...TOURISM IN INDIA: Travel and tourism is the largest service industry in India. It provides heritage, cultural, medical, business and sports tourism. The main objective of this sector is to develop and promote tourism, maintain competitiveness of India as tourist destination and improve and expand existing tourism products to ensure employment generation and economic growth. India has become a popular tourist destination with thousands of people visiting different parts of India each year. Tourism in India has shown a phenomenal growth in the past decade. One of the reasons is that the Ministry of tourism, India has realized the immense potential of tourism in India during vacations. India travel tourism has grown rapidly with a great influx of tourists from all across the globe who have been irresistibly attracted to the rich culture, heritage, and incredible natural beauty of India. India offers luxury travel to its travellers and tourists. Almost all the cities in India have something to interest tourists. India tourism with its foggy hill stations, captivating beaches, historical monuments, golden deserts, serene backwaters, pilgrimage sites, rich wildlife, and colourful fairs capture the heart of every tourist. In addition, a variety of festivals, lively markets, vibrant lifestyle, and traditional Indian hospitality, makes one's experience as an Indian tourist truly unforgettable and fantastic. Some of the major tourist destinations in India are the Himalayas, Agra...
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...INTRODUCTION- ITDC ITDC came into existence in October 1966 and has been theprime mover in the development, promotion and expansion of tourism in India. one of the biggest Hospitality companies in India ITDC is running hotels, restaurants, provides transportation facilities for tourists, provides entertainment and duty free shopping. The company has several departments to cater to several requirement of travelers. Ashok Travels & Tours, Ashok Group of Hotels, Ashok International Trade Division, Ashok Creativity, Ashok Institute of Hospitality and Tourism Management and Ashok Consultancy PLACE ‡ ITDC has its own branches situated throughout the country‡ Location of hotel plays an important role in deciding the satisfaction level of customers.‡ The Ashok hotels are very well known around the country for their elegant look and services. Also the tour services are provided for different tourist places which play an important role.‡ PEOPLE ‡ there are a lot of Govt. and Pvt. Institutes which offer training to employees.‡ INLEAD is an ISO 9001-2008 certified educational institution offering industry specific postgraduate and short term certification programs.‡ ITDC has partnership with this institute.‡ The aim of these programs is to prepare the students to take upchallenging roles within their respective domains, and transform the minto future leaders in the Hospitality Management, Events & Exhibitions and Business Administration domains. PRO DU C T IVI TY AND...
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...Promoting Healthcare Tourism in India Case Briefs With the world-class medical expertise, nursing care, and the low cost, which is almost one-sixth of treatment expense in developed countries, healthcare tourism in developing countries shows a great trend in the future. In the view of the huge and ever-expanding market, a number of countries were actively promoting healthcare tourism, including Thailand and Singapore, etc in Asia. How should India position itself as a healthcare tourist centre? There were several important strategies to be addressed in the proposal. India had strong competitive advantages to take on an increasingly important role in this sector. However, the current reliance on players in the private sector to foster and meet overseas demand was not sufficient to maximize business opportunities. Support from the Indian government in terms of a comprehensive, well-designed expansion plan was also needed. Furthermore, India should clarify following alternatives: Should India emphasis more on capabilities in complex medical treatments or its vacation aspect? Should it aim at attracting foreigners from nearby countries or long-haul visitors from America and Europe? India has a long history on the tourism in term of culture, architecture, yoga, pilgrimage. As new developing high-tech country, India also has advantage in medical treatment because of its competitive medical price and service quality. However, medical treatment needs strong support by the government...
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...Brand India WHEN we look at Brand India, five characteristics come immediately to mind. I will focus on each of these very briefly. They often tend to get taken for granted. First, Brand India is multilayered - by caste, by language, by religion, by region, by income, which is very important as far as consumer goods are concerned. Second, Brand India is an evolved brand. Third, it is an aggregative brand, one that is composed of a large number of sub-brands. Fourth, it's a brand in transition. It's not a settled brand. It's undergoing transformation daily, in various attributes. And finally, it's a brand which has its own unique psychology. When we talk about India as a multilayered brand, the first thing that comes to mind is that we are a land of incredible diversity. In fact, there is no other country in the world which has the type of diversity that we have, in various dimensions. There is an ethnic diversity; linguistic; religious; regional. It's a brand of incredible diversity, and marketers who have not understood this basic fact have quickly come to grief. This is a fact that often gets lost when you see Power Point presentations by McKinsey or Boston Consulting Group, on which multinationals depend to enter this country. And they find that India is not quite what is portrayed. Second, it's an evolving brand. Today, we are all very proud that we are the world's IT capital, a country to which all the big companies are coming to, whether...
