...2015 TOURISM AND HOSPITALITY MANAGEMENT UNIVERSITY OF DHAKA 5/11/2015 2015 TOURISM AND HOSPITALITY MANAGEMENT UNIVERSITY OF DHAKA 5/11/2015 SMARTPHONE BASED SERVICES SMARTPHONE BASED SERVICES LETTER OF TRANSMITTAL | May 09, 2015 Jameni Jabed Suchana Lecturer Dept. of Tourism and Hospitality Management University of Dhaka Subject: Submission of Report. Dear Madam, While making the report we come across many hurdles and pleasant experiences. But the valuable experiences we have gained during the period will undoubtedly benefit us in the years ahead. This report has given us an opportunity to apply our theoretical expertise, sharpen our views, ideas, and communication skills, and bridge them with the real world of practical experience, which will be a good start for our future professional career. We realize that certain information enclosed in this report is not imaginary but real and should attach academic interest. We hope you would find the report in appropriate manner. We appreciate your cooperation and we hope you will call upon us with any queries occasioned by this report. We have tried sincerely to comprehend and translate our knowledge in writing this report. We enjoyed this project work and gladly attend any of your calls to clarify points, if necessary. Sincerely Yours Group : GLADIATORS Section: B (7th batch) Dept. of Tourism and Hospitality Management ACKNOWLEDGEMENT | Completion of this task has made us grateful...
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...REPORT ON MOBILE APPLICATION “NOTTINGHAM” PROBLEM STATEMENT The world has now become a global village and people have become very busy. Most of the people want to complete most of the work using minimum effort. The use of mobile for availing services has increased dramatically. Tourism is one of the main areas where countries pay a lot of attention. Tourist are of great value to the country as they bring money to the country in addition to the branding of the country. Nottingham is one of the great cities of the world and many people want to get there for many reasons. Now since the tourist or other people that are not very well aware of the demographics of the city face many problems. They face issues in finding the popular restaurants, hospitals, public service offices and other similar issues. This may be hectic for the tourists and may have a bad image of the city in their mind. The directions of one place from another is also difficult to find and people may face problems. So keeping in mind the above discussed problems, I proposed a solution of a mobile based android application “Nottingham”. The application is meant to help the tourist in finding their required details about Nottingham. Tourists can install the app and their account will be handled at a database. Considering the requirements of the user different details will be provided to the users. This app will be of great help to the tourists and if launched successfully in initial days, it can be developed...
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...GIS and Tourism in Uttarakhand: The way forward Credits: Deepro Ganguly Agenda • Introduction to MapmyIndia • GIS empowering governments • GIS solutions for Tourism 2 Started in 1992 by Rakesh Verma and Rashmi Verma, the MapmyIndia team is now 750 member strong • India’s leader and pioneer in digital maps, geographic business intelligence (Geo-BI) and location-based services • Founded in 1992 • Head-Quartered in New Delhi (25,000 sq ft. facility), with Regional Offices in Mumbai & Bangalore and Area Sales offices in 10 cities across India • ~700 people strong organization, dedicated to India –350 field surveyors, 200 map and data specialist engineers, 120 sales staff and 30 seat customer support call center specialized in sales, training and support • ISO (Indian Standards Organization) 9001:2012 • Leading & most exciting brand for location-based services in India • De-facto licensing partner to the leading players in the country • Possesses IP ownership for the largest and leading digital map and data product of India 3 Lines of Businesses (LOB) GIS Solutions for governments Web Mobile Licensing GIS Solutions For Enterprises Navigation Tracking Print Lines of Businesses (LOB) GIS Solutions Web Mobile Print Licensing Devices GOVERNMENT CORPORATES GOVERNMENT CORPORATES CITIZENS GIS MAP NAVIGATION MAP TRACKING NAVIGATION Agenda • Introduction to MapmyIndia • GIS empowering governments • GIS solutions for Tourism ...
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...summary, with the full analysis as an appendix at the back. 3. Porter’s 5 Forces analysis The online travel industry in the UK has been established for some years now and is reaching maturity. As it reaches maturity, the rapid growth it saw leading up to this point will cease to continue. This will increase competition and make it increasingly difficult to operate an agency. This economic climate will cause further difficulties for online travel agents as consumers look to find value for their money, and spend time seeking the lowest price. In saying that there are enormous opportunities on the technological front with m-commerce beginning to come to fruition. In addition, the industry is beginning to see the benefits of marketing through social media and this should play an important role in the future viability of an online travel agent. Global View The online travel market in Asia is expected to be the most import driver that will affect the overall travel market in Asia in 2012. Estimated to grow 35.2% annually in 2012, the...
