...1. Executive Summary Blaze Mountain Travel and Tours is a reliable, professional and experienced tour operator led by a group of young people. The team has devoted themselves to the tourism industry for 5 years. The company has designed tours for both the older tourists and young student tourists. The primary goal is to provide excellent service to our/your client. The company ensures that the client will have the experience of lifetime. The environment in which it operates can be summarized as following: • Tourism year 2011 in Nepal. • Increasing popularity of concepts like ecotourism, community tourism, sustainable tourism, corporate social responsibility and e-ticketing in the western parts of our world. • Sustained instability in Nepalese politics having detrimental effects on Nepalese tourism industry. • Economic recession and global financial crisis curtailing the consumption of people all over the world having its spillover effects in Nepalese tourism industry as well. • Innovative business model of Blaze Mountain that is based on attracting GITs (Group Individual Tourists) through strategic tie-ups with foreign travel agencies. • A network of value chain partners who share their business with each other and strive towards creating and maintaining similar standards of performance – another innovation of Blaze Mountain that is quite unprecedented in the market. The product and price strategy of Blaze Mountain will basically involve designing products as per the...
Words: 4739 - Pages: 19
...Assignment On Marketing in travel and tourism Name: Date: Course title: Task 1 1.1 Core concept of marketing for the travel and tourism sector Travel and tourism are interconnected; there are little differences between the two terms. However, Houge Mackenzie & Kerr (2013) describes tourism as “activities of a person or persons staying in a place outside their homes or their environment for the purpose of leisure, business and other purposes”. Marketing for tourism and travel industry requires excellent marketing strategies and plans in order to attract and prompt different kinds of tourist. However, the perception behind marketing for travel and tourism sectors collaborates of consumers’ needs and wants, as well as meeting the demands of customers. Therefore, Customers’ needs are of utmost necessity which sustains their lives, for instance, water and food. While customers’ wants are goods and services that give consumers fulfilment and desires case in point a car etc. Furthermore, wants are boundless and never ending. As a result, marketing can have a great impact on consumer’s judgment to desire things that wouldn’t look attractive in the first instance. Consequently, Expectations on a whole is how consumers look at certain items or things that they fancy. Based on this, the greater the want, the greater the expectation will be of a particular good and service. Therefore, Thomson holiday must ensure that goods or services meets and satisfies the standard...
Words: 3813 - Pages: 16
...Executive summary: The tourism marketing strategy has been prepared with realistic, achievable goals and objectives that will maximise the opportunities provided to tourism operators within UK. It is constructed in a manner that provides linkages with the marketing strategies of major industry stakeholders. Britain tourism industry profile: Tourism is the UK’s sixth largest industry – amounting to £105bn in revenue each year. It has employed over 1.3m people, generates £20bn per annum in foreign exchange and contributes an estimated £24bn per annum to the Exchequer through VAT and other taxation. Value of tourism industry in UK: There is great potential to increase the tourism industry in UK. The table shows the value of tourism in UK both in terms and percentage. Table: 1 value of tourism (real terms) Sectors | 2010 | 2020(expected ) | Inbound tourism | £20 bn | £36 bn | Domestic tourism | £70bn | £112 bn | Outbound tourism | £15bn | £24bn | Total | £105bn | £172bn | Table: 2 value of tourism industry (%) Sectors | Percentage (%) | Inbound tourism | 19% | Outbound tourism | 14% | Domestic (day visitor) | 46% | Domestic (overnight) | 21% | 14 Advising tourist on product, contract Transport to the destination Providing accommodation food, etc. Organise event, experience Transport from the destination Travel Agent Transport Company Hotel, Restaurant Site Operator, Cultural...
