...1. What were the drivers of Toyota´s accelerators crisis? Why was Toyota facing a recall crisis? The drivers of Toyota crisis were Strategic, structural and cultural issues. At the strategic level, the cost reduction strategy added with the increasing of the output volume strategy caused a decrease in quality. Furthermore, the structure of Toyota (HQs in Japan and not in the U.S) impacted Toyota’s response to customer’s claims, taking a long time to address Toyota consumer’s concerns, and in fact was one of the most criticized issues during the crisis. In other words, the company took a considerable time before recalling units that meant life losses and significant economic impacts. At the cultural managerial level, there were difficulties driven by how Japanese address the situation vs. how Americans deal with the problems. The company lost its original philosophy due to different cultural orientations between Japanese headquarters and North American subsidiaries. The fact that Toyota was recovering from its last unit’s recall (due to motors leaking oil) plus the beginning of the global financial crisis, ended up yielding a deviation of the original long term plan to look after the U.S subsidiary´s financial performance, triggering a swap in the three main pillars of Toyota (Safety, Quality and Volume). 2. Michael Porter claims that “operational effectiveness” is not a strategy. Why was operational effectiveness such a focus at Toyota? What are the downsides...
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...| 2011 | | ECONOMICS TEST 1 Abhinav Shori | [TEST 1] | | Ans 1: technology and globalization of business Technology is the driving factor of globalization. Technology has led to advancement in all sections of the economy. Communication networks: Information technology provides the communication network that facilitates expansion of the products, ideas and resources among nations and among people regardless of geographic locations. Creating efficient and effective channels: technology create effective channels to exchange information, IT has been the catalyst of global integration. Advancement in Optic fibers: information including voices captured in the digital form and converted into tiny pulses which are wrapped around a telecommunication wires and are sent over thousands of kilometers around the world. Fiber optics has boosted the speed and the capacity. Transportation technology: which advancement in transportation technologies like ships, airplanes etc. have made the world smaller and easy to approach. People can sit in one part of the world and can get products from other part by just a simple phone call. Wireless technology: mobile phones, faxes etc. has shown the world its future. Video conferencing on phones has helped companies around the world to get together and do business without having to go half way around the world for their meetings. Standardization in technology: a product produced in one part of the world can be redesigned or manufactured...
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...Claritas Prizm NE Claritas has created a geo-demographic segments for United states. this segmentation was acquired by "Nielsen Company". It mainly customer segmentation system marketing in US. They created seamless transition between household-level segmentation and traditional geodemographics by providing the same segments at all levels. They classifies every U.S. household into one of 66 consumer segments based on the household’s purchasing preferences. Out of 66 customer segments we will see 5 segments. 1. Money and Brains: This is one of the segment in Urban Uptown and these are home to the nation’s wealthiest urban consumers. They tend to be midscale to upscale, college educated and ethnically diverse, with above-average concentrations of Asian and Hispanic Americans. These people seems to have high incomes, advanced degrees and sophisticated tastes. Many of these people will live in fashionable homes and expensive cars. Their age will be around 45- 64. They are mostly Graduates and their employment levels will be Management level. Their life style and media traits are: · Shop at Coach, Banana republic, Xpress · They mostly travel for Business · Read New York Times · They have minimum Mercedes E Class, Lexus, Infiniti etc. 2. Executive Suites: This segment is in The Affluentials are one socioeconomic from the Elite Suburbs. The members in the group consists of Upper middle class and Couples live in remote areas....
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...SUGGESSTION AND RECOMMENDATION According to Bostelman (n.d), OSHA estimates that there are 110,000 accidents each year and $135 000 000 immediate costs are incurred due to forklift accidents. This is happened in Toyata branch in US. There are over 1 million forklifts in operation in the United States with an estimated 2 million operators (6 million including part time operators) and nearly 2 000 automated guided vehicles (AGVs) in use in the US. Forklifts are a necessary piece of material handling equipment for many industries. If used properly, they can reduce employee injuries. Unfortunately, they can also pose some safety risks to drivers, pedestrians, and other equipment and goods. If I work there I would to suggest reducing forklift accidents which are driver training, safety procedures, equipment maintenance, restricted or designated areas of operation and facility design. While these strategies will always be elements of workplace safety programs, collision statistics clearly indicate that training, signage, and floor markings for traffic control are not enough to assure a safe environment. Real-time monitoring and control can improve both safety and efficiency. Firstly as an employee I will follow the OSHA checklist; enforce the requirement that all drivers wear seatbelts. Ergonomics of vehicles are currently difficult so change the driver’s seat so that the driver is not required to turn his/her head backwards to see in the direction of travel when the forklift is...
