...------------------------------------------------- An Analysis of the “Newspaper Publishing” Industry Table of Contents Executive Summary 2 Industry Overview 2 Newspaper publishing in India: Industry Scenario 2 Forecast of future growth 3 Industry Boundary for Newspaper Publishing houses 3 5-Forces Analysis 3 Threat of New Entry 3 Threat of Substitutes 4 Bargaining Power of Suppliers 4 Bargaining Power of Buyers 4 Rivalry among existing competitors 5 Government’s Role 5 Threat from Complements 5 Changing Industry dynamics 6 Global dynamics 6 Local dynamics 6 From traditional to integrated news room model 9 Partnership Ventures 9 Capacity Sharing Model 9 Key Action Points for the Newspaper Industry 10 Conclusion 11 Executive Summary The newspaper industry in India is highly fragmented amongst the Hindi Dailies, English Dailies and several vernacular Dailies. The market size of the entire industry stands at INR263 billion. Whereas with the growth of the digital media and strong presence of big search engines like Google; the print newspaper industry is struggling all over the world. But interestingly, Indian print newspaper industry is growing with the digital counterpart with hand in hand. On one hand Digital media is increasing its hold in tier I and II cities and also amongst young readers but on the other hand print media is reaching out to small villages and remote areas due to stronger and efficient distribution...
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...Mapping an Argument Kimberly Williams CRT/205 11/11/2012 University of Phoenix Mapping an Argument What is the Issue? I have decided to read about the Traditional newspapers are becoming extinct. The issue with this is the cost of the newspapers going up and how the Internet is taking over the place of the newspaper. People are now depending on the Internet for their sources instead of the newspapers. The competition-deflecting effects of printing cost got destroyed by the Internet. The newspaper people often note that newspapers benefit society as a whole, but it is getting so expensive to keep newspapers running. The imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. They are trying to find ways to strengthen the ways of newspapers. "Save newspapers" to "save society" is the big issue of this article. The other issue is to keep the newspapers from becoming extinct. The other article that I read about was the Veterans Administration health care not being readily available in rural areas. The issues of this article were the increased efforts to improve the care that is available for rural veterans. Also anther issue for the veterans was the long distances it is a huge problem for most of them. Long distances and restrictive rules have become an issue for the veterans and they have also become very obstacles to health care for many of them. Rural veterans have other problems with this also. The health...
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...Benefits of Print Media Print media uses a physical object such as newspapers, magazines, and newsletters as a means of transmitting information, entertainment, and news items among the public. It is the most traditional mode of media. Newspaper has been around since 1605 and print media remain the cheapest form of mass media communication. Magazines are periodical publications which were in trend until the radio, television and internet gained mass popularity by replacing much of the print media’s common forms through e-books, online journals and periodicals as well as online news. However, these traditional forms of mass media continue to maintain a large audience the world over (Kejriwal and Chakravorty 2014). The low cost and easy availability of print media compose some of the major advantages of media. Books have been the oldest means of passing information over the number of years. They can be archived and kept for future use. Also, newspapers, magazines, and brochures do not have any of the harmful side effects that broadcast media or internet propagate. They do not use any electronic gadgets which cuts down on the numerous problems these gadgets present. Newspapers and magazines build loyal fan followings within a short time span. Leading dailies over the world have readership in millions with print journalists being the main contributors in garnering such large reader bases. Apart from journalists and publishers whose careers are completely dependent on the print...
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...Traditional media and new media are constantly involved in our everyday lives. Old media consists of broadcast in forms of hard copy books, magazines, radio stations and television whereas new media broadcast includes smart phones, internet and social media websites. Even though new media is built upon traditional media, both of them have the same common purpose, which is to serve as a communication channel between the receiver and sender. For example, people who relied on newspapers to get their news are now occupied with a mobile app called twitter. That is also what my friend Maria was doing when she was updating twitter with the information she found on Vancouver Sun. Most major broadcasting companies such as CTV have a twitter account where they would update more recent news on twitter than on the newspapers. Another example is how people no longer need to meet face to face with another person in order to see what they are up to. They can use social media sites such as Skype to face time and talk with that person whenever they want. A lot of family members and friends stay connected that way. Due to the efficiency and easy accessibility to everything on the Internet, new media promotes freedom of speech and is also easier to use than traditional media. Therefore based on my observations, I have concluded that new media is going to replace tradition media one day due to the efficiency and accessibility to more information. Whether someone is reading todays newspaper...
