...Blekinge Institute of Technology School of Management Master Thesis M.Sc. in Business Administration The Use of Promotional Activities in the Tourism Industry: The Case of Bangladesh [pic] By Md. Jakir Hossain Dr. Klaus Solberg Søilen ID # 670504-P777 Academic Supervisor E-mail: mjho05@student.bth.se hossainj67@yahoo.com Date: 07 June, 2006 Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. The contribution of the same industry to the world economy is considerable. Many countries are now dependent on this sector for foreign currency earnings. Every destination country is trying to achieve more gain by developing this industry. The expansion of the tourism through out the world has increased competition among the tourist destinations, trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market. As an important element of marketing mix, promotion plays the vital role in marketing any product and service. Tourism product/service is of no exception. Because of the tourists want to know in advance about the attractions and the facilities of a particular destination. The tourist...
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...image of Bangladesh Course Name: Marketing Management Course Code: MKT-5134 Submitted to: Mr. Ishtiaque Arif Assistant Professor, School of Business Studies Southeast University Submitted By: Name | ID | Md. Zobair Hossain | 2013210005066 | Md. Nazrul Islam | 2013210005067 | Md. Nooruddin | 2013210005086 | Rubel Hossain | 2014010005075 | Al Jabir | 2013210005064 | Date of Submission: May 2, 2014 Acknowledgment At first we desire to express our deepest sense of gratitude of almighty Allah. With profound regard we gratefully acknowledge our respected course teacher Mr. Ishtiaque Arif to give us such an essential task to do an informative report. In this report we mainly focused about how we can create a brand image of Bangladesh through developing our tourism sector. Table of Contents Chapter | Topics of Discussion | Page | 1 | * Introduction * Tourism in Bangladesh | | 2 | Major Tourism attraction of Bangladesh * Cox’s Bazar * Kuakata * Shundarban * St. Martins Island * Maheskhali * Bandarban * Paharpur * Mohastanghar | | 3 | Marketing Tourism Sector of Bangladesh * Setting Vision, Mission and Values * Tourism Destination Management * Tourism Marketing | | 4 | Tourism Marketing Promotion * Branding in Tourism * Use websites as a marketing tool * Using social Media for social marketing * Sustainable tourism marketing * International Marketing | | 5 | * SWOT Analyis of tourism in Bangladesh...
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...Tourism Marketing in Developing countries: a study of Bangladesh Contact Address: S M Nazrul Islam, PG Researcher, Hospitality and Tourism Management, University of Strathclyde, Glasgow Email: smnazrul.islam@starth.ac.uk Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also other sectors. Tourism is already an important sector in some developing countries and will become so for others. Developing countries have been fast growing in tourism industry terms in the world over the last decade. Tourism is one of the most important sectors in a large number of developing countries. Increases in economic growth, disposable income and leisure time, political stability, and aggressive tourism campaigns, among others factors, have fuelled the significant growth of tourism. Developing countries have some common characteristics, such as extreme poverty and widespread conflict (including civil war and ethnic clashes), extensive political corruption, lack of political and social stability, human resource weakness (human assets index, nutrition, health, education and adult literacy), and economic vulnerability. Bangladesh is a developing country in Asia, holding high potentiality for tourism. Bangladesh Parjatan Corporation (BPC) plays an important role for the development of tourism. For a long time, Bangladesh has been an attractive destination...
