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Transforming Steel Hardware Retail Distribution

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Submitted By rmanatkar
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Transforming Steel Retail Hardware Distribution

R P Manatkar
Sr. Manager – Channel Management and Product Promotion rmanatkar@wires.tatasteel.com Marketing & Sales, Tata Steel, Global Wires, Dattapara Road, Borivali (E), Mumbai 400066, India

Abstract: The steel hardware retail supply chains in India are in ordinary state. Longer lead time, large inventories, non availability of stocks; poor retail network, poor infrastructure, and poor customer service are some of the issues faced by this industry. The different work entities in this industry are operating in silos. It requires integration to beat bloodthirsty pressures to remain competitive. In spite of advances in Telecom/ Information Technology, there is hardly any change in the operations of hardware shop supply chain owners due to various reasons. The advances in operations management, communications and information technology, as well as a rapidly growing array of logistics options, leaves good opportunity for hardware suppliers to reduce operating costs and improve overall efficiency.
This paper highlights the practical issues faced by retail hardware suppliers / channel partners and proposes solutions to address the issues. It also highlights some of the best practices of the organised retail which could be useful to retail hardware channel members. The right Supply Chain solution can create a strategic competitive advantage by streamlining the distribution network, leveraging industry best practices tailored to the steel hardware business.

Keywords: Retail supply chain, steel hardware channel, retail challenges, retailers, distributors, retailers.

Introduction

The steel hardware industry can broadly be defined as the sector of the economy providing the means for the growth, development and smooth functioning of the different spheres of our life and society. In practice, the industry

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