Words: 2386 - Pages: 10
...with the University's Regulations regarding Cheating and Plagiarism. | 000835874 Boost Sri Lanka's Tourism Marketing Plan Table of Contents 1. Introduction 3 2. Planning and research 3 3. Marketing objectives 8 4. Target market 9 5. Activities and program 10 6. Timetable 12 7. Control and evaluation procedures and measures 13 8. Appendix 1 14 9. References 15 Introduction Sri Lanka is island country, which located in the Indian Ocean (CIA, 2014). It is well known as its natural beauty, cultural heritage, golden beaches, multiple wildlife, unique festivals and great people. Sri Lanka is generally known as “the pearl of the Indian ocean” it is attracting more and more international visitors including Chinese tourists to explore its natural beauty and splendid culture recent years. Despite of these all, a strong marketing campaign is required not only to stable its position in the tourist market but also for the promotion its tourist market. No doubt, this research and the marketing plan will prove to...
Words: 4214 - Pages: 17
...The challenge is to find a marketing approach to apply the concept successfully in the tourism industry of Bangladesh. The constraints of the concept should be reduced to successfully achieve the objective of family tourism in Bangladesh. Through the limited secondary data, and qualitative analysis we are trying to find out the prospect of it in Bangladesh. Tourism is a leisure activity which involves a discretional use of time and money and recreation is often the main purpose for participation in tourism (Ghosh, 2001). Tourism is emerged from the movement of people to and their stay in various destinations. There are two basic elements in tourism, such as the journey to the destination and the stay. In short, tourism means the business of providing information, transportation, accommodation and other services to travelers (Ghosh, 2001). Tourism may be broadly divided into domestic tourism and international tourism. In domestic tourism, people move within their own country whereas in international tourism, the barriers exist in travelling destinations beyond national boundaries ((Zulfikar, 1998). In tourism, tourist acts as the key player in this system. The term tourist is defined as who goes on holiday to visit places away from his home. Foreign tourist is a person who visits a place and stays at least 24 hours on a foreign passport for the purposes of leisure, business, meeting and so on. On the other hand, domestic tourist is a person who travels within the country to a...
Words: 4826 - Pages: 20
...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
Words: 10550 - Pages: 43
...Michigan Travel, Tourism & Recreation Resource Center A Presentation to the MSU Economic Development AOE Team January 11, 2002 Place Marketing The challenge of place marketing is to strengthen the capacity of a community or a region to adapt to the changing marketplace, seize opportunities, and sustain its vitality. Place marketing succeeds when stakeholders such as citizens, workers, and business firms derive satisfaction from their community, and when visitors, new businesses, and investors find their expectations met. January 11, 2002 2 Core Activities of Place Marketing Designing the right mix of community features and services Setting attractive incentives for the current and potential buyers and users of its goods and services Delivering a place’s products and services in an efficient, accessible way Promoting the place’s values and image so that potential users are fully aware of the place’s distinctive advantages January 11, 2002 3 Strategic Place Marketing Organize a planning group of citizens, business people, and local and regional government officials. Define and diagnose the community’s condition, its major problems, and their causes. Develop a vision of the long-term solutions to the community’s problems based on a realistic assessment of the community’s values, resources and opportunities. Develop a long-term plan of action involving several intermediate stages of investment and transformation. January 11, 2002 4 Strategic Place Marketing (2) The long-term...
Words: 1753 - Pages: 8
...Brand image of Bangladesh Course Name: Marketing Management Course Code: MKT-5134 Submitted to: Mr. Ishtiaque Arif Assistant Professor, School of Business Studies Southeast University Submitted By: Name | ID | Md. Zobair Hossain | 2013210005066 | Md. Nazrul Islam | 2013210005067 | Md. Nooruddin | 2013210005086 | Rubel Hossain | 2014010005075 | Al Jabir | 2013210005064 | Date of Submission: May 2, 2014 Acknowledgment At first we desire to express our deepest sense of gratitude of almighty Allah. With profound regard we gratefully acknowledge our respected course teacher Mr. Ishtiaque Arif to give us such an essential task to do an informative report. In this report we mainly focused about how we can create a brand image of Bangladesh through developing our tourism sector. Table of Contents Chapter | Topics of Discussion | Page | 1 | * Introduction * Tourism in Bangladesh | | 2 | Major Tourism attraction of Bangladesh * Cox’s Bazar * Kuakata * Shundarban * St. Martins Island * Maheskhali * Bandarban * Paharpur * Mohastanghar | | 3 | Marketing Tourism Sector of Bangladesh * Setting Vision, Mission and Values * Tourism Destination Management * Tourism Marketing | | 4 | Tourism Marketing Promotion * Branding in Tourism * Use websites as a marketing tool * Using social Media for social marketing * Sustainable tourism marketing * International Marketing | | 5 | * SWOT Analyis of tourism...
