...Internationalization at Toyota: A Case Study Examining the internationalization of the Toyota Motor Corporation, this essay argues that the firm’s strategy of localism, pertaining to both design and production, has lain at the core of the firm’s international successes. In this regard, it notes that Toyota learned from early failures, pertaining to export vehicles, and adjusted its strategy in longitude so as to make the most of export opportunities across the international economy. Noting that the pooling of research & development (R&D) resources which exists in Japan is highly relevant to success in this regard, the essay proposes that Toyota’s all-encompassing strategy of localism is responsible for its international success. Concluding, the essay does note that two areas of weakness, pertaining to quality control and emergent market penetration, still plague Toyota’s internationalization ventures. Thus, while the firm is highly successful in this regard, potent internal difficulties problematize its continued success. Toyota’s First Attempts at Internationalization To begin, understanding Toyota’s significant contemporary global posture requires an understanding of the firm’s humble roots. Indeed, in the pre-World War II era, Toyota was a very small automobile manufacturing firm with middling success in the country’s domestic market. Indeed, it is only through the American War Department’s industrial training program that Toyota ultimately succeeded, in the...
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...COMPANY PROFILE Toyota Motor Corporation REFERENCE CODE: 2A89F017-6903-477A-A94B-628576B59972 PUBLICATION DATE: 9 Jul 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Toyota Motor Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Toyota Motor Corporation © MarketLine Page 2 Toyota Motor Corporation Company Overview COMPANY OVERVIEW Toyota Motor Corporation (Toyota or "the company") is one of the leading auto manufacturers in the world. It is engaged in the manufacture and sale of motor vehicles. Toyota sells its vehicles in more than 170 countries and regions worldwide. The company has operations in Japan, North America, Europe and Asia. It is headquartered in Toyota City, Japan and employed 338,875 people as of March 31, 2014. The company recorded revenues of JPY25,691,911 million ($256,919.1 million) during the financial year ended March 2014 (FY2014), an increase of 16.4% over FY2013. The operating profit of the company was JPY2,292,112 million ($22,921.1 million) in FY2014, an increase of 73.5% over FY2013. The...
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...core competency. It rises from a complex, interlocking set of extraordinary skills. These include working closely with suppliers, continually finding ways to innovate and improve, and constantly challenging itself to cut costs. We shall focus o the following strengths of Toyota, and shall apply the VRIO framework to analyze which amongst these is a potential sustained competitive advantage: 1) Company Culture- The Toyota Way 2) Toyota Production System 3) R&D and focus on “green” cars 4) Diversified product portfolio Production System: The first question of the framework asks if a resource adds value by enabling a firm to exploit opportunities or defend against threats. The Toyota Production System (TPS) is an integrated socio-technical system, developed by Toyota that comprises its management philosophy and practices. This system, more than any other aspect of the company, is responsible for having made Toyota the company it is today. The Toyota production paradigm is a valuable resource as it a major cost reduction driver and at the same time increases the product quality. Next, we come to the question of rarity. Rare and valuable resources grant temporary competitive advantage. Toyota is the innovator of this new production management which is popularly known as TPS. TPS is more a philosophy than a set of rules or guidelines. It's a mind-set that extends into all areas of Toyota's business. It is very deep rooted into the company’s culture. Hence, it is...
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...market potential, Toyota needs to determine the best regions for growth to ensure cost and quality. Based on market figures (Figure 10 & 11), the following GE Matrix is drawn up to show the likelihood of the following market outcomes: Figure 11: GE Matrix showing international market approach The above graph was plotted based on information and the following criteria – Available resources, effective use of resources for maximum milking, potential business this market can bring in for the company, potential establishment of market leader Based on the above, the implications and resulting suggested approach is: Asia – A strong defense strategy. Manufacturing in Asia is relatively cheap, hence the recommendation to put efforts into R&D of materials, manufacturing and work closely with suppliers and manufacturers to keep costs low, for higher profit margins. 1 USA’s market is attractive, however competition is stiff with GM and Ford. Toyota needs to increase positive consumer perceptions to push sales and establish itself as a market leader. Latin America is a growing market with an unstable and undominated automotive industry. Toyota can choose selective markets or products and use an S-O to attack the market and establish presence. This strategy can apply to Africa too, with an added advantage that Africa is geographically closer to manufacturing plants in Asia. Europe has seen a fall in the automotive industry and Toyota not even being in...
