... Jamshedpur 'Outside-In' - Cultural shift in Human Resource Management in Corporate India in the age of the social media BY: RIYA RASHMI HUMAN RESOURCE MANAGEMENT BATCH OF 2014-16 XLRI, JAMSHEDPUR SOCIALISING HR The report deals with analyzing the past, present and future of HRM with reference to the entering of social media platform in the corporate world. With many of the companies thinking over the issue, it has become very important to evaluate the scope of social media in the field of HR so as to leverage the share of HR as a business partner. Earlier HR being just a cost centered function of a company was into little notice of the stakeholders. But now as the importance of the aspect of people has sparked, the corporate world needs to emphasize on this differentiating function. Sandwiched between the management and the employees, the HR department forms the crux of a corporate. So, the transformation that needs to come through this function shall be of great importance. The use of social media is a very new concept and we need to evaluate the system so as to use it effectively. Table of Contents 1. HISTORY OF HRM IN INDIA - 2 - 2. NEED FOR A CHANGE - 2 - 3. SOCIAL MEDIA AND HRM: - 3 - 3.1. WHY SHOULD HR USE SOCIAL MEDIA? - 3 - 3.1.1. Influence analysis: - 4 - 3.1.2. Engagement and Retention: - 5 - 3.1.3. Employee Onboarding: - 5 - 3.1.4. The modern...
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...TOPIC: ‘CHRISTIAN FAMILY AND THE MEDIA’ INTRODUCTION: Every Christian family is a balanced environment designed by God for the growth of human beings. God’s idea of family is to transmit values from generation to generation. Every Christian family is originated in God alone. And every family has its purpose from God. When we study about Christian family, we find that each family differs from one to the other in terms of design, lifestyle, background, character, purpose, goal and the structure. Christian family comes under the plan of God where the relationship between parents and children are notable through which it touches the outer world. Family is also one of the most important and enduring institution in our modern society. Every good and bad thing comes out of the family. If the family fails then the other institution of societies will get sick. So the family is that basic unit of society which strengthens and weakens the entire society1. CHRISTIAN FAMILY IN MODERN SOCIETY: The life of the family depends on the love of parents for children. But most parents focus on making material prosperity by keeping aside their children. Their problem is very common in today’s world. In many cases the modern parents leave their children depending in electronic games and media instead of teaching faith, values, behavior and a Christian world view. As a result the family has become an idolatrous symbol in parts of the modern world. The fame and reputation of a family in...
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...an attempt to understand ‘new media’ and politics we need to define what ‘new media is and what politics is. First we start by defining politics. According to Mansoor Maitah, Politics, in the broadest sense, is the activity through which people make, preserve and amend the general rules under which they live. Lasswell also defines politics as the process of who gets what, when, and how. He believes that politics is the process of allocating scarce values. He comes up with this equation; politics = allocation values (resources) wealth status power. By definition ‘new media’ according to Marshall McLuhan (1980) generally refers to the digital media which is interactive, incorporate two- way communication and involve some form of computing as opposed to ‘old media’ such as telephone, radio and TV. However there is a thin line between ‘old media’ and ‘new media’. This is because the ‘old media are getting digitized and some have consolidated with some ‘new media’ forms. Therefore we surround the term ‘new media’ with quotation marks to signify that they are digital interactive media. Without the quotation marks we generally are denoting media which is new to the context of discussion. To illustrate this, TV at is invent was new media and therefore cannot be said to be ‘new media’. Also parts of the world that have not received certain types of media will call them new media when introduced to them. GAGETRY DEFFERETIATION FROM THE PLAT FORMS.-TO BE DONE VIRTUAL SPACE TERMS...
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...Background of Transformation of Suntec Singapore by partnership Suntec Singapore, Asia’s Convention City established in 2001. The purpose of the partnership is to set up efforts in promoting Suntec Singapore, and the surrounding hotels and adjacent infrastructure as a unique and fully integrated convention city (Suntec Singapore, Media Release, and 2 March 2004). The initiative partners are Suntec Singapore, hotels including Conrad Centennial Singapore, Pan Pacific Singapore, Ritz-Carlton Millenia Singapore, Mandarin Oriental Singapore, Marina Mandarin Singapore, Fairmont Singapore and Swissôtel The Stamford Singapore, also Singapore Airlines and Singapore Exhibition & Convention Bureau (SECB) currently in its three years. All of them are joint marketing alliance to market the self-contained meetings, convention and exhibition hub. Also, the Singapore Tourism Board actively supports the project, such as orgainsing network session (Asia’s Convention City, 2010). Besides, convenient location and strong ownership background of Suntec Singapore are helping Suntec Singapore to be transformed by partnership. Reasons for Transformation of Suntec Singapore by partnership - Location factor Firstly, the district surrounding area forms a unique, self-contained and fully integrated convention city, so it is easily transforming to partnership as Suntec Singapore enjoying a prime central city location as Suntec Singapore offer direct access to 75,000 square meters of meeting place...
