What are some promotions that could reduce the negative image created by the news reports of the natural disasters? Reporting conducted by media on the damages cause by natural disasters are more often than not exaggerated in order capture the attention of the viewers which in turn creates a negative impact on tourism ________because it deters them from visiting the area causing hige loss to the Queensland economy . In order to reduce the impact on the negativity caused by the media on the damages, it’s important to have ------------------respond_____________. disasters which can deter tourism from visiting the region by creating a negative perception in their mind that it’s not the right time and safe place to visit at the moment. The negative reporting of the damages caused by the cyclones have caused a potential loss to Queensland’s economics for tourism is one of the four pillars. Affected the tourism industry. Important that Tourism Queensland efficiently uses the money it has to gain maximum return as over ‘$590 million’ had been lost already. Important to plan and come up with a strategy that would achieve great benefits for the industry.
The most commonly used tactics to bring back
Slogan and images that shows the___________of Queensland that helps.
According to the case study there have been an influx of a new target market, the Chinese people. Great opportunity to create campaigns to attract their attention. Include Chinese language in their ads in order to make them feel special. Chinese people are big spenders.
In order to reduce the negative images created by the media, it is important to ‘get the truth’ out and reduce the declining number of tourism visiting the area or lure them back to the region.
Using slogans and positive images in campaigns to counter--_ what is perceived in the media
Holding compeititions and hosting events of