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...The company Medica tours Ltd. was established for the performance of the organization of tourist visits for medical purposes. The main activity is providing services for travel, accommodation and activities related to health care. Services include: contact with selected health care organizations, organizing transport, accommodation and additional tourist activities. Their services exclusively performed in accordance with business partners such as dental clinics, medical clinics, clinics for cosmetic surgery, etc. The founder Zrinka Vrdoljak is also the acting CEO of the company. The company sees an opportunity in the great interest of tourists in Croatia. Croatia is currently one of the top destinations for travel organizations. Medical tourism market is at its very beginning and expecting rapid growth. Currently in the United Kingdom there is no...
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...Hilton Group Presentation Module: Strategic Management (MGT3170) Tutor: Stephane Bignoux Seminar: Thursday, 9am Group members Student Number Syarifah Nadzlira Myra Syed Abdul Rahman M00470174 Syed Nadim Armani Syed Abdul Rahman M00470173 Adefolaju Adeosun M00295266 Suna Balman M00242429 Company Background • • • • • • • Founded in 1946 by Conrad Hilton and based in McLean, VA It is a leading global hospitality company Owns, manages and develops hotels, resorts and timeshare properties, and lodging properties Acquired by The Blackstone Group on 24th October 2007 It is now the subsidiary of The Blackstone Group, an American private equity firm Well known for its award-winning customer loyalty program, Hilton HHonors The company’s brand portfolio are segmented into four categories; luxury, full service, focused service, lifestyle and vacation ownership General Business Environment ENVIRONMENTAL • Hilton incurs costs in order to comply with requirements and potential liabilities under various local and foreign environmental laws and regulations; For example, laws on storage and disposal of hazardous substances (Hilton Worldwide, 2013). • Hilton managed to be the first hotel to be awarded the Carbon Trust Standard for reducing its carbon footprint (Murray, 2009). POLITICAL • The threat of terrorism in the UK is increasing this is indicated with the current threat level being severe ...
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...Theories a. Holt’s Theory of Cultural Branding b. Hall’s Tourism and Market System 4. Case Study Introduction 5. Brand Strategies 6. Critical Analysis of Brand Strategies 7. Recommendations 8. Conclusion Executive Summary This report was commissioned to examine the Manly Council case study and the strategies they use for their business and how they can relate to actual marketing theories and models. This research draws attention to the two strategies that Manly Council uses one of which is the beach and how they utilize this in enhancing the experience of tourists. Manly Council does this by placing eateries, shopping centers, services such as bike tours and aquariums and hosting annual events such as the International Jazz Festival. The Holt’s Theory of Cultural Branding where it states that brands are and can influence the societies culture fits into this strategy as Manly Council has created the ‘Surf City’ brand to align the values of its residents to create a beach culture for them to showcase to visitors. However in the strive for personal sovereignty is almost impossible through brands because cultural branding will force too many cultural icons for one to handle and time is short for one to reach sovereignty. Further research indicates that social media is also a tool used by Manly Council to increase brand awareness. The Hall’s Tourism and Market system, which signifies that a tourists experience is the main point of business...
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...Business P lan P roposal – F ebruary 6 th, 2 015 Group 5 Achard, David; Chams, Karim; Fiaux, Remy Kocarslan, Yasemin; Polano, Nils Schaufelberger, Tatjana; Tayza, Htet 1 Table of Contents EXECUTIVE SUMMARY ......................................................................................................................................................... 4 INDUSTRY ANALYSIS ............................................................................................................................................................. 6 INDUSTRY SIZE, GROWTH RATE AND PROJECTIONS ................................................................................................................................... 6 INDUSTRY STRUCTURE & NATURE OF PARTICIPANTS ................................................................................................................................ 6 INDUSTRY TRENDS & KEY SUCCESS FACTORS ............................................................................................................................................. 6 LONG-‐TERM PROSPECTS ..............................................................................................
