...PURCHASE INTENTION OF DIETARY SUPPLEMENT PRODUCTS IN PENANG ISLAND OOI SAY KEAT Research report in partial fulfilment of the requirements for the degree of Master of Business Administration 2009 ACKNOWLEDGEMENT I am grateful. First of all, I would like to express my gratitude to Graduate School of Business, Universiti Sains Malaysia for giving me the opportunity to accomplish this Master of Business Administration course. It has been a pleasant and remarkable experience in my life. My deepest appreciation goes to my supervisor, Dr. Azizah Omar on her unlimited guidance, encouragement and support in steering me through this research. Without her valuable advice and assistance, I may not materialize and complete this research timely. I am also grateful to Mr. Shahidan, for his advice at the early stage of this research. I would like to extend my sincere appreciation to my course mates for their constructive comments and criticisms, which helped me get to where I am. Not forgetting also, my heartfelt gratitude to my colleagues for their generous time to provide insightful comments. Support from you all has not gone unnoticed. Last but not least, I would like to express my gratitude to my parents, family members and friends for their support and understanding throughout my post graduate study. Their unconditional love, patience and encouragement have made this research and my MBA course possible. Thank you so much. i TABLE OF CONTENTS ...
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...Introduction According to (Schiffman, Kanuk & Hansen, 2012), the term “attitude” is defined as a learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given object. As a consumer, we have a wide range of products and services to choose from and we tend to form attitudes towards each products while making decisions, for example when we are being questioned whether we like or dislike the specific product in a survey. At that moment, we are being asked to express our point of view on the certain product or service. As the way consumers feel about the brand reflects their attitudes towards that brand. Consumer’s attitudes towards a certain product is crucial for any marketers as it determines how well their products or services perform in the specific market. From that, marketers will know how to tailor their products to meet each individual’s unique requirement. There are two types of attitudes, positive attitude and negative attitude. When a consumer have a positive attitude towards a product, he or she will spread positive word of mouth to others, this can boost up the company’s image, however, negative attitudes towards the product may have a big impact on both reputation and sales of the company. This essay will outline how consumer attitudes are formed and affect the behavior of consumers. Next, the difference in behavior and attitudes on product choice and purchase when consumers are rational or irrational decision makers will...
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...perfect and used to/would Reading Listening Section 2 14 Education Future 1 Witt and going to Listening Section 1 Speaking Part 3 18 The Internet Future 2 Present continuous fo r future and future perfect Listening Section 2 Reading 22 The family Word order and punctuation Subject + verb + object and punctuation W riting Task 2 Speaking Part 2 26 7 The environment Subject/verb agreem ent S ingular + p lu ra l nouns/verbs and determ iners Reading W riting Task 1 30 8 Food Countable/ uncountable nouns Countable and uncountable nouns Speaking Part 2 Listening Section 1 34 9 Employment and finance A rticles Using a, the or no article W riting Task 1 Reading 38 10 Youth Linking words and signposting Giving additional, opposite, contrasting inform ation Reading Listening Section 4 42 o I1 •1 4 O 5 O 6 O o *1 1 * o Unit 11 Topic Grammar focus E Grammar P Sub-skill Page number People and places Comparatives and superlatives Comparative structures Listening Section 3 Speaking Part 1 46 Crime Modals 1...
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...More Praise for the Second Edition of Beyond Change Management “Once again, Dean and Linda have nailed it! Beyond Change Management is an extraordinary book examining the shifts in change management that have occurred over the years. This book offers real, practical solutions for change practitioners to become extraordinary conscious change leaders.” —Darlene Meister, director, Unified Change Management, United States House of Representatives “Entering the offices recently of a highly respected Fortune 500 company, I was stunned by the enormity of change they were facing and at the same time how ill-equipped they were to deal with the challenges that lay ahead of them. They had little capacity to lead and manage the change required. And, of course, consulting firms were swarming all over them. Th ey needed this book by the Andersons to help them. In fact, Chapter Five alone on building organizational capability is worth the price of the book.” —W. Warner Burke, Ph.D., Edward Lee Thorndike Professor of Psychology and Education; chair, Department of Organization and Leadership; program coordinator, Graduate Programs in Social-Organizational Psychology, Teachers College, Columbia University “Beyond Change Management is a must-read for today’s C-Suite executives and those who lead organizational change. Change is a fact of life in all successful businesses. Based on this breakthrough construct, we now view our approach to transformational change as a strategic advantage. It is a way...