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...The two risks involved with outsourcing a business process (the off-shore ministry of health) 1. Does the outsourced vendor have adequate internal controls in place 2. Is the outsourced vendor able to provide the same or better quality of the product or service that could be achieved by keeping the business process in house. Three recommendations for the two above risks 1. Ensure there are means of monitoring the effectiveness of the outsourced business process 2. Obtain assurance that the internal controls imbedded in the outsourced business process are operating effectively, through internal audits or external reviews of these controls. 3. Periodically Re-evaluate whether the business case for outsourcing the process remains valid. Limitations of Internal control (5 examples) 1. Human judgment is not perfect(subject to bias) 2. Breakdowns can occur because of errors or mistakes 3. Controls can be circumvented by collusion (two or more people) 4. Management can override controls 5. Controls must be cost effective (costs versus benefits)/ 6. External events outside the organizations control. Why is important from a governance prospective to have an outside director on the Board of Directors. 1) Management receives direct compensation for their work and makes decisions that benefit the short run instead of shareholders long term goals. Having independent directors who don’t receive direct compensation but receive...
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...TOTAL QUALITY MANAGEMENT (Topic Review Question) Topic 2: Quality and Competitiveness Advantage 1. Explain how a total quality perspective can support the six characteristics of competitive advantage introduced at the beginning of chapter. Total quality is an approach to doing business that attempts to maximize an organization’s competitiveness through the continual improvement of the quality of its product, services, people, process and environment. All the six characteristics of competitive advantage have similarity with total quality where both have the same goals which is to views continuous improvement. Competitive advantage is a firm’s ability to achieve market superiority over its competitors. One of six characteristics of competitive advantage is driven by customer want and needs where company provide value to its customers that competitor do not. 2. Discuss the three basic types of competitive advantage. Can a company achieve all of them? Competitive advantage is a business concept describing attributes that allow an organization to outperform its competitors and company can achieve all of them. There are three types of competitive advantage: Cost Leadership: The goal of cost leadership strategy is to offer products or services at the lowest in the industry. The challenge of this strategy is to earn a suitable profit for the company, rather than operating at loss and draining profitability from all market players. To achieve this, company will emphasize...
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...training, coaching and respect for people (b) A structured framework which enables waste elimination at all levels of an organization (c) It makes waste visible through system of Jidoka & drives continuous improvement via Kaizens (d) Builds Quality in and right first time mindset (e) Operates a Just in Time principle to aid waste elimination 2. Please identify several important problems faced. (10 points) (a) Increase in product proliferation; company didn’t understand the impact of this throughout the value chain e.g. suppliers capabilities to handle increased complexity (b) Seat quality issue; engineering change not executed as belief was it was improving and Toyata Japan factory not experiencing the same issue (c) Code 1 system not working and seat producton planning for replacement seats not effective; hence aging and increasing inventory. Waste not visible enough (d) Low line utilization equates to increased operating expenses, which wasn’t addressed quickly enough. This should have signaled an issue (e) Off line inventory not part of daily Gemba hence car park inventory not visible (f) Off line retrofit as part of standard procedure hides size of the issue (g) Run ratio was down and driving overtime up (h) Seat issue not visible to line workers suggests complacency due to retrofit off line The most important problem...
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...FINAL REPORT SUPPLY CHAIN MANAGEMENT IN AUTOMOTIVE INDUSRTY MARCH 13, 2015 TABLE OF CONTENTS INTRODUCTION 2 OVERVIEW OF SUPPLY CHAIN STRATEGY: 3 FORD: LOGISTICS AND SUPPLY CHAIN STRATEGY 3 About the company 3 Features of Ford system of manufacturing 4 Supply chain Design 4 Push Pull Strategy 5 Best practices 6 TOYOTA: LOGISTICS AND SUPPLY CHAIN STRATEGY 6 About the Company 6 Supply chain design 7 Key features of Toyota business model 7 Drivers of supply chain 8 Parts Ordering 9 Parts and Supplier Master 9 Forecasting 9 Toyota distribution model 10 Best practices 10 COMPARISON 10 ISSUES 11 RECOMMENDATIONS 12 REFRENCES 13 INTRODUCTION The Indian automotive industry, comprising vehicle and component manufacturers, has grown steadily since the economic liberalization of the early 1990’s. The arrival of major global auto companies has galvanised the domestic sector into adopting Supply Chain best practices. The changing business conditions of the 21st century has led to companies facing issues ranging from globalisation, economic uncertainty to new technologies and increasing consumer demands. In the automobile industry, as manufacturers design and build vehicles globally, their supply chains become increasingly complex with challenges that often stand in the way of profitability and higher shareholder value such as long order-to-delivery lead times, unreliable production schedules, excess inventory...