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...Business Policy Toyota was founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota, Lexus, Daihatsu and Hino. Toyota Motor Corporation is the leading auto manufacturer and the eighth largest company in the world. As of March 31, 2013, Toyota Motor Corporation’s annual revenue was $213 billion and it employed 333,498 people. Toyota Motor Corporation competes in the automotive industry. The past five years were tumultuous for automobile manufacturers. Skyrocketing fuel prices and growing environmental concerns have shifted consumers' preferences away from fuel-guzzling pickup trucks to smaller, more fuel-efficient cars. Some automakers embraced the change by expanding their small-car portfolios and diversifying into the production of hybrid electric motor vehicles. Other automakers were more reluctant to shift their focus from big to small cars, expecting the price of fuel to contract eventually, bringing consumers back to the big-car fold. When fuel prices did fall during the second half of 2008, it was due to the US financial crisis ripping through the global economy. This had a domino effect throughout the developed and emerging worlds, with many Western nations following the United States into recession. Industry revenue fell about 15.4% in...
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...Subject: Strategic Leadership in a Changing World Question: Write an essay (using module concepts) that evaluates the strategic issues and options facing your organisation of choice. Company: Toyota Corporation Final Word count: 3,000 Toyota is seen as one of the market leader in the auto industry. It headquarters is based in Japan. It manufactures and sells vehicles (Toyota annual report, 2012). Toyota chiefly operates in Japan, Europe, Asia and North America. This essay will examine the company position analysis. Further, it will identify key strategic issues and these issues will be analysed and evaluated. Issues can be internal or external in nature and maybe positive or negative to the organisation (Haberberg & Rieple, 2008).The next section will analyse Toyota’s current position. To understand the organisation strategic position the environment, capabilities, culture and its purpose will be analysed (Johnson et al, 2011). Toyota’s culture is the Toyota way which focuses on continuous improvement. In addition it does lean production which concentrate on ‘just in time’ production and ‘Jidoka’ system which emphasises quality and no waste. According to (Toyota, 2013), they concentrate on CSR issues and environmental issues. The environment analysis will be analyses using Swot and PESTLE analysis. According to the evidence, Toyota’s corporate culture has placed the organisation in a position which focuses at adding value to current and future...
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...Microsoft TOYOTA subway Lufthansa subway Microsoft Microsoft TOYOTA Lufthansa Microsoft Lufthansa max Helv 1926 The release of this type t right in during the Swiss design movement that was more about objectivity than artistic expression. Helvetica later become the type of the industrial times and used all over the world by designers. Helvetica e MIEDINGER ua do fE n o e Ha tio u rec g Ne a. H i d c the reatin elveti 4, 1 r c 2 de un s for as H ber r o r ge ou wn em ea din fam r kno Dec 16 y es ie s x M ann i bette nd on oung acqu 1 J y Ma ffm r o a e o itzerl As a er for 926 t ht o ac H ef 1 tt . w ig yp ch, S 1980 pese rom ed n e t F , d h ri ty Zu rch 3 tice and. atten grap 1 l Ma ppren itzer and typo from a n a in Sw urich me tores face a ts pe a ter r in Z bec en e He tm e a ty the H ett e . E ar r ep ecom or fo n of ul d h b l el tio us ob on to ouns direc rigina t en mer c r the ace o ter re sto Unde typef as la d. new ace w . f d a type etica his Helv t to tica TOYOTA...
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...Toyota Toyota is currently the biggest car maker in the world. Toyota’s production model has been for long the envy of Detroit’s big three and the benchmark for the auto industry. The auto market in the US has showed signs of improvement, a sign of encouragement for the company. Toyota has invested billions of dollars to develop manufacturing capabilities and supplier networks to supply those markets. Toyota has many comparative advantages over it peers: a strong operational model that generates high margins; a strong global brand synonymous for quality and a business model that allows it to churn out multiple car models at low cost, high speed and high quality. Although Toyota’s supremacy is not uncontended; the so called big three are improving the quality of their cars, Volkswagen is currently buoyant of its success in Europe and the developing nations like China and Brazil and has announced that it will build a plant in the US, a return after an absence of 20 years. Hyundai has shown how favor for a Brand in the market can change quickly with the success of its Hyundai Elantra. Toyota’s competitors have learnt the merits of working with fewer platforms: reduced cost, increase profitability and better management of quality. Yet Toyota’s main challenge does not come from its competitors, rather from within. Although Toyota’s challenges are internal that does not reduce the magnitude of the issues, indeed the most difficult problems to identify and solve are...
