satisfied clients telling other companies and families of their total satisfaction with the assistance they received. - Market Definition Both the world travel market and the relocation market are forecast to expand the percentage annually. One of the markets it has been increased since 2-3 years ago, and this one is the Tourism market, now there are more tourists from Russia, which means a faster economic growth rate of the country. Therefore, what we are planning to do is operate directly with the Russian market to get closer and facilitate the entrance of the country all Russian citizen that will be interested to come to Catalonia. During the current period of strong arrival of tourist from Russia to Catalonia, "4help" can capitalize on the many significant opportunities in the relocation industries. Strategic and implementation Swot / business environment Target Customer Tourist Sector Our company is Closely related to this industry as a result of the Increasing demand of Russian tourists in the city of Barcelona. These tourists are aged between (20-55) years, both male and female of medium income and active lifestyle. Catalonia and Barcelona has become one of the first tourist destinations of Spain. Only in Catalonia since early this year 655.385 tourists has already visited the city. Most...
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...Culinary tourism I’m going to talk about gastronomic tourism. In my presentation I’ll tell you what is gastronomic tourism, link between tourism and gastronomy, facts and stats, main destination and 5 major trends. Well, gastronomic tourism refers to trips made to destinations where the local food and beverages are the main motivating factors for travel. It is also known as “food tourism”, “tasting tourism” or “culinary tourism”. This means there is a particular audience of people who are willing to travel the world in order to sample and experience authentic international cuisines. Gastronomy plays a major role in the way tourists experience the destination, and indicate that some travellers would return to the same destination to savour its unique gastronomy. Move on to the facts and stats . * Culinary tourism tends to be largely a domestic tourism activity, with consumers travelling to places to eat and drink specific (usually local) product. * A domestic survey of leisure travellers in America found that 17% engaged in culinary related activities. * The growth in popularity of ethnic cuisines like Thai, Indian, North African, Mexican and Chinese throughout the industrialised countries is attributable to a significant degree to tourism where visitors sample local foods and develop a taste for them. * Food and drink festivals constitute the sole instance where the decision to travel is taken only on the grounds of the gastronomic experiences offered. ...
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...in February 2014) we look forward to a resurgence in travel and hotel prospects in 2014 and 2015. 2 Room to grow (c)Suzanne Christ In terms of where hotels are compared to before the recession, in nominal terms the market is almost back at its pre-recession peak (reached during 2007) but it remains significantly behind in real terms. For example, European ADR is now only 5.7% below its pre-recession levels in nominal terms but 17.9% lower in real terms. There are 18 cities in this econometric forecast – all are important gateway cities and/or business and tourism centres and some are en route to becoming mega cities. The 18 reflect the challenges facing other cities in Europe where position on the economic and hotel cycle is crucial, and some cities are clearly better placed to grow than others. Room for change and room for growth Europe is the world’s largest tourism destination with over 560 million international tourist arrivals in 2013. The cities in this survey represent over 680,000 hotel rooms and are...
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...Marketing Plan of “Fast & Fresh - 24 hours – Hot Dog” Vending Machines in Barcelona Introduction and Overview: A normal vending machine only offers cold snacks or beverages, which is nothing outstanding. In contrast the “Fast and Fresh 24 h Hot Dog” uses a State-of-the-art microprocessor technology to control all function, as a result the vending machine automatically cooks a fresh hot dog in less than 1 minutes. This service will be provided 24 h 7 days per week in the central of Barcelona in areas where human traffic is constant. The Hot dog Gourmet will be best suited next to night clubs, as restaurant and other places are closed during the night and there are always hungry people. Brand identity: The used logo easy identifies the strategy; “24 h” recognize every customer that hot dogs are always available. The words “fast & fresh” describe the short waiting times and the high standard of quality. The buns and sausages come from well known and established food manufactures in Spain. The logos of these manufactures are also found on the vending machines to create trust. Business model: Cost of machine (one-off payment) ( low fix cost ( niche strategy ( Benefits ( Revenue ( Profit Swot analysis: According to Evans, N. et al, 2003 we analysed the Strengths, Weakness, Opportunities and Threats: |INTERNAL |STRENGTHS |WEAKNESS | | |- Strategic location...
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...Barcelona the city of my dream Barcelona is the city of my dreams and I hope to have the opportunity to visit this it. This city is best place for tourism because of its monument, climate and soccer. First and foremost, Barcelona can be described as an ancient city in Spain, rich in civilization. There are lots of memorials in its museum, covering the most of the historic events. You can enjoy its monuments too. Barcelona has been well-known by its historic buildings. There are lots of eye-catching structures visible throughout the city. Many famous architects have displayed their abilities by developing amazing buildings and make it be one of the most interesting cities for tourism interested in monuments like me. Second, Barcelona enjoys a Mediterranean climate with mild- cool winter and warm summer suitable for sunbathing. It has several beaches around the city. Snowfalls are not prevalent in the city but those are common on the outskirts of the city. its humid weather is so pleasant and often producing no rain. It is a sunny city and suitable for me to travel. Last but not least, Barcelona has a long sporting tradition specially soccer. FC Barcelona is a sport club best known worldwide for its soccer team and I am one of its dedicated fans. Messi, who is chosen as the best soccer player in the world, is playing in this team. "camp nou" is FC Barcelona stadium and lots of matches will be held in there every year. Being in "camp nou" and seeing...
