| Opportunities1. Effective marketing campaign2. Many business travellers3. Increase the service levels to lead to customer satisfaction and retention4. Training program 5. Reward system for employees6. Increase in price to standard New York levels7. Hire middle managers | Threats1. High competition in New York2. Low employee satisfaction3. Constant management turnover4. Employees may join union5. Rise in customer complaints6. Lack of training may cause problems | Strengths1. Low employee turnover2. Great location3. Ample amenities in area4. Highly experienced management5. Cheaper prices than competitors6. Non-Unionised employees7. High Class chef and restaurant | Strength and opportunity1. Expand Asian market (O1, O2, S2,S5, S7)2. Increase the service levels through proper training (O3,O4, O5, S1, S6)3. Expand business market (O2,O3, S2, S3,S7) | Strength and threat1. Great location being overshadowed by poor service (S2,S3,T1,T5)2. Improve employee satisfaction (S1,S6,T2,T3)3. Need to keep management at hotel (S4,S6,T3)4. Top chef and restaurant but staff not trained well causing complaints(S7,T5,T6)5. May become involved in price war if competitors lower prices (S5,T1) | Weaknesses1. Poor customer service2. Poor financial condition3. High management turnover4. Lack of proper training5. Lack of business facilities6. Paying high wages but still poor employee satisfaction7. Marketing not working (Bressner had never heard of hotel) | Weakness and opportunity1. Develop customer retention through improving service levels (O3, O4, O5, W1, W2,W4)2. Hire new middle management (O7, W3,W4,W6)3. Reduce marketing costs and invest in new area of marketing (O1, W7)4. Increase employee satisfaction (O5, W6)5. Increase financial position by customer retention (O2,O6,W2,W7)6. Increase business facilities (O2,W5) | Weakness and threat1. Improvement of service (W1,W4,T6)2. If