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...“Tourism is travel for recreational, leisure or business purposes.” India is such a country which is rich in beautiful and amazing places. Some places are god created whereas some are man made. But in spite of having unbeatable tourism potential, lesser number of tourists visit different destinations of India for which it is known. This may be due to poor arrangements of transportation for the tourists, non-standardization of fares and rates, improper maintenance of heritages Lack of security and chances of harassment, lack of trained and passionate professionals ,lack of promotional strategies and absence of hygienic amenities in the resorts and hotels. The Department of Tourism was formed to promote international and domestic tourism in the country. It provides infrastructure and carries out publicity campaigns. It provides information aimed at promotion of tourist sites in the world market. IOt formulates policies and programmes for the promotion of tourism in India. It has officers in India and abroad. The Indian Institute of Tourism and Travel Management, The National Council for Hotel management and Catering technology etc. provide professionally trained personnel to the industry. In 2005 The Indian Tourism Development Corporation (ITDC) stared a campaign called 'Incredible India' to encourage tourism in India. For a better growth, the department divided different places in different section like 'spiritual tourism,' 'spa tourism', 'ecotourism' and...
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...services management. The first section describes the status of the hospitality industry in India. The first paper gives an overall view of the hospitality industry in India in terms of consumer adaptiveness, brand recognition, consolidation, demand/supply, HR, marketing, finance and infrastructure related aspects. The other papers in this section discuss aspects such as the role of environment safety and security, the role of organisational leadership in the Indian hospitality industry, and the growth and scope of the industry with special reference to the Indian tourism industry. However, there is a lack of flow in the text. The next section deals with HR issues in the hospitality industry, providing a lucid explanation of factors that go into choosing competency modelling techniques in India and the UK. The four papers in this section cover the issues of employee motivation and empowerment, the costs associated with staff turnover in the hospitality sector, and approaches to mapping competencies and identifying appropriate HR strategies in the sector. The third section is devoted to strategic implementation issues involved in the hospitality industry. The first paper explores the practical and research implications of a study undertaken to identify the critical success factors in the hotels of the UK and the Netherlands. Other papers deal with the growth of the fast food sector in India (a comparison of various Indian and multinational brands), the rating of the service factor...
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...National tourism organization India Table of contents 1. Introduction 3 2. Vision 3 3. Mission 3 4. Discussion 3 4.1. External factors affecting Indian Tourism industry 3 4.2. Students and teachers of hospitality and tourism institutes 4 4.3. Other Central Ministries/ Departments 5 5. Control, interdependence and inseparability 5 6. Challenges 6 7. Implementation Plan 9 8. Potential strategies 9 9. Recommendation 9 References 11 1. Introduction The NTO (national tourist organization) is the body mainly in charge to form and implement the national tourist policy in India. It is also in charge for controlling, directing and promoting the tourism industry. Every country which is engaged indirectly in tourism possesses a program. The NTO might be a full-fledged ministry or a directorate general etc. (Ray, 2008). 2. Vision For achieving a higher quality of life for Indian People through tourism’s promotion and development, which might offer a unique possibility for cultural enrichment, mental rejuvenation, physical invigoration etc. (Khare, 2010). 3. Mission To build India as one of the most preferred destinations of the tourist as well as to enhance Foreign Tourist Arrivals’ number to 8 million. To encourage more energetically country’s domestic tourism along with increasing Domestic Tourist Visits’ number to 800 million by the year 2015 To decrease considerably the space in skilled manpower’s availability in the hospitality...
