...Department of Marketing Management COLLEGE OF ARTS AND SCIENCES San Beda College Mendiola, Manila Marketing Audit Report: Toyota Motor Philippines Presented to The Faculty of College of Arts and Sciences San Beda College For the Requirements in Practicum Part 2: On Job Training Part 2 Bachelor of Science in Business Administration Major in Marketing Management September 17, 2013 Table of Contents Marketing Audit Report: Toyota Motor Philippines 1 San Beda College 1 Executive Summary 4 Introduction of the Organization 6 Situational Analysis 8 Market Share 9 Cash Flow Statement 10 Product Life Cycle 11 Market Summary 12 Demographic 12 Psychographic 12 Geographic 13 SWOT analysis Matrix 15 Marketing Strategy 16 Company Mission 16 Overall Marketing Objectives 16 Positioning 16 Marketing Mix 17 Product 17 Vehicles 17 Price 20 Promotion 21 Place 22 People 23 Process 24 Physical Evidence 24 Competition 26 Product Offering 28 Fuel Efficiency 28 Product Offering 28 SEDANS & HATCHBACK 28 CROSSOVER & SUVs 30 MPVs 32 VANS & PICK-UP 34 HYBRID CARS 36 Reliable 38 Toyota Care Program 39 Keys to success and critical issues 40 CRITICAL ISSUES 41 Conclusion and Recommendation 42 Recommendation 42 Bibliography 44 Executive Summary The Toyota story begins in the late 19th century, when Sakichi Toyoda invented Japan’s...
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...Executive Summary Toyota is arguably one of if not the most success automobile manufacturing companies in the world. With annual revenue of over $200 billion and over 300,000 employees across 27 countries, even the smallest decisions could have huge repercussions. It is the purpose of this audit to offer a in depth review and examination of Toyota’s marketing environment, objectives, strategies and activities to determine what are the key elements of their success, potential issues the need to avoid or improve on and any new opportunities to further maintain their position as industry leaders. Toyota has positioned itself as one of the automotive industry leaders with the highest market share when based on sales volumes. Toyota also maintains this strong market position across many countries. Toyota has developed a wide range of vehicles catering for all types of customers, from low to very high income, with easy access to their products thanks to a global distribution system. The company makes a strong effort to be well rounded and remains strong in innovation, brand reputation, good prices and international relationships. This strong market position is largely attributed to Toyota’s value proposition to provide customers with the best range of models, at affordable prices, all whilst maintaining our long-standing reputation for manufacturing excellence and for producing high quality vehicles that are safe and reliable. The efficiency and capacity of the Toyota production and...
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...Topic: Toyota marketing plan Student Name: Course Title: Institution: Instructor: Date: EXECUTIVE SUMMARY The world is dependably change, the interest of business sector distinctive step by step. Toyota Motor Corporation (TMC) has been creating pointedly to meet the requests of their business. Toyota's prosperity both on the Japanese business sector and global market because of its longing to make items with high caliber. The Japanese accept that nothing is good to the point that it can't be enhanced, so they always battle to expand the nature of all that they do. This disposition jars are communicated by a solitary word:"kaizen". It implies „continuous change" and the essential word to guide them towards flawlessness. This paper displays the methods of Toyota Company in their endeavor to increase matchless quality in the universal business. SITUATION ANALYSIS The Toyota name is connected with solid, trustworthy qualities that have picked up the organization an expansive and faithful shopper base. The arrival of the Matrix adds an additional measurement to Toyota's personality one that is yet to be completely perceived by its target customers. As Cuvs rise available, it is imperative to solidly build the Matrix as an auto in it class, while additionally securing it to the Toyota legacy. TARGET MARKET Toyota tries to draw in another sort of shopper with the Matrix, one who typifies a popular, young edge, additionally demands common sense and unwavering...
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...TOYOTA MOTOR COMPANY A MARKETING PLAN 1.0 Company Description The Toyota Company is a leader in the manufacture, assembly and distribution of cars around the world. The company uses an efficient management style which has been one of the reasons for the firm’s good performance. Many significant factors have made the company achieve the niche of market leader. The market structure the company operates in cannot be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership. 2.0 Situation Analysis Toyota’s capacity to stay on top of productivity efficiency and quality rankings can be credited to its internal environment. This entails the way production process is managed by the top management who are famous for their competency. The production team has an insatiable obsession to improve the efficiency and effectiveness of its manufacturing operations. Therefore, to fully understand the situation analysis of Toyota Company, a SWOT...
