...USS Alabama Battleship Memorial Park, home to the USS Alabama, has been opened since January of 1965. It was created to represent and honor all of Alabama’s Veterans in all branches, including: Navy, Army, Air Force, Marines, Coast Guard, and Merchant Marine. Originally in Bremerton, Washington, Henri Aldridge and Stephens Croom helped bring the USS Alabama home to Mobile. People all over Alabama and the Southeast travel to the Battleship Memorial Park to experience life on the ship and learn about the USS Alabama’s role during World War II. The USS Alabama is like no other ship I’ve ever seen before. With a length of 680 feet and a width of over 108 feet, the USS Alabama was able to take down twenty-two enemy airplanes, with the...
Words: 701 - Pages: 3
...According to Wikipedia, a Mobile application is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone, but sometimes they can be downloaded to laptops or desktops. Mobile apps were originally offered for general productivity reasons, including email, calendar, contacts, stock market and weather information. However, public demand and the availability of developer tools drove rapid expansion into other categories, such as mobile games, factory automation, GPS and location-based services, banking, order-tracking, and ticket purchases. For this assignment I will focus on two apps, Swell Radio and MyFitnessPal. I am a person who is just getting my feet wet when it comes to the tech sector. I am a beginner, and so far I seem to enjoy apps that are rather simple and productivity based. MyFitnessPal Available on: Website myfitnesspal.com Founded 2005 Founder Albert Lee, Mike Lee Product Czar Warren Wan MyFitnessPal is very useful and is a must have when I want to keep track of my calories consumed and burned on a daily basis. The app’s aim is to make good health...
Words: 1388 - Pages: 6
...Problem Statement BofA launched mobile banking in May2007, to allow customer to access the bank through mobile application and through mobile web on their phone browser. In less than three years BofA had around 4 million mobile banking customers at an adoption rates five to eight times that of the online banking. Because of this success, the line-of-business managers like mortgages and credit cards were asking for more upgrades to leverage the mobile platform. This request created a dilemma for the BofA management as adding more feature to the existing app will make the bank’s mobile app more complex. This complexity could slow down the performance of the app and negatively affect user experience. The management also noted that this kind complexity has led to some high-profile failures in the marketplace. Also, it was unclear if the users were ready to sign up and use these added features like mortgage service or credit card on their mobile phones. The other option the management was considering is, create multiple apps to target different target groups. But to follow this option the management has to reprioritize critical bank technical resources from other important business areas, such as online and ATM. These were the factors that the management needs to take into consideration while coming up with a solution. Strategic Situation Facing Management The U.S financial industry was fragmented, with thousands of banks offering retail and wholesale banking services. BofA...
Words: 1583 - Pages: 7
...PROF. ARTHUR CACACE PROS OF CELL PHONES IN MODERN SOCIETY INTRODUCTION: The concept of the cellular phone has been around since 1947; however the technology to do so did not exist until 1973. According to (wikipedia.com) “In December 1947, Douglas H. Ring and W. Rae Young, Bell Labs engineers, proposed hexagonal cells for mobile phones in vehicles. Philip T. Porter, also of Bell Labs, proposed that the cell towers be at the corners of the hexagons rather than the centers and have directional antennas that would transmit/receive in three directions into three adjacent hexagon cells on three different frequencies. At this stage, the technology to implement these ideas did not exist, nor had the frequencies been allocated. Several years would pass before Richard H. Frenkiel and Joel S. Engel of Bell Labs developed the electronics to achieve this in the 1960s” .It was not until in 1973 On April 3, Martin Cooper, a Motorola researcher and executive, made the first analogue mobile phone call using a heavy prototype model. He called Dr. Joel S. Engel of Bell Labs “There was a long race between Motorola and Bell Labs to produce the first portable mobile phone. Cooper is the first inventor named on "Radio telephone system" filed on October 17, 1973 with the US Patent Office and later issued as US Patent 3,906,166. John F. Mitchell, Motorola's chief of portable communication products (and Cooper's boss) was also named on the patent. He successfully pushed Motorola to develop wireless...