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...Pestel : Political and legal: * strong impact of lobby * unions are powerful in US * subsidies to support R&D for alternative cars technologies (ex: governments supports investment in hydrogen powered vehicle research) * US government currently offers economic incentives to encourage electric vehicle ownership * Voluntary export restraints : 1981 Reagan administration to control exportations * Reinforcement of laws concerning safety of customers Economic: * increase of fuel price * high selling prices: not adapted to all customers (crisis since 2008, decrease of purchase power) * the big 3 automakers (GM, Ford, Chrysler) : they dominate US automotive industry social: * cars are integrated in US society * customer tastes and preferences change very often * cars are a common way to differentiate from some social class (pyramyd’s Maslow : need of recognition, self esteem) * social issue like unemployment lead to change in consumptions * people are more and more eco-friendly but some people are still reluctant to buy all electric cars technological: * high cost of R&D : to improve efficiency and quality of vehicles * fast evolution of technologies: technological surveillance mandatory to meet customers’ needs * Many competitive car manufacturers are becoming more innovative(more choices and options such as keyless entry, ignition, anti heat glass, and audio/video systems.) In addition to some...
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...Marketing for Management UnME Jeans Case Team 6 11/25/13 1) I would suggest Foley should pursue the Zwinktopia media plan. I believe that this is her best choice based on several reasons. First, compared to YouTube and Facebook, Zwinktopia’s targets market is girls 13-24 and focuses on the contents of fashion and music, which fits right into the target group of UnME jeans. Second, second life virtual product sales (Exhibit 10) showed that apparel comprised the largest percentage (34%) of purchases made on SLexchange. Also, by mid-2007, second life appeared to be losing ground to other virtual worlds such as Zwinktopia. Therefore, it is reasonable to believe that marketing on Zwinktopia will not only increase UnME brand awareness, but also would increase sales. Third, UnME will have its virtual retail store to announce any products when new jeans are release in the real world. Also, the platform allows users to design the jeans for their avatar, which they could then share with other avatars. I believe Zwinktopia is a good platform that would better convey the message that Foley wants sends to the target customers. In addition, Zwinktopia’s marketing plan is the most economical one among all social medias. Zwinktopia has cheaper one-time charge fee, and the cost of using Zwinktopia is $100,000 annually while $150,000 for Facebook quarterly, and $300,000 for YouTube plus CPM of $40. In sum, adopting Zwinktopia would directly reach out UnMe’s target teenage and deliver UnME’s...
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...Contents Page 1. Abstract P. 2 2. Introduction P. 2 3. Literature Review P. 3 3.1 The Monopolistic Advantage Theory P. 3 3.2 International Product Life-Cycle Theory P. 3 3.3 Internationalization Theory P. 4 3.4 The Eclectic Paradigm Theory P. 4 3.5 Further Theories P. 4 4.0 Case Study: Volkswagen in China P. 5 4.1 Brief History of Volkswagen P. 5 4.2 Entry into China P. 5 4.3 The Eclectic Paradigm and Volkswagen P. 5 4.3.1. Ownership Advantages and P. 5 Internationalization Advantages 4.3.2. Location Advantage P.5 4.4 The Oligopolistic Reaction Theory P. 6 5.0 Conclusion P. 6 6.0 Bibliography P. 7-8 7.0 Appendices P. 9-11 1.0 Abstract Foreign Direct Investment has seen extensive growth globally in the past quarter century and numerous studies have attempted to address the question of why firms choose to enter foreign markets via this method. FDI is an important aspect of developing economies with China seeing some of the highest investment rates. The report takes the example of Volkswagen who were the first automobile company to engage in FDI in China and have seen excellent growth there over the years. It has found no one theory can be applied and many elements must be considered when looking at why an individual firm chooses to internationalize...
