...Analysis 3 E-Marketing Strategic Plan 4 Segmentation and Targeting 4 Differentiation 5 Positioning 5 E-Marketing Objective 5 E-Marketing Strategy 6 Implementation Plan 7 Evaluation and Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency, which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in Sydney since 1977; Mitsui offers variety of Japan-related pre-planned tour packages, ski packages, rail pass, and accommodation. However, the major aspect of Mitsui’s service lies on its flexibility and expertise in terms of building a personalized itinerary for individual and family who plan to travel to Japan (Mitsui Travel 2014). The travel agency industry- where Mitsui operates in- has been dramatically changed due to the significant rise of online tourism (Dixit et al. 2006). The advancement of Internet has resulted in a rapid rise of direct bookings and reservations aided by the invention of specialist software and GDS sites (Bergin-Seers et al. 2006). Consequently, this phenomenon gave rise to the significance of electronic-marketing (E-marketing) for travel agencies around the world. With a clear E-Marketing plan, any travel agent- including Mitsui- can better integrates Internet into their traditional business method. Hence, the purpose of this report is to establish an E-Marketing plan for Mitsui which focused on Japan as the primary travel destinations. Situation...
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...Analysis 3 E-Marketing Strategic Plan 4 Segmentation and Targeting 4 Differentiation 5 Positioning 5 E-Marketing Objective 5 E-Marketing Strategy 6 Implementation Plan 7 Evaluation and Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency, which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in Sydney since 1977; Mitsui offers variety of Japan-related pre-planned tour packages, ski packages, rail pass, and accommodation. However, the major aspect of Mitsui’s service lies on its flexibility and expertise in terms of building a personalized itinerary for individual and family who plan to travel to Japan (Mitsui Travel 2014). The travel agency industry- where Mitsui operates in- has been dramatically changed due to the significant rise of online tourism (Dixit et al. 2006). The advancement of Internet has resulted in a rapid rise of direct bookings and reservations aided by the invention of specialist software and GDS sites (Bergin-Seers et al. 2006). Consequently, this phenomenon gave rise to the significance of electronic-marketing (E-marketing) for travel agencies around the world. With a clear E-Marketing plan, any travel agent- including Mitsui- can better integrates Internet into their traditional business method. Hence, the purpose of this report is to establish an E-Marketing plan for Mitsui which focused on Japan as the primary travel destinations. Situation...
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...Question 2 As an ever-expanding company lion air has massive plans for the expansion across Asia. The aviation industry in the Asia-Pacific region has shown robust growth in recent times. The Asian region is the fastest growing region regarding air travel with an average annual seven percent growth of air traffic is expected. As Asia contains some of the largest economies in the world it contains burgeoning lower and middle class that is increasingly using airplanes for domestic and international transport. But take a moment and ask yourself if you were CEO of a multi million-dollar budget airline carrier like lion airline where would you expand? (Engage with the audience) Yeah so you first think of popular travel destinations Japan, China etc that is a good starting base now must find out if there is a demand for the service you are providing. If you look at China for example the introduction of low-cost carriers is a new trend. Only in recent times has the Chinese government allowed LCC airlines carriers to operate within their borders. There are exciting new opportunities for airlines especially Low cost carriers with 82 new airports built in china will there is expected to be 415 million Chinese expected to fly at least once a year within their country by the end of this year according to forecasts from the (IATA) The untapped potential in China’s aviation market is an exciting opportunity. According toe Airbus it predicts the Chinese market will leapfrog the United...
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...money in order to travel and touristic leisure is often more expensive as compared to other type of leisure. Besides that, travellers travel to different places and countries in order to satisfy their socio-psychological motivations. Based on Richardson & Fluker (2008), other than perception, learning, beliefs and attitudes, motivations is also one of the most critical psychological variables in deciding the travelling destination as it is the influential force for all the behavior. There is also the push and pull factors and form of tourism that affects the likeliness of a person to travel. Push factor can be of socio-psychological in nature and the motivations that are linked to the socio-psychological state are escape, relaxation, play, strengthening family bonds, prestige, social interaction, romance, educational opportunity, self-fulfillment and wish-fulfillment. Japan is chosen as the travelling destination. There are many ways to satisfy the ten socio-psychological motivations stated when visiting Japan such as by relaxing at their famous hot springs, enjoy their cultural and historical places and attractions, visit the infamous Mount Fuji and many more. 1- Introduction Japan, with an area of 377873 square kilometers is one of the big forces in Asia, which is located in the northeastern part of Asia between the North Pacific and the Sea of Japan (JNTO 2015). The people of Japan have only one official language that is commonly spoken in Japan, which is Japanese...
