...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
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...Customers Relation in Tourism and Hospitality * Executive Summary In today’s competitive business world tourism and hospitality business are facing a lot of competition. For making position in the market place, tourism and hospitality business are involving more and more in promotional activities. The tourism and hospitality organization is shifting from traditional marketing procedures. They are using more advanced marketing tools and techniques to capture value from the customer. After completing this report, the writer is knowledgeable of understanding marketing strategies and other marketing communication strategies for building customer relationship in order to capture value from them. Contents Executive Summary 2 Introduction 4 Hotel Cafe Royal 4 2 Task-1 Marketing strategies for hospitality and tourism organisations 4 2.1 Marketing strategies for hospitality or tourism sector 4 2.2 Networking and customer relationship marketing strategies for hospitality or tourism organisations 7 2.3 Developing brand identity strategies 9 2.4 E-marketing, Viral and Guerrilla marketing strategies 10 3 Marketing communication strategies for hospitality and tourism organisations 11 3.1 Marketing and customer loyalty strategies for hospitality or tourism organisation 11 3.2 Marketing communications strategies 13 4 Recommendation and Conclusion 14 5 References 14 * Introduction Marketing is a process by which a tourism and hospitality business...
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...MEDICAL TOURISM CASE Saksham Gupta | 39C | Saurabh Kumar | 41C | Deepti Singh Chauhan | 18C | Supriya Deshpande | 49C | Rajat Maloo | 37C | INTRODUCTION Medical tourism represents a worldwide, multibillion-dollar phenomenon that is expected to grow considerably in the next decade. During 21st century, India emerged as a favorable destination for obtaining medical services. This change was a result of overall development in technology, education and services due to which similar skills in medical professionals and services could be obtained in developing countries such as India at comparatively low prices. Internet acted as the biggest facilitator in this change. Not only doctors, but patients also took advantage of free flow of information about diseases and their cure. WTO also contributed significantly to the increase in trade of medical services under following 4 modes:- 1. Medical Travel – People travel abroad to obtain healthcare 2. Cross - border delivery of trade – Shipment of laboratory samples, diagnosis and clinical consultation 3. Setting up of health-care services overseas – Setting up hospitals, clinics and diagnostics center 4. Movement of health-care professional from one country to other – Movement of physicians, specialists overseas The proportion of the elderly population is showing a progressive growth especially in the developed countries and with this trend the demand for healthcare facilities is likely to grow but the number...
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...Marketing Plan for Tourism Macedon Ranges Executive Summary This case study was written to address the topic of Marketing Plan for Tourism Macedon Ranges. The case study draws attention to the background analysis of the Macedon Ranges and how it interacts with the market with main objectives for improving tourism. The foremost aim of this marketing campaign is to create greater international awareness of the Macedon Ranges to the desired customers. A problem that the Macedon Ranges face is the lack of visitors with a declined statistic in 2010 compared to the previous five year time line. To overcome this problem, a marketing campaign solution is too broad out there advertisement techniques, by using social media sites, such as Facebook and YouTube, which has been believed to be a key source for tourist attraction. It also has the added benefits of being a cheap and efficient method to reach the target audience. With the growing number of travelling youths that are active on social media platforms such Facebook, Twitter and YouTube, the ability to advertise on these sites will increase the diversity of tourists especially from within Australia, Europe and the United States. In efforts to increase tourism population, after implementing the marketing strategy to step into the social media scene, it has been concluded since 2012 that the low visibility status which the Macedon Ranges faced has disappeared and tourism is at a high once again. It is recommended to continue...
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...ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM MARKETING PERSPECTIVE Dr. Manoj Dixit Reader Department of Public Administration University of Lucknow Email: manojdixit23@gmail.com Dr. Rakesh Belwal Assistant Professor Department of Management Addis Ababa University Addis Ababa (Ethiopia) Email: rakesh_belwal@yahoo.com Dr. Gurmeet Singh Senior Lecturer Department of Management & Public Administration University of South Pacific Fiji islands Email: drgurmeetsingh@yahoo.com 1 ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM MARKETING PERSPECTIVE ABSTRACT Tourism is the world's largest civilian industry whose growth, economic significance and potential are phenomenal across the globe. Online tourism is rapidly becoming a growing topic of research and its importance as future mode of acquiring information and purchase of tourism products and services is growing day by day. The present paper has been written with the extensive research on contemporaneous data, websites and conference proceedings on tourism related aspects. Web survey, focused interviews have been used to elicit specific information for such qualitative analysis.The domain of Internet is increasing day by day. Tourism products, in particular, have yet to realize its complete advantage. Still, Internet has significantly benefited the bottom line of tourism organizations in terms of cost of converting as well as losing customers with pluses and minuses respectively. Keeping this in view, online tourism...