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...Hotel Asset Management Project The Arts Property Analysis Yimei (May) Zhou Yuxuan (John) Tian Submission date: 18th April 2016 TABLE OF CONTENT Executive Summary……………………………………………………………………………………………….3 Introduction………………………………………………………………………………………………………….4 Background of the Arts Property History………………………………………………………………………………………………….4 Current Status………………………………………………………………………………………5 Current Environment Analysis of the Arts Hotel The Arts Hotel………………………………………………………………………………………5 Current Market in Barcelona……………………………………………………………..5-6 Management Structure……………………………………………………………………..6-7 Financial Position………………………………………………………………………………7-8 Issues and Strategy Analysis Owners’ Objective………………………………………………………………………………..9 Strategy on Office Building and Retail Part……………………………………………9 Analysis of Challenging Issues 1. Maximize Value of The Arts Hotel 2.1 Hotel Valuation………………………………………………………………9-10 2.2 Renegotiate with Real Cortez…………………………………………….10 2.3.1 Terms of Hotel Management Agreement…………..11-12 2.3.2 Key Personnel Management…………………………………..12 1.2.3 Renewal Option of the Apartment…………………....12-13 2. Maximise Value the Vacant land plot…………………………….………..13 3.3 Option for Selling the Land ………………………………………..…13-14 3.4 Option for Building A New Hotel……………………………………....14 2.2.1 Hotel Positioning Strategy………………………………………...14 2.2.2 Franchise...…………………………………………..………………15-16 2.2.3 Hotel Operator……………………………………………………...
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...Seven of the hurdles that need to be examined, in a management sense, are: 1. Cost overruns How much will they actually be and who will pay for them? Past experience says there will be cost overruns; moreover, many of those extra costs are often hidden from the public by being shifted to other budgets. Infrastructure costs are but one example of this. It is important that a tight rein on costs be initiated from the outset and that oversight be put in place. Scrutiny of estimates and the awarding of contracts by outsiders are essential. Another aspect of the issues in this area is determining how to ensure transparency. 2. The future use of sporting venues Using these venues once the games end can pose many problems; for example, some are so large that they will have to be reduced in size if they are to be profitable. Others are specific to sports that may attract little attention. There is a history of Olympic ‘white elephants’ that stand empty for years. Can someone find a way to move these elephants toward social benefit or commercial profit? 3. Transformation of Olympic housing to public housing Questions abound. What planning needs to be done to ensure that the housing constructed for the athletes actually will be used as mixed or affordable housing after the events? Will the housing for the athletes who participate in the Paralympics be set aside as housing for the elderly and disabled? What will be done with the massive cafeterias set up to feed those involved in the...
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...IBEX 35 The IBEX 35 in July of 2012 was composed by: ABE, Abertis ([pic] Barcelona) is a conglomerate corporation founded in 1967. Its origins came from the merger of “Acesa Infraestructuras” and “Aurea Concesiones de Infraestructura”. The company runs about 6,713 kilometers of motorways. Abertis manages toll roads and parking garages, is owner of various television and radio transmission networks as well as the concessionaire of London Luton Airport. Abertis is divided in: parkings (administrating about 100,000 parking spaces), telecommunications infrastructures (they own Retevision), logistics spaces and airports (administrating partially o totally airports in England, Stockholm, Orlando and Belfast. Its president of the board, Salvador Alemany i Mas, was licensed in the University of Barcelona and coursed a MBA in the IESE. Before being de president of Abertis he was adviser in Aucat and vicepresident of Iberpistas (both of them filials of Abertis). He also was the president of Cruz Roja Barcelona and vicepresident of Cruz Roja Cataluña. He turned down being adviser of Economy of la Generalitat de Catalunya ABG, Abengoa ([pic] Sevilla). It is multinational corporation, which includes companies in the domains of telecommunications, transportation, but mainly the environment and the energy. It was created the 4th of January of 1941 by Javier Benjumea Puigcerver y José Manuel Abaurre Fernández-Pasalagua. Its objective firstly was make electricity...
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...is very large due to the multiple rivers and lakes throughout the country. More than half of the land in Spain is agricultural and about a third of it is forest. The urban-rural economy of Spain has had its ups and downs over the years. 2014 marked the first full year of economic growth since the global financial crisis began in 2008. This is because of private consumption or the privatization of companies and businesses. Spain has the fourteenth largest economy by nominal GDP in the world and the sixteenth largest by purchasing power parity. The main four sectors of the economy include exports, tourism, energy and the automotive industry. The population of Spain is 48,146 people. Most of the population is Roman Catholic and it has been that way for a long time. The general age of the population is between 25 and 54 years. Spanish is the main language but the people of Barcelona speak Catalan and some other natives of Spain speak Galician or Basque. The birth rate and the death rate are very similar which makes for...
