Toyota Automobile Corporation Toyoya merged with Daishat SU, lexis and Scion (Toyota Motor Corporation-mergers and acquisitions). This was a horizontal merger. They all manufactured and sell cars, SUV’s and trucks. They set a global image which included being kind to earth, comfort of life, excitement for the world, and respect for all people. The Toyota was a Japanese owned company that expanded to the United States around 1988, when the first American owned factory was built. They set their principles for contribution toward a prosperous 21st century for growth in harmony with the environment ( the challenge of zero emissions). They worked on a close relationship with individuals and organizations involved in environmental preservation, and the pursuit of environmental technologies enabling the environment and economy to exist together. Their vision was toward a recycle oriented society, the age of IT, a mature society and global motorization. Their externalities and policies were: local air pollution-automobile emission declining, taxes, road and bridge maintenance, energy security, undesirable side effects, dependence on oil for gas. The concerns about the reassessment of federal automobile policies, centered around energy security, growing pressure on the federal government to curb greenhouse gases regarding global warming. Several new companies entered the market . These included Coda Automotive, The Wheego electric car, The Think, Fisher Automotive, Tango, Byrd, and Toyota’s Tesler. There were multiple barriers to entering and exiting the market. These barriers were: the extremely high amount of capital required to buy physical manufacturing plants , raw material, hire and train employees, and access to distribution channels (Automotive manufacturing Industry Analysis). The traditional policies were: fuel taxes which