Words: 6685 - Pages: 27
...Individual Report – A’Famosa Water-World 1. Introduction The selected tourist attraction in this individual report is the A’Famosa Water-World. A’Famosa Water-World is the only water theme park of its kind in the southern region of West Malaysia and comprises of variety of slides and pools. The park has lots of interesting, exciting and unique features such as choices of water slides which designed to suit most of the sophisticated water enthusiasts. A’Famosa Water-World has focused its effort on development of entertainment activities to the communities to enjoy. Their objective is to build quality activities and enjoyment to the community as well as to maximize their profits at the same time. In this case, marketing role has help A’Famosa Water-World to achieve its objectives in a way that it provides awareness and information regarding the water theme park to the customers. Through this report, an evaluation on A’Famosa Water-World current practices is able to define. Recommendations on marketing strategy and one year integrated plan will be defined in this report as well. This generally helps to create a clearer picture on how A’Famosa Water-World is playing a role in business world and business market. (Sources at: http://www.afamosa.com/main.php?m=Content&op=page&id=17) 2. Strategic Planning Tool - SWOT Analysis SWOT is an important strategic planning tool; it helps to compare internal organizational strengths and weaknesses with external opportunities and threats...
Words: 2773 - Pages: 12
...enjoyment and having fun, for governments tourism is generator of important foreign exchange and job creator for allied industries. Tourist industry has a major impact on host country’s civil society and social landscape. Tourism provides economic benefits and influences the local residents in many other ways as well (Oui, 2005). Tourists are exposed to local politics implicitly by being exposed to conditions that are present for local residents. Only countries with safe and stable image draw tourists in abandon, so in other ways increasing levels of tourists imply an endorsements of concerned location’s ambient environment. Political regimes are indirectly bolstered by tourists, therefore tourism not only aids in economic development but for international support of governmental policies (Oui, 2005). In case of a crisis or disaster, economy is disturbed and livelihood of many may be affected. Crisis indicators may be useful in highlighting areas of concern and minimize affects on tourism. The damage to tourist destination may be substantial, as in the case of SARS outbreak or Bali bombings and full recovery may take a significant time and effort. Crisis management requires intervention to manage the situation from deteriorating and to minimize damage caused. (Nicolette de Sausmarez, 2007) Heritage tourism UK As Emma (2006) reports tourists are drawn to Britain because of its rich and varied heritage and by preserving and maintaining tourism industry in UK could be...
Words: 2740 - Pages: 11
...Marketing Plan for Tourism Macedon Ranges Executive Summary This case study was written to address the topic of Marketing Plan for Tourism Macedon Ranges. The case study draws attention to the background analysis of the Macedon Ranges and how it interacts with the market with main objectives for improving tourism. The foremost aim of this marketing campaign is to create greater international awareness of the Macedon Ranges to the desired customers. A problem that the Macedon Ranges face is the lack of visitors with a declined statistic in 2010 compared to the previous five year time line. To overcome this problem, a marketing campaign solution is too broad out there advertisement techniques, by using social media sites, such as Facebook and YouTube, which has been believed to be a key source for tourist attraction. It also has the added benefits of being a cheap and efficient method to reach the target audience. With the growing number of travelling youths that are active on social media platforms such Facebook, Twitter and YouTube, the ability to advertise on these sites will increase the diversity of tourists especially from within Australia, Europe and the United States. In efforts to increase tourism population, after implementing the marketing strategy to step into the social media scene, it has been concluded since 2012 that the low visibility status which the Macedon Ranges faced has disappeared and tourism is at a high once again. It is recommended to continue...