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...1.0 Executive Summary Overview Turkiksa is a development stage venture based in US offering proprietary mobile application, Turkiksa app. This application is for Hajj package booking service. Allah (SWT) has ordered every Muslim to come to Mecca at least once in life for performing Hajj. For this purpose, Muslims come to Makkah every year from different parts of the world. Turkiksa App will sell to a wide range of people including anyone interested in taking a while to explore. Turkiksa anticipates achieving positive cash flow by year three with future target development in the application to include more features and services to offer users. Making a Hajj booking service appointment online is nothing new, but services like Turkiksa is putting a Hajj booking twist on the trend. Turkiksa Travel provides our Muslim brothers and sisters Hajj and Umrah services at lowest possible rates. We facilitate our customers with flight reservations along with complete deals for Umrah and Hajj. Turkiksa App was designed to make booking last-minute appointments a lot easier. 1.1 Mission Turkiksa App philosophy is to maintain the highest standards in personalized customer service. We are dedicated to continuing to be a valuable resource to our clients by delivering convenience, comfort and cost savings. We aim to provide clients with a personalized and professional experience. 1.2 Objectives ❖ Develop technology solution that will increase the adoption and compliance rates...
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...restaurant, the author produces this business report in order to improve the business performance of the restaurant. The report consists of 10 sections. Section 1 is a brief introduction. Section 2 describes the chosen business. Section 3 discusses the importance of knowledge management and the purpose of BI. Section 4 conducts a Porter’s Five Forces analysis on the business. Section 5 explains why web traffics is not a good indicator for web sales or website success and make recommendations to improve the website. Section 6 recommend Sina Weibo as the social media tool for marketing of the business and explain barriers to use this medium. Recommendations are made. Section 7 explains how the restaurant can use mobile App to marketing and increase sales. Section 8 is concerning with system customization. Section 9 discusses the importance of data security and potential threats as well as recommendation to secure the data. Section 10 is a conclusion. Table of Contents Executive Summary 2 1. Introduction 3 2. Chosen Business 4 3. Knowledge Management and Business Intelligence (BI) 4 4. Porter’s Five Forces Model 5 4.1. An Analysis of Buyer Power and Supplier Power 5 4.1.1 The bargaining Power of Buyer 5 4.1.2 The Bargaining Power of Supplier 5 4.1.3 Strategies to combat the competition 6 4.2. An Analysis of Rivalry, Entry Barriers and The Threat of Substitute Products 6 4.2.1 The intensity of Rivalry 6 4.2.2 The Threat of New Entrants 7 4.2.3 The Threat...
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...Success Factors 12 6.4. Core Competencies 14 6.5. SWOT Analysis 15 6.6. Objectives 16 6.7. Key Issues Identified 17 7. Development Strategies 17 7.1. Strategies base on SAVED 17 7.1.1. Strategy One: 17 Venture into tourism by providing two-way transport services to Johor Premium Outlets, Legoland and Hello Kitty Land from Singapore for families and schools 17 7.1.2. Strategy Two: 19 SMRT to provide transport services mainly for tourists to send them to their hotels from airport and partnership with budget hotels chains and hostels. 19 8. Selection of alternatives 21 8.1. Chosen Alternative 21 8.2. How is the chosen alternative superior to the rejected alternative? 21 8.3. Weakness of the chosen alternative and how to overcome 22 9. Implementation 22 10. Evaluation and Control 23 11. Conclusion 23 12. References 24 13. Appendix 27 13.1. Appendix 1: SMRT Operating Metrics 27 13.2. Appendix 2: Porter’s Five Forces 28 13.3. Appendix 3: SMRT List of subsidiaries companies 29 1. Executive Summary SMRT provides transportation to 5.5 million people (Department of Statistics Singapore 2015) and tourists and is one of the two major players in the transport network in Singapore. It offers a safe and reliable network of buses, taxis, Light Rail Transit (LRT) system and the Mass Rapid Transit (MRT). SMRT also...
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...posed by the dry Australian country side. Early warning and response are critical in improving the chance of escape and survival from a bushfire event. Previous bushfire events including the recent fires in the Cape Otways, Great Ocean Road, Victoria (December 2015/January 2016) caused widespread devastation and impaired access into and out of the main towns. Many visitors to these areas were caught in the event and were unsure as how best to respond and what action to take. This report presents the findings from the investigation into the observed problem of the lack of awareness of bushfire hazards and risks amongst visitors of regional Victoria. The report describes how the Group has come to a better understanding of the problem through the use of various Design Thinking and Lean UX tools and approaches. The application of the tools has identified invaluable insights into the customer’s needs which provided the Group with the confidence to better define the problem statement. The process also assisted in the identification of key metrics that the Group can use to drive an optimum problem-solution fit. These metrics shall be refined and used to measure the solution’s success. 2 TABLE OF CONTENTS Executive Summary………………………………………………………………………………………………………….2 1....