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...Family Tourism in Bangladesh * Introduction: Family tourism is a common concept in Bangladesh. In Bangladesh this tourism sector needs to be improved in order to progress our economic condition. The challenge is to find a marketing approach to apply the concept successfully in the tourism industry of Bangladesh. The constraints of the concept should be reduced to successfully achieve the objective of family tourism in Bangladesh. Through the limited secondary data, and qualitative analysis we are trying to find out the prospect of it in Bangladesh. Tourism is a leisure activity which involves a discretional use of time and money and recreation is often the main purpose for participation in tourism (Ghosh, 2001). Tourism is emerged from the movement of people to and their stay in various destinations. There are two basic elements in tourism, such as the journey to the destination and the stay. In short, tourism means the business of providing information, transportation, accommodation and other services to travelers (Ghosh, 2001). Tourism may be broadly divided into domestic tourism and international tourism. In domestic tourism, people move within their own country whereas in international tourism, the barriers exist in travelling destinations beyond national boundaries ((Zulfikar, 1998). In tourism, tourist acts as the key player in this system. The term tourist is defined as who goes on holiday to visit places away from his home. Foreign tourist is a person who visits...
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...Scenario of Bangladesh Tourism Sector Bangladesh is endowed with so many natural beauties like sea beaches, park, forests, eco tourism, wild life sanctuaries, hill tracts areas, tea estates, and island etc. moreover, two international standard sea ports, hundreds of museums, have attracted people from all over the world. Bright historical background has blessed Bangladesh with so many historic places, heritages, monuments, historical buildings, and archaeological sites. Furthermore, picnic spots, bridges, amusement park, mosques, tombs, temples & monastery, and churches have made the country an ideal place for the tourists. Glory historic background and the combination of huge cultural ingredients welcome the interest group of education tours. Cheap labor, huge potentiality and availability of raw materials attract people of business tourism. Bishwa Ijtema, tombs and other pilgrim spots have encouraged people of religious tourism. Moreover, good medical services have invented people of medical tourism. Bangladesh is a new tourist destination on the map on the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in the Bangladeshi economy if proper marketing plan and strategy can be built and implemented for this purpose. However, this industry fails to reach its destination due to adequate marketing practices. Bangladesh has archaeological, natural, ecological, cultural and...
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...THE SWOT ANALYSIS OF TOURISM DEVELOPMENT IN BANGLADESH [pic] Based on a Study of MARKETING MANAGEMENT TERM PAPER ON THE SWOT ANALYSIS OF TOURISM DEVELOPMENT IN BANGLADESH |SUBMITTED TO | |MD. ABDULLAH | |Assistant Professor | |Department of Marketing | |Comilla University | |SUBMITTED BY | |MD. SHAHADAT HOSSAIN SUNNY | |Exam Roll No: 01 001 | |Registration No: MKT 07 322 | |MBA, 1st Semester | |Department of Marketing | |Comilla University ...
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...Chapter Five Ecotourism and Green Productivity in Bangladesh Ruby Afroze Part B Selected Country Papers Introduction Bangladesh is a country of vast, largely unknown and unspoiled natural beauty and reserves, which are simply unique and fascinating. These natural phenomena are composed of hills and vales, forests, rivers, lakes, sea and beaches, and the evergreen landscape embracing the country. Bangladesh emerged as an independent country in 1971 after a nine-month war of liberation. It was previously called Bengal. The country, comprising an area of 144 000 km2, is situated in the northeastern side of the South Asia sub-continent. The topography is mainly flat alluvial plain, criss-crossed by the world’s three mighty river systems, the Padma (Ganges), the Jamuna and the Meghna and their innumerable tributaries. The east and the northeast of the country joins India, and the southeastern part, adjoining Myanmar, is mainly hilly with dense forest. This area comprises Chittagong and the three Hilly Districts (as they are known) of Rangamati, Bandarban and Khagrachari, with an average elevation of 610 m. These folded ranges run parallel to each other in the north–south direction and the hill slopes are generally enveloped by dense virgin forest. In the south and southwest, alongside the coast of the Bay of Bengal, lies the Sundarbans, better known as a swampy tropical mangrove forest, the home of the Royal Bengal Tiger. These areas are all ideal for...