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...the age where media inhabits numerous conduits for the production of culture it is difficult to imagine culture without its mediated form, from television and comic books to fashion and postcards, culture is derived through a range of diverse vehicles. We experience our cultural life through media in various ways. Modern society is founded on universal law, enlightenment of reason and science is solution to social problems, utopia is possible (except the poor will always be poor); Western-centric humanism will save the world; mass consumption means mass employment and modern society contained in the grand narrative of history. Progressive social transformation of the post-modern turn will take us on new adventures; resituating science, technology, society & capitalism into a multi-perspective and multi-disciplinary framework. One attempt to account for the emergence of post-modern condition is the shift during the 20th century of the economic needs of capitalism from production to consumption. Reality is what we see fit by these various forms of seductive illusion. The prefix ‘post’ clearly implies a break, a relation to a period that has happened before. In the case of post-modernism the previous period is undoubtedly ‘modernism’. Thus, postmodernism refers to a breakdown of the distinction between culture and society - emergence of a social order in which the importance and power of the mass media and popular culture means that they govern and shape all forms of social relationships...
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...the media sphere; that it’s too trivialised, too commercialised, too fragmented, that it relies too much on spectacle, and has caused citizens to become passive/apathetic. Focusing on the concept of audience, discuss one or more of McKee’s themes using an example from new and traditional media. As social groups and fragments naturally transform themselves parallel to the stages of the development of modern technology, the concept of audience will always in turn be the product of this environment. In the modern day world, one cannot help but question if the evolution of society has been accelerated in such a way partially due to the influence of the media sphere. Audiences are now more interactive in the media and public sphere in partnership with the Web 2.0 movement as a form of new media. Even though the new age media revolution has taken over the bigger part of our lives, the means of traditional media outlets such as television are more open to all the different societies that now exist. As the quality of media outbreaks dwindles and quantity is dangerously on the rise, the idea of commercialized and fragmented elements in our society is what we are subjected to within today’s media realm. Allan Mckee in his text The Public Sphere: An Introduction discusses these topics in depth as well as others in relation to the concept of audience and how the transformation of media has affected social behaviors. It is imperative to note that progressions in social transformation and...
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...arts was Transformation. I refined my ideas in Unit 4 by focusing specifically on the transformation that occurs in individuals emotionally, including both aspects of outwardly emotion as well as those hidden internally. Although originally I was drawn to the subject matter of Emotions (mostly those shown through facial expressions and body language) by expanding and looking deeper into it all together I was able to be exposed and influenced by a range of other aspects that may not have been in my line of vision. By adopting the subject matter of Time it has allowed me to have a different outlook and to be influenced by socio-cultural factors such as the medias influence in everyday life and functioning, to the role of women, acceptable and non acceptable behaviours and forms of outlets that was once seen as acts against morality and obedience yet through time and growth of a new generation it has became widely accepted. Potential directions have contributed greatly to the development of my final art works. Initially I had the desire to create a sculpture using wire therefore I had multiple trials using different wire thickness as well as sizes however it presumed to be extremely hard to handle and heavily time consuming. Upon researching different art methods and techniques I came across a new form of pencil drawing called ‘gesture drawing.’ A gesture drawing is basically a quick drawing that captures the essential gesture of a subject in its most distilled form. I thought...
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...Authorship and Digital Media With the widespread adoption of personal computers, especially those connected to broadband Internet, the media landscape has changed drastically. All media-related industries, from newspaper to television to music and more, are experiencing this shift and are desperately attempting to react to the changing media landscape that has placed much of the control on the consumers rather than the producers of these media forms. Two digital media forms experiencing particularly interesting shifts of power are video games and digital music. Consumers of digital media forms such as video games and digital music files have complicated the traditional notion of authorship through their use of digital media technologies, which allows them to use digital media as an instrument of expression. Before delving into the intricacies surrounding this new form of authorship present in digital media it is first important to discuss the notion of authorship prior to the emergence of this digitally induced phenomenon. In non-digital mediums such as books, radio, and television, authorship exists as an individual endeavor, as authorship is only granted to the original author(s) of the media. As a consumer of this non-digital media the only point of contention as it relates to authorial expression is limited is the debate over authorial intent or narrative interpretation in these non-interactive cultural forms. Books, television, and radio are more or less consumed passively...
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...MC1704 Computer Graphics and Multimedia System 2 Marks Questions 1. What is scan conversion? A major task of the display processor is digitizing a picture definition given in an application program into a set of pixel-intensity values for storage in the frame buffer. This digitization process is called scan conversion. 2. Write the properties of video display devices? Properties of video display devices are persistence, resolution, and aspect ratio. 3. What is rasterization? The process of determining the appropriate pixels for representing picture or graphics object is known as rasterization. 4. Define Computer graphics. Computer graphics remains one of the most existing and rapidly growing computer fields. Computer graphics may be defined as a pictorial representation or graphical representation of objects in a computer. 5. Name any four input devices. Four input devices are keyboard, mouse, image scanners, and trackball. 6. Write the two techniques for producing color displays with a CRT? Beam penetration method, shadow mask method 7. What is vertical retrace of the electron beam? In raster scan display, at the end of one frame, the electron beam returns to the left top corner of the screen to start the next frame, is called vertical retrace of the electron beam. 8. Short notes on video controller? Video controller is used to control the operation of the display device. A fixed area of the system is reserved for the frame buffer, and the video controller...