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...Running Head: PRODUCTION AND OPERATION MANAGEMENT Production and Operation Management of Toyota Introduction In today’s fast moving economy, every organization needs to change their production and operation and provide effective products and services to the customers according to their needs and demands. This paper discusses the operation and production management system of Toyota and the use of teams in production and operation management. This paper also discusses the ability of Toyota to adjust the crisis. Toyota Motor Corporation Toyota is a leading car manufacture company in the world. Headquarter of Toyota is in Japan. The company deals in luxury cars, trucks and cabs and in recent year, company launched its hybrid car called “Prius” for the customers in the market. Toyota covers major shares in the market and ranked on number one in the year of 2010 with 8.6 million units produce globally. The market share of Toyota in FY 2011 is 11.5 percent (Bloomberg, 2011). The net revenue of Toyota in 2011 is $ 229.06 billion. The market capitalization of Toyota is $ 212.60 billion (Yahoo Finance, 2011). Company has the global presence and introduces new products and segment cars according to the needs and demand of the customers and market conditions of a country. Company operates their business in all five continents and has 77 manufacturing companies in 27 countries of the world, which produce different luxury and segment cars, trucks etc. and the components...
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...Operations Management||||| 3.0| Toyota Production System (TPS c ) |||| | 4.0| Just in Time Inventory Management||||| 5.0| Lean Manufacturing||||| 6.0| Supply Chain Management||||| 7.0| Conclusion||||| References||||| 1.0 Introduction The success of Toyota Motor Company is due to the unique reduction systems that focus on continuous improvement and just in time management. Toyota has created a decentralised structure that encourages employee participation and team working. Toyota incorporated concepts just as supply chain management and inventory management to create high quality automobiles and gain a competitive edge in the highly competitive global automobile market. Toyota’s success and its lean manufacturing philosophy have been widely studied. The Toyota manufacturing system is centred on achieving a high level of productivity. The company has a unique approach to problem solving and it continuously trains its employees. The Toyota Production Systems is based on the lean manufacturing philosophy that seeks to minimize wastages and centres on cost reduction. The Toyota manufacturing philosophy emphasises on quality management through a process of continuous improvement. This report looks at how Toyota created its manufacturing system and the role of operation management techniques to enhance efficiency. This report examines the production processes and philosophy and Toyota to assess how the company has achieved...
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...distribution networkS2: Strong focus on R&DS3: Strong market position and brand recognitionS4: Product diversification. S5: Produce innovative models in a cost-efficient way | W1: Product recalls due to defect quality could affect brand image and reputationW2: Declining sales in key geographic segmentsW3: Poor allocation of resources as compared to peersW4: Lack of high technical skills of engineering designs when they have high level of skills in productionW5: Loss of control. The management failed to anticipate looming problems and expanded too quickly, ignoring Toyota’s style of disciplined growth. | Opportunities | S0 Strategy | WO Strategy | O1: Growing global automotive industryO2: Toyota poised to benefit from growing joint venture with GM called New United Motor Manufacturing Inc.(NUMMI)O3: Strong outlook for the global new car market04: Augmented worldwide distribution and servicing network to increase market penetrationO5: Expanding automobile market and opportunity launching new products | 1. Exploit engineering and R&D capabilities to produce new and innovative car models(S2,05) 2. Integrate the competitive advantage of both Toyota and GM to create strong brand name and competitive position in automotive manufacture industry(S3,02) | 1. Closely monitor quality and overhaul its design and manufacturing operations to enter growing global automotive industry (W1,W4,O1) 2. Joint venture with GM cause Toyota strive for continuous improvements and enhance...