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...Software package promotion Prepared for: Mr. John Andre (Lecturer) Unit 14: Working with and leading people ITP-Banking Academy, Hanoi BTEC HND in Business (Finance) Word number: Prepared by Tiamo group Pham Duy- Shady- F03-041 Le Thi Minh Hang- Miley- F03-050 Hoang Tra Ly- Selena- F03- Do Bao Ngoc- Tracy-F03-118 Hoang Hong Nhung- Ken – F03- 124 Ha Noi, 25/6/2012 TABLE OF CONTENTS INTRODUCTION Safety Chat is new instant messaging application in the world. It brings to the users private software from hackers so it focuses on the individual privacy. As marketing team members, reporters must evaluate the styles or impacts of leadership. Then analyze the works needed as well as development activities for each team member and showing how to empower the employees as well as setting suitable objectives to produce the best promotional activity plan. MAIN BODY 3a. Evaluate theories and styles of leadership: Leadership is the process of influencing others to work willingly towards goals, to the best of their capabilities, perhaps in a manner different to that which they would otherwise have chosen. (Education, 2004) There are so many styles of leadership, according to Huneryager and Heckman, leadership has four different styles which are dictatorial style, autocratic style, democratic style and laisser-faire style (Education, 2012). In this assignment, the reporter chooses dictatorial style and democratic style for evaluating. Dictatorial style is where...
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...ANELINA YASENOVA BAEVA ONLINE CONSUMER BEHAVIOR WEB EXPERIENCE ELEMENTS IN ONLINE CLOTHING MARKET September 2011 MASTER THESIS IN MARKETING ONLINE CONSUMER BEHAVIOR Web Experience Elements in Online Clothing Market Student: Anelina Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho September, 2011 ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market Abstract Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web...
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...L1 Contracts /'kɔntrækt/ N. hợp đồng, giao kèo, khế ước, giấy ký kết .......... 3 L2 Marketing (thị trường, nơi tiêu thụ; khách hàng)................................. 3 L3 Warranties /wɔrənti/ ........................................................................ 4 L4 Business planning ............................................................................ 5 L5 Conferences /'kɔnfərəns/ hội nghị ...................................................... 5 L6 computers ....................................................................................... 6 L7 Office Technology ............................................................................. 6 L8 Office Procedures .............................................................................. 7 L9 Electronics (điện tử) .......................................................................... 7 L10 Correspondence (quan hệ thư từ, sự phù hợp) .................................... 8 L11 Job Advertising and Recruiting .......................................................... 8 L12 Applying and Interviewing ............................................................... 9 L13 Hiring and Training .......................................................................... 9 L14 Salaries and benefits .................................................................... 10 L15 Promotions, Pensions and Awards ................................................. 10 L16 Shopping .....................................................
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...THE CHARACTERISTICS OF PREGNANT WOMEN ATTENDING THE PREVENTION OF MOTHER TO CHILD TRANSMISSION OF HIV (PMTCT) PROGRAMME AT BULAWAYO CITY CLINICS, ZIMBABWE. by MGCINI SIBANDA Submitted in part fulfilment of the requirements for the degree of MASTERS OF ARTS in the subject SOCIAL BEHAVIOR STUDIES IN HIV/AIDS at the UNIVERSITY OF SOUTH AFRICA SUPERVISOR: DR GE DU PLESSIS JOINT SUPERVISOR: MR L ROETS SEPTEMBER 2008 DEDICATION This is dedicated to all women living with HIV, in the sincerest hope that this study will make a small contribution to programme development and implementation. I also wish to dedicate this to my family: Patience, Babongile and Bongiwe, with love. i ACKNOWLEDGEMENTS This study would not have been possible without the support, commitment and encouragement of a large number of people in a wide range of capacities. Unfortunately, it is not possible to acknowledge by name all the people who contributed in some way to the study. Above all l appreciate the contribution of all the pregnant women who participated in the study, who volunteered their time and valuable information. Particular thanks are due to my supervisor Gretchen du Plessis for her untiring effort and thorough guidance throughout the study. A special word of thanks goes to the Bulawayo Medical Director’s office and the staff at the city clinics for allowing me to carry out the study. I am also grateful to the research assistants who assisted in collecting...