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...While tourism is a concept almost everyone around the world is familiar with, ecotourism is a relatively newfangled concept that not too much people have heard of and this is more realistic in the context of our country Bangladesh. Even we, when first assigned with this particular topic as our research project, did not have clear idea what ecotourism exactly was all about. Later, we studied in detail regarding the concept and got to what ecotourism actually is. Two topics that have attracted growing interest in anthropology in the past decade or two are tourism and the environment. Regarding tourism, increasingly people see vacations as a necessary corrective for what they perceive as a more and more stressful working life. Increasingly also, people see the environment as under threat from the profit‐seeking growth that drives corporations. Ecotourism can be broadly defined as an idea of leisure travel that has the object of enjoying features of what is seen as the natural environment in a way that has minimal negative consequences for the environment. Ecotourism is generally taken to include a sociocultural element, the intention of seeing and interacting with people (often identified as “indigenous”) whose customs and appearance seem exotic and attractive and doing so in a way that respects and benefits them. Bangladesh has lots of marvelous tourism spots but most of them are still unexplored by the relevant authority. Having all the minimum requirements, the tourism industry...
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...| | | | | | | | An Analytical Study on the branding image of Bangladesh in the International Market Introduction Bangladesh is in South Asia sometimes converging with Southeast Asia, bordering the Bay of Bengal to the south, mostly surrounded by India and bordering Myanmar in the southeast. Bangladesh is a country bestowed with the gifts of nature. It has nurtured some of the most ancient civilizations of this continent. The young country came into existence after a blood-spattered liberation war in 1971. But the pace of growth and development has been impeded by many factors. Bangladesh, as a Least Developing Country (LDC), faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters and too little ability to change for better. Recently poor law and order, Rana Plaza Collapse, bad investment climate, political chaos and Islamic terrorism have killed its image more. To remove all the negative aspects and image surrounding Bangladesh and to make it as a beautiful and prospective country it is highly recommended to branding Bangladesh. But where do we stand? What is Nation Branding? Before digging deep into the issue, let’s look at what is nation branding. Nation branding aims to measure build and manage the reputation of countries (closely related to place branding). Some approaches applied, such as an increasing...
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...Our project on: Country Specific Advantage in Tourism Industry (Bangladesh Perspective) Submitted To: Koushik Prasad Pathak Lecturer Department of Marketing Date: 21 June, 2011 Jagannath University | Name |Id No | |Md. Mahbubul Hoque |07882824 | |Tanvir Ahmed |091700 | |Utsarika Singha |091764 | |Santana Sharmin |091725 | |Promit Das Gupta |091755 | We are Gallant Beta ...
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...Eco Tourism Eco-tourism is more than a catch phrase for nature loving travel and recreation. Eco-tourism is consecrated for preserving and sustaining the diversity of the world's natural and cultural environments. It accommodates and entertains visitors in a way that is minimally intrusive or destructive to the environment and sustains & supports the native cultures in the locations it is operating in. Responsibility of both travelers and service providers is the genuine meaning for eco-tourism. Eco-tourism also endeavors to encourage and support the diversity of local economies for which the tourism-related income is important. With support from tourists, local services and producers can compete with larger, foreign companies and local families can support themselves. Besides all these, the revenue produced from tourism helps and encourages governments to fund conservation projects and training programs. Saving the environment around you and preserving the natural luxuries and forest life, that's what eco-tourism is all about. Whether it's about a nature camp or organizing trekking trips towards the unspoilt and inaccessible regions, one should always keep in mind not to create any mishap or disturbance in the life cycle of nature. Eco-tourism focuses on local cultures, wilderness adventures, volunteering, personal growth and learning new ways to live on our vulnerable planet. It is typically defined as travel to destinations where the flora, fauna, and cultural...