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...conflict transformation gained support with the evolution of conceptualization of human security by the international community. Due to the continuous recurrence of conflicts, conflict transformation has proved to be an ideal model in peace studies as it works in conjunction with conflict management, conflict resolution, disarmament and also truth and reconciliation. Hence it has been supported by various scholars such as Gaultang and Krisberg.Thus the essay will look in detail in relation to why conflict resolution is becoming more popular with reference to case studies. Conflict transformation has been defined by as the use of the holistic and multi faceted approach to managing violent conflict in all its phases. Thus the term signifies an ongoing process of change in relations, behavior, attitudes, and structures from negative to positive (Lederach 1995). Conflict transformation views peace as centered and rooted in the quality of relationships, It moves beyond the episodic expression of the conflict and focuses on the relational and historical patterns in which the conflict is rooted. Harrington and Merry (1988) advocate that societies are transformed when fundamental social and political changes are made to make correct inequalities and injustices and to provide all groups with fundamental human needs. Thus they regard conflict transformation as the restructuring of social institutions and structures so that people can realise their potential. Conflict transformation refers...
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...The ongoing transformation of communication technology in the digital age extends the reach of communication media to all domains of social life in a network is that is at the same time global and local, generic and customized. In an ever changing pattern. The internet is the decisive technology of the Information Age, as the electrical engine was was the vector of transformation of Industrial Age. The global network of computers networks is largely based on wireless communication. The internet is not really a new technology: its ancestor, the Arpanet, was first deployed in 1969. But it was in the 1990s when it was privatized and released from the control of the U.S Department of Commerce that it traveled around the world at an extraordinary speed: in 1996 the survey of Internet users was 40 million.; in 2013 there are over 2.5 billion, with China accounting for the largest number of internet users. At the heart of these communication networks the internet ensures the production, distribution, and use of digitized information in all formats. 95 percent of all information existing on the planet is digitized and most of it is accessible via the internet and other computer networks. As in all moments of a major technological change, people companies, and institutions feel the depth of the change, but they are often overwhelmed by it, out of sheer ignorance of its effects. For instance, media often report that intense use of the Internet increases the risk of alienation...
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...March 21, 2012 Effects of the Transition to a Visual Culture Lucinda Whitfield Western Governor University The world has begun to move to a culture full of visual images, this transition has even had an impact on literature and has shaped our world into a visual culture. In this paper, the writer will investigate the effects of visual literacy on society. Visual images are observed in many facets of global society. Vast amounts of information today is embedded in forms of media that does not solely rely on linguistics causing the new digital generation to have a need to develop new types of literacy skills. Messages that were once conveyed through literary texts are now communicated through other forms of media that are enhanced or supported by visual images. The emergence of a growing visual culture has led to a steady decline in literary culture and has several underlying effects. Mirzoeff argued (1998) “the visual culture defines and delimits the post-modern present in that the culture that we call postmodernism is best imagined and understood visually, just as the nineteenth century was classically represented in the newspaper and the novel” (p.5). Understanding what is seen versus what is read will likely continue to be an important acquired and needed skill for people of all ages. Several trends are believed to be contributors for the need to attain new literacy skills. In a time of reality television, movies, video gaming, and digital billboards, it is rare...
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...the place of the mass media in contemporary society. Since its beginnings, the mass media has grown exponentially in size and influence, because of constant innovations in technology that supports their operations. Consequently, from the days of newspapers, to radio, to television, and since the 1980s, the Internet, the mass media has undergone several transformations and transmutations which have impacted significantly on its role and place in society (Straubhaar & LaRose, 2002). The most current trend in mass media technology is the internet as well as mobile phones and other related technologies that can be classified as ‘new media’ (Sunday, 2008). At the time when newspapers were the main method of getting news,...
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...Unexpected Lesson I am not an altruistic person. My view on life has always been that you are responsible for yourself and no one else. Before Composition 1301, I found it hard to empathize with a cause that was not my own. I never understood why people would become outraged by statements made in mainstream media or lash out against private businesses over offensive practices. I always felt that you could ignore the comments, and if a company were genuinely impudent, the free market and lack of patronage would cause it to close. I attribute this outlook mostly to my youth. Growing up as an illegal immigrant in a southern state running across offensive situations was not uncommon. Many times, during amnesty marches in Dallas, all...
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...sociological scholars and every day samples to support different idea’s which are for and against this notion. Globalisation means cultures and economics are now becoming more the same, more homogenous and throughout this essay this will be challenged on how this effects the world we live in not just in Britain but in all other countries too. Globalisation is involved with dissolving boarders and making them less strict and more flexible, this allowing us to have growing global connections, something which is called interconnectedness. We can now receive information from across the world almost instantly this giving exercise and organisation of power on a global scale, (See Held and McGrew 1999:1)”they define globalization as a shift or transformation in the scale of human organization that links distant communities and expands the reach of power relations across the world’s regions and continents.” Globalization is truly in unavoidable, although the challenges posed by the sociological, economic and political system is appearing to be creating and...
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