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...…………………………………………1 Standardization and/or Adaptation in Toyota…………………………..……………1 Marketing Mix: 7ps…………………………………………………………………..……………1 Standardization or Adaptation of Toyota’s Products……………………1 Standardization or Adaptation of Toyota’s Prices…………………………1 Standardization or Adaptation of Toyota’s Promotions……….………2 Standardization or Adaptation of Toyota’s Places…………………..……2 Standardization or Adaptation of Toyota’s Physical Evidence………2 Standardization or Adaptation of Toyota’s Processes ……………….…3 Standardization or Adaptation of Toyota’s People……………………….3 Conclusion…………………………………………………………………………………………..…4 2. Definition of Internationalization Process Theory (IPT) .4-5 3.Conclusion………………………………………………………………………………………………6 Conclusion……………………………………………………………………………………………..6 References…………………………………………………………………………………………….6 Introduction: Executive Summery This report will be discussing one of the world’s leading brands; Toyota Motor Corporation’s approach to international marketing, and how the company positions itself in the global market via the marketing mix. We will do this by looking at how Toyota standardizes and adapts different aspects of its marketing mix, and applies them to different regions throughout the global market. We will also be discussing the Internationalization Process Theory in order to better understand Toyota’s strategies in approaching the global marketing. Background of the Company Toyota Motor Corporation is an automobile manufacturer...
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...Toyota Prius Marketing Plan Market Research Assignment Adam Dunphy Rachel MacKenzie Maura Woodman Kyle Wotton Professor BhaskerMukerji BSAD: 231 November 29, 2011 Toyota, the largest automotive manufacture in the world needed to take a leadership role in developing a more sustainable method of transportation. Toyota has a leadership role in quality control by bringinglean practices to the manufacturing process. The term lean was coined by Toyota to create flow in the workplace and the work environment (Wikipedia-Lean Manufacturing, 2013).Toyota is focused on making a product that will help the natural environment and cut down on waste. Our new line of Hybrids shows our corporate commitment to innovation and environmental sustainability. The following marketing programs outlines the ways in which Toyota will evaluate the macro-environment, determine a target market for the Hybrid line, as well as our plans for the product its self, a pricing strategy, our placement of the product as well as promotion efforts. One of the big questions is why? Why did we create this product; well it is simply because there was a massive demand for it. Oil prices are through the roof, and consumers do not want to spend their paychecks at the pumps. In 2008, there was a huge spike in the oil prices. This spike has temporarily decreased but oil prices are predicted to rise again soon. Both consumer households and government are demanding us to create a new product...
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...Macro-environment 10-12 2.4 Organizations within the industry 12-16 2.5 Strengths and weaknesses of Mercedes Benz 17 2.6 References 18 3.0 Brand #2 Toyota 3.1 Introduction to Toyota 19-20 3.2 Toyota History and Development 20-23 3.3 The Macro-environment 24-29 3.4 Organizations within the industry 30-31 3.5 Strengths and weaknesses of Toyota 32 3.6 References 33 4.0 Comparison between brand #1 and brand #2 34-35 1.3 Acknowledgements This assignment has been done for our subject Fundamentals of Marketing (BM101), at UCSI University. At this time we would like to acknowledge the advice and support of our lecturer Ms. Nazliwati Mohammad. We also acknowledge that some of the material for this assignment has been derived from other sources, all of which are included in our respective references. All group members have worked effectively and cohesively in this project and share equal contribution. 1.4 Summary/Abstract In this assignment we will be analysing two different car manufacturers. The brands we have chosen are Mercedes Benz and Toyota. In this report we will be presenting the brands’ history and development, the macro environment affecting them, and their organizations within industry inclusive of the marketing position, target markets and the marketing mix. At the end of the report a comparison is given between the two brands. Mercedes-Benz is one of the world’s oldest automotive brand still in existence today...