Words: 2006 - Pages: 9
...the loading time of a web page exceeded eight seconds, Internet users would not wait any longer while Internet users have reliable Internet connections, which allow them to upload almost all websites in less than a second. M-commerce is the ability to conduct a transaction while using a mobile. There are two frequent types of usage of the m-commerce .Firstly; a mobile user can buy something online from his mobile web connection. Secondly, he can use his mobile device as a way of physical payment in a shop which thus replaces money, checks or credit card. 2. Why might it be useful to m-commerce providers to have records of their users’ purchase histories? It is useful for m-commerce to provide and show the records of their users’ purchase which is help keeping track of the past users’ purchases .Also, it can be useful to providers in both the two aspects of m-commerce, shopping via mobile phone and mobile payment. The old records will give information to the provider about the specific tastes of individual clients which is enable providers to promote personalized offers to their clients based on the client’s interests. On the other hand, regarding the mobile payment side, past records can provide information about the types of stores and situations where the service has been more utilized. 3. What is the biggest concern most cell phone users have about using m-commerce services? What are some other concerns? There are many things that worry the...
Words: 414 - Pages: 2
...WEEK 1 1. New Communication Technologies - Posted: 27 FEB 2012 The phrase “New communication technologies” is a recently invented, developed scientific knowledge applied in our everyday life. They offer fresh and a new ways of communication, something different what was used by previous generations or perhaps just a few years earlier. These new communication technologies certainly influence and change the way we live and manage our communication, social and business activities. One of these new communication technologies is the so-called “smart-phones”, which are the combination of cellular phones and computer based technology. “The growing capabilities of handheld devices and transmission protocols have enabled a growing number of inventive and fanciful applications—for instance, augmented reality” (Hosch Encyclopaedia Britannica2012) They incorporate a whole list of features, example touchscreen (which is almost a standard application these days) internet browser, high resolution camera, capable to take High Definition Videos apart from HD still shots, navigator, Mp3 music player, document viewer, Bluetooth, USB, alarm clock, calculator, calendar. It brilliantly works with Wi-Fi and after all, it is also capable to make phone calls too. Reference: smartphone 2012. Encyclopædia Britannica Online. Retrieved 25 February 2012, from http://www.britannica.com/EBchecked/topic/1498102/smartphone ...
Words: 2863 - Pages: 12
...Samsung Galaxy S4 mobile is a new product introduced in March 2013. I think this product will succeed in the long run in the marketplace. S4 has been already sold 10,000,000 units in 2 months, even break the record of any products in Samsung. We can tell how success of this product. S4 really help Samsung maximize their profits. Undeniably, S4 is very similar with S3, but the sales amount is keep increasing. From this, we can see Samsung has many royalty customers, they do repeat purchase. Many brands spend many afford to develop royalty program, as it is the best way to maximize companies’ profit. Royalty customers not only do repeat purchase, they do also “sell” products to their friends and families. It is not hard to see why S4 is very popular now. By the way, of course there are many initial purchase customers. When we ask people what brands of mobile do you know, we can find all of them can say “Samsung”. We know from decision process model, before we buy a good, we must search for information, and we do search from our internal information first. As Samsung is already been saved in our memories, people would do more research about the phone’s details if they would like to buy S4. I believe most of us can recall the S4 advertisement, it has a new function – we can go next page without touching the screen. We might not need this function, but it can wake up our curiosity. When we go to try this function at retail shops or search the information from internet, it...
Words: 574 - Pages: 3
...sDEVELOPING A MOBILE ELECTRONIC PERFORMANCE SUPPORT SYSTEM FOR A MAJOR TOP 20 NEWSPAPER: AN ACTION RESEARCH STUDY IN ADVERTISING SALES by Theresa A. Hueftle A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University October 2005 UMI Number: 3187646 Copyright 2005 by Hueftle, Theresa A. All rights reserved. UMI Microform 3187646 Copyright 2006 by ProQuest Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. ProQuest Information and Learning Company 300 North Zeeb Road P.O. Box 1346 Ann Arbor, MI 48106-1346 © Theresa Hueftle, 2005 Abstract The purpose of this study was to determine the most effective way to deliver just-in-time learning using mobile technology for newspaper salespeople working in the field. The goal was to produce a pedagogical platform that was time sensitive, had on the job accessibility, and did not overload the salesperson’s mental abilities. The instructional design prototype used an action research approach. The study was based on the works of Gloria Gery (electronic performance support) and Ruth Clarks (building expertise). This study provided the information from an authentic newspaper environment to develop a mobile performance support prototype for newspaper salespeople. Results revealed the hardware, authoring software, content, architecture, and learning theory...
