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Trade Issues Facebook in China

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Submitted By Lorettaf
Words 2824
Pages 12
Trade-related Challenge: Facebook in China
Loretta F. Clark
University of Maryland University College

Executive Summary
As the world is evolving and is also becoming flat, we see how national companies are looking to expand to different regions of the world. Global expansion has a number of complexities and processes. With this expansion there are times when companies hit roadblocks. To overcome the roadblocks, companies should develop entrant strategies including acquiring assistance from their government to negotiate with foreign nations.
Facebook is currently witnessing a roadblock in China. China will not allow the Internet social networking site to enter the Chinese market. This trade barrier presents Facebook with challenges; however, the company has options it may pursue to overcome the obstacles.
Options include: * Pursuing a partnership with an established Chinese company * Customizing Facebook to isolate the Chinese market * Entering neighboring countries outside of China * Enlisting the assistance of government agencies * Enlisting the help of Non-Government Organizations (NGO’s)
Implementing these options gives Facebook differing entrant strategies into the Chinese market. The company may reluctantly have to make some compromises and may have to weigh the cost versus the benefit for entering China. Even though cost is typically financial, Facebook will have to consider what other concessions it will have to make such as filtering content or divulging data to the Chinese government. It will be exciting to see how Facebook proceeds with its interest in entering China addressing the trade challenges.

Trade-related Challenge: Facebook in China
Company Description
Facebook is a social networking service that assists individuals in connecting to others on an Internet platform. It is designed to communicate and share

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