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...dissimilar reason behind travelling”. Purpose of the study: The main objective of this study is to classify the reason behind travelling. Other than this, this study will also try to focus on following issues: * For identifying the similar reason for travelling * Understanding the people’s behavior toward travelling Significance of the study: This study helps the following organization: * Government * Travel agency * Institution related to tourism * Bangladesh Porjoton Corporation Literature Review: Various secondary sources of information are studied. Most related reports deals with the branding tourism sector, to identify the economic impact of tourism in Bangladesh, not to measure the attitudes towards travelling. The research reports related to tourism are given below. According to Pizam’s article (1984), the tourism and hospitality industry has been applauded by industrialized and developing countries for the number of jobs created. A large amount of position vacancy is generated within the tourism industry and the supported industries. As a labor-intensive industry, its contribution to employment is not only restricted to the area or country but it also provides those jobs to women, youngsters, unskilled, minorities and the socially disadvantaged who find it very hard to get any jobs. Here economic and social impact has been showed. But we are conducting the study for measuring the...
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...BLUEBIRD HOTEL AND TOURISM LIMITED 124, Cox’s Bazar, Airport Road Chittagong, Bangladesh This business plan has been submitted on a confidential basis. On this business plan we hope that we have made a fruitful business and it would be successful. |TABLE OF CONTENTS |Page no | |01. Summary of the total business plan |02 | |02. Total Quality Management plan (TQM) |02 | |03. Executive Summary |04 | |04. Market research on hotel and tourism |05 | |05. Financial Plan |07 | |06. Marketing plan (Advertising & any other marketing) |10 | |07. Insurance Plan |12 | |08. Appendix |12 | |09. Bibliography...
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...Chapter 1 1.1 Exclusive Gist: Bangladesh as a vacation land has many facets. Her tourist attractions include archeological sites, historic mosques and monuments, resorts, beaches, picnic spots, forest and wildlife. Bangladesh offers opportunities for angling, water-skiing, river cruising, hiking, rowing, surfing, yachting and sea bathing as well as brining one in close touch with Mother Nature. In Bangladesh, kuakata is one of the largest and popular sea beaches. Kuakata is one of the two beaches (other one is in Japan) from where we can see the blood red Sunrise and Sun set. This beach is 18 km long and 3 km wide. People came here to see the sandy beach slopes into the Bay of Bengal, also the huge expanse of water, the ever green forest in surrounding areas, rows of coconut trees, boats of different kinds and their colorful sails, and surfing waves. Kuakata is also a sanitary for migratory winter birds. Many people visiting Kuakata find interest in Buddhist temples located at nearby places such as Keranipara, Mistiripara, and Kolapara. While many others find the place interesting because of the unique customers and traditions of the Rakhain community. 1.2 Objectives of the Study: As a student of Tourism and Hospitality Management, we should have to gather more experience beside our study. The major objectives of this term paper are to highlight the real picture and description of the different tourist spots in Kuakata and to identity the present situation...
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...Internship Report on Food and Beverage service of The Westin Dhaka In partial fulfillment for the requirement of the Bachelor in Tourism and Hospitality Management program of Victoria University of Bangladesh, this report is prepared under the guidance and supervision of Mr. Arif Hasan and submitted to Department of Tourism and Hospitality Management for evaluation. Zahirul Islam Batch No: 24th Department of Tourism & Hospitality Management Victoria University of Bangladesh 58/11/A, Panthapath, Dhaka, Bangladesh. Date: 17/09/2015 Letter of Transmittal 17 September 2015 To Arif Hasan The supervisor Department of Tourism and Hospitality Management Victoria University of Bangladesh 58/11/A, Panthapath, Dhaka- 1205 Subject: Submission of the Internship Report Dear Sir, With due respect and humble submission to state that I am Zahirul Islam submitting my Internship Report on “Evaluation of Food and Beverage Service of the Westin Dhaka”. For your kind consideration as a part of requirement in completing my Bachelor in Tourism and Hospitality Management program. The report contains general information about the food and beverage service operation at The Westin Dhaka and my personal findings during my internship period. I would like to express my heartiest gratitude for your kind cooperation and guidance in making this report informative and time oriented. There may have some unintentional mistakes. I am requesting you to consider my mistakes...
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