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Training and Development

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1975 Tony Tan and his family opened a Magnolia Ice Cream parlor[4] in Cubao.[5] Sometime in 1978, Tony Tan and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs,[4] after his studies showed that a much larger market was waiting to be served. Lumba became Tan's last business and management mentor.

The Jollibee mascot was inspired by local and foreign children's books. Lumba created the product names "Jollibee" and "Chickenjoy". He had the company incorporated and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Lumba formulated a long-term marketing strategy: listing up a number of consumer promotions and traffic building schemes. Tan stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive-throughs. Not long after, Tan and Lumba went on an observation tour in the United States, attending food service and equipment conventions. Tan placed Lumba in charge of franchise development.

Lumba's skills managed to turn Jollibee into a popular brand in Metro Manila. Despite the entry of McDonalds in the country in 1981, Jollibee was able to thrive (due to the success of the Yumburger, Jollibee Spaghetti and Chickenjoy) and subsequently, beat McDonalds to become the number one fast food chain.

In 1986 and 1987, amid the People Power Revolution Jollibee entered the international market by opening two stores in Taiwan and one store in Brunei. In 1998, Jollibee successfully opened its first US branch in Daly City.

Jollibee opened successful milestone stores in the respective years: Its 100th branch in Davao on 1991, its 200th store in Malolos, Bulacan in 1996, its 300th store in Balagtas, Bulacan, in 1998 its 400th store in Intramuros,

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