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...CONNECTING THE INCREDIBLE INDIA Poverty, lack of education, lack of sanitation, etc are most likely the first few things that come to our mind when we think about Indian villages. We are an agro based economy and our villages have a major role in our growth. These villages are not as bad as we think. In fact, some of them are way better than any metro. And these are some exemplary examples which prove that. * Mawlynnong, a small village in Meghalaya, located at about 90 kms from Shillong, is the cleanest village in Asia. You cannot even find a single cigarette butt/plastic bag lying around there. * Punsari – a village in Gujrat has WiFi, CCTVs and AC classrooms. Mostly funded by the Indian government and the village's own funding model. * Hiware Bazar, a village located in the Ahmednagar district of Maharashtra is one of the richest village in India. There is a record of 60 millionaires in the village and barely any poor. From 168 Below Poverty Line families in 1995, Hiware Bazar now has just three.The sole reason for this fairy-tale change is one man called Popatrao Pawar. He banned all addictive substances to minimize expense and encouraged the villagers to invest in rain-water harvesting, milch cattle, etc. * Dharnai, a village in Bihar, beat 30 years of darkness by developing its own solar-powered system for electricity. With the aid of Greenpeace, Dharnai declared itself an energy-independent village in July. * Chappar village in Haryana has a woman...
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...India is not just one of the world's oldest civilizations, it is also the world's largest democracy, and has made stupendous progress among developing nations. India's impressive variety of history and culture, from the ancient Gangetic Kingdoms to the present state, harmoniously blend to form a unique atmosphere in over a million square kilometers of scenic sights. A continent-sized country, India possesses an amazing wealth of sights and sounds, tastes and textures. From a bustling cosmopolitan city to the quiet countryside, hill station or a beach resort, India has destinations, which offer a backdrop of unmatched beauty for a business meet. You will find a fascinating amalgam of tradition & culture, beauty & nature, style & splendour, warmth, feelings & courtesies, comfort & convenience virtually everything the modern conference organiser or delegate could expect. Conferences here bring fresh meaning of the concept of combining work with pleasure. What makes India different from any other destination is the myriad of experiences that it offers. This is one land where the ancient and the modern co-exist. India has literally everything that a visitor wants to experience and offers people a complete holiday both physical and mental. This is perhaps the reason why we have so many repeat visitors. To quote Mark Twain, "India is the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend and the great grandmother of tradition. Our...
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...INTRODUCTION Tourism industry is one of the most profitable industries in many countries (Sinha, 2004). Whenever tourists visit a country, they bring in additional resources to the destination and such resources contribute to the development of the destinations and the country itself. It is therefore no surprise that many countries make tremendous efforts to tap income from the tourism industry (Australian Government, 2004). Among these countries are India and China. In the recent years, there have been major improvements in the tourism industry of the two countries which have restructured their mode of operation in handling tourists by providing high standards of accommodation and levels of service (Bikyamasr, 2012). This essay looks at recent tourism developments and trends that have been happening in India and China and it further looks at the likely future trend of tourism in these two emerging countries. INDIA In India, the development of the tourism industry has been on the rise in the last four years. At the moment, the industry is largest service industry contributing to about 6.3% of GDP and accounting of 8.78% of total jobs (Sinha, 2004). Though the country has not fully developed its tourism industry, further availability of tourism sites and products and adequate human resources could definitely aid this industry to rise to its full potential. According to Seth, Bhat & Sushma (2010), in 2008 the tourism industry in India was at its infant stage. At that time...
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...Sub-Sector Analysis of Tourism in North East India Introduction Tourism is the fastest growing industry in the world & is regarded as one of the most important instruments in for employment generation, poverty alleviation and sustainable human development. It is commonly seen as an important form of community economic development. Tourism has great capacity to create large-scale employment – from most specialized to unskilled. The Background The North Eastern Region (NER) of India occupies a unique place in terms of natural beauty. The natural beauty, the environment, the unique flora and fauna of the region, its large bio-diversity, rolling hills, green valleys, virgin forests and diverse culture and tradition can make northeast an attractive proposition for tourists Sub-sector Analysis Subsector assessment is a systems approach to the study of economic activity which helps analysts better understand the dynamics of the subsector. The objective of subsector assessment is to analyze all of the participants, their linkages, and influential factors in the business in order to identify constraints and opportunities for growth. Objectives • Identify market channels and trends within the tourism subsector • Identify the primary players of the tourism subsector, their roles, and interrelationships • Create the tourism subsector maps that describes the above • Identify constraints of the subsector and opportunities for growth of the sector Scope...