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...The New York Times Paywall Every newspaper in the country is paying close, close attention [to the Times paywall], wondering if they can get readers of online news to pay. Is that the future, or a desperate attempt to recreate the past?. . . Will paywalls work for newspapers? — Tom Ashbrook, host of On Point, National Public Radio1 On March 28, 2011, The New York Times (The Times) website became a restricted site. The home page and section front pages were unrestricted, but users who exceeded the allotted “free quota” of 20 articles for a month were directed to a web page where they could purchase a digital subscription. The paywall was launched earlier on March 17, 2011, in Canada, which served as the testing ground to detect and resolve possible problems before the global launch. The Times website had been mostly free for its entire existence, except for a few months in 2006–2007 when TimesSelect was launched. Traditional newspapers had been struggling to maintain profitability in the online medium, and they were eager to see how the public would react to the creation of a paywall at the most popular news website in the U.S. Martin Nisenholtz, the senior vice president of Digital Operations at The Times, was optimistic about the willingness of users to pay: I think the majority of people are honest and care about great journalism and The New York Times. When you look at the research that we’ve done, tons of people actually say, “Jeez, we’ve felt sort of guilty getting...
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...| | | | Traditional Media Project: Print Advertising Print media has been an effective form of advertising for many years. In 1836, a French newspaper, La Presse, first charged for advertisements to lower the print price. From most historical accounts, this is considered the first occurrence of print advertising. Print advertising is generally defined as any form of media advertising that uses materially printed media, such as newspapers and magazines, to reach its target market. Today, print advertising is still valuable due to the captive nature and segmentation of age and income demographics among readers. To make advertising successful, the message has to be understood and remembered. Print advertising accomplishes this by incorporating advertisements into the flow of the section and capitalizing on the individual’s focus on the printed material. For example, today’s fashion magazines, like Vogue, are loaded with advertisements that tend to outnumber the content pages. Due to the incorporation of the full page advertisements, the reader tends to enjoy the paid content and it’s even a contributing factor for purchasing and reading the material. The other benefit of print advertising is the focus that a reader has when viewing the content. With the increasing level of distractions with personal electronic devices, printed material has a unique advantage with fixed content that the reader can focus on. This is true because once the user has...
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...products. A major goal of strategic planning is the ability to anticipate changes in the economy, social, political, governmental arena and to be prepared to deal with the changes. The goal of this report is to identify ways and means to explain the current state of newspaper publishing and where it is headed over the next decade. To provide a strategic vision to assist the Chronicle Gazette in implementing strategies that will allow the newspaper to survive in today’s economy. I will highlight what challenges other newspapers in the industry are facing, external and internal assessments to understand why circulations and revenues are declining. I will also identify strengths and weaknesses of the Gazette and try to provide the publisher with suggestions on how to remain competitive in the newspaper industry. Current State of the Newspaper Industry Over the last year the newspaper industry have decline in sales and some newspapers have ceased publication. The United States has seen many publishing companies either close the doors or downsize to survive. Some of the Companies affected are Denver’s Rocky Mountain News, the Halifax Daily News, and the Baltimore Examiner, among others. While some newspapers have ceased to print their publications and have transition to...
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...purpose of this report is to explain the current state of printed newspaper publishing and where it is headed over the next decade. In addition, it will provide a strategic vision to assist the Chronicle Gazette in implementing strategies that will allow the newspaper to survive in today’s economy. I will also highlight what challenges other newspapers in the industry are facing, external and internal assessments to understand why circulations and revenues are declining. 2. I will identify strengths and weaknesses of the Gazette and try to provide the publisher with ideas and feedback to remain competitive in the newspaper industry. STATE OF THE NEWSPAPER PUBLISHING INDUSTRY 1. The newspaper industry has been in decline over the past five years. Research has revealed that during 2009, revenue decreased by 26%. The total reported loss over the last three years was 43%. In addition, printed circulation has declined by 5%. The Newspaper Association of America has estimated 2009 revenues at $10 billion dollars, which was a 10% decline from its apex in 2003. 2. In 2010 for the first time in 5 years, newspaper businesses suffered a revenue decline in the single digits. However, the online revenue stream increased by 14% the last quarter of the year. 3. Newspapers still remain the largest source of information for news in the United States. Studies have shown that newspapers have reached two-thirds of America’s Internet users and an estimated...