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...state-owned enterprise of the Government of India, Ministry of Railways). Introduction: Indian Railways is the lifeline of India. It is third largest railway networks of the world (only US and China are above) comprising 114,000 km (70,000 mi) of track over a route of 65,808 km (40,891 mi) and 7,112 stations. In 2014-15, it carried 8.397 billion (almost equal to world population) passengers annually or more than 23 million passengers a day and 1058.81 million tons of freight in the year. In 2014–2015 Indian Railways had revenues of INR 1634.50 billion (US$25 billion). Indian Railway runs 12,617 passenger trains and 7421 freight trains daily covering length and breadth of country. This is the most cost effective long distance transport system, linking places, enabling large-scale, rapid and low-cost movement of people and goods across country. Indian Railways contribute to about one per cent of the Gross National Product (GNP). It is also the largest employer, with a workforce of 2.3 million. Organization Structure: Indian Railways is divided into 16 zones headed by General Managers. Zones are further sub-divided into divisions (68 in number), headed by Divisional Railway Managers (DRM). Existing social media use by Indian railways: Indian Railways has recently started using social media with the objective to create public awareness about efforts of Railways. The social media platforms being used are Twitter, Facebook, YouTube and Google+, with a common title RailMinIndia...
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...Contents Introduction Foreword Chapter 1: Global Price Changes Chapter 2: Price Changes in Global Destinations for Americans Countries Where U.S. Travelers Paid the Most Cities Where U.S. Travelers Paid the Most Price Drops in Popular International Cities Price Increases in Popular International Cities Chapter 3: Americans’ Travel Habits Most Popular Domestic and International Cities for Americans A Look at Top Domestic Market Areas for U.S. Travelers Best-Value Domestic Market Areas for U.S. Travelers in 2013 Chapter 4: The Price of Luxury Luxury Trends Best Five-Star Values Best Value for $135 Chapter 5: International Travel Habits Most Popular U.S. Cities for Foreign Travelers Top International Spenders for U.S. Hotel Rooms Chapter 6: Prices Paid at Home and Away Traveling Abroad Traveling at Home More at Home or Away? Chapter 7: Wanderlust Cuisine Art & Design Shopping Health & Wellness Adventure Music Chapter 8: 2014 Travel Trend Predictions Major Sporting Events Drive Travel Special Focus on Business and Meetings Professionals Travel Like a Local Chapter 9: Travel Talk Hotels.com Highlights of 2013 and About Hotels.com Page 2 Pages 3-5 Page 6-15 Pages 16-19 Pages 20-24 Pages 25-27 Pages 28-29 Pages 30-31 Pages 32-37 Pages 38-39 Pages 40-42 Page 43 H o t e l s . c o m ® H o t e l P r i c e I n d e x ™ F u l l Y e a r 2 0 1 3 1|P a g e Introduction The Hotels.com® Hotel Price...
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...Mobile and wireless technologies have evolved beyond recognition in today’s technology environment. The advent of mobile phones and similar devices has transformed business and social interactions, and Internet access no longer depends on a wired system such as a modem connected to a telephone landline, but rather, it can be achieved using a mobile enabled device whenever and wherever a mobile access point is available. Such access points or hot spots are now widely available in airports, hotels, educational institutions and other public buildings, and increasing numbers of wireless networks are being installed in commercial buildings and private homes. The term "wireless" refers, in the most basic and obvious sense, to communications sent without wires or cables. It is a broad term that encompasses all sorts of wireless technologies and devices, including cellular communications, networking between computers with wireless adapters, and wireless computer accessories. Mobile technology extends computing and the Internet into the wireless medium, and provides greater flexibility in communication, collaboration, and information sharing. Mobile technology, which can support computing on the move using portable devices through wireless networks (Varshney and Vetter, 2000; Malladi and Agrawal, 2002), has emerged as the next wave in IT revolution. Mobile technology includes technological infrastructure for connectivity such as Wireless Application...
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