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...A Literature Review on Destination Branding: DUBAI Bygone are days when only the rich explored the realms and secrets the world has to offer; or days when expectations were simple. There was a time when people were dependent for a holiday on various other elements. Now, with one click on the internet, you can choose from the places within your budget, read hotel reviews and plan holiday as per your comfort. Globalization has resulted in options galore, be it entertainment, shopping or sightseeing, followed by global business expansion and revolutionizing of tourism sector. The world has transformed into a global village, it’s a crowded place where 250 countries are competing to woo holidaymakers of all kinds. In today’s rat race, it has become imperative for each nation to compete with other for their share of the world’s consumers, business, investment, attention, tourists and position. For each country, the cities play a significant role in international competition for funds, fame and talent. The prosperity of an entire economy is at stake, and how effectively the city manages to succeed or fall depends on how effectively it communicates and brands itself. The nations focus on marketing their cities as a distinctive place and communicate about the place with help of media resources. In today’s world cities are like companies; those with a strong brand image will attract more tourists and investors. Any factor that emphasizes on a country’s appeal is constructive...
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...MSc in Sustainable Development Dissertation Thesis "Participatory destination management and creative tourism: From co-production of tourism products to co-creation of experiences. Α reality and stakeholders' check for Thessaloniki, Greece." Christos Patikas Supervisor: Dr. Marianna Sigala Thessaloniki, 2014 Table of contents Abstract……………………………………………………………………………………….3 1. Chapter 1: Introduction…………………………………………………………………...4 2. Chapter 2: Literature review 2.1.: The destination………………………………………………………………...7 2.2.: Participatory destination management 2.2.1.: Destination’s stakeholder’s analysis and management …………10 2.2.1a.: Stakeholders: definition, types, interests and role in destinations 2.2.1b.: Stakeholder’s management approaches………………..11 2.2.2.: The role of DMO in destination management…………………...12 2.3.: Destination Governance……………………………………………………..15 2.4.: Community based tourism…………………………………………………..20 2.5.: Creative tourism 2.5.1.: From cultural tourism to creative tourism……………………….22 2.5.2.: Creative tourism importance and implementation……………….24 2.5.3.: Creative tourism and participatory destination management…....26 2.5.4.: DMO’s role in supporting and fostering creative tourism………28 2.6.: From co-production of tourism products to co-creation of experiences….30 3. Chapter 3: Research Methodology 3.1.: Research aims…………………………………………………………………32 3.2.: Methods of data collection……………………………………………………32 3.3.: Design of research instruments………………………………………………33 3...
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...Activities of Indian Tourism v/s Other Countries Course: International Marketing Management Indian Institute of Foreign Trade, New Delhi Executive Post Graduate Diploma in International Business (EPGDIB 2012-14) Topic: Promotional Activities of Indian Tourism v/s Other Countries Faculty: Prof. Rakesh Mohan Joshi Submitted By: Soniya Agnihotri Roll No 72 EPGDIB 2012-14 1 Promotional Activities of Indian Tourism v/s Other Countries www.incredibleindia.org 2 Promotional Activities of Indian Tourism v/s Other Countries Table of Contents 1. Executive Summary Objective Pedagogy 2. Indian Tourism Promotional Activities in the International Arena Vision Statement Major Issues: Is India really ‘Incredible’? 3. Why nation branding is important for tourism? 4. Comparison of tourism promotion activities of India v/s other Countries Travel and tourism Competiveness Index Comparison of India with top five tourist destination in the world Comparison of India with top five tourist destination in the Asia-Pacific region Conclusion based on the comparison 5. Major Challenges for Indian Tourism Industry 6. Critical Evaluation Brand Planning & Strategy Comes First Successful Advertising Does not equal Brand Strategy 7. Tourism promotion and success strategy 8. References 3 Promotional Activities of Indian Tourism v/s Other Countries Executive Summary Objective: This study has been undertaken to put light on the various nuances of the Indian tourism Industry, India’s...
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...Bullfighting: Remembering Tradition In today’s version of bullfighting has drastically changed, what was once thought to be brave test between man and animal has been shifted to the advantage of man that it is no longer a test but rather a senseless slaying of an already weakened and disoriented animal. Before the bull even enters the arena they are taunted and abused. The naturally nonaggressive bulls are riled up by having their eyes rubbed with Vaseline, wet newspaper stuffed in their ears, and cotton stuffed in their nose to cut off respiration. Even the bull’s genitals are repeatedly stabbed, just to weaken the bull before its execution for the show. When the gates open, the disoriented bull tries to run for freedom but instead runs right into six men whose job is to defeat, or kill, the animal. One man is horseback using a spear; four others have barbed sticks, and lastly is the matador, who wears the iconic red cape (Lau). The bull’s pain continues as it is repeatedly struck in the shoulders and run to the point of exhaustion. It doesn’t take long for the bull to collapse and accept defeat. Finally, the matador reaches for his sword and delivers the final blow, slaying the animal in front of thousands of cheering fans. The treatment of bulls shows the harsh reality of how brutally and unethically bulls are treated today. The protesters believe bullfighting has become a completely different sport, and has lost its cultural tradition. Enthusiasts claim a ban on bullfighting...
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