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...of products that are visually exciting or remarkable. As users pin something they like, it becomes visible to their friends, who may in turn pin it, allowing the pinned items to spread virally. This medium works especially well for individuals looking to get attention to items like hand-made crafts that can then be sold via a virtual storefront such as Etsy. Larger entities are also using the tools afforded them by Pinterest to create content for those wishing to follow them and reach out to customers in a less than traditional way. Southwest airlines, a perennial leader in customer relations, has created a Pinterest business account with a number of boards that allow users to view and pin things like pictures of their fleet of jets, their employees and their travel destinations. Fossil uses the site to display their new models of watches, handbags and the like to drum up customer interest in these items. Pinterest can also be used in some less-traditional ways by organizations. Sodexo, a large foodservice company, now has a career board on Pinterest. They use this to showcase current available positions and provide information on the application process. Potential hires can...
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...increasing reliance of Americans on television and the Internet by making the news even more readily available to people. There are three main types of news media: print media, broadcast media, and the Internet. Print Media The oldest media forms are newspapers, magazines, journals, newsletters, and other printed material. These publications are collectively known as the print media.Although print media readership has declined in the last few decades, many Americans still read a newspaper every day or a newsmagazine on a regular basis. The influence of print media is therefore significant. Regular readers of print media tend to be more likely to be politically active. The print media is responsible for more reporting than other news sources. Many news reports on television, for example, are merely follow-up stories about news that first appeared in newspapers. The top American newspapers, such as theNew York Times, the Washington Post, and the Los Angeles Times, often set the agenda for many other media sources. The Newspaper of Record Because of its history of excellence and influence, the New York Times is sometimes called the newspaper of record: If a story is not in the Times, it is not important. In 2003, however, the newspaper suffered a major blow to its credibility when Times journalist Jayson Blair admitted that he had fabricated some of his stories. The Times has since made extensive efforts to prevent any similar scandals, but some readers have lost trust in the paper...
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...Fung, the Hong Kong Economic Times Group ("HKET Group") started off as a publisher of Hong Kong Economics Times (HKET)--the first Chinese-language financial newspaper in Hong Kong. Launched when the city's economy was booming, the newspaper set out to be the Chinese-language equivalent of the Financial Times and to become one of the pre-eminent financial and business information and service providers in Greater China. Widely recognized for its quality content and leading market status, Hong Kong Economic Times has evolved closely with the economic and business environment of the city, catering to the changing needs of the local business community, such as the addition of a property section during the rise of the property market in the early 1990s and an IT section during the dotcom bubble in the mid- to late 1990s. In the face of new challenges to traditional newspaper industry like the proliferation of the Internet, the HKET Group responds by focusing on two fundamental driving forces that have become the pillars to its success: diversification and differentiation. With a vision to becoming a diversified media group, HKET has branched out to book publishing, multimedia services, electronic information services, recruitment advertising and training. Set in 2006, this case addresses the changes faced by the print newspaper industry and HKET's market positioning amid such changes. The case explores the role of creativity, especially in the context of Blue Ocean Strategy. It can...
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...Analysis of The New York Times Company I. Strategic Profile and Case Analysis Purpose The New York Times Company case describes the company as a leading media company, whose core mission is to provide quality news, information and entertainment. However, recession, new technology trends and strategic leaders play a crucial role in the development of the company. As a result, in September 2008 total company revenue declined by 8% and advertising revenues decreased 13 %. This case examined the current condition of the company and the challenges that it faces. Since its founding in 1851, The New York Times has been successful. When the Ochs-Sulzberger family bought it in 1896, it started to grow internationally. Until today, the family still maintains control of the company due to its dual stock structure. Nevertheless, investors are not satisfied with this situation because they are not able to use their full voting rights for some of the big decisions in the company. In addition, the company managed to put in place the right leadership, however, some leaders created certain difficulties. For example, when the company needed the most its Senior Vice President, Vivian Schiller, she announced that she was leaving her post for a better position in another firm. II. Situation Analysis A. General Environmental Analysis 1. The Economic Segment. The New York Times is the most valuable asset of the New York Times Company, which derives the majority of its revenue from...