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...& Recommendations | 10 | 7 | Bibliography | 14 | INTRODUCTION Toyota Motor Corporation, is a Japanese multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. TMC is part of the Toyota Group, one of the largest conglomerates in the world. It created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive" companies. Sakichi Toyoda invented the Toyoda Model G Automatic Loom in 1924 incorporated the principle of Jidoka, which means that the machine automatically stops itself when a problem occurs, later becoming a part of the Toyota Production System. RESEARCH PROBLEM: Toyota has long been recognized as an industry leader in manufacturing and production. Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which was instrumental in developing Toyota's managerial values and business methods collectively known as the Toyota Way. In 2010, the Toyota Motor Corporation ranked first by the International Organization of Motor...
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...Innovation and Business Development Toyota Crisis: Management Ignorance? – A Swedish Case of Consumers Perceptions Master’s Dissertation in Management of Innovation and Business Development, 15 ECTS Final seminar 2010-05-27 Authors: Yuanyuan Feng Supervisor: Mike Danilovic Hamlstad University Feng(2010) TOYOTA CRISIS: MANAGEMENT IGNORANCE? – A SWEDISH CASE OF CONSUMERS PERCEPTIONS Yuanyuan Feng School of Business and Engineering, Halmstad University, Sweden Abstract Since the late 2009, the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota’s largest officially recalls of its cars around the world. This crisis threatens the company’s previous reputation of good quality cars, as well as the brand image built up over time. This study aims to elaborate on the Toyota crisis in order to understand why Toyota faces this crisis and how they deal with the crisis; and investigate consumers’ perceptions of Toyota brand as the outcome of the crisis, with a focus on Swedish market. A qualitative research along with a number of face-to-face interviews with Toyota Swedish dealer and Swedish vehicle consumers is conducted. The findings reveal that the impact of the Toyota crisis in Sweden is not as serious as that in America; there remain satisfied and loyal Toyota’s customers who are not swayed by the negative publicities; While Toyota should manage the crisis even in...
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...PLATINUM CONSULTANCY BRAND AUDIT REPORT ON TOYOTA SUBMITTED TO: SUBMITTED BY: Dr Kokil Jain Manisha Singh Shanu Garg Ishaan Chaudhary Amber Jain Akshay Bhandula Utkarsha INTRODUCTION : Toyota Motor Corporation, commonly known as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. It is the world's third largest automobile manufacturer by sales and production. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive"...
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...CONTENTS INTRODUCTION ………………………………………………………………………3 TOYOTA……………………………………………………………………………......4 TOYOTA BRANDING STRATEGY………………………………………………… 5 NOKIA…………………………………………………………………………………. 6 NOKIA BRANDING STRATEGY…………………………………………………….7 REFERENCES INTRODUCTION Observing the 2013 and 2014 world global branding ranking, I noticed that the top ten brands are mostly brands that the 21st century would consider as essentials. Brands like Coca-Cola and Mac Donald’s (Food) apple (communication), Toyota (Transportation) etc. Innovative and technological product are the brands that are mostly at the top, highly innovative products who are also committed to a sustainable drive are seen growing from the bottom spot also. The top five spot remained unchanged from 2013 to 2014. With the top spot remaining unchanged so many changes were made at bottom spot and Nokia was a big fall out declining tremendously from 57 position all the way to the bottom three, Apple maintained the first position with a value of 118,863$m and a +21% while google and Toyota still maintained their spot, bottom slackers like Gap moved a spot up from 100 to 99th position. My research will be focused on Nokia and Toyota, talking about the the brands, their marketing strategies, how they have been able to increase their sales globally and their ranking performance among the global brands. TOYOTA MOTOR MANUFACTURING COMPANY Toyota is one of the worlds, popular automobile producers...