Words: 54122 - Pages: 217
...Texting has been around for a while now but it has started becoming very popular and trendy over the last several years. In 2005 I purchased my first cell phone a Boost Mobile/ Walkie Talkie Phone. I was able to send text messages but never did. Being a prepaid phone it was expensive and I preferred for every bit of my time to go towards and actual conversation. However once phone companies started offering plans of unlimited texting, texting became very popular. I can appreciate the fact of how convenient texting is. It’s a great way for people to communicate quickly and quietly. Texting is a accommodating device to use when transferring information, directions, and other helpful things. On the other hand there are cases of the negative effects texting can cause people. I watched a television program on MTV about two young ladies who considered their selves textaholics. (http://www.mtv.com/videos/true-life-im-a-textaholic/1672744/playlist.jhtml, True Life: I am a Textaholic, October 2011) One young lady was a senior with the dream of playing volleyball in college. She texted so much that she begun having difficulties in her wrist. She also was going to have to have surgery. What surprised me was that her mother was asking her if she could text less. If a child cannot resist the urge to lay their phone down for their own safety and health reasons then a parent needs to step in. At the end the girl reduced her text messaging by thousands but ended up not playing volleyball...
Words: 471 - Pages: 2
...SPSS Project: Mobile Shopping Econometrics Table of content 1 Introduction 1 2 Questionnaire: Mobile … 1 3 Descriptive and demographic data 1 4 Hypothesis 1 4.1 Hypothesis 1: 1 4.2 Hypothesis 2: 1 4.3 Hypothesis 3: 1 4.4 Hypothesis 4: 1 5 Conclusion 1 References 2 Appendix II 1 Introduction With more than 1.08 billion smartphone users in the world, the mobile world and especially the smartphone consumption is expanding at a rapid pace. For what do people use its mobile devices? Just for talking or even to make purchase decisions inside a physical store? What role does the people’s age play in this investigation? In order to understand the world of smartphone users, we applied some meaningful data from the Princeton Survey Research Associates International (PSRAI) about the device ownership and cell phone usage during purchase decisions and analyzed it with SPSS. Having observed and compared the data, we used statistical test of hypotheses to receive decision rules for such equitation. First of all we formulated some null hypotheses (Ho), which states that there is difference from the hypothesized value and the corresponding alternative hypotheses (H1) the opposite of the null hypotheses. Since we will never know for sure which of the two hypotheses is true, our decision will include errors: Type 1 Error and Type 2 Error. The lowest level of significance tells us the lowest...
Words: 807 - Pages: 4
...clients account to another clients account lying in the same bank using internet/online facilities subject to the fact that it will fully comply with prevailing Money Laundering Prevention legislations and related circulars. In order to start M-Commerce in Bangladesh, mobile network operators have been given permission to sell railway tickets and tickets of cricket matches organized by the Bangladesh Cricket Board (BCB) using mobile technology. Three Telcos have got permission for m-Commerce related transactions. Approximately 425,000 utility (water, gas and electricity) bill payments are made and 12,000 train tickets are sold per month. Besides, tickets of the cricket matches organized by Bangladesh Cricket Control Board are also sold via m-commerce. Mobile commerce (m-commerce) is basically an extension of e-commerce on the mobile phone which enables consumers to make payments for goods and services directly from their mobile phones. This gives the consumer the benefit of making payments from anywhere without the hassle of physically being present at a store, standing in a line or turning on a PC to transact online. M-commerce replaces wallet An m-commerce consumer has the flexibility to use the mobile phone as a replacement to a wallet and make payments at a physical location,...
Words: 1373 - Pages: 6
...A Breeze through Popular Culture Often parents and adults say that we teenagers text too often, play video games for vast hours, and that we watch unworthy fake news programs. In addition they say that all this diminishes our intelligence, however this is not one hundred percent true. Furthermore, I will acknowledge that text speak, video games, and fake news are instead changing the way people think in a positive manner. Although this is not a traditional way of gaining knowledge, it is still a growth that people who think in a conservative way have to accept. Text speak, video games and fakes news, have created a different way of learning, enhanced our communication skills, and they have increased our imagination. An examination of 2B or Not 2B by author David Crystal, Extra Lives: Why Video Games Matter by author Tom Bissell, and The Good, the Bad, and The Daily Show by author Jason Zinser will reveal to us how text speak, video games, and fakes news also result in positive outcomes. Text speak, video gaming, and fake news have revolutionized the way we learn. David Crystal, well known for his work in English language studies and linguistics, says in his essay 2B or Not 2B that text speak is not something alien to us, the way we use text speak is what is different. It is important that we teenagers establish to parents, adults, and teachers that we are not destroying the English language neither adapting poor writing habits by abbreviating words. I have made the conclusion...