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...leader 4 C. A culture of performance 4 D. A strategy for long-term innovation 4 II. Risk Identification 5 A. Very competitive market 5 B. . Risk of suppliers 6 C. Risk of governmental regulations 6 D. Risk of digital and information technologies 6 E. Risk of innovation competition 6 III. Risk Implications 7 A. Very competitive market 7 B. Risk of suppliers 7 C. Risk of governmental regulations 8 D. Risk of digital and information technologies 8 E. Risk of innovation competition 8 IV. Risk Management Process 9 A. Very competitive market: 9 B. Risk of suppliers 9 C. Risk of governmental regulations 9 D. Risk of digital and information technologies 10 E. Risk of innovation competition 10 V. Benefits of ERM 10 VI. RISK ORGANIZATION 11 VII. Organizational Culture 13 VIII. Recommendations 14 Company Mission and Strategy The main source used for this work was the Toyota’s Annual Report. http://www.toyota-global.com/investors/ir_library/annual/pdf/2013/ Toyota, or officially Toyota Motor Corporation, is a car manufacturer based in Toyota City in Japan. The company operates in about 170 countries over the world. The company employs about 320.000 people and has production plants in every continent. This major company is the leader in the automotive industry with a turnover of more than $265 billion in 2012 and with about $4.7 billion of benefits. The major markets of Toyota are Japan, North America, Europe and Asia...
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...Analysis of Toyota Motor Corporation By: Thembani Nkomo This paper will explore the external and internal environment of Toyota Motor Corporation, and suggest recommendations to sustain its competitive advantage. Analysis of Toyota Motor Corporation by Thembani Nkomo ANALYISIS OF TOYOTA MOTOR CORPORATION TABLE OF CONTENTS 1 COMPANY OVERVIEW 2 EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY 2.1 Industry Overview and Analysis 2.2 Industry Life Cycle 2.3 Industry Demand Determinants 2.4 Porter’s Five Forces 2.5 Industry Cost Structure Benchmark 2.6 Industry Competitive Landscape 2.7 Major Competitors 2.8 Key Success Factors in Industry 3 INTERNAL ENVIRONMENT OF TOYOTA 3.1 Core Competencies 3.2 Distinct Competency 3.3 SWOT Analysis 3.4 BCG Matrix: Internal Analysis of Toyota Portfolio 3.5 VRIO Framework Analysis 3.6 Toyota’s Efforts in Emerging Economies 3.7 Case Study: Toyota’s Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances 3.9 Analysis of Financial Performance 4 RECOMMENDATIONS 5 APPENDICES 6 REFERENCES Analysis of Toyota Motor Corporation by Thembani Nkomo 1. TOYOTA CORPORATE OVERVIEW: Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota, Lexus...
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...* Strenghts High R&D (Company's even ventured into robotics) Innovation Market share leadership in smart segment Strong brand equity Unique products Production System that is refined over the years * Weaknesses High cost structure compared to China They depend greatly on profits coming in internationally, thus subject to global economies' performance * Opportunities Due to increased interest from consumers into more fuel efficient and lower pollution cars, honda can use it's strength in high R&D to develop these kind of cars to suit consumers needs. Emerging markets and expansion abroad China being a neighbor to Japan and has cost innovation advantages to be exploited in its global strategy * Threats | | "IMC’s Vision is to be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology". * The most respected. * The most successful. * Delighting customers. * Wide range of products. * The best people. * The best technology. Mission of Toyota is to provide safe & sound journey. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world. | Economic slowdown due to the financial crisis...
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...SWOT Analysis of the Toyota Motor Corporation Yewande Adeniyi Davenport University Busn520 Dr. Thomas Steinhagen March 15, 2013 SWOT Analysis of the Toyota Motor Corporation Yewande Adeniyi Davenport University Busn520 Dr. Thomas Steinhagen March 15, 2013 Table of Contents Abstract….3 Introduction….4 Strengths….4, 5 Weaknesses….5 Opportunities….5, 6 Threats….6 External Factors….6, 7 Recommendations/Conclusion….7, 8 References….9, 10 Abstract This paper outlines a complete SWOT analysis report of the Toyota Motor Corporation (TMC). According to Mindtools.com, a SWOT analysis is tool that is used to analyze the strengths, weakness, opportunities, and threats that a company may have or encounter in its business dealings (2013). A SWOT analysis can be used in the form of an “ice breaker,” whereby one can used it an introduction of sorts about a company. However, the best possible way to use the SWOT analysis is as that of a strategy tool. It can be used as a tool to weave out the things the company may not need, improve on processes that may not be functioning properly and increase company profits (Mindtools, 2013). This paper focuses on the internal and external networks of the TMC to come up with a strategy that will increase the company’s strength, decrease or eliminate company weakness, provide more opportunities, and weave out potential threats and failures. SWOT Analysis of the Toyota Motor Corporation Introduction/Overview The Toyota Motor Corporation is an international...
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