...Our project will be operating in online travel industry, to be more specific Middle East online travel industry. Generally, Online commerce and online travel in the Middle East is still in the early stages of development, but the region's travel industry is growing fast with insight into the unique dynamics influencing travel growth in the United Arab Emirates (UAE), Qatar, Saudi Arabia, Egypt and the rest of the Middle East. Business and economic analysts believe that the Middle East is quite a large market and it is not that difficult to break. Moreover, people are wide open to transacting online commerce and enjoy saving time. Thus, to bring new ideas and establish innovative services are not something that should be avoided. Dynamics differ across the region's individual countries, where technology and e-commerce adoption vary widely. So, It's time to take a wide look at the Middle Eastern online travel market and where it stands today. 2. Describe the regulatory, political, and legal issues in this industry Online travel industry is driven by a mass of factors, some of which might seem to have nothing to do with travel and tourism. The travel industry must respond to global events, financial considerations, the changing demographics and tastes of the traveling public and the available sources of funding to create timely and effective industry. Global Politics and Issues: are important factors in international travel. Due to the fact that regions undergo change...
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...Kelsey Bradbury/COMM 427 THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING In early November, marketing and public relations professionals from tourism industry offices across the United States attended the Second Annual Symposium on the Use of Social Media in the Tourism Industry (“Social Media Tourism Symposium,” 2011). The topic of the conference speaks to a growing trend in tourism promotion. Attendees focused on best practices for interacting with consumers via social media channels—an important skill, as social media is fast becoming one of the most vital, cost-efficient tools in tourism marketing. Effective use of social media has been proven to boost the number and length of visits, as well as visitor satisfaction and number of return visits. Destination Marketing Organizations and Tourism Marketing Strategy The tourism industry as a whole encompasses a variety of different service and consumer product industries. One type of tourism office is a destination marketing organization, or DMO. The goal of DMOs is to increase tourism to a particular city, state, or region. DMOs seek to achieve their goals by branding the area as a whole and advertising that brand; promoting specific institutions, restaurants, accommodations, attractions, activities, and events that take place in the area; and offering information and assistance to visitors. The Growth of Social Media Social media, which Merriam-Webster defines as “forms of electronic communication (as Web sites...
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...Marketing Plan for Island Air: Ho`olaule`a- A Celebration Marketing Plane Time Frame: 2014-2015 Submitted by Jason Vellen from Vellux Marketing Consulting: To the Board of Directors of Island Air Submitted on: 6/7/2014 * Executive Summary Island Air is a niche player in the interisland market of Hawaii. It has a long history in the market, and its primary revenue source is achieved through selling tickets on its planes that offer transportation among five islands within Hawaii. It currently has a market share of 10% and an average load factor of 54.5% (percent of seats sold on each flight) Its main competitor is Hawaiian Air who has a market share of over 85% and a much higher load factor on their flights (1). Island Air does not have the resources to compete directly with Hawaiian Air for all travelers, rather through effective marketing which is outlined in this plan it will draw away travelers from Hawaiian Air thereby increasing its revenue by approximately 20 million dollars a year, or 30 million during the entirety of the marketing campaign. To achieve this increase in revenue both load factor and market share are going to be increased. The next year is an exciting time for Island Air and presents a great opportunity to implement a marketing plan that will achieve the above revenue growth. Island Air will be receiving brand new highly efficient Bombardier Q-400 planes that will replaced their tired and aging fleet of ATR-72 aircraft. Additionally 2015...
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...U.S. Embargo Against Cuba Needs to End Park University The sixties have been described as “America’s most historically and culturally complex decade” (The Sixties: Timeline, 2005). It was the decade of many changes and events that helped shape our culture and our country into what it is today. The 1960’s was the decade that saw the likes of famous people like John F. Kennedy and Martin Luther King, Jr., as well as historical events like the first Woodstock and the race to space. It was the decade of the Vietnam War and Soviet Spies, and it was the decade that saw the end of the relationship between the United States and the small island nation just 90 miles off its coast: Cuba. On February 7th, 1962, President John F. Kennedy signed a Proclamation that ended and blocked all trade with Cuba. In it he wrote, “[I] Hereby prohibit…the importation into the United States of all goods of Cuban origin and all goods imported from or through Cuba” (Proclamation 3447 – Embargo All Trade With Cuba, 1962). What exactly is an embargo? The Merriam-Webster Dictionary describes an embargo as an order of a government prohibiting the departure of commercial ships from its ports and a legal prohibition on commerce. One of the main purposes of the embargo against Cuba was simply to deny hard currency to the Cuban government. However, it seems that purpose was one that did not really work. Even with the embargo in place, American dollars, still to this day, make its way into the hands...