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...developments in the last century were print, electrical, and digital. Print was the main form of media and ran the longest then came radio and television. In the 1900s, magazines and newspapers were the main mass media then radio in the 1940s that reached many people. The 1950s television became a mass media source that dominated the media to receive current events. Books were too expensive to produce and the newspaper was cheaper and faster to print. Radio accessed a large audience and was live with current information; it also made listening private in the comfort of your home. With the radio, you could imagine how the events occurred through your imagination. Some major changes today include the internet developed for computers along with cell phones to receive information of news, events, or marketing. Some other changes are online classes so students don’t have to attend on campus and still be successful. Mass media initiated by inventors such as Thomas Edison, and also by social, cultural, political, and economic circumstances. New sources of mass media, like social networking sites and blogs are emerging media, because they are not from trained journalists or publishers, but the people themselves, and this development has changed media drastically in the last 10 years. Though people prefer traditional media and feel it is more valid, this does not mean information from emerging sources is not credible, it just takes more research to prove so (Deliso, 2006). The media plays such...
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...ROLE OFADVERTISING IN MODERN MARKETING The History of Advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century. Advrtising history runs parllel to the history of mankind. Prior to the invention of printing press (1450A.D.) there were town criers who sold their goods through shouting.Advrtising is diffuclt to define its multi-dimensional .It is a powerful marketing tool it is a field of employement and a profession. The American Marketing Assoction (AMA) defines Advertising as any paid form of non-personal presentation of ideas or goods and services by an identified sponser. Advertising according to the above definition ,is a paid communation .Advertising is for wide range for product and services. Each advertising is sponserd byan identified party or an advertiser. Advertising received a boost after the indudtrial revolution in England. Printing press invention also give a boost to advertising. Advertising messages started as hand bills (1477). The first Indian agency was set up in 1905 in Girgaon, Mumbai .It was Dattaram and company .Indian advertisng completed its 110 years in 2015. Over these years, Indians advertising has had many change faces. CONTRIBUTION TO ECONOMIC GROWTH Advertising contributes to economic growth b7 helping to expand the market, particularly for new products, and by helping to develop new market segments...
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...Introduction………………………………………………………………………………………………………..3 2. State of the newspaper publishing industry today………………………………………………4 2.1 Data on declining circulation and revenue…………………………..………………………………6 2.1.1 Circulation in the last decade…………………………………………………………………………6 2.1.2 Top 20 Newspaper print circulation declining rate…………………………………………7 2.1.3 Advertising Revenue…………………………………………………..…………………………………8 2.1.4 Top 10 Newspaper print circulation…………………………….…………………………………9 3. Why newspapers are facing declining circulations and revenue? ………………………10 3.1 External Assessment………………………………………………………….………………………………10 3.1.1 Rise of the Web and Internet………………………………….……………………………………10 3.1.2 Economic downturn put company into the red……………………………………………11 4. Internal Assessment of The Chronicle Gazette…………………………..………………………12 4.1 Strengths……………………………………………………………………………………………………..……12 4.2 Weaknesses………………………………………………………………………………………………………12 5. How other publishers are reacting to the challenges? ………………………………………12 5.1 Differentiation…………………………………………………………………………………..………………12 5.2 New Product Development………………………………………….……………………………………13 5.3 Customer Insight………………………………………………………….……………………………………13 6. Action Steps for The Chronicle Gazette………………………………………..……………………14 6.1 Short-term Steps……………………………………………………………………………….………………14 6.2 Long-term Steps…………………………………………………………………………..……………………15 Strategic Planning at The Chronicle Gazette 1. Introduction The Chronicle Gazette, a leading newspaper in San Francisco with paid...
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