Words: 2522 - Pages: 11
...enjoyment and having fun, for governments tourism is generator of important foreign exchange and job creator for allied industries. Tourist industry has a major impact on host country’s civil society and social landscape. Tourism provides economic benefits and influences the local residents in many other ways as well (Oui, 2005). Tourists are exposed to local politics implicitly by being exposed to conditions that are present for local residents. Only countries with safe and stable image draw tourists in abandon, so in other ways increasing levels of tourists imply an endorsements of concerned location’s ambient environment. Political regimes are indirectly bolstered by tourists, therefore tourism not only aids in economic development but for international support of governmental policies (Oui, 2005). In case of a crisis or disaster, economy is disturbed and livelihood of many may be affected. Crisis indicators may be useful in highlighting areas of concern and minimize affects on tourism. The damage to tourist destination may be substantial, as in the case of SARS outbreak or Bali bombings and full recovery may take a significant time and effort. Crisis management requires intervention to manage the situation from deteriorating and to minimize damage caused. (Nicolette de Sausmarez, 2007) Heritage tourism UK As Emma (2006) reports tourists are drawn to Britain because of its rich and varied heritage and by preserving and maintaining tourism industry in UK could be...
Words: 2729 - Pages: 11
...Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states that social media has been an option for hospitality because it provides opportunities for managing...
Words: 2669 - Pages: 11
...definition regarding tourist product since the early 1970s. One of those definitions that became most influential was proposed by Middleton and Victor (1988), in which a basic distinction was made before defining tourist products. The total tourist product can be defined as the combination of all the elements consumed by a tourist during his or her trip. The specific tourist products are regarded as the components of the total tourist product which can be individually offered to tourists, such as accommodation, transport, attractions as well as other offerings for tourists. In this report, tourist product refers only to the tourist attractions and travel agencies, which are the components of the total tourist product. 7 interviews concerning the recent purchase of a tourist product were conducted. The interviewees were carefully selected by a diversity of age, income and occupation. Analysis on these interviews is presented with specific emphasis on how purchases were influenced by the interaction with family, friends, co-workers, sales people, and spokespeople. 2 The Purchase Process In terms of the purchaser of tourist products interviewed, most of the purchaser followed procedures similar to the traditional models of purchase process. As Peter and Olson (2010) stated, the purchase process or adoption process was traditionally recognized as a series of cognitive events followed by an overt behaviour, which is the start of the trip to a particular tourist spot or a chain...
Words: 2570 - Pages: 11
...creation tourism”. Study of tourism history is important for learning about the key features of growth and specific characteristic of the host area. Despite a quantitative growth in the number of tourist facilities and over nights, they have suffered an overall drop in quality and reputation. In creation, the history of tourism therefore cannot be separated from the regional planning and equipment of tourist resorts. B. Strategic framework for tourism 1. Management The framework needs to define roles among the various public and private sector entities involve in tourism. It needs to layout where tourism is going so that both businesses and residents can make plans with the common understanding of directions and scale. It needs to prescribe the actions that move toward tourism goals. When building new strategy framework, transition must be incorporated into the planning process. Rules need to be handed off at appropriate times, dictated either by finding cycles or tourism seasons. 2. Vision and objective The success entails maximizing the benefits of tourism while minimizing the cost and impacts. By looking to tourism, expecting social economic and environmental benefits. Seeking more positive images among neighbors and travel industry partners. To the end, it will end up creating a positive atmosphere for business investment operation, especially those businesses that locally owned and operated. C....
Words: 1020 - Pages: 5