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...followed by Ryanair and easyjet in europe Monopoly Operator Malaysian Airlines Promotional fare as low as MYR 1 Started 1993 Boought by tony Fernandez in 2001 AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was quickly losing money. Fernandes mortgaged his home and used his personal savings to acquire the company, comprising two ageing Boeing 737-300 jets (9M-AAA and 9M-AAB) and US$11 million (RM40 million) worth of debts, for one ringgit (about 26 US cents), and transformed it into an industry player. One year after his takeover, AirAsia had broken even and cleared all its debts DRB-HICOM assembles cars in Malaysia for Honda, Isuzu, Suzuki, Mercedes-Benz[1] and Volkswagen,[2][3] with plans for expansion. REFERENCE http://www.airasia.com/ask/template.do?id=429 PARIS, 19 JUNE 2013 – AirAsia is named the World’s Best and Asia’s Best Low Cost Airline for the fifth consecutive year at the 2013 World Airline Awards. AirAsia X, the low cost, long haul affiliate carrier of the AirAsia Group also received the World’s Best Low Cost Airline – Premium Class and World’s Best Low Cost Airline – Premium Class Seat title. The Skytrax World Airline Awards is the global benchmark of airline excellence and one of the most prestigious accolades for the airline industry. This annual global survey is conducted over a 10-month period, covering over 200 airlines from the largest international airlines to smaller domestic carriers and travelers...
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...started producing colorful and unique pattered designs for luggage, bags, sports bags and handbags; and after the success of the first product line and their economic growth, they decide to expand, creating new products such as: wallets, purses, computer and cell covers, scarves, beach accessories, lunch bags and jewelry. The company growth was consistent until 2014 when the revenue of the company fell by 1% and the net income decreased around 15%. The customer traffic was declining and new customers were not buying Vera Bradley’s products anymore. After analyzing competitors, the industry, and the internal situation of the company, there are some recommendations that I would like to develop more in-depth to add those into a new strategic plan that can actually generate profit for Vera Bradley. RECOMMENDATIONS Recommendation 1: Decrease production of certain products on the existing line to have a limited amount of high quality handbags and accessories. Recommendation 2: Expansion of the distribution channels by opening new locations globally, especially Asia due to the growth in the luxury goods market there; and improving e-commerce. Recommendation 3: Make an improvement on their marketing strategy. Recommendation 1: Decreasing production of some products on the existing line to have a limited...
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...International business environment Introduction This assignment is about how the international business environment impact a enterprise grown. The reason of why I choose American Airlines again is for the last two assignment I have had a deep understand of this enterprise, so I'd like to analysis the growth of American Airlines in another angle, that will be interesting. About American Airlines There are many air transport companies in The USA , The American Airlines is one of the most representative companies in The USA , not only the scale of the company, but also was the first company that combined e-business with the traditional business model . American Airlines was founded in 1930, formerly American Airways, Inc.It was combined by more than 80 small airlines. American Airways, Inc. officially became American Airlines, Inc. in 1934, the same year C.R. Smith became president of the company. The airline began trading on the New York Stock Exchange on June 10, 1939. Originally headquartered in New York City, where it continues to maintain a strong presence, American moved its headquarters to Fort Worth, Texas, in 1979 and has since become one of the largest airlines in the world, contributing nearly $100 billion to the U.S. and international economies. It has helped create more than 900,000 jobs worldwide, and supported approximately 1,400 non-profit organizations worldwide. American and its regional airline affiliates, American Eagle and the American Connection airlines...