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...Chapter 1: Introduction to Communication Theory What is communication; ● ● ● “The process by which people interactively create, sustain and manage meaning” (D&Z, p 2), It is how we plan, control, manage, persuade, understand, lead, love, and so on, Competent communication: both effective (achieving goal) and appropriate (follow social expectation). What is theory; Theory is about what we know and how we know it. ● Theories provide an abstract understanding of the communication process (Miller, 2002), ● A lens through see the world, which highlights some things (and ignores others!) (D&Z, 3), ● A systematic summary about the nature of the communication process. There are 3 types of theories: 1. Commonsense theory -Created by an individuals own personal experience, -Useful to us and are often a basis for our decisions about how to communicate, -These theory’s are not supported by research. 2. Working theory -Generalizations made in particular professions about the best techniques doing something, -Practical and more systematic than commonsense theory. 3. Scholarly theory -The theory has undergone systematic research, -Provides more thorough accurate and abstract explanations for communication, -They are often more complex and difficult to understand. Evaluating theory; These are some criteria for evaluating the usefulness of the theory. Not good or bad. What to look for Accuracy Has the research supported that the theory works the way it says it does? Look at the research...
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...7.1 CENNI STORICI SULLA TEORIA GENERALE DEI SISTEMI 22 1.7.2 L'IMPORTANZA DEL MODELLO BIO-PSICO-SOCIALE 23 1.8 UNA NUOVA VISIONE DEL DUOPOLIO “SALUTE-MALATTIA” 26 1.9 PRINCIPALI MODELLI TEORICI NELLA “PSICOLOGIA DELLA SALUTE” 28 1.10 IL CONTRIBUTO DELLE SCIENZE PSICOLOGICHE 34 CAPITOLO 2: L'IMPORTANZA DELLA PSICOLOGIA DELLA SALUTE SESSUALE 38 2.1 STORIA E SVILUPPI DAL 1994 40 2.2 DEFINIZIONE DI SALUTE SESSUALE 41 2.3 UNA DISCIPLINA MULTISETTORIALE 42 2.3.1 LEGGI, DIRITTI UMANI E POLITICHE 43 2.3.2 EDUCAZIONE 44 2.3.3 SOCIETA' E CULTURA 45 2.3.4 ECONOMIA 45 2.3.5 SISTEMI SANITARI 46 2.4 PORTATA DEL CONCETTO DI SALUTE SESSUALE 47 2.4.1 DEFINIZIONI 49 2.5 RIDEFINIZIONE DEL RAPPORTO TRA SALUTE SESSUALE E SALUTE RIPRODUTTIVA 50 2.6 ELEMENTI CHIAVE DELLA SALUTE SESSUALE 51 2.6.1 L'APPLICAZIONE DEGLI ELEMTI CHIAVE 52 2.6.2 INFEZIONI DEL TRATTO RIPRODUTTIVO E...
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...The UNOFFICIAL GUIDE to INVESTMENT BANKING Issued by CONTENTS MYTHS AND REALIT IES 6 OVERV IEW OF INVE STMEN T BANK ING INTRODUCTION 4 WHY AN UNOFFICIAL GUIDE TO INVESTMENT BANKING? 3 ASSET 8 MANAGEM ENT 12 GLOBAL BANKING FINANCE 10 GLOBAL MARKETS 16 HUMAN ES RESOURC 20 22 GROUP TECHNOL OG & OPERA Y TIONS LEGAL, RISK & CAPITAL 24 WORKING THE PROCESS TOP TIPS 28 30 GLOSSARY Why an “Unofficial Guide to Investment Banking?” The aim of this guide is to give you a fresh view of investment banking. A brochure is helpful, but can read a little like a catalog. We think you need to know what your life would really be like, challenging out-of-date myths and stereotypes, so you are able to make the most informed decision possible. This is an honest look at investment banking and is based on the experiences of people just like you, who have now gone through the graduate program and come out the other side with blossoming careers. It is the inside story of investment banking written by analysts for graduates, and you won’t hear this tale anywhere else. We’re going to tell you about all the divisions you could work for, what life’s really like for analysts and show you that there’s more to banking than pitch books, power lunches and pinstriped suits. And if you still want to go into banking once you’ve heard the inside scoop, we’ll tell you about how to get there and...