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...Medical Tourism Industry - Advantage India C.B. Venkata Krishna Prasad* Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, asklepios; the god of healing was located at Epidaurus. In roman Britain, patients took the waters at a shrine at bath, a practice that continued for 2,000 years. During 18th century wealthy Europeans used to visit health resorts in North Africa. But in the past seven years or so, the movement has accelerated sharply. It is growing rapidly and turning out to be an immense business opportunity for nations which have the strategic advantage of having resources in terms of medical technology, infrastructure and right human resources. Cross-border travel for health reasons is a $40 billon market and growing at over 15% a year throws up huge opportunities for anyone smart enough to tap it. Broadly defined as a collaboration of medical services with the tourism industry, healthcare tourism offers cost effective medical services for individuals who cannot afford these services in their country due to high costs or to people who are tired by long waiting times. Also patients from countries, where treatment is not available, can avail the benefits of healthcare tourism. Countries that are actively promoting healthcare tourism include Belgium, Singapore, Malaysia, India, Thailand, Cuba, Costa Rica,...
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...Meaning of Service Marketing A Service is an economic activity that is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and added value in forms (such as convenience, amusement, timeless, comfort and health) that are essentially intangible. Defining Services Marketing:- Services marketing are a sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refer to both business to consumer (B2C) and business to business (B2B) services, and include marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive...
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...Activities of Indian Tourism v/s Other Countries Course: International Marketing Management Indian Institute of Foreign Trade, New Delhi Executive Post Graduate Diploma in International Business (EPGDIB 2012-14) Topic: Promotional Activities of Indian Tourism v/s Other Countries Faculty: Prof. Rakesh Mohan Joshi Submitted By: Soniya Agnihotri Roll No 72 EPGDIB 2012-14 1 Promotional Activities of Indian Tourism v/s Other Countries www.incredibleindia.org 2 Promotional Activities of Indian Tourism v/s Other Countries Table of Contents 1. Executive Summary Objective Pedagogy 2. Indian Tourism Promotional Activities in the International Arena Vision Statement Major Issues: Is India really ‘Incredible’? 3. Why nation branding is important for tourism? 4. Comparison of tourism promotion activities of India v/s other Countries Travel and tourism Competiveness Index Comparison of India with top five tourist destination in the world Comparison of India with top five tourist destination in the Asia-Pacific region Conclusion based on the comparison 5. Major Challenges for Indian Tourism Industry 6. Critical Evaluation Brand Planning & Strategy Comes First Successful Advertising Does not equal Brand Strategy 7. Tourism promotion and success strategy 8. References 3 Promotional Activities of Indian Tourism v/s Other Countries Executive Summary Objective: This study has been undertaken to put light on the various nuances of the Indian tourism Industry, India’s...
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...Markets Ministry of Tourism, Govt. of India Report on Evaluation Study in Selected Overseas Markets For Market Research Division Ministry of Tourism Government of India March 2007 Evaluation Study in Selected Overseas Markets Ministry of Tourism, Govt. of India Table of Contents Chapter No. 1. 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 2. 2.1 2.2 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.3 3.4 3.4.1 3.4.2 4. 4.1 4.2 4.2.1 4.3 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 5. 5.1 5.2 5.3 5.3.1 5.3.2 5.3.3 5.3.4 5.3.5 5.4 5.4.1 5.4.2 1 2 2 4 6 7 11 STUDY OBJECTIVES Primary Objective Secondary Objectives 1.1 Contents BACKGROUND Tourism Outlook Tourism Outlook – Global Tourism Outlook – Asia Tourism Outlook – Forecast Indian Economy Tourism Outlook – India 14 15 16 RESEARCH DESIGN Segments identified Segment definition Travelers Segment Trade Partners Directors of Tourism Office Methodology Sample Travelers Segment – Sample Split Trade Partners Segment – Sample Split 17 18 20 20 22 22 23 24 25 26 FINDINGS – TOURISM OFFICE EFFECTIVENESS Executive Summary Detailed Findings – Tourism Office Effectiveness – Travelers Awareness of India Tourism Offices Detailed Findings – Tourism Office Effectiveness – Trade Partners Key marketing Challenges Trade Partners Not dealing with India Disposition to deal with India in Future Efforts required on part of the India tourism office Tourism Office Interaction ...
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