Implication for managers
The study has useful implication for managers of Information technology and hospitality management in the Ghana. Travel agents should develop encouraging strategies to motivate tourists to visit a destination. Tourism products should be properly displayed with clear and decent photographs for potential customers to view and interact. By this method potential tourists mind set can be influence to visit the environment. Destination managers from hospitality organizations should provide online marketing assistance to the public. It is only by presenting true historical graphical representation that tourists can decide to visit the settings. The tourism information centers responsible for local tourism within the country …show more content…
These programs can be done through the internet or the travel agents. The travel agents responsible for retailing of tourism products between consumers and tourism operators should be in a position to provide niche or general tourism products and service potential tourism customers. It has come to the notice of tourism researcher that there is a deep shrink in the number of tourists who book packages through travel agents though this was not part of our study. The internet has grown so fast as a channel for travelling and has cut off middle men such as travel agents it will therefore be recommendable for travel agents to find new strategies to stay in the business. The internet is used as a spring board to provide accurate information to travelers and should be made …show more content…
Firstly, the study was conducted with a time lag of two weeks. In the near future more time should be considered to examine the study relationships than the time it has allocated in this study. The secondly, the researchers were not allowed to contact the travel agents employees and their customers directly. The researchers therefore depended on the managers to distribute and collect the questionnaire. However, it was noted that the managers took into consideration the importance of the problem of confidentiality and wrote down the name of each employee at the back of each questionnaire indicating that the manager might have examined the questionnaire completed by each employee. The researchers also concede that the data collection through this process can have a problem of selection bias and the procedure of such data collection can be perceived in similar studies of (Schwepker and Hartline, 2005).The repetition of this study can be conducted in other parts of Ghana or the nearby countries such Togo, Burkina Faso and Ivory coast which share borders with Ghana. The use of internet has changed the mediation role between the travel agents and consumers that existed for decades. Due to the current availability of the internet and its’ easy to use, Consumers prefer to buy tourism products directly from the source instead using the travel agents who charge commission for their services.It is noticed that most