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...The future of tourism in ASEAN Introduction With the fall of Communism in Eastern Europe and the end of the Cold War, there was no longer a pressing need for ASEAN countries to fear their Communist neighbours such as Vietnam, Cambodia and Laos. These countries had started to abandon central planning and implement market-oriented economic reforms from the early 80s, changes which had significant implications for trade and investment opportunities and indicated the need for enlargement of the ASEAN regional grouping in order to maintain its relevance (Wong, Mistilis & Dwyer, 2011a). The momentum to expand ASEAN was further accelerated by the need to strengthen the region’s voice in international trading bodies such as the Asia-Pacific Economic Cooperation (APEC) forum, the World Trade Organization, and in negotiations with the European Union (Tan, 2003). Between 1995 and 1997, Cambodia, Laos, Myanmar and Vietnam (CLMV) joined ASEAN. They are sometimes referred to as newer members with less-developed economies. With the ASEAN Concord II in late 2003, Southeast Asia charted an ambitious path toward creating a community (AC) founded on economic, security and socio-cultural pillars. In contrast to the EU on which the agreement is loosely based, have rested on open dialogue and concensus processes that have allowed politically and economic diverse nations to cooperate at the regional level. The progress of on ASEAN Concord II will rest on strong regional diplomacy and management...
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...[pic] Executive Summary The following report is an examination of the Far East Asian country of Japan. This report includes a look at the past, present, and future of Japan’s economic stance, cultural values, and business opportunities. Our group examined the relations between the Georgia-based insurance company AFLAC, and their Japanese counterparts. This report explains AFLAC’s strategic motives and successes they have found in doing business in Japan. It also identifies some of the weakness and threats that are in the near future if current practices are not altered. With over 70% of the revenue coming from the Japanese market, AFLAC should be concerned with any changes in economic forecasting for the country as it will be sure to have a direct effect on the future of AFLAC U.S. Japan has long been, and continues to be a major ally to the United States in terms of business relationships and cultural influences. Our report serves to outline some of the noteworthy things to consider when conducting business with the Japanese. Through an examination of AFLAC’s individual experiences in Japan, this report demonstrates the need for professional businesspersons to be aware of the countries cultural, personal, and business preferences. With the increase in the age gap of Japan’s population, in addition to the change of workforce demographics, it is becoming increasingly more important for U.S. businesses to consider expanding their products and/or services...
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...INTRODUCTION Business environment is very important and plays significant roles for sustainability of airline business. In the global and modern world, business environment also become more complicated and more challenging to the airlines. It is important for airline manager to know because it will help the airline to plan and prepare for any changes that threatens the survival of airline business. The 21st century comes with so many changes, new technologies invented, circular of income of a country increase with better economy situation, air travel demand increasing very high which are given the airlines benefit to do business. Apparently, the 21st century not only bring benefit, but also bringing new risks for airline business such as fuel price volatility, natural catastrophic that had never been experienced before and others. The risks if not be taken with cares and smart strategies will threaten the sustainability of airlines. This writing try to identify issues arising and new risks that affecting airline business. Identifying significant issues and risks is very crucial for airline management to make planning, scheduling, price setting for flight tickets, demand forecasting, traffic movement, and the most important is managing capacity. Therefore, knowing impact of issues and new risks in airline business is very crucial. Survival of airline business is important for the global economy, airlines play important role as major contribution for Growth Domestic...
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...Japan LCC overview THE COMPETITIVE ENVIRONMENT IN JAPAN, THE WORLD'S THIRD LARGEST AVIATION MARKET, has witnessed some notable changes in recent months with some fascinating dynamics at play. Japan’s most exciting growth area is the flurry of LCC activity and new entries in the high-potential sector. ANA and JAL have jumped on the LCC bandwagon with ANA to have not one but two LCC subsidiary offerings in the form of Peach Aviation and AirAsia Japan by the end of the year and JAL establishing Jetstar Japan with oneworld partner Qantas’ subsidiary Jetstar. These start-ups promise radical change, even if their initial projected fleet sizes are modest. As a majority shareholder in both AirAsia Japan and Peach, ANA is taking the lead role in the LCC ventures, with ANA’s president and CEO Shinichiro Ito believing the time is now ripe to launch a series of new products into the market. “Japan’s aviation industry is now entering a period of rapid change. For some time, ANA has been considering carefully what action needs to be taken at this stage. One of our responses has been to invest in Peach and to establish AirAsia Japan,” he has said. However, signs are already emerging that the LCCs will have a direct impact on their parents’ operations. There are a number of factors driving the sudden entry of LCC subsidiaries in the Japanese market, most of which reflect the changing attitude of the Government as it seeks to stimulate the domestic air travel market by rectifying some of...
