Powerful tool of promotion:
1. Most economic way for small and medium enterprises (SMEs) can reach large mass of potential customers in the capital and promote products unique to their states culture and heritage.
2. This gives a direct selling opportunity to small enterprises who otherwise would have found it impossible to afford setting up shops in Delhi.
3. Even for little bigger establishments who may have some presence directly or indirectly in Delhi and other metro cities this gives a rare opportunity where very lagr number of customers and business contacts are met in a small period (2 weeks) times
4. The primary objective of course is to maximise sales and the secondary objective is also to promote awareness and future business opportunities outside their own state and sometimes even outside the country. For instance, potential dealers, agents or large buyer from abroad and other parts of the country visit their stalls and connections build up from there.
5. Mass awareness of these products
6. Single major platform for tribal communities from states who otherwise don’t find many avenues to promote their handicrafts and other products.
7. It is often found that in one such trade fair the tribal group manages to sell products which they might have made over last 3-4 months. But more importantly it creates a major awareness of these tribal products in more urban areas.

Special features:
1. The pavilion of the state where the main theme of the state’s heritage is conceptualized and therefore attractive to visitors.
2. The visitors are automatically attracted to the goods display shops.
3. All items inherently specific to the state are available in one roof.
4. The latest products and designs are displayed in the stores as many store owners use this opportunity to make it a first time promotion. It becomes a win-win situation for buyer and seller