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...of service) * Back of the house staff: is HR a front of the house department?or a back of the house department? Hospıtalıty and tourısm ındustry:collectıon of thousands of organısatıon on lodgıng and food functıon.ex:restaurants and hotels bars. Companıes have to fınd ways to become more responsıve and create greater value for theır customers. * The qualıty of organısatıon servıce delıvery hıngs ın part upon ıts people. * How frontlıne personel act has a determınıng ınfluence on customers’ perceptıon of servıce qualıty an ın turn on the overal level of customer satısfactıon. HR personel act > value > serv’ce quality perception > customer satisfaction Moment of truth:ınterractıon between the frontlıne employees and customers known as the servıce encounter or the moment of the truth that has the most dırect ımpact on the customers level of satısfactıon and overall perceptıon of the organısatıon. Management of human resources: ıs the responsıbılıty of all managers and not just the coccern of human resource specıalıst.all managers work wıth people ın theır departments and have responsıbılıty for a wıde range of human resource concerns ın theır day to day roles. Human resource management: ıt ıs ıronıc that the same frontlıne personel who are so vıtal to customer satısfactıon tend to be undervalued wıthın hospıtalıty and tourısm organısatıons where many senıor managers vıew frontlıne representatıves as replaceable entry level employees and attact lıttle ımportance...
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...in the hospitality and tourism industry. The tourism industry is a major contributor to the world economy. According to the estimates of the World Tourism Organization (WTO), international tourism alone generated $1.4 trillion in receipts (4.1 per cent of World GDP) in 2000. Estimates of the World Travel and Tourism Council (WTTC), on the other hand, put the impact of tourism on the economy at a much higher level because it includes domestic tourism. As reported by the WTTC, tourism grossed US$566 billion in world visitor exports and created employment for 73.1 million persons in the year 2000. Hotel and Restaurant Management is a program which emphasize the importance and significance of services. It has major courses like baking, culinary arts, international cuisine, banquet and catering, housekeeping, food and beverage procedures, management, front office, events management, food sanitation procedures, food control system, hospitality planning and design, tourism, cruise line and etc. Some universities offer the program with such course specializations. But this university hasn’t yet offered course specialization in Hotel and Restaurant Management. According to the Department of Tourism, international arrivals in 1999 stood at 2.17 million, a slight increase from the previous year’s total of 2.15 million visitors. Despite the economic crisis suffered by its Asian markets, the Philippines’ foreign exchange receipts from tourism went up by 5.83% from $2...
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...clude their IRS determination letter with the application. GH also requires a DUNS number. Individuals are ineligible to apply. Organizations with an open GH grant are not eligible to apply until all required final paperwork is submitted. Examples of GH‐funded projects include: film presentations with discussions; literary events; historic walking tours/ printed guide booklets; cemetery programs/tours; living history programs with scholar introductions; exhibitions; oral history projects; educational workshops (children and adults) in college and public libraries; digital adaptations of existing records with community program Projects not eligible for funding include: performing arts programs; courses for academic credit; travel for academic conferences or professional meetings; research expenses (unless directly related to the project); scholarships or fellowships; book publications; construction or restoration of buildings; programs that are not open to the entire community; programs...
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...Borovets – a Bulgarian ski resort Question 1: Both texts appear to the reader as if they are not describing the same place ( Borovets ski resort) in the same country ( Bulgaria). To start with the titles of each text, the first one does not give so much information about the ski resort but, mention the country name. The expression “Charter flight” tells a little bit about the conveyed message of the text. However the title of the second text comes in one word, the name of ski resort, and it would be obvious that the text will be about it. The length of both texts is also different, the first one is longer than the second one and that could be explained through the source of each one. The first text is an extract from a popular magazine and the second one is from a promotional brochure. Popular magazines are usually geared towards readers who, although not experts, are knowledgeable about the issues presented while a brochure is an advertising piece mainly used to introduce a company or organization and inform about products and/or services to a target audience. The difference of the source of information of both texts reflects the controversial message of each one. Both text provided information and some data about the ski resort but, the way the information were presented in each text is different. While the first text highlighted the facts tourists nationalities in the resort, the “Bulgaria urgent need” of foreign currency and “limited comfort” of the resort, the...
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...of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in' and make use of specific material and case studies for use within a more generic hospitality or tourism learning context. * Comprehensive overview of hospitality services and operations written specifically for the cruise industry* Uses contemporary examples to...