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...Kelsey Bradbury/COMM 427 THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING In early November, marketing and public relations professionals from tourism industry offices across the United States attended the Second Annual Symposium on the Use of Social Media in the Tourism Industry (“Social Media Tourism Symposium,” 2011). The topic of the conference speaks to a growing trend in tourism promotion. Attendees focused on best practices for interacting with consumers via social media channels—an important skill, as social media is fast becoming one of the most vital, cost-efficient tools in tourism marketing. Effective use of social media has been proven to boost the number and length of visits, as well as visitor satisfaction and number of return visits. Destination Marketing Organizations and Tourism Marketing Strategy The tourism industry as a whole encompasses a variety of different service and consumer product industries. One type of tourism office is a destination marketing organization, or DMO. The goal of DMOs is to increase tourism to a particular city, state, or region. DMOs seek to achieve their goals by branding the area as a whole and advertising that brand; promoting specific institutions, restaurants, accommodations, attractions, activities, and events that take place in the area; and offering information and assistance to visitors. The Growth of Social Media Social media, which Merriam-Webster defines as “forms of electronic communication (as Web sites...
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...|Tour3003 | |Final Report | |Tourism Marketing | |11/2/2012 | | | Executive Summary This report examines the marketing strategy of the tourism destination of Singapore. The group has set its sight on the segment of Seoul Young Adults, South Korea who are interested in Food and Culture. Through a thorough research on the marketing mix elements, it was found that although Singapore is a slightly more expansive destination as compared to its neighbouring competitors, it has much to offer. Being a developed country, Singapore has more packages on its attractions. Furthermore, collaborations with travel services companies help to increase these packages. Further research reveals that as a destination brand, Singapore constantly seeks to improve its offerings and reach to a wider market through technology like...
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...Indonesia, on 12 October 2012. The attack was claimed as the deadliest act of terrorism in the history of Indonesia according to the current police general. 202 people were killed, including 88 Australian, 38 Indonesian and 5 Swedish citizens. About 240 people were injured. (Amy Zalman, Ph.D., 2002) This was caused by a violent Islamist group. They caused another bombing in 2005. When this happened, it made the market of tourism in Indonesia go down sharply, not only affected one area but also whole Indonesia. This is an unexpected situation but a really big issue in Asia Pacific. It happened in many countries. Another example is Manila hostage crisis which happened on August 23, 2010. A Filipino hijacked a tourist bus carrying tourists from Hong Kong, in an attempt to get his job back. This case is a little bit different. After this event, Hong Kong Government has issued a "black" travel alert for the Philippines as a result of the affair. Until now, these two governments still not have compromise. (Yujia Wu, 2012) Those impact forced many small-scale tourism operators to close their doors. Customers only can choose the bigger scale agency. However; most...
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...Analysis of Service Marketing Strategies in the Hospitality & Tourism business in the UK: The Sheraton Park Lane Hotel Mashfiq Ahmed The hospitality and tourism industry is one of the biggest industries in the United Kingdom and in the entire world. Two of the major components of this industry are the marketing and public relations as in the highly competitive and sophisticated business world of the twenty first century; they play the key role in attracting and retaining customers i.e. the sales of products and services. Especially for businesses that focus on the luxury consumers, branding is an integral part of their core value proposition and there is no better way to create a brand identity and promote it than the use of interactive marketing strategies and public relations tactics. To get your BUSINESS Reports / Case Studies/ Research Projects / Dissertations / Term papers / Presentations / Assignments done, CONTACT: MASHFIQ AHMED . ahmed.mashfiq@gmail.com +8801674312929 January, 2012 1. Introduction The hospitality and tourism industry is one of the biggest industries in the United Kingdom and in the entire world. Two of the major components of this industry are the marketing and public relations as in the highly competitive and sophisticated business world of the twenty first century; they play the key role in attracting and retaining customers i.e. the sales of products and services. Especially for businesses that focus on the luxury consumers, branding...
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...[Rajasthan Tourism Proposal] | | Table of Content SR NO. | TOPIC'S | PAGE NO. | 1. | Introduction of Rajasthan tourism | 3 | | 1.1 Brief Background of Rajasthan tourism | 4 | 2. | Aim's & Objective of Rajasthan Tourism | 4 | | 1.1 Aim's of Rajasthan Tourism | 4 | | 1.2 Objective of Rajasthan Tourism | 5 | | 1.3 Context of Rajasthan Tourism | 6 | 3. | Preliminary Literature Review | 6 | | 3.1 Tourism Industry in Rajasthan of India | 6 | | 3.2 Tourism Market of Rajasthan | 7 | | 3.3 Tourism Business and Economic Development | 8 | | 3.4 Tourism and the Government of Rajasthan | 8 | 4. | Research Methodology | 9 | | 4.1 Process of research | 10 | | 4.2 Defining Research problem | 10 | | 4.3 Reviewing Concepts & Theories and Review of Previous Research Findings | 10 | | 4.4 Secondary Research | 10 | 5. | Ethical Considerations and Issues | 11 | 6. | Time Plan | 11 | 7. | Bibliography & References | 12 | Rajasthan Tourism (The land of Kings) 1. Introduction of Tourism Industry 2012 was a milestone year for tourism; over one billion tourists travelled the globe in a single year. Five to six billion more are expected to have travelled within their own countries. consider that just over 60 years ago the number of international tourists worldwide stood at a mere 25 million. Never before did so many people travel to so many places as in 2012. One billion international tourists are both a challenge...