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...Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of the company's marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain. Table of Contents 1.0 Introduction 3 2.0 Company Information 4 3.0 Definition of Marketing Terms 6 4.0 Perodua's Business Concept 8 5.0 Competitive Issues Facing Proton 10 6.0 Segmentation 12 7.0 Conclusion 13 8.0 References 14 9.0 Appendices 15 1.0 Introduction Marketing is an organization function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders (Kotler et al.,2007). Marketing is a holistic process encompassing prior and after the act of selling applicable to any organization, large or small, for-profit or non-profit, domestic or global. Marketing itself...
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...Join now! | Login | Support | Term Papers and Free Essays Top of Form Browse Essays | | | Bottom of Form miscellaneous / Marketing Strategies For PeroduaMarketing Strategies For PeroduaThis essay Marketing Strategies For Perodua is available for you on Essays24.com! Search Term Papers, College Essay Examples and Free Essays on Essays24.com - full papers database. Autor: anton 04 May 2011Tags: Marketing, Strategies, PeroduaWords: 2775 | Pages: 12Views: 3211Printable Version Essay: Marketing Strategies For PeroduaRead Full EssayJoin Now!Executive SummaryThis marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated.The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of the company's marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain.Table of Contents1.0 Introduction 32.0 Company Information 43.0 Definition of Marketing Terms 64.0 Perodua's Business Concept 85.0 Competitive Issues Facing Proton...
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...Oracle 10g OCM Oracle 10g RAC Teradata Certified Certified Expert Masters (V2R5) Oracle 10g OCP Oracle 9i OCP ITIL V3 Certified Jagatsing Sursing Patil Email:- jagat_patil@yahoo.co.in Mobile+91-9320340010 Professional Summary Over all 16+ years experience in IT industries. 14+ years experience in Oracle 7,8i,9i,10g ,11g and Exadata engineering system. 2+ years experience in Teradata Database Administrator. Initial Level of experience in BIG Data Hadoop. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Expertise in proactively handling Oracle database issues to avoid major incident. Expertise in Root Cause Analysis and trouble shooting skills Expertise in mentoring database specialists and Handling Escalated calls. Expertise in providing solution within given SLA to avoid SLA bridge. Expertise in reviewing plan, risk and impact analysis before change. Expertise in implementing exact solution within given SLA. Expertise in providing exact solution during incident to avoid / reduce problem. Expertise in applying permanent fix to avoid problem. Expertise in providing different types of solution to migrate Non-Exadata into Exadata. Expertise in capacity management of databases according to their growth. More than 10 end to end RAC setup implemented in Oracle 10G and 11G on various platforms like RHEL ,SUN Solaris and AIX. More than 20 Dataguard setup implemented in Oracle 9i,10g and...
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...MARKET SUMMARY Proton is the Malaysian national automobile manufacturer (Malay acronym for Perusahaan OTOmobil Nasional, 'National Automobile Enterprise'), which was established in 1983 under the direction of the former Prime Minister, Dr. Mahathir Mohamad. Proton Holdings Berhad, the holding company, is listed on the Bursa Malaysia. Based on technology and parts from Mitsubishi Motors, production of the first model, the Proton Saga began in September 1985 at its first manufacturing plant in Shah Alam, Selangor. Initially the components of the car were entirely manufactured by Mitsubishi but slowly local parts were being used as technologies were transferred and skills were gained. The 100,000th Proton Saga was produced in January 1989. Until the end of the 1990s, the car's logo featured the crest from Malaysia's coat of arms, featuring a crescent and a fourteen-pointed star. The new Proton logo features a stylized tiger head. In 1993, a model called Proton Wira was introduced based on the Mitsubishi Lancer/Colt. More than 220,000 units were sold between 1996 and 1998. Proton Perdana, based on the Mitsubishi Galant/Eterna, was first produced in 1995, intended for higher end market. The Proton Waja (Proton Impian in UK), which launched early 2001, is the first car model designed internally by Proton. By 2002 Proton held a market share of over 60% in Malaysia, which was reduced to barely 30% by 2005 and is expected to reduce further in 2008 when AFTA mandates reduce import...
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