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Toys World Inc.

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Submitted By roqibun
Words 959
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Student Name: Shunde Tu
Student ID: 000196745
Course: MGT 121( Financial Management II)

Case Study on Toy World

I. Situation Audit a) Plastic Toys Manufacturing Industry Overview i. Highly seasonal, with a majority of sale volume generated between Aug. and Nov. ii. Competitive landscape 1. Highly competitive, populated by a large number of companies 2. Fierce design and price competition, with short product lives and a relatively high rate of company failures 3. Low entry barrier resulted from low capital and technology requirements. 4. Influx of imported toys intensified competitive pressure on smaller firms.

b) Company Overview The company studied in the case is Toy World, a manufacturer of plastic toys for children. More than 80% of the sale was generated between Aug to Nov. Toy World Inc.’s practice was to produce in response to customer orders. Therefore, the production was highly seasonal, and not more than 25%-30% of manufacturing capacity was used for the first seven months.

c) Product Overview i. Produce a wide range of designs, colors and sizes for most of its product categories. ii. Dollar sales of a particular product had sometimes varied by 30%-35% from one year to the next.

II. Problem Statement The company’s production had been scheduled to accommodate the seasonality of sales. The production manager proposed to adopt level production to reduce labor costs. The feasibility and benefit of adopting level production would be studied in detail.

III. Problem Breakdown and Analysis a) Pros and Cons of Seasonality Production, as compared with Level production i. Advantages of Seasonality Production 1. Lower Inventory. Less storage and handling cost 2. Be able to respond to market changes. Since the sales of a particular product

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