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...to war. The premise then was to prevent war in any form from occurring. But Flexible Response also meant that if provoked or attacked that the United States would indeed defend itself. When Flexible Response was indoctrinated, the U.S. had already had a shaky relationship with Cuba, with which whom the doctrine was set against. The President had allowed a group of armed militias to enter Cuba to overthrow the government, they were unsuccessful. Cuba Cuba is the largest of the islands located in the West Indies. It is 42,803 square miles and just ninety miles from the coastline of the Florida Keys. A person leaving the tip of Florida could travel there in roughly one hour. Prior to the Cuban Missile Crisis the United States had a vested interest in the country, its economics and its politics. Cuba had traded sugar, tobacco and even tourism with the U.S. and many American people had land, homes and businesses there. In fact the relationship likened to that of a parent/child, the U.S. was considering annexing Cuba, with the country being only 90 miles off the coast of Florida, why not? We were assisting them financially, militarily and to some degree politically. I lieu of all of this information it only seemed feasible that we would want to have Cuba as a border state to the U.S. (www.historyofcuba.com). The Doctrine When Fidel Castro joined sides with the Soviets in 1962, President Kennedy’s doctrine went into effect this is when the whole scope of our relationship changed...
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...Factors influencing the decision-‐making process of hotel customers buying opaque deals A dissertation submitted by Ayush Mittal in partial completion of the award of MSc. Tourism & Hospitality Management Ayush Mittal Any other contributions or sources have either been referenced in the prescribed manner or are listed in the acknowledgements together with the nature and scope of their contribution.’ ‘I hereby declare that the dissertation is submitted is wholly the work of School of Tourism Bournemouth University 2013 Declaration I agree that, should the University wish to retain it for reference purposes, a copy of my dissertation may be held by Bournemouth University normally for a period of three academic years. I understand that once the retention period has expired my dissertation will be destroyed. Confidentiality I confirm that this dissertation does not contain information of a commercial or confidential nature or include personal information other than that which would normally...
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...The capitol of New Zealand is the city of Wellington Next I would like to tell you all about the climate and some natural disasters. I. The north has subtropical weather during the summer, and inland alpine areas of the south island can be as cold as -10c (14f) (www.tourism.net.nz) II. Unlike here in Texas, the warmest months are December, January, and February, and the coldest months are June, July, and August III. In New Zealand there are earthquakes, volcanic eruptions, landslides, and avalanches a. “On 7 May 1864 a massive landslide on the shores of Lake Taupō overwhelmed the kāinga (Māori village) of Te Rapa, killing around 60 people, including Ngāti Tūwharetoa leader Mananui Te Heuheu Tūkino” (New Zealand disasters timeline) Next Audrey will tell you all about wildlife. I. The wildlife in New Zealand is very different from most places around the...
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...HR Professionals as Strategic Partner in Marriott’s Talent Management Table of Contents Introduction………………………………………………………………………………………3 Executive summary………………………………………………………………………............3 Organizational Profile……………………………………………………………………..3 Organizational Vision……………………………………………………………………..4 Organizational Mission……………………………………………………………………5 Human Resource Profile…………………………………………………………………..5 Economic context………………………………………………………………………….6 Political and regulatory context…………………………………………………………...8 Competitor analysis……………………………………………………………………….8 Operations Infrastructure………………………………………………………………….9 Organizational Perspective...……………………………………………………………………9 Key Performance Indicators and Analysis..………………………………………………9 Core Values……………………………....………………………………………………10 Measurement..…………………………....………………………………………………10 Cultural Perspective..…………………………………………………………………………..12 Cultural Categories and Analysis...……………………………………………………...12 People First……………………………....………………………………………………12 Pursue Excellence..……………………....………………………………………………12 HR as strategic partner………………………………………………………………………...11 Talent management is all about putting people in the right jobs………………………...13 The talent pipeline is only as strong as its weakest link…………………………………15 References……………………………………………………………………………………….16 Introduction Marriott is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,900 properties in 72 countries and territories and reported revenues...
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...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
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...Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.[1][2] Put in simple terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. In particular, advances in transportation and telecommunications infrastructure, including the rise of the Internet, are major factors in globalization and precipitate further interdependence of economic and cultural activities.[3. Though several scholars situate the origins of globalization in modernity, others map its history long before the European age of discovery and voyages to the New World. Some even trace the origins to the third millennium B.C.E.[4][5] Globalizing processes affect and are affected by business and work organization, economics, socio-cultural resources, and the natural environment. The term globalization is derived from the word globalize, which refers to the emergence of an international network of social and economic systems.[7] One of the earliest known usages of the term as the noun was in 1930 in a publication entitled Towards New Education where it denoted a holistic view of human experience in education.[8] A related term, corporate giants, was coined by Charles Taze Russell in 1897[9] to refer to the largely national trusts and other large enterprises of the time. By the 1960s, both terms began to be used as synonyms by economists and other social scientists. It then reached...
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