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...Michael Greto Andreas Schotter Mary Teagarden Toyota: The Accelerator Crisis The root cause of their problems is that the company was hijacked, some years ago, by anti-family, financially oriented pirates. Jim Press, former President & Chief Operating Officer (COO) Toyota Motor Sales, U.S.A., Inc. On February 24, 2010, Akio Toyoda, the grandson of Toyota Motor Corporation’s founder, Kiichiro Toyoda, endured a grueling question-and-answer session before the U.S. House of Representatives Committee on Oversight and Government Reform. The committee represented just one of three Congressional panels investigating the 2009-2010 recall of Toyota vehicles related to problems of sudden acceleration and the company’s delay in responding to the crisis. Signs of the coming recall crisis began as early as 2006 when the National Highway Traffic Safety Administration (NHTSA) opened an investigation into driver reports of “surging” in Toyota’s Camry models. The NHTSA investigation was closed the next year, citing no defects. Over the next four years, Toyota, known in the industry for its quality and reliability, would quietly recall nearly nine million Toyota and Lexus models due to sudden acceleration problems. Toyota’s leadership, widely criticized for its slow response in addressing the problems, now had to move quickly to identify a solution that would ensure the safety of its vehicles, restore consumer confidence, protect the valuable Toyota brand, and recoup a plummeting share price....
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...JENJANG S2 BINUS UNIVERSITY JAKARTA 2010 Toyota Introductions Toyota was founded in 1937 by the Toyoda Familiy, whose members continue to play key roles and are a symbol of emotional unity for the company and its employee. Toyota Motor Corporation (toyota.com) became the worlds largest automobile manufacturer in 2008, based on the 2007 annual automobile sales figures all companies. During the first quarter of 2007, Toyota for the first time pushed out General Motors (GM) from the top global sales spot, which GM had held since 1931. Toyota sold 2.35 million vehicles worldwide in the January-March 2007 period compared to GM’s 2.26 million vehicles. In addition to competition from GM and Ford in the United States, Toyota also faces tough domestic competitors-Honda Motor, which is the third largest automobile manufacturer in Japan, and Nissan, which is the second largest. The Company’s innovators, such as their production executive Taiichi Ohno, are credited with : 1. Inventing just-in-time (JIT) production to reduce inventory costs 2. Introducing the philosophy of worker empowerment called kaizen, allowing workers to keep finding ways to improve production methods. 3. Introducing the idea of stopping assembly lines in order to correct problems before continuing to achieve the highest levels of product quality. 4. Nurturing worker loyalty by offering lifetime employment. The last time Toyota resorted to massive job cuts was during difficult...
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...Practicing ethical business operations has been a talked about subject since the eighteenth and nineteenth centuries. Whether it is sustainability or social responsibility, approaches to business ethics have yet to be standardized. At the peak of today’s ethical environmental dilemmas stands Monsanto, the organization that prides itself on the ability to create sustainable agriculture. There are also scandals with regard to scrupulous or fraudulent investors, such as Bernard Madoff, who prosper at the expense of trusting individuals. Lending institutions have also taken advantage of the financially ill-informed consumers who have lost their homes and in some cases their families and lives as a result of subprime lending practices (cite). Toyota, who was once known as one of the world’s fastest growing auto makers (cite) deliberately ignored the safety of its consumers in effort to continue maximizing its profits. Organizations lacking business morals must understand that responsibility does not rest on one source, but rather it should be a collaborative effort between the companies, governments, and individuals (Business Ethics). Until standardized practices are followed at home and abroad, leaders will continue to search for their moral compasses. History and Supporters Social responsibility is about organizations giving back to the communities or countries that contribute to their success. In the twentieth-century it was discovered that the sustainability of the world’s...
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...semi-structured interview with the person most responsible for innovation in your organisations. Tape, transcribe and use quotes from the interview. Length: Length: about 1800-2000 words. Deadline: 29th of April, 2012 ( midnight Dubai Time) Toyota I will be talking about quality culture and its relation to the global competitiveness and how does it work in Toyota Company. Toyota Motor Corporation (TMC) was established by Kiichiro Toyoda in 1937. In 1934 Kiichiro was working with his dad in Toyota industries where their first manufacturing engine was done and it was the first accomplishment done by TMC, in 1936 the first car was built which it was called the Toyota AA. Toyota employed 317,734 people all around the world, as well as it was ranked the largest automobile manufacturer in the world in 2010, TMC is composed of Lexus, Daihatsu and Hino Motors. Over the time Toyota has gained a lot of profit which it started in the 1930s and was financed by the company Toyota industries which it belonged to the father of Kiichiro Toyoda, the capital was measured in the year 2011 and it was 397.05 billion yen. Toyota has been developing through the years as we all can see this it has become an exporter to the worldwide. On the other hand Toyota executive’s sets a target in 2002 to have 15% of the...
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