Ref http://www.chinadaily.com.cn/bizchina/2012-03/05/content_14755425.htm http://zh.wikipedia.org/wiki/%E8%B1%90%E7%94%B0%E6%B1%BD%E8%BB%8A%E5%85%AC%E5%8F%B8.

http://www.toyotagenuineparts.com.hk/eng/home.html

Managerial implications
SWOT analysisSWOT analysisSWOT analysisSWOT ANALYSIS 400
Recommendation ( using theories and concepts learnt from this course)400

Toyota has long been a famous brand name of car industries; it had produces lots of cars every year, included sedan, hatchback, and coupe to name just few. Therefore Toyota has an unavoidable power in either parts of Japan’s Gross Domestic Products (GDP) or car industries. Thus I want to use SWOT analysis to talk a bit more about how Toyota can affect the world.

Toyota was first operated in Japan in early 1937s; however, Toyota is not first to manufacturing cars but automatic weaving mechanism. In the early industries, it gives Toyota basic techniques to make cars. Although car departments were made, Toyota had not enough resources to make cars for that huge demand in Japan in 1950s because there was a Korean War. In order to tackle this problem, Japan government decided to subsidy Toyota to produce cars until now. This is one of the strength of Toyota because it has Japan government to back up.

In another case, Japan government also subsidy seven billion to Toyota to build up Toyota Chamber of Commerce centre by their own. Thence Japan government had strengthened Toyota by providing lots of benefits.

In the core process of producing a car, Toyota good at using a relatively low cost to produce a relatively higher class of car to their competitors. For instance, Toyota cars has often been evaluated for the low failure rate. Also in 1950s Toyota started to take care of its cars qualities by quality management. Such as doors and the boot of the car opening and closing part of the interface conditions, noise performance, and so these users more aware part of the quality of the evaluation. Thus customers will think Toyota is better than competitors.

In addition, branding is a significant factor that affecting Toyota. Toyota has enhance lots of sub-branding to attract different level of customers. For example LEXUS is typical brand of cars for the American limousine market, because different brand gives customers different image about the qualities of goods, Lexus's cars are more concern about the size of compartment and confort.. As result, Lexus can be successful as BMW, Mercedes Benz by branding.

Although Toyota has its strenght, it also have weakness parrs. There was a traffic accident in California in August 2009. The cause of that accident was that Toyota's car’s foot pad stuck accelerator pedal and there were total 4.2 million of these cars in US, it was a tragedy to Toyota and it cost to repair was a unbelieveable number.

Toyota another weak point was the (Eighty marks Doctrine). It is because people always do not think eighty is a perfect number and they strongly oppose this Toyota policy is very wrong, thus people are not purchasing Toyota's cars in between 1966 and 1976, Toyota suffered a loss. But now Toyota has changed its orientation to (one hundred and one Doctrine) that means they are willing to do more for their precious customers in parts of providing a better services and great qualities of cars. In consequences these oppoents disappeared.

Since the living environment is worster, the low qualities of air, people are brethering a dirty air everyday, many people got sick or even suffer a trachea disease. Therefore environmentally friendly products are more concrened nowadays. Toyota have introduced a hybric car. Toyota Hybrid car can cut gasoline consumption by up to 40 percent, yet provide 30 percent more power. Actually Toyota not only providing a much less operational cost to consumers, but also help customers to make a better living place to their children, that's why people are willing to buy Toyota's hybrid car.

Also Toyota have already enter many different countries car market. For example United stated, United Kingdom and Hong Kong. This globalizing selling strategy will help Toyota to promote its brand name to the world and enhance its selling revenue.

Threat means the external factors that affecting to Toyota. There was a financial crisis in 2008, Toyota suffered a extremely serious deficit that year because people had less income then they were not going to buy these luxury goods such as cars, however, Toyota loss 4,369 billion (YEN) that year.

No doubt, earthquake always happened in Japan, it will badly damage Toyota. Since over 85% of Toyota cars are make up in Japan, if earthquake happen in Japan the production process will be badly damaged or even stopped..

Recommendations

Although Toyota have set up a website for promotion its products and maintenance customer’s loyalty, it still got something better be changed. For the Toyota’s cars, it often use parts produce by their own, for example: air filter and oil filter, this is a kind of vertical backward integration but its cost still too high for it. Therefore Toyota should build up a global outsourcing system that will definitely minimize the total parts cost. For instance, Dell is an company that use global outsourcing very well, it buy the parts from other company and produce goods by their own, it will absolutely lower the cost.

Other than the total cost, Toyota also has to face to the threats, financial crisis. In order to due with this problem, I think Toyota should be better diversifying its own products to against those crises. For example Calvin Klein not only provides glorious underwear to men, but also provides jeans and perfumes to take care of men’s basic needs. Customers will be impressed by its carefulness and concentration to the customers, as result; customers always keep their loyalty to the company who are really concern about them.

Also provide a different product line can be better lower the investment risk in crisis. Such as, in the financial crisis, the sales figures of normal goods will decrease: Omega Watch and Lane Crawford’s dresses to name just few. In the other hand, the sales volume of superior goods will be dramatically increased, rice in Parking Shop and Cup noodle in Welcome. In conclusion, Toyota should develop some diversification product to balance its risk.

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