Words: 1197 - Pages: 5
...Mobile supply chains – managing supply chains on the go ….. good article!! http://www.inboundlogistics.com/cms/article/mobile-communications-managing-supply-chains-on-the-go/ Mobile Communications: Managing Supply Chains on the Go [pic] Mobile devices and applications have become the go-to tools for logistics and transportation professionals looking to stay connected and manage their supply chains from anywhere. In a field that is all about getting goods where they need to be quickly and cost-effectively, it's no surprise that mobile applications and devices are fast becoming must-have tools for logistics, supply chain, and transportation professionals. A range of new supply chain mobility devices and applications helps companies do everything from track assets and shipments, to execute transactions and processes, and collaborate with internal and external partners. Tapping into these tools helps logistics executives improve supply chain functionality, productivity, and efficiency—no matter where they are. Origins in the Warehouse The mobility trend began with the use of handheld mobile computers in warehouse and distribution environments, and has since achieved widespread adoption. "Multi-purpose, ruggedized mobile devices work well in distribution environments because they allow warehouse workers to be agile and productive, accomplishing various tasks and processes without being tied to a specific station or area," explains Bruce Stubbs, director of...
Words: 2190 - Pages: 9
...Mobile Marketing: “Brand in the Hand” Fareena Sultan Professor of Marketing Marketing Group College of Business Administration Northeastern University, Boston, MA, f.sultan@neu.edu Presented at WCAI conference Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior Wharton, UPenn, Philadelphia, PA February 27, 2012 People Use Mobile Phones in Different Situations! 2 Mobile Marketing • Definition: Mobile Marketing is a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. (MMA 2009) “Brand in the Hand”: The convergence of mobile handsets and the Internet creates new opportunities for e-commerce and interactive marketing. It is the potential for branding, mobile communications, and e-commerce to be delivered in the pocket, in the car, in the hand. (Sultan and Rohm 2005, Adidas) • Uniqueness of Mobile: Interactivity and Location Specificity! 3 The Mobile Frontier is Here and Now! • • • • Wireless subscriber connections in the U.S. reached 322.8 Million in 2011 (CTIA) 31% of all U.S. households have only a wireless phone. (CTIA) U.S. smartphone usage is 48% of all mobile phones as of Jan 2012 (Nielsen); 42% (comScore) There were 400 different models of smart phones on the U.S. market, at end of 2011 – Android and iOS account for 3 in 4 smartphones in the U.S. (comScore) The annualized U.S. wireless industry total revenue...
Words: 667 - Pages: 3
...CASE STUDY ANALYSIS ON NTT DoCoMo: Marketing i-mode ANALYSIS There is one simple word to describe this case, and the word is “RADICAL” . From radical ideas leading to radical technologies, from radical ways to market the technology. We can safely say that the i-mode idea was an immense success, from 2 M subscribers 30 M subscriber’s in just 2 years from launch is a feat that is comparable to none. NTT launched this revolutionary service to reduce the existing load on their wireless spectrum but even they did not have an idea on the phenomenon, they had given birth to. It is clear from the success that the trio understood clearly the customer’s need at that time and also the value that the customer was expecting. Right from the start, the trio defied the regular rules of the industry to achieve one single goal – to gain new subscribers whilst delivering value to the customer. The concept of the service, the pricing, the content available, the billing structure, the hardware used to access the service were all conceptualized and developed keeping in mind the convenience to the user and were responsible for the success of the product. The whole concept caused a paradigm shift in the way the Japanese telecom industry operated, from adopting easy transmittable data standards, to the ease of use of the phone developed to provide the i-mode service, this shift actually brought to the customer the value they wanted. The value offered to the consumer was immense...
Words: 507 - Pages: 3