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...Meaning of Service Marketing A Service is an economic activity that is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and added value in forms (such as convenience, amusement, timeless, comfort and health) that are essentially intangible. Defining Services Marketing:- Services marketing are a sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refer to both business to consumer (B2C) and business to business (B2B) services, and include marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive...
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...Sohail, M.S, 2004. Festival tourism in the United Arab Emirates:First-time versus repeat visitor perceptions. Journal of Vacation Marketing, 10, 161-170. Baloglu, S., Brinberg, D., 1997, Affective images of tourism destinations, Journal of Travel Research, Vol.35(4), pp.11-15. Balakrishnan, M.S., 2008. Dubai- A star in the East. A case study in strategic destination branding. Journal of Place Management and Development,1, 62-91 Bonham, C., Mak, J., 1996, Private versus public financing of state destination promotion, Journal of Travel Research, Vol.35(2), pp.3-10. Buhalis, D., and Cooper, C., 1998, Competition or co-operation: The needs of Small and Medium sized Tourism Enterprises at a destination level, in E., Laws, Faulkner, B., and Moscardo, G., (ed.), Embracing and managing change in Tourism, Routledge, London. Chon, K. S., 1991, Tourism destination image modification process: marketing implications, Tourism Management, Vol.12(1),pp.68-72. Chon, K. S., 1992, Self-image/destination image congruity, Annals of Tourism Research, Vol.19(2),pp.360-363 Cooper, C. P., 1989, Tourist product life cycle, in Witt, S.F. and Moutinho, L.(eds), Tourism marketing and management handbook, London: Prentice Hall, pp.577-580 Cooper, C., 1992, The life cycle concept and tourism, in Johnson, P.; Thomas, B., (eds), Choice and demand in tourism, London, UK; Mansell, pp.145-160. Cooper, C., 1994, Tourism product life cycle, in Seaton, A., et al (eds) Tourism: The state of the art...
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...Executive summary: The tourism marketing strategy has been prepared with realistic, achievable goals and objectives that will maximise the opportunities provided to tourism operators within UK. It is constructed in a manner that provides linkages with the marketing strategies of major industry stakeholders. Britain tourism industry profile: Tourism is the UK’s sixth largest industry – amounting to £105bn in revenue each year. It has employed over 1.3m people, generates £20bn per annum in foreign exchange and contributes an estimated £24bn per annum to the Exchequer through VAT and other taxation. Value of tourism industry in UK: There is great potential to increase the tourism industry in UK. The table shows the value of tourism in UK both in terms and percentage. Table: 1 value of tourism (real terms) Sectors | 2010 | 2020(expected ) | Inbound tourism | £20 bn | £36 bn | Domestic tourism | £70bn | £112 bn | Outbound tourism | £15bn | £24bn | Total | £105bn | £172bn | Table: 2 value of tourism industry (%) Sectors | Percentage (%) | Inbound tourism | 19% | Outbound tourism | 14% | Domestic (day visitor) | 46% | Domestic (overnight) | 21% | 14 Advising tourist on product, contract Transport to the destination Providing accommodation food, etc. Organise event, experience Transport from the destination Travel Agent Transport Company Hotel, Restaurant Site Operator, Cultural...
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...Questionnaire Dear Sir / Madam, This survey is to understand international tourist expectation for selection of tourist destinations & service quality at different tourist destinations with special reference to Uttar Pradesh cities, being conducted as a part of my doctoral programme. I shall be grateful if you could spare a few minutes to participate in it. The information provided by you will be kept confidential and be used only for academic purpose. Thank you for your cooperation. International tourist Profile |1. | Gender: |Male |x |Female | | | | | | | | | | | | | | | | | | | | | | | | | | | | |2. | Age (in years): |Below 30 | |30 - 45 |x |46 - 60 | |60 & above | | | | | | | | | | | | | | | | | | | | | | | | |3...
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...Rural Tourism and Agri-Tourism A practical approach to niche tourism. Funded by the Ontario Ministry of Agriculture, Food and Rural Affairs Developed By Richard Buck, AgriTours North America Inc. In cooperation with Southern Ontario Tourism Organization (SOTO) Rural/Agri-Tourism Work Book WORK BOOK 1 Module #1 Introduction to the tourism industry Module # 2 Rural / Agri-Tourism - products & services Module # 3 Partnering for success, working with organizations, associations and governments WORK BOOK 2 Module # 4 Developing a practical plan and formula for success Module # 5 Market development - advertising, promotion, pricing and packaging Module # 6 Rural and Agri-Tourism – is it in your future? Rural and Agri-tourism, a practical approach to niche tourism! 1 Work Book # 1 Rural and Agri-Tourism, A practical approach to niche tourism. “In order to effectively establish a tourism enterprise, individuals, groups or businesses must learn about tourism and understand certain basic principles. Tourists have many expectations before, during and after a tourism experience. Tourism business operators are doomed to failure if they enter the industry without understanding the principles of tourism and the reasons for the existence of the tourism industry.” Work Book # 1 assists you in identifying what you do and do not know about the tourism industry and in particular, what you need to know about the rural and agri-tourism niche sectors of the tourism market. Terminology...
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