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...Company A has made a decision to expand their company in Japan. Our company is going to face some failures in this market located in Japan. When looking at this we do not want to fail on our first attempt. Of course, this is a risk that will have to be taken. If there is a failure on this first attempt, we will incur a great expense, and not mention the difficulty to attempt a second attempt in that particular market. I feel that the most important problem that we are going to face will be the language barrier. The official language in Japan is Japanese. If the local business chooses to conduct a business in Japan, a fluent interpreter will need to be present at all times. This is another expense for the company. English is a language that is taught in Japan, but it is not the primary language that is spoken there. The Japanese have a tendency to be passive resistance. There are a couple of things that this culture takes very seriously. One would be body language. Silence is something that is more integrated in their culture and customs. Helping to avoid a misunderstanding between you and the Japanese conversationalist you will need to use the Japanese body language along with verbal communication. Eye contact here in the United States is something that we use, that is considered very important. In Japan this is to be considered very rude and also aggressive. I feel that to get buy in Japan we need to make sure that we have just a basic knowledge of their culture...
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...of populations, there are many other reasons that make you choose Asia specifically for your next travel destination. 1- Asian, Ancient Civilizations: Actually, Asia includes many Ancient wonders and sacramental spaces across the continent, starting from the Chinease Great Wall, the temples of Angkor, to the lesser-known marvels in Myanmar, Nepal and Afghanistan. So, Asia would be one of the important family vacations, as all of them will know more about the Asian civilizations. 2-Vast Landscapes: Asia is very famous with its vast landscapes, starting from the sublime coastlines, to the snow-capped mountains, in addition to the majestic Mekong River From sublime coastlines to snow-capped mountains, and from the majestic Mekong River, to the wildlife of the infested jungle. In addition to the immense expanses of desert flow and the mountains. Thus, the wonderful and the charming nature of the Asian landscapes, make it one of the best travel destinations, that you would prefer to go...
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...Nikkei staff writer Aggressive investors scoop up robotics ventures Most read North Korean drones send shock waves across South Vietnamese budget carrier VietJet is seeking to expand its international services. A VietJet aircraft is seen at Tan Son Nhat International Airport in Ho Chi Minh City. Missing flight makes Malaysia Airlines bailout more likely Philippines building up military as counter to China Japan fighters scrambled 415 times against Chinese aircraft in FY2013 Malaysia's AirAsia refuses to move airport HANOI -- Vietnam's rapidly growing air travel market has a young budget airline that is seriously giving the country's flag carrier, Vietnam Airlines, a run for its money. The low-cost carrier VietJet Air began flying in December 2011 and is aggressively expanding its operations and steadily increasing its market share. Backed by the government's policy of promoting competition, the company has decided to begin flights to Singapore and is considering new services to such destinations as Taiwan and Hong Kong. In response, Vietnam Airlines plans to raise capital with an initial public offering, possibly in September, to expand and upgrade its fleet. VietJet will start new flights...
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...part of India offers identifiable differences from the rest of the nation. Tourism in India has come into its own as a brand – India Tourism. The creation of niche tourism products like heliport tourism, medical tourism, wellness tourism, adventure tourism, cruise tourism and caravan tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions across the world that tourism in India is still confined to traditions, the country is opening up with trendy tour packages and affordable air travel deals to woo inbound visitors from every segment. Tourism firms in INDIA 1 | Make My Trip Corporate office – Gurgaon, Haryana | Establishment – 2000 | Business – Online Travel Company | Website – www.makemytrip.com | MakeMyTrip.com has revolutionized the travel industry in India. Founded in the year 2000 makemytrip is an...
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