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...School of Marketing Curtin Business School Consumer Acceptance and Response to SMS Advertising Kyle Jamieson This thesis is presented for the degree of the Master’s of Philosophy of Curtin University 1 March 2012 DECLARATION To the best of my knowledge and belief this thesis contains no material previously published by any other person except where due acknowledgement has been made. This thesis contains no material which has been accepted for the award of any other degree or diploma in any university. Signed 25/03/2011 2 ABSTRACT The rising market penetration of the mobile phone and rapid increase in wireless technology represent significant opportunities for advertisers to reach consumers. Mobile phone advertising has emerged as one of the fastest growing advertising mediums in recent times, and this rise is being led by Short Message Service (SMS) advertising. Despite the growing number of worldwide companies adopting SMS advertising, very little is understood about consumer reactions to this medium. In particular, little academic research has been conducted on consumers’ acceptance of this medium and their behavioural responses to advertising messages. In addition, researchers have thus far been unable to identify the impact of culture on acceptance and response to SMS advertising. This research aims to bridge the gap between academic knowledge and advertising practice by testing...
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...E-Business advantages for Airline Industries Analysis of the supply chain structure of the Airline Industry to highlight the advantages of the e–Business systems Index E-Business advantages for Airline Industries ................................................................................................ 1 Introduction and scope ............................................................................................................................... 2 The Airline Industry .................................................................................................................................. 2 External actors ........................................................................................................................................... 2 I.C.A.O................................................................................................................................................... 3 I.A.T.A. .................................................................................................................................................. 3 EUROCONTROL.................................................................................................................................. 4 The digital flight, how the e-business revolutionized the Airline Industry ...............................................4 Can we make the journey experience different? Should we do it?........................................................ 5 ...
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...NINJA CPA REVIEW® NINJA Notes 2015 Financial Accounting & Reporting Table of Contents The N.I.N.J.A. Framework I. IFRS 8 II. Accounting Changes 19 III. Financial Reporting 20 IV. Bonds & Debt Restructure 38 V. Consolidations 47 VI. Deferred Taxes 50 VII. Derivatives, Hedging, & Translation 52 VIII. Fixed Assets 56 IX. Governmental Accounting 62 X. Personal Financial Statements, Segments, & Interim Reporting 73 XI. Partnership Accounting 76 XII. Inventory 79 XIII. Investments 85 XIV. Leases 87 XV. Current Assets & Liabilities 91 XVI. Not-For-Profit Accounting 93 XVII. Pensions 99 XVIII. Statement of Cash Flows 101 XIX. Stockholders’ Equity 103 2 The N.I.N.J.A. Framework NAIL THE CONCEPTS Watch your CPA Review videos first – before working any assigned homework questions. The CPA Review industry says to watch a section of CPA Review video and then work the accompanying MCQs. This perspective stems from the old-school approach to the paper and pencil exam where you had to sit in a live classroom and learn from an instructor on weekends. Today, there is a smarter way to study. You don’t have to go to a weekend live course. You can fire up the laptop on a Tuesday morning and knock out two hours of material before you even brush your teeth. If you work MCQs in week one over your week one topic, guess what? You will work them again in week 5 or 6 when you review because you will forget what you learned. If you watch a...
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...IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Thesis Ngo Thi Kim Cuong Degree Programme in International Business International Marketing Management Accepted __.__._____ ______________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Degree Programme in International Business, International Marketing Management Author Ngo Thi Kim Cuong Title of study IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Type of project Date Pages Thesis 19/05/2011 94+ 7 Appendices Supervisor of study Executive organization Virpi Oksanen Tiger Airways Group Abstract The main objective of the thesis was to assess the level of customer satisfaction of the airline company Tiger Airways, which is a low-cost airline with a considerable number of dissatisfied customers. In the study the theories of customer satisfaction were reviewed for providing solutions for the airline to reduce the number of discontented customers. To analyze the current situation of the airline company’s customer satisfaction the quantitative research method was used. The research material was collected by online questionnaires and an open interview on the Internet. The survey was directed both to the customers and the employees of Tiger Airways. In addition, secondary data was used in the study. The theoretical framework consists of a literature review on customer satisfaction, the research method and a review on the airline management. The results...
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